(00:00): Hey, friend! Welcome to today's episode! I am going to be doing a 15-minute power live coaching session with Carla. Carla's question is how do I actually get more coaching clients? I started this podcast. I've mentioned that I'm a coach. I've given out this offer and I'm really not converting. I have a couple of leads, but nobody's actually biting. I'm trying to grow this coaching business. Help! So we're gonna be going through some very simple tactical specific things, step by step that Carla can do and you too, to get more coaching clients into your business, I hope you're ready. Let's do it.

(02:01): All right, friend, today, we are gonna be doing a live coaching sneak peek of one that I did over in my free community. And if you're not part of the community yet, let's fix that stefgasscommunity.com. And basically, you can win free coaching, just like this. We do awesome stuff where there is a winner every single week, who knows, could be you. stefgasscommunity.com. Now you want to get clear on your calling so you know exactly what business God is calling you to create. I want you to go check out, clarifyyourcallingcourse.com. See if that is the right program for you.

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(04:53): Okay. I am looking for help. I'm getting more one to one mentorship clients. I started my podcast in the middle of September. I opened my doors to one on one coaching. I call it mentorship in February. And I have one client and only one client. And I don't know if my expectations are off, if I'm being naive or if there's something more I could do, I kind of felt like if you build it, they will come. And I built it and I'm showing up consistently in my podcast. And I don't know how to make them come. I don't know how to grow the one on one coaching because I would like to bring some income in.

(05:43): What's your podcast about, what's it called?

(05:44): It's called Affirming Truth. And it's really about taking thoughts captive, renewing our mind, growing in God. I come at it a lot from a mental health perspective as being someone with bipolar and borderline. And really practically try to show women how to take thoughts captive and stop the negative thinking and the habitual guilt and the anxiety and fear.

(06:15): And what are your downloads look like?

(06:19): I'm at 4904. So close to 5,000.

(06:24): And how many episodes do you have? Go take a look.

(06:30): I do one a week. Sorry, one second.

(06:33): It's okay. You didn't know I was gonna add that cuz I wanna see like what should the sales look like Carla, before I start giving you advice on increasing the sales.

(06:44): I have 44 episodes.

(06:47): So what we wanna do here is we're gonna take your 4904 downloads divided by 44. That's 111 super fans. So probably what you're seeing is between 80 and 150 recurring listeners on every episode. Most likely that's what you're seeing. So we have 111 recurring listeners. I usually say that it's safe to say 1% convert every month. So if we multiply that times 0.01 that's one sale a month. So here's where we're at. You have one client, which is amazing. That means you did something right. Somebody came into the funnel, they heard you on the show. They loved you. They're like Carla's my person, knocked on the door and wanted to coach with you and you have a client. That's a huge win for you. If you told me, I had never gotten one at all, we may have a big messaging break. So you have one which is a great thing. But we should be around one a month right now, which tells me, you started selling in February, it usually takes a month for people to hear you. So March, April, May, three. So I'd like to see you at three is realistically where the numbers say you should be. Does that make you, first of all, feel better? You shouldn't have 10 or 20 yet.

(08:08): Okay. Three. I can do, I can handle three. But I don't have three. I have one.

(08:12): That's right. So, so why don't we have three? So that's our first question that we need to answer. What are you calling the coaching? Tell me about the coaching offer. Tell me how much it costs. Tell me what the promise is for the coaching client.

(08:27): Okay. So maybe my breakdown is in my messaging.

(08:31): It might be.

(08:32): So my pitch is for women who are struggling with a negative thought life, struggling to break free from anxiety and want to live in more freedom to be who God has called them to be. My first session is $47 for 45 minutes. And then after that, it's $97 for 45.

(08:55): Good. Are you calling it something like when you pitch it on the show, how often are you pitching?

(09:05): I alternate, I have an intro and an outro that's prerecorded that says before we get into the show, just want you to know if you're struggling with this. I have one-on-one mentorship available and I have it sometimes on the back end, recognize I need to get better, weaving it into my episode. And I'm starting to get better at that. I just call it one to one mentorship.

(09:34): I think there's some very easy things we can do here. The first thing I want you to do, Carla, is I want you to, for the next 60 days, so for two months, I want you to talk about your coaching offer organically. In addition to putting the plug at the front or the end, that's already prerecorded. I want you to talk about it organically every single episode. And I'm gonna give you an example of that in a minute, once we clean up your messaging. So we're 60 days straight, every single time. Number two is that we need to clean up this messaging to make it really punchy and clear when we say if you need some one-on-one mentorship for moms who you have a crazy thought life, you wanna break free from anxiety.

(10:25): And then mayben your thoughts are just negative, it's too much, there's nothing for her to grab. And so we wanna tell her something super specific, for example, what is this? What's the main outcome? When we take captive our thoughts and we have the whole podcast is called affirming truths. Maybe this can be a thought reframe session. O what does she want? Does she wanna capture her thoughts? Does she wanna renew her mind? Does she wanna shift from a negative mindset to a positive? What does she think is this answer that she wants and what did you, maybe you don't know, but what did you think, Carla? What did you want?

(11:10): Well, I've done a couple of market research interviews with women and a lot of them say that they want freedom, freedom from worrying about what other people think of them and the thoughts that go into that freedom of the I should be this. I should be that and that constant guilt that you're never enough.

(11:34): What about a mind renewal session? So for example, here's a riff for you. And these don't have to be all weird and salesy and long, they can be Carla, but here's one that I might say. Hey, friend! You know, I remember being in this swirl in my own mind of I shoulds. And could I ever be that in comparison? And I remember just beating myself up day after day, and I couldn't seem to get the thoughts out of my mind. And then I finally realized that there was an answer. There was an answer. And when I partnered with God and I reworked really plugging His words into my heart and mind, and I started to affirm truths in my life, my mind was completely renewed. And that's why I decided that I wanted to help you do the same.

