3 Reasons to Not Use Social Media for Business Growth

February 14, 2023

Do you spend hours on social media trying to grow your business? Have you been putting your focus on social media for business? Are you ready to see business growth without all the hours spent making reels? I have three reasons why building a business on social media is the worst strategy and will show you what to do instead to see amazing business growth!

1. Social media is bad for business growth because it could be gone tomorrow

I don’t want you to pour your heart, time, energy, focus, and attention into building your business on a platform that dies. Remember October 4th, 2021 when the internet was down for the day and there was no social media? That could happen again at any point!

What would happen if you were focused on gaining followers and viewers on your account, then you wake up tomorrow and your account is gone? That is a possibility anytime we build content out on someone else’s platform. You could get banned, you could get hacked, or the platform could go dead.

2. Social media for business is one-to-one

You may think you are building a one-to-many business model, but for you to capture a lead even on a reel that got 500 views, you would still have to build a rapport, trust, and authenticity with an individual for them to convert.

It’s built on a business model of absolute consumption. People are on these platforms to numb out. They are there to click and scroll, not for personal development. None of these are conducive to you capturing a qualified lead.

We have got to grab our consumers and remove them from the spaces and places where they can not focus. They are never going to convert, believe in you, and work with you if they are highly distracted.

You need to have a platform that is one-to-many, where you get to optimize your time, you get to use one method of connection, you own it, that person is there with a personal development mindset, they are more focused on what you are saying and they can trust you.

3. You have to pay to play if you want to experience business growth

There is an algorithm
Whoever has the deepest pockets wins
If you aren’t on social media sharing things 24/7, they won’t feature you
If you are just starting out, before you pay for any ads you need to:
- Prove it works organically
- Have a micro-niche
- Know your five pillars of your brand
- Build out a scalable one-to-many platform that you own
- Once you have proven over at least a year that your content is converting and you have built out a minimum of $100K net income business, you can look at Facebook ads.

What you can do instead of using social media for business

You have to have long-form content that you own. What is long-form content?

Audio
- Podcasting
Video
- YouTube
Written
- Blogging

For successful and sustainable business growth, I recommend you choose one of these three types of content as the foundation for your business.

In order to own the long-form content, you have to have your own website. If one podcasting platform goes out, there are at least 19 other platforms that you are on, your podcast will be on your website for people to listen to, and in blog form, which you will own.

Collect your leads by funneling people from the show into your email list. You can use opt-ins to gather email addresses. You will own both the emails and the website so you can’t lose them.

How to get started using long-form content for business growth

You have to know what God created you to do, what your gifts are, and how to bring them into the world in such a way to create an impact and income for the Kingdom of God and serve the people you are meant to serve.

You can create scalable content and create content that is one-to-many. And you can absolutely build something that is foundationally solid that will bring you leads, business, impact, and income, and that is partnered with God at the center of it all.

My personal favorite type of long-form content is podcasting! If you’re curious about how a podcast can help your business growth, I have a free Podcast for Growth Workshop! It’ll show you exactly how to start and grow a profitable podcast so you can ditch social media for good.

With His hand, favor, and provision all over the future of your business, the vision of why you are here, and why you have been called to serve you can build something great with the gifts you have been given without using social media for business growth.

I pray this blesses you!

Xo,

Stef

P.S. Also, listen to podcast episode 347 for the full training on 3 Reasons You Shouldn’t Use Social Media to Build Your Online Business! What to Use Instead as a Faith-Led Entrepreneur.

APPLE PODCAST | SPOTIFY | GOOGLE PODCAST

Before you go, be sure to watch the free workshop!

This free workshop is for you if you want to grow an online business in less time.

It will teach you how to explode your audience without the social media hustle, make consistent sales using a podcast, and plan, record, and launch a podcast with ease!