Hey Friend!

In today’s live coaching session with Rebecca Santos, we fine-tune her podcast tagline. We dig DEEP to figure out what her promise and tactical outcome is so that she can start serving her avatar with clear, specific outcomes. When we offer a specific WHAT that our person actually cares about, is searching for, and needs… we make income and impact.

Niching down your tagline into 10 words or less, making sure it’s punchy and clear is non-negotiable. However, it can be tough when you’re ‘in it’ and you’ve been staring at it for hours. HAHA! Join me as I help Rebecca take a step back so that we can rework her podcast tagline into a heavy hitter.

If you have a podcast, online business, or brand – this one is a must.

I pray this blesses you!

FULL EPISODE TRANSCRIPTION:

(00:00):
Hey, friend. Welcome to another episode of the show. Today, I have a portion of a coaching call that I did with Rebecca Santos and she is actually a Podcast to Profit student. And we are working through her tagline together.

(00:17):
A tagline, if you don’t know what that is, is everything that your brand stands on. It is 10 words or less. It’s sticky, punchy and it is gotta be extraordinarily tactical. It needs to be specific. It needs to be realized and it needs to be real good.

(00:34):
Otherwise, you aren’t gonna make any money, cuz people are gonna wonder what the heck you do and what the heck is in it for me because at the end of the day, that’s what everybody’s wondering when they first check you out.

(00:47):
So today I dig deep with Rebecca to figure out what her tagline should be, what it is, and don’t worry, we totally get there and you’re gonna love our process.

(00:58):
So if you have a podcast or a brand or business of any kind, please do yourself a favor and listen into this episode because having that sticky, incredibly clear tactical tagline is gonna change everything for you.

(01:13):
And just a reminder Podcast to Profit is officially open for the spring/summer session.

So if you want to hang out with other incredible faith-led podcasters, just like yourself, and learn how to scale your show to new heights, learn organic marketing, growth strategies really lock in what your podcast stands for.

(01:35):
Make it world-class, make your podcast a podcast that ranks on the charts, that gets yeses when you send out podcast pitches, and that actually makes you money through coaching or courses, then Podcast to Profit is the immersion mastermind program for you.

(01:51):
90 days, you’re gonna come out a completely transformed business, I promise you. It is not easy, but it is 100% worth it.

There are only 30 spots, we have tons of applications in, you’re gonna wanna run and get that application in right away to podcasttoprofitmastermind.com.

(02:16):
Go check it out, read the reviews, pray over it, see if it’s for you and then join us because you are gonna absolutely love the trajectory of your new show after putting it through the Stef Gass Business school. I can’t wait to see you in the next P2P!

(03:40):
It’s so good. I made leaps and bounds already with wrapping my head around stuff.

So feels so good to finally be moving on a good path that I feel good about. I’m still hung up on the tagline. I’ve done some breakouts with the girls. I just can’t…

(03:53):
Right.

(03:54):
I don’t know why I’m just so hung up on my tagline.

(03:57):
Okay. And you and I were gonna work on that today.

(03:58):
Yeah. Tagline and my Facebook group name, cuz I’m not really sure how detailed to get with that.

(04:04):
All right. Let’s just tackle this tagline, cuz this may be a good focus for us. What do we have right now?

(04:10):
I think the most recent is to embrace the mess, achieve health success and get it together-ish. And then another one is healthy habits to go from overwhelmed to relief and get it together-ish.

(04:20):
Okay.

(04:21):
I really like the healthy habits and I really like achieve health success, but I don’t know about the together-ish. Although I get it.

I’d like people to think they’re coming here to get their whole act together even though we do it small. Do not want them to think it’s a playground.

(04:41):
Do it small. Maybe that’s a really key piece here. What is she saying she wants most?

(04:50):
Consistency was the big thing.

(04:52):
Consistency in what?

(04:53):
Just to feel good.

(04:55):
What is she not consistent in?