(12:24): I'm taking on a few coaching clients for a mind renewal session next month. And I wanna help you, I wanna help you get freedom from worry, freedom from these thoughts, that swirl and these lies that you tell yourself over and over again. So you can have confidence in who you are. So you don't have to be afraid to show up in your own life anymore. I'd love to invite you to sit with me for an hour and do this work together. Just email me at Carla dot blah, blah.com. And I'd love to see if we'd be a good fit.

(12:54): That's so good.

(12:56): So there you go. There's a pitch you can use.

(13:00): And so, did you see how it almost feels like an invitation? When we talk about a sales pitch that's organic , we have to think about like, how do I empathize? So I first empathize, I remember this, this and this. I remember when this felt this way and this was hard. So we go from empathizing to then solution. That's why I wanna work with you and sit with you. We're gonna go through scripture. We're gonna look at these truths. We're gonna find freedom. And then the end is solution. What does she really want? Freedom from worry, the negative thoughts so that you can show up confident in your every day. So we went from empathizing to the what, sit with me and do the work to solution. What you want. The whole thing was what? 20, 30 seconds.

(13:46): So that's what you're gonna weave in organically. And just talk from your heart. When somebody hears you sales pitch and it's recorded, they know it's recorded and they know. So that's why it's important that we weave in organic sales too. And so that's what I want you to do. So there's your messaging shift that I want you to play with and you don't have to use that same one every time. Carla, play with that, just ask holy spirit to speak for you. What do I need to say right now? And you'll know, let's say you're doing an episode on confidence, for example, let's say you have an episode on five biblical truths to increase your confidence. And in that episode, you give these truths. And then all of a sudden you're like right now I tell her that I can help her with this.

(14:34): Just go there, right there in the episode, wherever it happens, wherever you're prompted to say something about the coaching, go ahead and lean into that right there. So, so that's that. One is you're gonna do it for 60 days and weave it in. Two, we just fixed your messaging. Three is what's the sales process look like. Cause if we get weird and clunky and we're hard to actually buy a session and show up for it, we lose sales. So hi, come work with me. What happens next?

(15:09): We have an email exchange about what they're looking for. I say, great, I can help you. I send them my Calendly link. Within my Calendly link is the payment. So at the same time they book the session, they pay for the session. And then they have the zoom and the reminders, and then we meet, we talk and then I give them session notes after with some key takeaways and some action steps to move forward.

(15:37): That's great. The email exchange, is it all written?

(15:42): It is. Yeah.

(15:43): The other thing, and I know you guys hear me say, I despised doing discovery calls, but you wanna blow up your coaching business faster. You get on a 10 minute discovery call with someone, but this is for not for your one time 45 minute. That could be a Voxer chat or an Instagram DM, they just need to hear your voice sometimes to know that's my person. Now yes, they're listening to your podcast. But if you wanna grow the coaching business faster, and I have a hard stop at 10 minutes. I'm not coaching for free here and maybe even five minutes, Carla. If the email exchange is drying out, or you guys are not connecting immediately, do you wanna grab five minutes? Let's just do a quick Voxer chat. That's gonna push your conversions up. Cause how many people have reached out, but not bought?

(16:37): Probably three or four, others have...

(16:41): There's your three or four right there. So that tells me, and nothing's been broken, and even on your podcast, the leads were coming in, but something happened from, and it's not your price. Your price is very realistic. I almost wonder if it's too low, the 47, but I want you to sit there until you hit the four to five people. So it's not your price. That's not what it is. There's something happening between the disconnect of Hi, I need this, Carla shows up in the inbox and says this. I'm not gonna buy it. So if they were able to talk to you for five minutes, I think that that would push them over the edge. So that's what we're gonna add. Number three for you is we're gonna go to a five max 10, I really like five minute. If you keep it in a Voxer or voice DM, it's gonna be quicker than if you get on the call with somebody. Voice discovery, DM. And you only have to offer that if you know. You can tell, you know what I mean. Those three that kind of got weird in the inbox? If you could have been like Hey, let's just take this to a DM real quick. Here's my Voxer chat or your Instagram DM and I'll message you. I did that all the time. I would Instagram voice with people three or four voice messages back and forth. And they're like, I'm good to go.

(18:03): Okay.

(18:04): So those are the three main things that I want you to do over the next 60 days. Now, the other thing you can do, number four, bonus tip for you, Carla. You're getting so much juicy help today. You could take one or two people that you wanna give free coaching, 30 minutes for free just to use it on your podcast.

(18:42): Okay. So I've never done coaching on the podcast.

(18:47): Someone might be willing.? And even the client you have, maybe they're willing, but if you offered it for free, hi, I'm giving two free coaching sessions away to women who are feeling like you are held captive to your own thoughts, the voices in your head are so loud. You feel that you're bound to negative thoughts, that you can't seem to renew your mind. You don't have any freedom from worrying and anxiety, I wanna give you free 30 minute call in exchange to airing it on my podcast. We can keep you anonymous, but I'm looking for that. You are going to get people. And what happened for me was, as I started airing coaching on the show, people heard what would happen if they were in that seat. And they're like, excuse me, I'm gonna need a seat. So they're gonna hear you in action and wanna work with you. So that's your fourth strategy, and then I want you to come tell us what happened. And I have a very strong feeling that you will have three to five clients.

(19:49): All right.

(19:50): Yeah. I'm excited.

(19:52): Good. You got your homework cut out for you. Come report back and tell us how it went.

(19:57): I'm ready. Thank you so much, Stef. I appreciate you.

(20:00): You're welcome. Bye. Carla.

(20:02): Bye.