Hey Friend!
Building a Facebook community is very low maintenance. When you are sitting behind the mic, you are spreading your knowledge, tactical teachings, training, heart, whatever it is that you do. Podcasting is one to many. Your listeners need a place to hang out with you. They don’t have this place to have a conversation with you or with all the other women who are here just like them. So that kind of creates a barrier for engagement from a podcast perspective. A community is more personal for your audience. This post will help you understand why you should start a Facebook group to build community.
How to Start a Facebook Group to Build a Community
How do you build a community and create a safe space for women to talk to each other? I’m going to share with you why Facebook is the best place to build community and how to grow your group effectively.
1. Build a community where your audience already is hanging out
- People are already on social media. When you look at a platform like a Facebook group or a LinkedIn group, whichever you use as your platform, they are already there.
- Build a community where you regularly hang out. If you build a community on a platform you aren’t likely to be present regularly on, it will be harder to grow a community that way. Stick with what you use regularly.
2. It’s less of a distraction to your audience and listeners
- You want to use a platform where it’s not going to cause mass distraction in their life.
- Choosing a platform that is not on social media will create an additional step for your listeners. Make the step to being in your space as easy as possible.
- Make it safe and free of spam. No one wants to be in a space that is spammy. You also aren’t constantly being inundated with alerts and notifications.
3. Start a Facebook group that is a free space
- Don’t charge people to be part of your community. Charging people to be part of a community creates a barrier to entry.
- To build community, you want people to join willingly and it is fun for them to hang out in your space. When people are freely able to join, they feel comfortable talking to others. Just build it and let people come.
4. You can hire people to help you manage your group
- You can build this Facebook group and show up for five minutes, three times a week and start to build it. It’s super low maintenance.
- People love recognition and love to be featured. Your community will start stepping up as moderators naturally. So you just have all-stars that start answering questions.
- Over time as you scale your group, you can start to pay people to help you moderate it and also outsource it to someone else.
If you have boundaries in your usage of Facebook and you’ve prayed over that, and God’s given you that piece about building your platform there, build it. If not, ask God where to build your community.
When you join Podcast to Profit, you will learn how to optimize your group so that you’re only spending 30 minutes a week in your Facebook group, even less potentially, definitely in the beginning. I’ll also show you how to use the Facebook group to drive leads, and how to use the Facebook group to capture new leads and new emails. And then finally how to scale your Facebook group organically.
Now you know how to start a Facebook group! It’s one of the easiest places to build community and create a space for your target audience to hang out! If this uplifted and blessed you, I’d love to hear about it! Please leave a comment below and let me know what you think!
I pray this blesses you!
Xo,
Stef
P.S. Also, listen to podcast episode 343 for the full training on QUICK TIP: Should You Start a Facebook Group? When to start a FB Group Community & Where Else You Could Host One!
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