Live Session! Naming, Niche, Description, & Success Roadmap

Hi Friend!

Join me for another amazing podcast strategy session with Chelsie Lambert! We uncover her niche, title her new show, come up with a tagline, and map out a description and content! If you’re ready to get more clarity over what your podcast could be about, this episode is for you.

I pray this blesses you!

FULL EPISODE TRANSCRIPTION:

(00:11)
Oh my goodness, y’all. Believe it or not Podcast Pro University is literally live in the world and there are already students and people are launching their podcast left and right. And I’m blown away at the responses I’ve had to this course. Do I have you considering starting your own podcast by now? I sure hope so.

(01:50)
I want to focus on communication in relationships. Where I’m stuck is do I push it towards one individual person? So like a married woman or do I keep it open as for just relationship advice? Because I believe that with communication, not in a sexist way, but I do think that women or as women, our wheels turn sometimes slower, sometimes faster than men when it comes to different aspects of relationships. Mostly when it comes to arguments, I do feel like there’s a lot more emotions on our side, right?

(02:38)
So I’m really wanting to help the mom, the wife, the woman kinda check herself, and I’ve had to do it throughout the years. So I’m doing this, not just sitting on my high horse, but still every day, I have to check myself and kind of remind yourself to give your husband the grace that he deserves and to realize that you could feel a hundred percent right, but at the end of the day, that doesn’t mean that you’re right. That two people can have two different opinions and you have to be okay to hear that and to soak it in and to not go straight to aggression or to sadness or, you know, like the woe me type of thought process. Sure. Okay. So avatar, clarity. What else? What else is like a must to figure out? Title, you mentioned. Yes.

(03:37)
I been writing down so many different ideas because I want for when they’re looking at whatever app they’re using on one for them to look at it and to know what I’m talking about, because I do feel like the internet is very busy and I don’t need to attract millions of people. I just want to help a handful of women, and I just need to help the person that is looking for the help that I’m looking to give. So I need a title just how to promote it. I don’t know, because with Instagram, I feel like I do have some guy followers, but I think it’s more so like robot accounts, to be honest, like people just trying to build up their following.

(04:26)
But for the most part, when it comes to engagements, when it comes to the people that are in my DM saying, thank you for sharing this, thank you for being vulnerable because I’m very opened up. That was one thing my husband had to get used to, but I’m very open when it comes to the struggles that we’ve been through. And there can be the biggest lessons and sometimes the silly, stupid little fights, I can take that little fight and turn it into a big lesson, kinda, you know, going forward, this is what you need to do.

(04:57)
So when it comes to those Instagram posts and me being vulnerable, if someone’s going to DM me that’s like something that I’m going to write back to. It’s going to be a woman saying thank you for being open. Thank you for sharing your story. Here’s kind of the way I like to structure these, there’s a lot to cover in 30 minutes. That’s right. So we have to stay really on task. This will help us. So step one would be let’s clarify the avatar. Okay. Secondly, is title of the show. Third, we’re going to come up with the promise that we’re going to get this woman. Okay.

(05:42)
Let me give you a specific woman through your content. And then fourth is like the SEO description. And if we have time, some of the podcast episodes. How we can create this. So let’s start with avatar. Okay. Just what you were saying to me, I think it’s very clear that she is a wife. She is a mom, she is a specific woman, and she is struggling with communication with her spouse, which is then creating issues inside of the relationship. And I think it’s very clearly one woman. Right. What else does she have? Can we dig into her just a tiny bit more?

(06:33)
So I need for her to know that it’s not her fault, that it’s not a chemical imbalance. It doesn’t have to do with it being that time of the month. There’s different stigmas that I feel like women like, Oh, she’s just pissy. Cause she’s tired. You know? Like I feel like a lot of women get that or she’s a mom, so she’s a little tired today. That’s why she’s grumpy. Yeah. Like I need like my person, which I feel like I’m describing me. She tries to do her best. And sometimes when the other person takes her comments as negativity, she instantly feels hurt. Okay.

(07:23)
So a hundred percent mom, because I do feel like when you’re a mom and you are trying to juggle the kids and the marriage, I feel like a lot of times, especially when it is younger kids. I guess the mom or my avatar is a woman that has younger children that aren’t going off and having summer parties every weekend or driving themselves to school. So when it comes to that, I feel like a lot of times the marriage gets put on the back burner, right. And the relationship almost becomes robotic.

