Hey Friend!
Have you been wondering how to increase business leads and sales? Want more strategy on creating podcast content that will convert to more listeners and leads? How do you get your content to resonate and drive engagement? I have a formula that is going to transform the way that you create your copyright.
Creating podcast content to increase business
Actually, I highly recommend that you use this formula anytime you are corresponding and creating. It is going to change your life. Why? Because we can’t just put content out anymore. Everyone puts the memes and the cute little quotes out. It’s not resonating anymore, it’s not converting, it’s not scaling, and it doesn’t drive engagement. What is really working now is podcasting.
How can you become a storyteller that both serves and solves?
To answer these questions, you have to get super specific about who you are serving. You want to know who they are, how old they are, and their pain points and desires.
Increase business by getting super clear on your niche market
- Your ideal customer
- Who do you serve?
Take the time to get to know your avatar. You will be using the formula but speaking directly to your avatar. If you don’t know your avatar, how will you relate to them?
Use the ISTC formula when creating podcast content for every show
- I= introduce/Intriguing
- This is the first sentence of your podcast or caption—the heavy hitter.
- Pull out of your copyright what is most controversial, the biggest question, the most hard-hitting evidence.
- S= storytelling
- This is the opportunity to get raw and real with your reader
- Pull from life experiences and pain points
- If you are doing a post, it is a paragraph, if you are doing a podcast, it is 30% of the show.
- T= tangible tips/training
- These are the steps or tips for the education portion
- C= call to action
- Everything you do has a call-to-action
- As simple as “share this post” or “leave a review.”
Ultimately we want to provide solutions and cultivate relationships. The best way to do this is by driving people to an email list. You can control, nurture and grow an email list. If Instagram was gone tomorrow, think about where all those people following you would go.
Take your business to the next level with my formula for creating podcast content!
Anything you set up should be helping your avatar get the solutions they want. That is why it is key for you to understand their pain points. Be aware of the things that are getting high attention and focus on your micro-niche and watch what is being downloaded the most. Poll your audience.
Test this out and let me know your results! See what I did there? Call to action!
I hope this was helpful for you to begin crafting the art of becoming a great copywriter and storyteller. As this online world continues to grow and expand, as more people start to show up, we have to stand out to increase business. But more than standing out, we have to serve and solve in an engaging, fun way that keeps people coming back over and over again. By creating podcast content with this formula, you will cultivate new relationships and provide the needed solutions to your listeners.
If you want even more advanced strategies to grow your podcast, you must join my Podcast to Profit Mastermind where you learn to scale and monetize your show! I believe God has called us to create more income and impact for His kingdom, so join me and let’s glorify Him with our podcasts and our businesses!
I pray this blesses you!
Xo,
Stef
P.S. Listen to podcast episode 104 for the full training on how to Increase Business With My Formula for Creating Podcast Content!
APPLE PODCAST | SPOTIFY | GOOGLE PODCAST
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