How to Come Up With Titles That Increase Podcast Downloads
Hey Friend!
Are you ready to scale and explode your show? Welcome to the Profitable Podcast Series! This is an exclusive 5 blog series full of specific and actionable steps brought to you straight from my immersion mastermind, Podcast to Profit. In today’s blog, I will be teaching you my secret formula for how to come up with titles that convert. Titles are such an important part of your show because they help you get found and increase podcast downloads. My students have had massive success in boosting their download numbers by 20-80% in just 30 days! Read on to discover how to level up your podcast naming game and skyrocket your download numbers.
My Secret 4-Step Formula For How to Come Up With Titles That Increase Podcast Downloads
First, to create sticky podcast titles, you have to understand that naming is more than just slapping some words together that reflect the content of the episode and calling it quits. In reality, a podcast title is more like the name of your book or magazine. It is a beautiful piece of real estate each episode has to capitalize on search engines such as Apple Podcasts to get your show found.
So, if titles are so important, how do you make them juicer? You want to think about how you can make the title connect with people more deeply. How can you get this podcast title to be highly clickable, searched, and also hyper-focused on what your audience needs and wants to hear from you?
This is where my secret formula T.S.A.K. comes in. The T.S.A.K. formula is my four-part formula for creating converting titles.
Trigger: Triggering titles increase podcast downloads fast
The first part of the T.S.A.K. formula is T for triggering. Consider how you can make your podcast titles super triggering. Triggering titles make people want to click because they need to know what you will say.
For example, if your podcast is about whether you should homeschool your kids or not, you don’t want to call the episode “Should you homeschool?”. Because that sounds boring! Nobody is going out of their way to click on that. Instead, you want to think of something more triggering. Such as, “You’re Pulling Your Kids Out of School to Homeschool?”. You want it to be controversial if at all possible.
Solution: How to come up with titles that promise a solution
The second component of the T.S.A.K. formula is solutions. What solution does this episode promise? Going back to our earlier example, we might call the episode “The Secret to Successful Homeschooling.”
See how we’ve promised something? This promise is triggering because they’ve been promised a secret, and the solution is this one secret you will share with them that will help them succeed at homeschooling.
Stacking these components is the recipe for the best, most converting titles. Ideally, you want to stack as many of these as possible but don’t worry about the order; as long as they are there and make sense, you are good.
Action: Include an action/outcome in your title to increase podcast downloads
Third, A is for action. What is the action? What do we want them to walk away with? What’s going to be inside? What do they want? That’s what we want to give them in the title. We want to include in the title something that tells them we will provide what they want inside the episode. It helps our download numbers and encourages them to listen because they know they will get the desired outcome.
Keywords: How to come up with titles that attract with keywords
The last letter in the T.S.A.K. formula stands for keywords. A keyword is something that someone else types into Google or Apple podcasts to search for something specific to solve a problem they are having.
Let’s look at what might be some keywords for our homeschooling example.
- Homeschool
- Homeschooling your children
- Homeschool hacks
- Getting started with homeschooling.
These are all things a mom who is considering homeschooling or wanting homeschooling advice might be typing into a search engine. You want keywords in your titles because it allows you to be found when your ideal listener is searching for a podcast to answer her questions. This is the easiest way to increase podcast downloads over time!
How to come up with titles that convert: putting it all together
Now you have all the components of what should be in a highly converting podcast title. You have triggering solutions, actions, and keywords.
Continuing with our homeschooling podcast, here is an example of a juicy title that includes all four parts, “Three Secrets to Successful Homeschooling for Elementary-Aged Children”. See how it has some keywords (elementary age children, homeschooling), it’s triggering because we said three secrets, and its solution based because we promised three solutions.
It’s also okay for elements to overlap. The triggering and solution-based aspects in this example go together while the action is to help the listener to have successful homeschooling, which is the outcome embedded right there in the title.
Optimizing titles in search results to Increase podcast downloads
While you don’t have to include each of the four elements in every title, stellar titles do include all four. Ideally, you want at least three components, including at least one keyword for a good title. If you can include two keywords, even better! Like I tell my Podcast to Profit students, no title is too long. I’d rather see you have amazing juicy, converting titles than short, punchy titles. Because I want you to optimize your search result. I want you to be the one that floods the results every time someone types in one of your keywords or something to do with your niche.
So there you have my secret formula for creating super sticky and highly converting podcast names. Scaling your show and increasing your podcast downloads doesn’t have to be hard or scary. The T.S.A.K. formula is a simple and powerful way to ensure your podcast title is easy for your listener to find and so enticing they have to listen. Be sure not to miss part two of the Profitable Podcast Series for my top tips to optimize your workflow below!
What’s the title of your most downloaded episode? How many elements of the T.S.A.K. formula does it include? Let me know in the comments below. I’d love to hear from you!
I pray this blesses you!
Xo,
Stef
P.S. Listen to podcast episode 306 for the full training on Profitable Podcast Series: How to Come Up With Titles That Increase Podcast Downloads!
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How to build a successful online business in less than two hours a week using podcasting.
RELATED EPISODES:
This blog is part one of the Profitable Podcast Series; if you’ve found this blog helpful, you might enjoy the rest of the Profitable Podcast Series below:
Create Podcast Titles that Convert (you are here)
3 Successful Strategies for Efficient Podcast Time Management
The #1 Way to Scale Your Show Past 100k Downloads
3 Ways to Monetize Your Podcast & Which is the Right Fit for You?!
How to Pitch Your Program or Offer on Your Podcast
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