(04:57):
Anything, she doesn’t work out consistently. She’ll work out for a day and then go off. She’ll stay on a diet for a week and then go off. And it’s just constant yoyo at all of it.

(05:07):
OK, good. What would you do with her and just kind of talk sometimes I get like really good knowledge from you just telling me more.

(05:14):
I mean, well I haven’t coached yet, so I guess that’s part of my problem. But if I did coach, what I would do is…

(05:20):
Well, just wait until Thursday.

(05:25):
What I would do is kind of break things down like morning, afternoon, and night. I’d break it down into pieces. Which routine do you think you could work on first? Which everyone seemed easier to that person.

(05:36):
And I would say we’ll work on your habits in the morning. Let’s just say they pick the morning. You’re eating in the morning, workout routine.

(05:42):
What seems possible to focus on and just pick one of those things, whether it’s routine, eating, workout, whatever it was for morning, afternoon or night, and just say, okay, let’s just focus on one thing. Let’s just focus on the food.

(05:55):
Let’s forget everything else for that one meal and must be consistent for two weeks with that one thing.

Cause I think most women are getting overwhelmed cuz they’re trying to work out, they’re trying to clean out their kitchen. They’re trying to meal prep.

(06:05):
They’re trying to time manage all of these things at once. And they fail because it’s just taking on too much on an already full plate.

So it’s like taking almost like bite-sized task and building on that momentum as opposed to going all in.

(06:18):
So I wanna tell her this in the tagline. I wanna tell her it’s gonna be simple and digestible, but I still want her to know that she’s gonna have results. I want her to know that she can be consistent in her health.

(06:34):
She can achieve those, whatever they are, weight loss goals or health goals or whatever those things are. But I wanted to know the reason Rebecca’s different.

So that is what we need to come up with in our 10 words. So simple, healthy habits and routines in the mom cracks of your day or one at a time.

(06:53):
Is there some way to include like that messy is better than perfect philosophy? Cause I really lived that and I believe it. I think nothing’s perfect, especially when you’re a busy mom.

(07:02):
I love the simple, healthy habits, but I guess, I feel like my brand is that messy mom who’s just overwhelmed, but there’s no escaping it. That’s just where you are in life.

(07:12):
Yes. And I think that we can, I think it takes a lot of our real estate for a tagline.

(07:17):
True.

(07:18):
So here’s something to work with. It’s not there, but it’s close, flexible habits for the imperfect mom who wants consistency in her health.

(07:27):
I do like that, it doesn’t say messy, but it’s imperfect. I’m not preaching to the audience that’s super perfect, has it all figured out, clearly by my picture, I don’t.

(07:35):
So, I do like flexible habits because is I believe that’s the only way to stay consistent is to have flexibility and their biggest struggle is staying consistent. So.

(07:46):
Okay. And we could even shorten this by saying who wants health consistency. Flexible habits for the imperfect mom who wants consistency in her health.

I think that felt better. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, which is okay if we landed at 12. But

(08:05):
What about bite-sized habits for the imperfect mom? I don’t know. I just liked bite size for some reason.

(08:12):
That’s good. Bite-sized habits for the imperfect mom who’s craving consistency.

(08:18):
That’s cute. Cause it kind of plays off the bite-size.

(08:22):
Oh yeah.

(08:23):
I love the imperfect mom, bite-sized habits for the imperfect mom who’s craving consistency with her health. That’s too many words, which I feel like consistent in everything.

(08:32):
These women are just all over the place and they just wanna be consistent, even with this one little thing. Even if it’s just sleeping, they just wanna be consistently sleeping at night.

(08:41):
And we do have health in the title.

(08:43):
Yes. That’s what I literally was just thinking that. So I don’t think it needs to be said in the tagline.

(08:49):
Hot mess mom, health, bite-sized habits for the imperfect mom who’s craving consistency.

(08:57):
I think that’s it. Bite-sized habits for the imperfect mom who’s craving consistency. I feel that’s good.

