Hey Friend!
You started your podcast…YES! Now, you’re wondering how to actually build an audience online.
You don’t want to sit in front of a computer all day and you are sick of the social media and reels hustle. Amiiiright? I got you, Boo!
That’s why I am sharing 6 ways you can build an audience which means more listeners and more podcast downloads. God is calling you to make an impact in this world that only you can make! Let’s get your message out into the world where it is needed.
These strategies will allow you to grow your podcast organically, and let your show work for you to drive leads to your business or mission.
6 Strategies to Build Your Podcast Audience and Get More Podcast Downloads
1. Grow your podcast audience with an SEO-friendly podcast name that is clear to your niche market
Search Engine Optimization (SEO) is the process that helps search engines like Google learn what your content is all about. Your target audience is using specific common keyword searches to find solutions to their problems. By using the right keywords in your podcast title, you are helping your potential clients to find you, therefore, building an audience for your podcast that is your target market.
If you aren’t sure what keywords your niche market is searching for, I highly recommend conducting market research.
CHECK OUT THESE RELEVANT PODCAST EPISODES ABOUT MARKET RESEARCH
Market Research Questions to Ask to Learn Your Target Market
Podcast Strategy Session! STICKY SEO & Keywords + Getting Super Clear on The SOLUTIONS You Provide!
Permission to MICRO-NICHE! + 3 Steps to Rebranding & KEYWORDS
If possible, before you decide on your podcast name, double-check that the website domain and social media accounts are also available.
2. The BEST way to build your podcast audience quickly is to consistently create content that solves the problems of your niche market
We’ve all heard the phrase “cash is king.” Well, in the podcasting industry, we like to say “content is king.” When planning your content, make sure you are providing tangible solutions to the key problems of your listeners. In turn, they will subscribe to your show so they can catch all of your podcast episodes as soon as they air. Also, over time, you’ll become a go-to expert in your niche, which will also increase client referrals and, therefore, increase the impact God is calling you to make. How beautiful is that?
3. Creating keyword-rich show titles will catch listeners’ attention and increase your podcast downloads
Including keywords specific to your niche market will be so important to also include in each of your podcast show titles. However, it’s also critical that you choose keyword phrases that are truly authentic to the episode content.
4. To build a podcast audience, you absolutely MUST be sharing and promoting each podcast episode
Of course, using SEO-friendly keywords and creating consistent content that solves the problems of your niche market will help you grow your podcast audience as well as increase your downloads. However, by marketing and sharing your own podcast episodes, you will be reaching your warm audience, otherwise known as your sphere of influence.
Great examples include social media accounts such as Facebook and Instagram as well as your email list. But, be sure to add grassroots marketing strategies like texting your friends and loved ones and asking them to support you. Ask them to share specific podcast episodes with others they know who could benefit from your podcast content.
5. Pitching to be a podcast guest on relevant shows can build an audience at a rapid rate
Getting featured on other podcasts whose niche market is similar to yours is a surefire way to attract new listeners to your show. When a podcast host of another show interviews you, it’s a win-win scenario. They get to bring fresh content to their listeners, and many of those listeners end up checking out your show.
Podcast pitching doesn’t have to be hard. I recommend starting a casual conversation to get to know the podcast host better. Review their podcast episodes to see where you can add value to their audience. By offering the podcast host some new content ideas they can provide to their target audience, they will often accept your proposal to be a guest on their show.
Bonus tip: Learn way more about podcast pitching in my Podcast to Profit Mastermind.
6. Having a consistent episode content schedule will increase your podcast downloads from your loyal listeners
Consistency is key when creating content for your target audience. When your podcast episodes are published on a consistent schedule, your niche market, or avatar, knows they can count on more of your solutions and exactly when your episodes will be published. This will increase your podcast downloads because your potential clients will keep coming back.
Building a podcast audience and getting more podcast downloads are crucial to growing a successful business. Implementing these 6 strategies will help you to reach your target market faster and turn first-time listeners into loyal subscribers that keep coming back.
I pray this blesses you!
Xo,
Stef
P.S. Listen to podcast episode 447 for the full training on how to build an authentic podcast audience and get more podcast downloads so you can make a bigger impact in your calling from God!
Frequently Asked Questions
What's the best way to start a podcast?
