How to Choose a Name for Your Podcast That Is Searchable!

Hey Friend!

In this episode, I’ve got my friend Kristin with us. She’s a Texas girl on a mission to help women find confidence in Christ so they can build the joyful life and thriving businesses they were created for. She can be found at Pink Clay Social. 

We’re going to talk about how to choose a name for your podcast so your avatar can easily find you and consume your content!

Make Your Show Searchable by Learning How to Choose a Name for Your Podcast

Kristin: My business is Pink Clay Social so I wanted my show to be named the same. But after taking Podcast Pro University, I know that no one is searching for pink or clay. We do not have a large following yet. Should I go with Pink Clay Social?

Stef: Something to consider when you are figuring out how to choose a name for your podcast is the size of your following. Since you do not have a large following, I would not name your podcast Pink Clay Social. It can become your overarching brand because I believe your podcast can become your funnel for these women you want to impact. If you can choose a name for your podcast that embodies the words she is searching for, it’s going to bring you more listeners. 

In the first sentence of your podcast description, you can say, “From the creators of Pink Clay Social” or “Pink Clay Social brings you” as a way to introduce your show. It’s important to decide if Pink Clay Social is important to you. Is that THE brand? End of story. If that’s everything for you, absolutely, keep that as part of the branding. 

You can also sponsor your shows. “This show is sponsored by Pink Clay Social.” But if it’s not everything to you and you don’t have a following or large audience, you can change it.

If it’s the core denominator of the brand, then rock with it!

Become More Searchable With the Right Podcast Episode Topics

Kristin: My podcast is for the everyday woman and I want her to stay Christ-centered in all things, but I also want to talk about business and I don’t want it to seem out-of-the-blue.

Stef: Talk about whatever you want that has a core common denominator, but I’m going to challenge you because Christ-centered is really, really big. Yes, she is Christ-centered, but what else is she? Is she something specific so you can make her even more niche? Chip away to find one core human that you want to touch and inspire instead of every woman. 

The beauty of that is once you’ve identified who she is at the root of her soul, you can then say, when I look at her, what are the things she needs the most? You’re going to find three or four core categories. Then you can teach about how to be Christ-centered through these categories.

Podcast Batching and Planning

Kristin: How far in advance do you batch and plan your episodes? Some weeks I feel on top of things, others I feel like “Oh my gosh!” I want to be very intentional in my planning.

Stef: I’m sad to say I still have both those feelings sometimes. My goal is to always have three to four episodes in my pocket. Life isn’t perfect. We are moms. We have stuff that comes up. Here’s a hack for you: record something, but do not put an episode number to it. Sometimes I get struck with inspiration on the fly.

One of the biggest mistakes I made early on was batching everything in order and putting a number on the recording. I was batched out for six weeks and then I got an inspiration. That’s where Bonus Episodes were born. I had to plug them in unplanned. So now I leave space. I don’t put in the number, especially in my batched episodes. You have more freedom on the fly to say what’s on your heart. 

However, having four to five in my pocket that are edited, I can plug in one that fits with the timing. Then I record an intro that welcomes listeners with the episode number.

Getting Everything Ready So You Can Promote Your Podcast

Kristin: Is your podcast blog, Pinterest image, and promo email ready to go on the same day?

Stef: Yes. You can outsource this to a VA. If you’re doing it yourself, grab a Canva graphic and put it on a Pinterest template. I write a one-paragraph blurb that goes with the episode to plug into Podbean and share to my email list along with the episode. The blurb going on Facebook and Instagram. Everything’s ready the night before. You can also schedule it. Don’t make it more work than it has to be.

Now You’re Ready to Grow Your Show!

Thank you for joining me for today’s blog! The big thing we tackled today was how to choose a name for your podcast. Find your Lola and determine what she needs and what she’s searching for. Doing this will bring you more listeners. Try to plan in advance and batch 3-4 episodes. Then make sure you have your blurb and graphic ready to go the night before each episode goes live. Remember: Don’t make it more work than it has to be. See you next time!

I pray this blesses you!

Xo,

Stef

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