(09:01):
So good. I love it. See,

(09:05):
Yeah. My husband will be so happy that I don’t have to talk about it anymore.

(09:09):
Yes, that’s so good. Bite-sized habits for the imperfect mom who’s craving consistency. That feels so great. Okay. I love that. All right, let’s go do your Facebook group title now. Did you have one already?

(09:22):
I mean, I was just kind of going basic with healthy habits for hot mess moms. Cause I didn’t see it out there and I’m like sounds cool.

(09:30):
Healthy habits for hot mess moms. Cause bite-sized habits wouldn’t be something they’d search for. They would search for healthy habits.

(09:39):
You have real estate that you could use to put in some key terms afterward like healthy habits for hot mess moms dash weight loss, meal prep, and this consistency concept when we’re using it as a keyword, we mean another word with it.

(09:54):
Gotcha. But consistency.

(09:57):
She says I wanna be consistent in my clean eating. I wanna be consistent in my fitness. I wanna be consistent in my, so maybe we should be using those other words weight loss, meal prep. What else is she saying that’s a search term?

(10:11):
Definitely, the food thing was big, quick fitness.

(10:15):
Okay. There we go.

(10:16):
Quick workouts.

(10:17):
I would put workouts not fitness. Yep. So let’s try this one as a Facebook group name.

(10:21):
Okay. I like it. I wasn’t sure if it was too basic, but if

(10:26):
No, and I even love just this one that you have, but we may as well capitalize on these, the room that we have.

(10:33):
Yeah. Absolutely.

(10:34):
It tells them more about what’s inside the group. So we’re done with that. That looks great. Anything else you’re stuck on? How did the titles, we did titles together, right?

(10:44):
Yeah. I feel a lot better about that. Now, I feel like I have a good idea of what I could do and what not to do and just ways to pull. I mean, I’ve even seen a drastic increase in downloads, just changing my description.

(10:56):
Yay.

(10:57):
Oh, something I did wanna ask you. So, I have a podcast I release every Monday. That’s the main podcast. I also release on Fridays and I just call it My Journey to 40 because I’m turning 40 in September.

(11:10):
So every Friday I just kind of do a recap of, because I thought maybe it would help somebody out there who’s turning 40 and struggling, just trying to be fit get approaching 40.

But I’m only calling it journey to 40 every Friday. So I don’t do anything else.

(11:25):
So me and a couple of the girls in my pod, we had listened to each other’s podcasts and I just put week 18, week 19, I don’t put anything else, but I wanna capitalize on that.

So what do you suggest that I can kind put to those to make them a little bit more beefy?

(11:41):
For sure. And I was actually gonna talk to you about these. So I’m glad you brought this up.

You have to think about whatever it is that you said in these seven minutes that relates to her regardless of her age and you need to pull it into the title.

(11:55):
And what I would actually do is probably retitle these Fit at 40, Fit at and after 40, make it relatable to her. Cuz does she really care? What if she’s not 40?

(12:05):
True. I mean, honestly, I did it more for myself. I know that’s bad, but I did it as a journal for myself so I could document it and I thought maybe somebody else could get something out of it, but

(12:16):
And they can, and they will, but let’s make sure we title it in a way of like, why does she care?

(12:21):
Right.

(12:22):
So tell me about this last one. What was in the seven minutes?

(12:26):
I talked about how I told myself I was gonna give up caffeine and I lied. I did not.

(12:31):
Okay. So you would title something like Fit at 40. So that’s gonna become the series name and then stop doing the weeks and things like that. Cause that’s just taking your real estate.

(12:41):
Right. Okay.

(12:42):
So fit at 40. I was going to give up caffeine, but I lied. And then what happened in the seven minutes? Were you like whoops or it’s okay, permission. What was the reason that you’re sharing it?

(12:54):
Just because the week before I said that I was going to do it. So I’m just being transparent, this is not easy. I have my struggles too.