Get clear on your niche market, pick an SEO or keyword-rich podcast name, and do market research. Then, follow a plan like this free one at www.thepodcastlaunchchecklist.com.
What are the best free keyword research tools?
My favorite grassroots strategies for finding SEO-friendly keywords is to use your Google and Pinterest search bars (If you are NOT using Pinterest for your business, you SHOULD be! Check out some of my free trainings on Pinterest Hacks and Increasing traffic to your website, blog and podcast with Pinterest.
What are the biggest mistakes new podcasters make?
Funny you should ask! My last episode 5 Podcasting Mistakes to Avoid When Starting a Podcast discusses the top common mistakes to avoid when starting your podcast. Make sure you check it out!
Are you ready to build a profitable online business in less than two hours a week, using podcasting?
READ MORE
As a 7-figure Christian business owner, Stef shares biblical business advice straight from the book of Proverbs.
READ MORE
This post is for my MLM Girlies or anyone marketing a personal brand or physical product. It’s a live coaching session with one of my students about having a personal brand versus product branding, and what this might look like for you.
READ MORE
Join me as I chat with Podcast to Profit graduate, Monica Topete, on going from burnout to a top 2% podcast and hundreds of organic leads.
READ MORE
Have you wondered how to use the Bible in your business? What if I told you the best strategy isn’t another mastermind, launching another thing, or listening to another podcast? The best strategy comes from knowing how to use the Bible.
READ MORE
Join Stef as she discusses five ways you can hear from God in your business. The Holy Spirit will lead you if you are paying attention!
READ MORE
If you’ve ever wondered how to go from zero subscribers to millions with your podcast, this post is for you. Whether you’re just starting with no subscribers or you’ve already launched but are struggling to grow, I’ll break down all the things that will help you get your podcast to flourish and be that vessel of growth that you have been praying for.
READ MORE
I’m talking to my Podcast to Profit graduate about how her podcast became discoverable around the world after she joined my program.
READ MORE
Have you ever wondered how much money a podcast with just a thousand downloads can make? It’s probably more than you think, but not in the method you think.
READ MORE
Join me as I coach my Podcast to Profit student on whether she should rebrand her podcast or stay true to what she already does so well.
READ MORE
As Christian entrepreneurs, we must pray to God and not run our businesses on our own. We must position God at the center of every decision.
READ MORE
Learn how my former Podcast to Profit student started her podcast, grew her coaching business, and became a top 2% podcast!
READ MORE
We’re chatting with Julie Solomon on how to elevate your brand and position yourself for opportunity as you dream big in your business.
So glad you're here!
Visit the resources section and find out which software I personally use and recommend. Become an affiliate, or discover other trusted resources I have to help you succeed on your business and faith journey.
Check out all my recommended resources
including software, affiliates, and freebies.
Read the latest over on the Stef Gass Blog. Tons
of articles to help you succeed in life and business.
Meet Stefanie and learn more about her life, journey, failures and family. Plus, a glimpse of her amazing team.
Book Stef for in-person or virtual events! She will
inspire and educate your audience with her training.
Find out everything your need to feature Stef—bio, photos, and details—ready to inspire and educate your audience
Find out more about working for Team Stef as
an intern! We open our internship twice a year.
Contact us with questions, concerns,
testimonies, or requests here.
I can't wait to help you get clarity on your calling, grow your business, launch a podcast, build a course, or scale and get visible. Check out the Stefanie Gass School. No more frustration or overwhelm. Just a simple, step-by-step framework to get you where you want to grow.
Get clear on your calling in 4 weeks or less so you
can start your online business with confidence.
Apply for my 6-month group coaching program for podcasters! Build your offer, learn to sell, and scale.
Visit the Stefanie Gass School to discover what step
you're on and and learn which course is right for you!
Launch a podcast in less than 30 days! 12 simple
steps to go from idea to successful podcast.
Let's work together!
WORK WITH ME
Clarify Your Calling
Free Workshop
Watch this workshop and get
clear on your calling so you can start
an online business! Hop on this quick,
35 minute free training and map out
your next steps!
Podcast for Growth
Free Workshop
Watch this workshop and learn how
podcasting works to make money online! Find out why podcasting is the best long-form content outlet and how it can drive more leads than social media.
Leave Comment or Question Below