How to Build Your Podcast Audience With Keyword Research for SEO

August 15, 2022

dark-haired woman sitting at desk in front of laptop, microphone and planner with title increase your podcast growth with effective keyword research! stefaniegass.com/blog

What do you do when you’ve finally started your podcast? How do you optimize your podcast so that it grows and scales organically? In today’s blog, I teach you how to build your podcast audience by learning to conduct keyword research for SEO. SEO stands for search engine optimization, which helps people find you on Google. Using effective keyword research for SEO search terms to use, will attract your avatar and get them to listen and subscribe. You must stand out in today’s online space.

* This post contains affiliate links. This means that I get a percentage of sales at no additional cost to you.

Learn How to Build Your Podcast Audience and Conduct Effective Keyword Research for SEO

1. Optimize your keyword research for SEO about your avatar

You will learn how to build your podcast audience easily by mastering effective keyword research for SEO that will cause Google to point people to your podcast and your website. To create impact with our podcast, we need to choose keywords that are searchable and triggering. You want your audience to be curious about your show, so they need to listen. We achieve that by asking great market research questions and getting to know your ideal listener. We need to know her biggest pain point, what is going on in her life, and why she desperately needs you.

Getting to know your avatar – a deep dive:

To answer these questions, you have to get super specific about who you are serving. You want to know who they are, how old they are, and their pain points and desires.

Common mistakes when conducting keyword research for SEO:

Being too general about your demographic: It doesn’t work to say you’re serving women or even mamas because that’s like half the population.
Not getting to the heart behind her pain points: saying something like she feels her life is too busy, or she doesn’t put herself first isn’t enough of a pain point. It needs to be deeper; why is she too busy? Is something going on with her health? What’s debilitating for her? We need to look at the heart of what’s going on. Your keywords must match these words she would be searching for.
Using too short or general SEO keywords rather than long-tail keywords (phrases of more than three words.) A good example would be “meal planning for picky kids” instead of “meal planning.”

Use keyword research for SEO terms that identify her biggest pain points and desires:

Conduct some keyword research for SEO words and phrases that best describe her specific problems, goals, and limiting beliefs. I like to use Google and Pinterest search bars as well as Ubersuggest in my keyword research for Lola. You’ll then use the top keywords and phrases that she is searching for herself or using when speaking about her situation and embed them in your podcast titles, episodes and descriptions. This will help her find your show more easily!

Gold splatter background with quote having more depth helps her to connect with you and you to connect with her. -Stefanie Gass

Something fun I like to do is name my avatar because I find it helps us get to know her even more. For example, my avatar is called Lola. It’s important to be realistic about where your Lola is, not where you think they should be.

2. Using keyword research to optimize your podcast name:

When you start your podcast, it’s super important to ensure you have a clear searchable podcast name. You want it to make sense when someone comes across your podcast for the first time. If you’d like some help creating your podcast name, check out Profitable Podcast SERIES: Create Podcast Titles That CONVERT! Use the T.S.A.K. Formula!

The next step is to add these keywords to your podcast name.

Go into your podcasting platform (I recommend Podbean)
Find where to edit your title
Put a dash next to your title and add your keywords
For example: “Your Podcast Name” – weight loss, time management, hormonal changes, easy meal prep, health hacks

3. How to build a podcast audience fast by optimizing your podcast descriptions:

After optimizing our podcast name, the next step is to optimize your podcast description. To do that, we want to go back to our list of triggers and combine the trigger words with the keywords we know our listener is searching for.

Looking back over our triggers, what is our avatar dealing with right now? We want to combine these struggles with our keywords to create engaging episode titles. If you can make something that’s a bit controversial or a question she wants you to answer, she’s more likely to listen.

Ready to take your podcast to the next level?

If you are ready for more, I’ve got an amazing program called Podcast to Profit. It’s a 90-day group coaching mastermind for podcasters. We up-level your podcasting game to take your show to the next level and do the work that will result in a breakthrough. We cover in-depth everything you need to optimize your keywords, monetize and scale your podcast and much more!

I hope this has helped you learn how to build your podcast audience faster by utilizing keyword research for SEO that is tailored to your niche market. Begin to optimize your podcast so that you can organically grow and scale your online business. It’s vital you get to deeply know your listeners so that you can use keywords that resonate with them. Once you’ve got your keywords, pain points, and triggers, you just have to plug them into your title, description, and episode names and you’re good to go. Your ideal client can now find you!

Do you have other tips on how to build your podcast audience? Where do you like to conduct your keyword research for SEO terms that resonate with your target market? Share with us in the comments!

I pray this blesses you!

Xo,

Stef

P.S. Listen to podcast episode 203 for How to Build Your Podcast Audience With Keyword Research for SEO.