What Is a Podcast and Are You Ready to Use One for Business?
Hey Friend!
What is a podcast and should you start one? These are questions I hear A LOT! I have four questions you can ask yourself to find out if podcasting can be a catalyst for your online business. Ready? Let’s dive in!
3 Myths About Podcasting:
- Podcasting isn’t profitable
The truth is, podcasting has made me more money than network marketing and corporate America combined! And I know that can be true for you too!
- Podcasting is too saturated
- Spoiler! Social media is WAY more saturated than podcasting.
- Any platform you end up on could be considered “saturated”! It’s just a matter of knowing how to show up and stand out.
- Podcasting is expensive
- Podcasting is less expensive than you think. You can start scrappy! This is something I teach you how to do in Podcast Pro University so you don’t need to run out and buy expensive equipment.
4 Questions to Ask Yourself to Find Out if Podcasting is The Platform For You:
- Do you have clarity on what you do?
- The first step to answering this is asking yourself “what do I do?” and write that down in one sentence or less
- Then ask yourself “who do I serve?”
- If you’re unsure, my Clarify Your Calling course will help you learn how to answer those two questions with complete clarity!
Do you have content pillars and know what your content map looks like?
- Know your content pillars
- Content pillars are three to four solutions that you can offer to your Lola based on the promise you make.
- Inside Clarify Your Calling, you learn to build three to four content pillars. These are the pillars of solutions you are going to talk about on your podcast.
- A content map is taking from your three to four pillars and pulling out all of the episodes you could have for your podcast. Find the pain points your avatar is experiencing and then find the solution to solve that problem.
- Are you ready to go all in on one platform?
- If you’re still committed to other platforms, including social media, don’t start a podcast just yet! You want to wait until you’re 100% ready to stop being on social media 24/7.
- The beauty of podcasting is you will feel like you GET to do the podcast because you don’t have to show up to all the other places.
Can you play the long game?
- Commit to the promise
- It may feel uncomfortable, but overnight success is truly a deception. The long game is where the answers, promises, and provision are hidden.
- Partner with God to lead you and direct you no matter how long it takes. The test is: Do you trust the promise?
If you answered YES to all of these questions, it is time for you to start a podcast! It is way easier, less expensive and so much more fun than you can imagine! Your podcast can become the catalyst for everything your business will be! Inside of Podcast Pro University, I teach you everything I know from the basics of what is a podcast to launching a successful podcast and ditching social media for good. This course will get you where I am today way faster than I did just fumbling through duct-taping my business together.
If you feel that stirring in your heart, I pray God will give you courage to step out and take that leap to see the promises and provisions God has for you come to fruition!
I pray this blesses you!
Xo,
Stef
P.S. Also, listen to podcast episode 317 for the full training on What Is a Podcast and Are You Ready to Start One? 4 Questions to Ask!
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Hey friend, if you’re ready to start your business in less than two hours a week, grow your audience faster, in less time, and work smarter, not harder, this workshop is for you!
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