(08:20)
I want to make it more normal for couples to sit down and once a week, twice a month or whatever the case is, sit down and say, Hey, life got busy this month, but this is what I took from this month. This is what I want to talk to you about. Or I felt disrespected or belittled when you said X, Y, and Z, or Hey, you know, the holidays are coming up prime example, but the holidays are coming up. Let’s map out a game plan so that we’re not fighting with the in-laws like last year. Kind of giving tips and tricks to better strengthen the relationship communication wise.

(08:59)
Giving them the tools so that going forward, they can kind of implement it and strengthen the communication muscles so that they can’t just rely and just lean back on. Oh, that’s just how I am. You know, that I’m snippy, you know, that I’m stubborn, like yes, but no, you know, exactly like rewriting that communication story. And there are so many, I can totally feel into this, because there’s so many times I just want to be extra reactive and instead I’m like, I’m just going to go ahead and sit with this.

(09:29)
I think this is actually me amplifying something that I’m feeling and I’m projecting. And so many times when I sit there for a second, I’m like, Oh, okay. And even like, self-talk of saying Stef, does this really matter to you? If it doesn’t then you got to let that go. So I’m so feeling all of this and I think so many women need it. All right. That’s pretty clear on the woman. Do we have a name for her? Just to give her a persona. I’ll go with Samantha. Hey, get your life together, honey. Yes. Right now that helps me quite a bit.

(10:10)
So let’s then go into the next step, which is let’s title this answer for her. And I want you to think in terms of the podcast. Okay. Even if you are the brand, we still want a name that’s all about Samantha, that she can, the second she sees that title, it’s like, Oh, I need that. And then when she looks at the description, you’re speaking to her soul, like all the struggles that she’s facing and the triggers that she’s feeling. And she’s like, I am listening to this right now. I’m subscribing.

(10:43)
So ideas you have for a name. And then let’s see if we can’t get clear on that. So I feel like I’m going to be a disappointment on this. I am so stumped. I can describe exactly what I want to bring to the table. And I feel like there’s so many different thoughts for content and podcasts. Like I have everything in my head and literally pages of different episode ideas. It’s just, I don’t know how to put a nice bow on it. Yeah. Like lost sleep over what am I going to name this thing. Okay.

(11:23)
So is there any spiritual side to this at all? Or is it just very tactical tips? Tricks? It is tactical. I want to keep it myself spiritual. Yes. But I do think that when I’m bringing to the table, it can be for each woman. Like it wouldn’t be just based off of things from the Bible, that kind of thing. Like it would be something that could work for each woman. Well, a woman that’s open to learning. Right. Okay. These are like just quick words that are coming in for me, but we’ll play with this. So like wife speaks, or she speaks, or words that heal, she communicates well, communicate is clunky for me. I love speak. I love words.

(12:26)
See, that’s where I kept getting stuck. So communication, communicate kept popping up in my head, but I’m like, geez, nothing like flows with it. Right. So I feel like it can be in the description, but the title itself. And I think that that’s where I got stuck. Like I could have just Googled synonyms. I really like wife or she in there because then it’s clear who it’s for. Which one did you like? And let’s see if we can make it bigger. I really like either she speaks or she speaks well. I like those, but with that, do you think would that show them like this is about relationship communication or no?

(13:17)
That’s why we have to add something to this. So like for example, she speaks love or she speaks through love. She speaks with love, or we dash and we tagline it. Like if it was for example, she speaks well – communication tools for the wife. I like that. Yeah. We’ll have to see if that’s available. But then right there in the little graphic and in the tag title, it goes – communication tools for the wife. Right. And that would be right on the clickable little photo. Right, exactly. So, okay. Clear, who’s it for? What is it? What’s my promise. Hey it’s these are communication tools or communication hacks for the wife. Gotcha. Yeah, I like that a lot. And then even if that specific one is taken with that, I feel like you can play around with that.

(14:24)
Do you like she speaks love or is that weird? I don’t know if you were scrolling. Cause I mean, that’s truly what communication is. I don’t think that she speaks love is real or not real. So I hope it’s real. No, but I don’t think that that’s weird. I think that that actually ties it together better because it’s not just any type. It’s not just talking about how to talk. Like it’s not like a dating podcast or this is meant to teach the wife how to speak love into their relationship, which ultimately is what I’m trying to show. But you can have conversations and not go to that nasty place.

(15:10)
So I just looked, she speaks well is taken. Okay. Wife speaks well, is there, it’s available, which is two Ws, which I like. Wife speaks well, uh, let me see if she speaks love. We were looking at, she speaks, she speaks love is taken, but she speaks with love is available. I like that. She speaks with love dash communication tools for the wife. Oh, I like adding in the with even more. Yeah, me too.

