3 Unusual Ways to Generate Leads and Get Clients

July 25, 2022

Teal background Dark haired woman holding up 3 fingers with title new post 3 lead generation tips you haven't tried! stefaniegass.com/blog

Have you been looking for new ways to generate leads for your business? Do you want to get clients from your podcast episodes? Do you feel like you have done it all and the clients just aren’t coming in as you hoped?

I have three unusual ways to get the clients that you are probably missing out on. These aren’t tactical, they are unorthodox and are greatly underutilized. It’s these three unique things I do, that I want you to start doing too.

Get Clients and Generate Leads with These 3 Tips!

1. Get Vulnerable

When you show up on your show, how vulnerable are you? Does your audience really know who you are? Have you shed any type of persona or level of professionalism that you think you have to have in order to be a podcaster?

This is not to say that it should be all about you. That is not the case. But it does mean that you need to be able to be you. You should sprinkle little pieces of who you are. It will allow your audience to trust you so much more deeply. This will cause them to want to work with you, thereby you can generate leads for your business just by being you.

Image with gold frame with quote when people can see who you truly are, they can see themselves working with you. -Stefanie Gass

2. Use your avatar’s words

Tweak your target audience’s specific verbiage in your messaging when it comes to generating leads and signing clients up. Using your audience’s words will relate to them and draw them in.

Position yourself at the same table as your ideal client.
Your avatar is at least 2 steps behind you if not 5 steps behind you. They are trying to get where you are.
Don’t just guess. Find the words your avatar is actually saying
Do Research and utilize SEO.

We spend multiple weeks on this in my course, Podcast to Profit.

Navy blue background with gold frame and quote stop speaking to where you are trying to go and start speaking to where you have been. -Stefanie Gass

3. Focus on getting your listeners one win per piece of content

Your avatar is having a hard time even showing up to listen to your podcast because of, well, life and distractions. Don’t overwhelm people because they will be so frozen in indecision simply from the episode that there is a very low chance they are going to say they are ready to work with you. They are still trying to work through your free stuff.

Simplify the free stuff so they get a win.
Ask yourself what is the one thing they can walk away with and implement from today’s episode.
Tell your listeners the one thing action item they take from that episode.
Keep it simple and digestible.

We are so limited on time and so limited on focus, we are just praying for one tiny win so that we can see the needle move. I believe your avatar is feeling the same exact way.

As you become more vulnerable and relate to your listeners, they will begin to trust you and look to you for help with their problems. You can use these three unique tips to begin to generate leads and help your listeners see that needle move and get that small win.

I pray this blesses you!

Xo,

Stef

P.S. Listen to podcast episode 470 for the full training on 3 Unusual Ways to Generate Leads and Get Clients (That you’re probably not doing).