Hey Friend!
When I started podcasting, I used to think the only way to monetize my podcast was to have sponsorships and to get people to pay me to run advertising. And while that’s fine, once I got into it, I realized that it was just pennies on the download. I found a better way for you to monetize your podcast: courses! I’m going to take you through exactly how to create a course and use it to monetize your podcast.
How to use a course to monetize your podcast
Is a course best for your business, or are you better off creating a program or doing coaching? This is precisely what Podcast to Profit will help you figure out.
There is a science to deciding what the right path is for you based on where you are so your offers will meet your superfans where they are at, that follows demand, and allows us to expand and grow as our podcast expands and grows.
I started with coaching, and one thing I heard over and over again was “how do I start a podcast like you?” It became clear that that was the highest demand at the time, so I decided to create a course and it exploded. Because I did that, I was able to create multiple 6 figures in revenue in 2 short years by using my podcast to drive people to my courses and coaching.
What you need to have in place when you create a course so you can monetize your podcast easily
There are 9 things you need to have in place to get this working for you:
- Your course needs to be in high demand – you’ll know this because your listeners or clients will be asking you repeatedly!
- Your course needs to solve a sticky, tactical problem – what is the question you get most often? Create a course that takes them through the solution you have discovered step-by-step.
- The messaging, marketing, and the transfer of belief are there – this means that you understand their issues, use their verbiage and you truly believe in your course to provide a solution for them.
- You have an amazing sales page –
- An optimized course platform and checkout – I love Teachable for my course platform. And, Thrive Cart is amazing, because they convert extra sales for me automatically!
- A strategic price point
- Optimize and test – you must validate your idea to make sure you can get others the same solution that worked for you before you take it to market.
- You have to do the work and create the course – this can be done one module at a time while you take through your test group from step 7.
- You have to know how to sell
Learn how to monetize, grow and optimize your podcast
I don’t want to just leave you there. If you want to focus on these things in detail and monetize your podcast even further, join me in Podcast to Profit! This is my 90-day immersion mastermind that will help you grow, optimize, and monetize your podcast quickly so you can step away from socials and be more present in your day-to-day life! If you’re ready to create a course out of whatever it is you do, I invite you to join me in the next mastermind session. It’s time to grow girl!
I pray this blesses you!
Xo,
Stef
P.S. Also, listen to podcast episode 271 for the full training on How to MONETIZE a Podcast + How Podcasting Drives an 85% Profit Margin in My Business!
APPLE PODCAST | SPOTIFY | GOOGLE PODCAST
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