(15:53)
She speaks with love – communication tools for the wife. Oh, I love that. And she speaks with love. That’s pretty clear to me too. Even that alone is like, wow, that can be, and you can expand. The beauty of that is you can expand. She speaks love over her children. She speaks love in relationships. It’s expansive for you where you’re not just pigeonholed into the wife. If you don’t want to be in what I was thinking like with the avatar being wifes and moms. And this is of course later on, once I gain my followers, once I gain their trust and I serve and give them all the free stuff.

(16:41)
But the goal of course is to monetize. And I was thinking course wise, later on down the line, like you were saying, start with communication, but communication can be a communication with your kids, with the mother-in-law, with your sister, with your mom, like it can morph into all the different branches. I just know that it’s best to start small and then branch out. Exactly. And you know what else you can totally do with this to make money today? Start communication coaching. I love that. Yeah, like, Hey, we can do a 30 minute jam on. Talk to me about what’s happening. Let me help you.

(17:25)
Maybe change some verbiage, give you some pointers of what I see missing, not therapy, but communication coaching, like the words to use, the tips and tricks that are targeted to that woman’s pain points or that wife or that mom. That’s how you can make money tomorrow with your show. Right. I wouldn’t be the judgmental girlfriend. If you go to your mom, of course, she’s going to say, Oh baby, he’s a jerk. Like she’s not going to tell you. Same thing with your close group of girlfriends, they’re going to boost your ego and make you feel good, which at the end of the day, that’s not serving and not everybody has money to go and see a therapist or has the insurance, or even the time for the busy mom.

(18:14)
I mean, God knows I live off of dry shampoo. I love that. So with this, like for your Instagram, for example, for the brand, I want just real quick to make sure you’re super clear on the brand. You’re the brand, right? So Chelsi Lambert is the brand. That’s like the Instagram name at the top, but then underneath your picture, the title of you is now she speaks with love. That’s the podcast name, and then the sentence is I give moms and wives communication tools, or I provide communication tools for the wife and mom. I love it. Right. And so that’s the promise, which is so clear it’s so in line with what you want to do, how you want to grow.

(19:04)
How you monetize today I think is communication coaching. While you figure out potentially a course over the next three months, as you get to know your Samantha really well. And if they’re okay, I could utilize that for podcast episodes. Oh, a hundred percent. And that’s what drives coaching for me. You pop up your quick communication coaching session with somebody and then, Hey, have you been struggling in this area? Let me know. I can help you work through these communication blocks that you’re facing, give you some new verbiage to try, some strategies to work through, email me. You don’t even need any fancy set up to do some initial coaching. Right.

(19:45)
So with that, would you advise doing, and I know, I know that your main focus is, you know, the building blocks and this would be a little later on down the line, but as for like a website, should I focus on coaching calls first and courses later? Or do you want me to make money now with this brand? So I want to do this, right? This is my long game, long game. You take coaching clients for three to six months. Okay. Don’t start creating a course yet because the pro the mistake that I made was I started creating things I thought she needed, but until I started taking clients and then like, Oh my gosh, it’s the same problem over and over and over. And I’m giving the same solution over and over. And I know her so well.

(20:44)
Now Samantha is so clear in my mind, and I have answers for her and it’s a streamlined solution, but it only comes from talking to these women every week. Yeah. If you want to create the course for her, you get it from coaching. That’s your market research. So do that first for like three to six months. And then when it clicks, you’ll know. You’re like, I’m giving the same answer every time. That’s your course. And, you know, especially with this type of coaching, not many women, well, besides myself, it’s got to go in there and say, me and my husband thought about this yesterday, and this is how we fixed it.

(21:26)
It’s really the only way that I would see what these women are struggling with would be to do exactly what we’re doing right now, get on the phone with them. So I just had another idea for you. So let’s move into content now. Okay. What if let’s say you had one of those communication coachings, every fourth episode, right? Then two solo shows, of course. Cause you know this better than anyone else really knows this stuff. So you coming on and doing a tactical, maybe 15 minutes, 20 minute shows very short to the point you’re giving one thing per episode, like, okay guys, today, we’re talking about like the elephant in the room. How do we handle that?

(22:14)
Or today we’re talking about a disagreement in parenting. Let’s tackle that. And then, Oh, today we have a communication coaching session. What if like the fourth one was having a conversation with your husband on the air about how, from a male perspective, how would you like to hear from me when blank happens? He has been so supportive, so ridiculously supportive. I do ask him so many questions. He’s very, I just feel like I’m your assistant. I said, yeah, but you’re my male perspective.

