Hey Friend!
One of the most frequently asked questions I get from people is “how do I make money from my podcast?” I get it, money is important and as business owners, we want to be profitable! I am not shy about talking about money and I want more Christian entrepreneurs to be making money in their businesses.
I believe when women and men of God come together to pursue their calling and purpose that God has bestowed upon them in their business when you pour out, and you give and you serve that favor and profit can come back to you so you can do incredible things for the kingdom.
So how do you make money a reality? And how do you use your podcast to do it? I’ve got 4 things to help you start profiting from your show faster.
Make Money From Your Podcast in Less Time With These 4 Tips
I took a look at what three of my Podcast to Profit Students shared with me about their journey to make money from their podcasts.
- Virginia Kerr grew a $1 million business in 3 years
- Chelsi Jo Moore reached 1 million downloads in 3 years and has had over $55k months
- Patricia Sung passed half a million downloads in 2 years and hit the top 5 parenting podcasts
These three women all have something in common. It took them 2-3 years to see incredible success. It took me 11.5 years to reach that level on my own. But these women went through the Stefanie Gass School, they put everything they learned into practice, refused to get distracted, and listened to the coaching. And because of this, they were able to expedite their success and get results in 2-3 years.
It took me so long to get to where I am because I got in my own way. I tried to do too many things, I was scattered, throwing spaghetti at the wall trying to figure it out. I wasted so much time on social media and it took me forever to actually start my podcast.
You can absolutely make money from your podcast, and the sooner you get started, the better. When you put action, strategy (which I teach you in the Stefanie Gass School), and staying the course together, you’ll see that you’re able to make money from your podcast.
Making money from your show is not just a dream, it can be a reality for you, but you have to get serious about making your podcast your entire business model. You’ve got to be 100% focused on your podcast instead of letting yourself be distracted by all these other things and be willing to make some changes so your show can be seen as professional.
So, in order to make money from your podcast, there are 4 things you need to do to get you there. Let’s get you a profitable podcast!
1. Build a Loyal Superfan Base
This is a term I have coined. A superfan is someone who listens to all your episodes, opens your emails, participates in your Facebook group, etc. If you ever want to make money from your show, you need to have people to sell to. Causal listeners don’t buy. It’s the people who are consistently listening and are getting life-changing results from you. Superfans are important to you if you want to make money quickly from your show.
There are a lot of components to building a loyal superfan base, which I teach you in Podcast Pro University and Podcast to Profit. Here are a few of the things you need to do
- Be consistent in your content
- Give true, deep, tactical training that gets people a win
- Speak from a place of authenticity and share your heart
- Meet them where they are
Until you have around 250 superfans, it’s hard to make money. It’s not impossible to make money with fewer superfans, but around the 250 mark is where it becomes easier and more consistent.
2. Create Quality Result-Producing Content
It is not enough to just throw up an episode with no strategy or connection. There is an actual framework I have built for my Podcast to Profit students to help them create quality content on their podcasts. This is what gets people to trust you and want to go much deeper with you quickly and ultimately buy from you. No one is going to spend money with you if they’re not getting a result.
3. Focus On One High-Profit Margin Offer
When you are under 5,000 superfans, coaching is going to be the quickest way to make money from your podcast. You could make money in the first few months of your podcast with this method. After you have been coaching for a while, you can move into a course. Courses are a great source of passive income and will give you so much time and freedom, plus they have a high-profit margin too.
I’m not a fan of memberships or small offers like e-books because most of the time you don’t have a high enough superfan base to make good revenue. In Podcast to Profit, I help you figure out which offer is right for you based on where you are at and I actually help you build it out so you can make money from your podcast.
4. Sell With Soul to Make Money
We can get in our head when we start to sell and it can sound awkward or our energy gets muted instead of excited. Dig into the pain points, tell them what they will tactically learn, and share what they will walk away with. Allow yourself to get excited when you share your offer. Your emotion and conviction will sell way more than anything else you have structurally set up in your sales funnel.
Now It’s up to You to Make Money From Your Podcast
If you haven’t started your podcast yet, go do that right now! Hop into Podcast Pro University where I teach you how to start a podcast so you can start to make money quickly. Then, go apply for Podcast to Profit where I will walk you through each of these 4 steps.
How long it takes to make money from your podcast is up to you, friend. Are you ready to do these 4 things consistently and lay down all the distractions until you start making money? Are you ready to trust me enough to stop doing more and start doing less, better? Once you get focused on these things, it becomes so easy to be profitable from your podcast!
I pray this blesses you!
Xo,
Stef
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