Hey Friend! Have you ever felt tempted to pull in a different direction from where God’s calling you? Seen other business owners pivot and thought you needed to do the same? Gotten distracted by shiny object syndrome rather than rooting into the vision God has for your business?
Jenny Good did all that and more. But when she finally came right back to where God had originally positioned her, the floodgates burst open. Today, I want to share that incredible testimony of how she has experienced true favor in her business and podcast; how she has grown a 10K+ per month coaching business with leads that come exclusively from her podcast. Plus, what that mental battle was like to get to this point.
How She Hit 10K Months From Her Podcast After Being Frustrated and Distracted
Stef: Start us off with who you are and what you do.
Jenny: I’m Jenny Good and my podcast is the Estranged Mom Coach. I work with Christian moms who are estranged or are having hard relationships with their adult children.
Stef: What a ministry over your life. Let’s go back in time a couple of years. Where were you? What were you doing? How did you find me?
Jenny: I had a background in marketing and business, so I thought the logical thing, when I wanted to become a coach, was to be a business coach. I also had a lie spoken over me by well-meaning people that I needed to be a business coach because people only pay coaches who help them make money. I got distracted by the lie. So I kept my nose down and was doing that. It was okay; like a part-time income, but I just didn’t feel like it was growing. It wasn’t fulfilling; I didn’t feel like I was doing what God had called me to, but I kept going. My main source of leads at that time was referrals, but they weren’t providing me with a steady income.
I found you through one of your former students because I had hired her to do a one-time coaching session with me. I couldn’t figure out what wasn’t clicking in my business. She told me she thought I needed to do a podcast. I told her I thought she was crazy. I had never even considered doing a podcast! She told me to look at her coach’s work, which was you. I went and listened to your podcast and I knew right away that you were speaking to me. You were the first business coach I felt really knew what you were talking about. You were talking about Jesus and you were out with your Christianity. That was important to me. I started listening to your podcast and went one by one with your courses and have taken them all. I took all the things. Eventually, I was led to Podcast to Profit and that was a pivotal one for me. Going into P2P I was still a business coach and I thought that was what I was going to do.
Jenny’s Journey through distraction and into Podcast to Profit
Jenny: I started my podcast two days before my round of P2P and I started it as an empty nest podcast because, by that time, I had taken enough of your courses that I was starting to open up to what my calling was, but I was terrified.
I had one foot in two different worlds. I wanted to believe this was important work. When I started the podcast, I wouldn’t niche down. You tried to get me to just talk to the estranged moms; that’s part of my story and in my heart, that’s what I was being led to, but I was convinced it wasn’t a wide enough niche.
I was getting distracted by all these fears and questions. What if people aren’t interested in that? What if they don’t have the money? I told myself all these stories and had these money stories and I thought success was for the other people in the room and I got really scared about halfway through P2P. I really want to run back to what was familiar to me. Stef: We’re scared to go all the way in, to make that leap of faith, so there’s a lot of resistance there. What resistance are you clinging to? That resistance is keeping you from the favor-filled business.
We are allowing these stories and these lies – like success isn’t for me – to keep us from trusting God. One thing I distinctly remember Jenny telling me was that this niche doesn’t have the money for coaching. She had this thing she was believing that they were not willing to spend money on coaching. I remember asking you, Jenny, how you knew that. No one has money for coaching? That’s not the truth. We don’t know that to be true. I also remember those few lies you were clinging to and getting distracted by. That’s a really important thing for everyone to note – what are you clutching? What lies are you believing? As soon as you see them for what they are, you’re like, “You’re right. How do I know this to be the truth?”
Jenny: I still remember you on video and you were talking about this book about a racecar driver. Stef was telling me, “You need to stay in your lane.” I was like, “Excuse me?” She stated that I needed to stay in my lane; telling me a story about this racecar driver and how if he didn’t stay in the lane behind another car, he could literally crash his car and die. Everyone got quiet. I wanted to cry.
When I got off that call, I looked for confirmation that you were wrong. I was trying to make all these fear-based points so I could stay safe. I was quiet and we didn’t talk as much. One day I decided I was going to sneak in the back door and I was going to make a business podcast. Stef wouldn’t know. I would still come to the meetings and do all the things and I’ll just do two podcasts. God would not bless that business podcast. It was a pitiful flop. Nobody was listening to it. Nobody was rating it or reviewing it. It wasn’t doing anything my other podcast had done.
I was finally like, “this is it. God will not bless my podcast unless I surrender and be obedient.” I also needed to be humble because good coaching is triggering sometimes. I think that’s important for everybody to know. If you have a coach who is actually doing what you need them to do, you’re going to get mad at them sometimes because they’re pulling you into higher territory. They’re putting you in rooms you belong in but are scary to walk into.
I surrendered to that and decided I needed to humble myself. I paid her money to teach me so I have to trust her.
