How to Title Your Podcast Episodes to Improve Click-Through Rates!
Hey Friend!
Do you constantly struggle to create juicy titles for your blogs, emails, podcasts, and content? That ends today! I am going to give you visual examples of how to title your podcast episodes for click-through rates and conversions. I’m also sharing my top titles and explaining why they convert. You will never have to struggle with creating podcast titles again!
Increase Click-Through Rates by Learning How to Title Your Podcast Episodes
I have 3 criteria for you that will completely explode your click-through rates! These 3 criteria will give you the exact guidance on how to title your podcast episodes and get people excited to listen in!
The 3 criteria to help you create an engaging, catchy title that will increase click-through rates
- Can the title be juicy and controversial? If you can make your avatar say, “Oh, I want that”, or, “I need to listen to that”, you have a winner.
- Create the title to be SEO-driven. Is this a tactical training episode where you can use keywords to get found? Title your podcast episode with what question your avatar is googling. Using this strategy will increase your click-through rates.
- Do a blend of juicy/controversial, SEO and keyword-driven, and question/ trigger titles. The title of your podcast episode can be about more than just keywords. It can also trigger your listener. Blend layer on layer.
All of the titles of my podcast episodes, email titles, and blog titles fall into these three categories. For example, one of my podcast episodes is titled, “The Truth About MLM Network Marketing and What Passive Income Really Means”, this one is juicy and controversial, which makes you want to click.
The next title, “How to Start Coaching and Profit Immediately in Your Business”, is SEO or keyword-driven. So if someone is Googling how to start coaching, this episode is going to show up. “Profit immediately in your business” is also included in the title. This piece is a big trigger because everyone is wondering how to start profiting from their business.
Before learning how to title your podcast episodes, get clear on who your avatar is
- Who is she? Is she married or single? Does she work or stay home? What is she passionate about, and what keeps her up at night? Answering these questions about your avatar is very important.
- What does your avatar need? What is she googling, and what are her triggers? Put yourself in her shoes and just get in her brain and get inside her heart. Solve those problems that she is looking for. Getting detailed about who your avatar is will increase the click-through rates when you include the trigger in the title of your podcast episodes.
Create your episode BEFORE your title
- Dig into your episode. What was your ultimate promise of it? This is going to determine how to title your podcast episodes.
- How do I make the podcast title better? See if you can infuse some search keywords that your avatar might be searching for.
Make the title a question or a trigger for your avatar to get even higher click-through rates
- What kind of questions does your avatar want answered? Would the title make you raise your hand? Make sure that it makes you question what it’s about.
- What triggers can you add to your title that make your avatar say, “That’s me. Is she talking about that today?”
Bonus tips on how to increase click-through rates and title your podcast episodes.
When you’re writing an email title, include an emoji. I’ve noticed my click-through rates go up drastically when I use emojis in my email titles.
For every single thing you’re called to do in your business, God will provide the way. He will give you the people, the resources, the mentor, the courses, the episodes you need to hear, the friends, whatever you need. You simply have to get out of your way and ask Him, and then take the steps, even when you don’t know how.
If you’re ready to create engaging, catchy SEO-driven keywords, my course, Podcast Pro University, will teach you what you need to know about starting your podcast, including all the tips and tricks on how to make it grow. I’ll also show you how to define your episode content and your niche, how to record your episodes, and plan your episodes from start to finish.
Let us know in the comments below if this helped you create epic, catchy titles!
I pray this blesses you!
Xo,
Stef
P.S. Also, listen to podcast episode 162 for the full training on How to Title Your Podcast Episodes to Improve Click-Through Rates!
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