Why a Top-Ranked Podcast Is the Best Platform in Business!

February 7, 2023

Background image overlay of dark-haired woman and microphone and title The exact steps to building a top ranked podcast. stefaniegass.com/blog

Could podcasting be the right platform for you? How is a podcast the best platform in business? What does it take to become a top-ranked podcast? Angie Lee and I share the secrets to creating and monetizing a top-ranked podcast.

Learn Why a Top-Ranked Podcast Is The Best Platform in Business!

If your niche is something that doesn’t need a visual component, then podcasting could be the best platform for you. Follow these tips to position yourself for success!

Make sure it is a medium your ideal client is on
Make sure it is something you are passionate about
Make sure it makes sense for your business and will drive traffic

Quote if you are trying to grow and scale this organic following online, you have to serve and solve. -Stefanie Gass

If you overcome the fear, you will learn and grow. Your first few episodes may not be the best, but you have to show up to learn and grow and it can only get better from there. If you have the burn and passion in you, it has to override the fear. Get yourself out of the way, it’s not about you, it’s about the woman you are serving.

Gold splatter background and quote You are never going to grow in any capacity in your life if you are not fearful of something new. -Stefanie Gass

The basics for a top-ranked podcast

1. Have a niche to your show

Target your avatar
Take the deep levels about what you are passionate about and get micro-niche
Own a specific niche so you can become the best at that and go all in
You don’t have to talk about the same thing every day, you need to have a common core denominator of why the listener is there

2. Tech

If you are afraid of tech, outsource
Don’t let tech hold you back
Content should be the number one thing you worry about
All you need is a mic, hosting site, and editor

Learn all the details in the Podcast Pro University course

3. Use notes or go with the flow?

Some read from notes
Some work from outlines and rif
You know your stuff! Give yourself some credit
If you are reading from notes you want it to sound conversational and real

How to build a solid podcast as a platform in business

4. Tips for new podcasts

Think of it as if you are launching a new product
Ask for reviews from people you know
Do giveaways on social media
Give it time
Incentivize your current listeners to share with others

5. How important is the podcast name?

Think about who it’s for
Use the words they are searching for and embed who it’s for
If your cover and title are confusing it won’t get the traffic
It needs to be clear
Catchy and cute won’t get you traffic

6. What is the best intro?

Think about what defines your avatar
Make them laugh
Make them feel
Let them know what they will get from the show
Have fun and be creative
There are no rules

7. Monetization

Plug your own products if you have any
Plug products you use regularly and set up an affiliate link with that product
Having your own products will be the highest profit margin
It takes time

Gold splatter background and quote Growth compounds faster than you can believe when you are consistent. -Stefanie Gass

Podcasting is a long game. A top-ranked podcast is totally possible for you if you commit to seeing the results. Don’t be obsessed with the numbers and making money right away. Focus on serving your audience. People want real people, telling real stories. Be authentic and serve and you’ll have a thriving platform in business. It’s inevitable!

I pray this blesses you!

Xo,

Stef

P.S. Also, listen to podcast episode 121 for the full training on Why a Top-Ranked Podcast Is the Best Platform in Business and How to Create One!

APPLE PODCAST | SPOTIFY | GOOGLE PODCAST

Before you go, be sure to watch the free workshop!

This free workshop is for you if you want to grow an online business in less time.

It will teach you how to explode your audience without the social media hustle, make consistent sales using a podcast, and plan, record, and launch a podcast with ease!