Jenny’s breakthrough after surrendering to God and niching down
Stef: So Jenny, here you are in the middle of P2P and you’re secretly doing this second podcast and it’s not working. What was that moment when you decided to go ahead and try leaning into this other niche? When did that happen and what did it look like?
Jenny: We had actually just graduated P2P and I had moved into the Alumni Club and we were still meeting once a month. There was part of me that knew the truth, but there was the brat in me that didn’t want to do it. There was this point when I felt I had come to the end of myself. I knew I was meant to coach and didn’t see it making money other than a few hundred dollars here and there with the empty nest moms but it wasn’t working. I decided to pull the trigger and niched in and said I only work with Christian estranged moms. No more getting distracted by fears and lies.
I got into your inbox with my tail between my legs. I said I’m wrong, you’re right. You already knew what I was feeling but just going in there and saying that I was sorry that I felt the way I felt. I admitted that I blamed it on you but that I knew you were just triggering me for God’s glory. I had to come to you and tell you I believed you and I believed God. You were so gracious and I was very relieved. Then, less than a month after I made that change, my business exploded.
Stef: These floodgates burst open; what happened? Tell us about the explosion, the fruit, and how this podcast has worked to completely catapult this coaching business for you.
Jenny: When I was trying to start the other business podcast, my downloads had been dipping. All of a sudden, they skyrocketed back up. I’m at just under 20,000 downloads just a year in. That is a blessing.
It’s not just the downloads. I’m looking at how much of an episode is my listener listening to and some of the episodes have 105% as an average listening time. That means people are listening to them multiple times. The Facebook group is growing more and more every day. People are interacting and jumping in to help one another; they are a true community.
Monetarily, I have worked as a project manager, virtually, for years. It’s been my bread and butter, my stable income, as I try to build my coaching business. I am at a point now where I have to look at either letting clients go or subcontracting it out because I have so much coaching work; the work that I want to be doing. Consults come in almost daily from the podcast. I know because they tell me. Last month was my first $10K+ month ever. I’m on track to be at six figures by the end of this year.
Stef: That’s so incredible. It’s such a testimony. Yes, we’re excited about the money – I’m here for money! – I believe in Kingdom Entrepreneurs making great money for the Kingdom of God. I stand for giving and stand for using it for His Glory.
How eliminating distraction and following God’s calling brings fruit to your business
Stef: I told Jenny that you’ve got to follow the call of God and know that the money comes later. This is where so many of us, myself included, went back to the money. We get so distracted by this! I did this dance for 6-7 years. I chased what I thought was going to work and guess what happened? It never worked! Those things did not work because they were not blessed. They were not blessed by God for me. Each one of us has a beautiful, unique gifting from God that is unlike anyone else’s. So the worst thing you can do is look around and say someone’s making money over there doing that random thing, that looks like my call. That is not for you.
It’s extremely triggering when you need to eat, live, and pay your rent. God knows that. He took care of Jenny all the way through and gave her the project management business. He gave her the coaching clients to get her all the way through to this beautiful moment. It’s so amazing to watch God’s goodness come to fruition. I love watching that; He’s so amazing!
Jenny, so many of the women reading are where we were. They really want this to work. Maybe this is the call, but maybe not. Maybe they’re jumping from thing to thing and questioning if they’re doing the right thing. Or maybe they’re not seeing the fruit of the Lord in this business. What’s on your heart to share with them about leaning in a little more; about staying the course and staying in their lane?
Jenny: You’re going to get tempted. You’re going to see other people in P2P or in other communities and maybe they’re a business coach, and you’re thinking that’s it, they’re making money. And you start to feel like that’s what you should do. But that’s the worst thing in the world that you could do. It’s only going to make you like the Israelites wandering the wilderness. You’ll be going in circles until you finally surrender to it.
I think the best thing you can do is make a deal with yourself, play pretend, that if you had no voice and it was your job and you couldn’t deviate from it for the next 12 months, do that. Then in 12 months, if it didn’t work, then you can revisit it. But if you’ll put your whole heart into it for 12 full months, I firmly believe you’ll see the fruit of it. As long as you continue to veer to the left and the right getting distracted, you’ll get to the hard part and stop. Whatever the struggle is in your current niche, you’re going to take it with you. God is not going to bless it until you surrender.
Whatever it is that God is calling you to, don’t look to the left or to the right because that may be for them, but God won’t bless the very same thing in your life. It’s just going to make you miserable. When you step into what He has for you, that’s when everything starts clicking and He moves fast.
Stef: I hope everyone is as blessed with this conversation as I am. Jenny, as always, I’m one of your greatest fans. Tell everyone – in case you’re the coach for them – what you do and how can they come and listen to your amazing podcast.
Jenny: If you are a mom who has a teenage or adult child and you’re struggling with the relationship, or it seems like all communication ends in yelling or arguing, or maybe they’ve moved out and gone no contact. If that’s the case, and you want a God-based perspective to work through that, and get some better results in that relationship, then I might be your gal. Head over to the podcast at The Estranged Mom Coach or you can join us in the free Facebook group by going to estrangedmoms.community