This is something I told myself I was gonna do, but I’m okay with knowing that in this season of my life giving up caffeine is probably not the best idea.

(13:08):
But I just told them that I wanted to research the effects of caffeine on the body. Because I think for me that’s something that I value is education on certain things.

And that’s how I can truly understand why maybe I should cut back on my caffeine.

(13:20):
And then I basically just talk about what I’ve eaten that week. What workouts I’ve done, what books I’m reading, any other challenges I’ve had health-wise?

(13:28):
Good. How do you like this? Fit it 40. I was going to give up caffeine, but I lied. Permission to reevaluate your health goals.

(13:38):
Okay. So you think I need to be titling it based upon what I’m talking about and pulled them in that way. Okay,

(13:42):
Exactly. So let’s do another one. Do you remember what you talked about in the nine minutes? The week before?

(13:48):
Probably a lot about my Peloton journey with the power zone training and how much I’ve accomplished.

And how proud I am of myself, which is hard for me to say, cause I’m not really ever proud of myself kind of thing and the emotions behind that.

(14:00):
Permission to be proud of your small health wins – my Peloton and power zone ride success. So why does she care to hear about Rebecca’s Peloton and power zone story?

Because look, you have permission to be proud of your small health wins.

(14:26):
And it’s gonna feel awkward to be proud of yourself and you should be, and you should work through that awkwardness.

And so when you’re recording these from now on, and I would like for you to and do a quick play at 2X and just remind yourself what that was about and see if you can’t retitle them all.

(14:42):
As you go forward, Rebecca, after you’re done sharing your seven-minute recap go, okay, what’s the story? What’s the lesson?

What is the conclusion of this one seven-minute episode? Look, you’re gonna have permission to reevaluate your health goals.

(14:58):
It’s okay to say I’m gonna eat six servings of vegetables and then realize next week that that was a little too overzealous for you.

And you’re gonna start with three and that is okay. You have permission. And so maybe you would title that one from six servings of vegetables to three and feel gangster about it.

(15:13):
Right. Okay. That makes sense.

(15:15):
So kind of starting to feel those. Let’s see. Let’s do one more. Do you remember one more of your stories?

(15:21):
I remember one where my husband actually had to do it for me because I completely lost my voice and I record them the night before cuz they’re in real-time. So my husband had to get on and just do like a couple of minutes.

(15:31):
It was so ridiculous, but it was great cuz it brought him into the podcast and I got more people commenting to me on that than anything I’ve ever done.

(15:38):
So hear from my husband. And then what did he say? What did he share?

(15:43):
He just said how proud he was of me, just that I really am trying to help people and I’m doing this for a purpose.

I feel called to do this and he’s helping me out because he knows how important this is to me, that I do with every week and document it.

(15:58):
Okay. So hear for my husband on getting support from your spouse on making time for your life goals.

So for example, and your titles may be a little bit of a stretch going backward, but that’s okay. Cause they’ve already been listened to. So don’t worry about it.

(16:11):
Go ahead and do it anyway because it’s practice for you.

But if you had done this beforehand and you would’ve told him, Hey, say whatever you wanna say about this, but at the end, tell her a little bit about what advice you have for her to get her spouse, to help her.

(16:26):
Cuz she’s trying to find time for this health stuff. She feels like her life is in shambles. So give her a couple of words of advice and then that’d be really easy to title this way. Cause you’re making it about her even though it’s about you.

(16:37):
Right. Okay. That feels good. I know what you’re talking about. So now I just gotta go back and listen to them and retitle.

(16:44):
And then going forward, it’s gonna be really easy cause you’re gonna be able to ask yourself, why does she care? Every episode I ever do I’m like, why does she care at the end?

And then I just recap with here’s what we talked about. Here’s why you need to care. And here’s what I want you to do.

(16:56):
Yeah. That makes sense. Asking myself, why does she care?

(16:59):
Great job. This was really fun.

(17:02):
Thank you so much!

(17:02):
You’re welcome!