(22:56)
I feel wrong telling a woman, like your husband probably feels like this. Unless I look at mine, I’m like, Hey, what do you feel when I do that? And then he’s very, but I do ask him to be very honest, which I definitely have gotten a couple slaps of the truth a couple of times though. I think it’s so different too, because we think differently. And to be able to hear the other side and say, okay guys, remember in episode two, we talked about how to handle a parenting disagreement. Well, on the continuation on episode three, I brought in my husband so that we could actually hear his perspective.

(23:34)
The way that I communicated with him, how it was perceived, how he reacted to it, if he has any tips for me on how I could do this better, next time, I think for us as women to hear from the other side, when men have a hard time, sometimes communicating that, you know, Hey, you’re nagging me. Or I felt like you attacked me and you didn’t wait for the right time. That would help us to better understand how to effectively communicate with them. Because it’s hard for us to go ask our own spouse that without it becoming a thing or for the spouse to say, Hey babe, stop nagging me. Totally, he doesn’t want to sleep on the couch. Exactly.

(24:15)
I feel like they just kinda, you know, they shut down and then it festers and they explode or like it gets weird. So the idea for you, I think that would add a lot of flare to your show. I think that it would be super juicy and like, I would want to listen to all of that. Yeah. I just, I want to be as honest and authentic and just put everything on the line because as much podcasts and books and coaches, all of that relationship stuff that I have dove into, I feel like there’s a lot of self building stuff, but not a lot on communication.

(24:56)
Even when I went on to Amazon, like the book reviews and that kind of stuff there, there’s not much to pick from. There’s a lot of self help stuff, which you can build yourself up all day long. But if you and your partner aren’t communicating and aren’t on the same page, you can be at level 10 self-help and you can be at level three. And the two of you guys would still bicker the exact same. Exactly. And everything you just said that all needs to go in that SEO description of the podcast, right? Yeah.

(25:29)
Okay, let me try to give you a paragraph here. So this would be like, you know, the paragraph that goes inside the show, and this is where SEO will work for you. So those key words that you just used are really important to have in the description. Also in every episode that you’re creating, make the descriptions big and beefy using the keywords that Samantha is Googling. Yes. So example, Hey mama, I have sat in your shoes.

(26:00)
I have wondered how to better communicate with my husband. Actually I worried and struggled with it for years before the breakthrough. I know what it feels like to walk on eggshells. I know what it feels like to struggle, to be heard and be seen, to internalize your feelings. But I want you to know there is an answer for you to communicate with him and with your children. More effectively create a healthier relationship that is open and honest and have transformation in your life. Don’t worry. I’m going to make this easy for you. Welcome to She Speaks with Love the communication super center for the wife and mom. I’m going to give you every tool, tip, hack that you need to become a master communicator in your household.

(26:51)
Every week I will bring you tactical advice, inspiring conversations, communication coaching, and even perspective from the other side, stay tuned. We’re going to have a ton of fun. Let’s do this. I love that so much. Oh my God. No, that’s amazing because I can’t even count the amount of hours that I’ve been sitting in my shower thoughts, my bed thoughts, my car thoughts. Yeah, no, that’s perfect. And that is literally everything on the nice platter with a bow around it. Heck it’s because you’re inside of it and you have every idea bubbling up. You have the inspiration, which is all the episodes, which has all the verbiage, but how do you fine tune it into one paragraph full of promises for her.

(27:51)
That’s why you need me because I was able to look from the outside and say, if I was that woman, if I’m Samantha, what do I need to hear to believe in this show? What do I need to hear to be hooked? Yeah. And those are the promises that I know you have in there, but I had to get rid of all the fluff behind it. So you use that, make it yours. And if you want to you roll with that verbatim, you know, go for it. I love it. Thank you so much. So I’m picking up my mic tonight. Yay. I refuse to buy anything. Well, I already have the computer, but I refuse to buy the mic and actually go on a hobby.

(28:30)
I’m like halfway through your course now. So I paused it. So I was like, no, I need to get over this hump. Just like, I didn’t start your course. Todd was done with the initial course. Cause I’m like, no, you gotta get over one hump at a time. And now I feel like I can dive into this confidently and not feel like I’m floundering around exactly why I was like, just wait because until I speak to you, I can give advice. But like, when I speak with you guys, it’s like the full clarity comes full circle. Cause I get the backstory. I get to hear the passion in your voice when you talk about certain topics or certain things. So I think now it’s full circle and you’re ready to launch it. You’re ready to do this. Thank you so much.