Market Research Questions to Ask to Learn Your Target Market
Hey Friend!
Do you ever feel like you’re not connecting with your target market? Have you ever wondered what questions you should be asking to get to know your avatar? It can be tough to know how to connect with your ideal clients if you don’t know what they want. Sounds simple, right?!
I regularly get questions like this because knowing your target market underpins everything in business, from your content to what you sell. If you can get your market research right, it even makes selling a breeze!
Top Questions to Ask for Market Research
But first, what even is market research?
First of all, you might be asking what is market research? Market research is getting to know your person, your ideal client avatar (ICA). This means finding out everything about what this person wants, needs, or desires. What are their dreams and struggles, and what specific words do they use to describe them?
Knowing this information lets you know what they are searching for and what keywords you should use in your podcast and marketing. This even helps them find your podcast. It’s important to remember that if you are talking to everyone, you are talking to no one!
So, now you have an overview of how important market research is; how do you actually conduct market research?
How to start your market research and get to know your target market:
The first step in getting to know your target market is to find out where they are and start engaging with them:
- Join your target market’s ideal Facebook groups
- Post open-ended market research questions
- Ask questions that narrow down who she is or who she isn’t
The top two market research questions we need to answer to understand our target market:
- What is my ideal client’s number one want?
- What is my ideal client’s biggest struggle, setback, or obstacle?
It’s super important to narrow this down to one thing they want and one main reason they can’t achieve it. Remember, this isn’t a process that happens quickly. As your business grows and you get to spend more time with your target market and ask them questions, you’ll get to know them more deeply. The wider the base of people you can engage with, the more and more you’ll be able to understand them and how to serve them.
It’s a long road getting to know your target market, and sometimes you think you know until you start talking to people and realize you don’t 100% know.
I recommend doing market research every 90 days to ensure you KNOW what your client avatar is looking for.
Example market research questions for your target market:
These can be asked as questions, via polls, or by talking to people on the phone or zoom.
- What’s the number one reason keeping you from quitting your day job?
- If you are trying to make money online, what have you tried that didn’t work out and why?
- If you have a side hustle, how’s it going? What’s working? What isn’t working?
- If you want to be an entrepreneur, what haven’t you started yet? What’s holding you back?
- If you’ve tried a side hustle and it’s failed, why?
Asking questions like these, and picking your avatar’s brain will give you the data you need to answer the two vital questions; what is the one thing they want the most, and what is their biggest setback?
Knowing how to solve these questions is how you help your niche market. It covers everything from content on your podcast to what you sell, whether that is resources you’ve created or affiliate marketing.
Get to know your target market
Nailing your market research is all about getting to know your target market. If you can figure out what your ideal client needs, and why they can’t get it and provide them with the solutions, this will provide you with revenue for the rest of your life.
Knowing your ideal client will tell you what content to make and what to sell. If you want to be successful, you can’t answer the questions you think they have; you have to get out there and learn what questions and needs they actually have. Join us in my course Podcast to Profit Mastermind if you want a deeper dive into market research and your brand messaging,
If you have any juicy questions you’ve used for market research, please leave them in the comments below!
I pray this blesses you!
Xo,
Stef
P.S. Listen to podcast episode 388 for market research questions to ask to learn about your target market.
APPLE PODCAST | SPOTIFY | GOOGLE PODCAST
RELATED EPISODES:
Creating An Avatar + Brand Creation + Uncovering Your Calling And Niche
Podcast Strategy Session, Relating To Your Avatar + Brand Creation
Scaling Your Avatar, Objections, MLM, + Creating Your Own Brand
6 Ways to Build a Podcast Audience & Get More Podcast Downloads
Concerned about a drop in podcast downloads or the slow growth of your show? There are reasons this can happen and knowing them can help you know when & when not to worry.
Is your direction too big? Stef offers a simple formula using D.O.W.N. to help you niche down and reach your ideal listeners.
Are you concerned about keeping your listeners engaged? Here are two hacks to get them listening all the way to the end of the episode!
Want to know how to do a live launch? I’m actually giving you a behind-the-scenes look at my own personal live launch I recently did.
Wondering what you really need to start a podcast? Stef lays out 6 absolutes for getting started on your podcasting journey.
Are you going through a difficult season? You can find joy and success in these seasons when you look at scripture and can honor your trials and the struggles that come your way.
Today we are talking about time wasters. One of the common things that you all bring up is that you don’t have enough time to work on your business. You wish you had more time.
Is a coaching business right for you? Stef answers a question from one of her students about coaching from her podcast.
Longing for a breakthrough in your business? Follow this formula to see the dreams you have been working towards become a reality.
I’m so pumped to talk to you guys today about the sale. This is one of my favorite topics. I’m obsessed with sales.
LaDondra Hervey talks with Stef about creating a legacy through generational wealth using her CODES method.
Have you ever had trouble making your brand crystal clear? Today, I am so excited to bring you this little sneak peek of a Q&A that I did in my boot camp where I was coaching somebody on how to really drill down on her brand.
