The Best Strategies to Get Your Podcast Ranking Higher
Hey Friend!
Do you wonder where to drive your followers to increase your podcast ranking? Should it be towards more downloads? Leaving a review? Rating you? Subscribing to you? What is the main factor you should focus on if you are trying to rank when focusing on growing your podcast?
Grow Your Podcast and Increase Your Podcast Ranking With These 4 Strategies
I am going to reveal four secrets to get your podcast to rank. Ranking means getting your show to be featured near the top of your category in listenership. This is important for you because it helps you get visibility and notoriety and, of course, it is marketing! Getting your podcast ranking up is so much easier than you think!
Don’t let your current podcast ranking discourage you
You will rank, it is only a matter of time. Don’t put too much of your heart into thinking you are not successful because you aren’t ranking yet. It is typically a timing game. Just keep going. It is inevitable that your podcast will keep growing.
Ranks are very volatile. If you do rank, especially when your podcast is new, you could get top 100 then all of a sudden it falls and goes away for a while. That is very common. Podcast rankings are driven by action and activity.
As you are growing your podcast, there is a lot going on.
- Reviews
- Subscriptions
- Launching
- Focusing on getting a rank
- Podcasting algorithm
Whatever your highest ranking is, that is what you want to use in your marketing. Know that it is going to peak and drop. Track your podcast ranking only once a month. Don’t get crazy. It will fluctuate, so just do a spot check every month or so.
Where do you go to see what your current podcast ranking is?
- Listennotes.com – This one is my favorite! Type in the name of your podcast. Don’t get too attached to the rank. It is just data. This website gives you statistics based off of your overall listenership globally versus by category.
- Chartable.com – This gives more of a category ranking. If you click on the different places in your podcast, you can see a chart that will show you your peak position. That peak position will be what you use for marketing no matter what your ranking is the next time you check, go with the peak position.
If you have over 5000+ downloads, you are already in the top 10-15% of podcasts!
– Stefanie Gass
So you know how to find the podcast ranking, but how do you get your podcast to show up on Listennotes and Chartable? How do you increase this percentage?
4 Secrets to Increase Your Podcast Ranking
1. Use keywords to grow your podcast through search engine optimization (SEO)
- Remember at the end of the day, activity will get you ranked. This means you need more listeners.
- In Podcast Pro University I teach a strategy and then dive deeper into that strategy in Podcast to Profit Mastermind for SEO and keywords.
- To get ideas for keywords, search on Pinterest and Google search bars for popular keywords and phrases that apply to your topic. Ubersuggest is another good option.
- Do market research to find out what specific words and phrases your niche market is using consistently.
2. Ask for reviews and subscriptions to get your podcast ranking faster
- I teach a launch plan in Podcast Pro University. If you aren’t in the course, I have a free copy of my podcast launch plan checklist for you.
- Get a big influx of reviews at one time
- Focus on getting between 20 and 50 reviews in a 48-hour period and have them subscribe at the same time
3. Get your podcast ranking fast by having punchy titles
- If you are going to have a longer title, make sure the front end is punchy.
- A listen and a click is more activity! If you can catch them with the first five words then they are more likely to click and begin to listen.
Inviting the listener to come back at the end of each episode can help them feel more connected with you!
– Stefanie Gass
4. Increase your downloads to improve your podcast ranking
- Leave cliffhangers in your episodes.
- Split really juicy episodes into two parts.
- Create a series of multiple episode topics related to the same overarching theme.
- Invite the listener to come back and hang out with you so they feel connected and want to listen next time.
- Invite them to join your social media community and email list if you have them so they feel like an integral part of your life.
If you do all four of these secrets at the same time, in a one-week period, you have a very high probability that you will see your podcast ranking grow much higher. You have an even higher probability that you will see growth in your downloads and in your visibility which is the main goal of podcasting. Follow through with these secrets and watch your podcast ranking soar!
I pray this blesses you!
Xo,
Stef
P.S. Listen to podcast episode 456 for the full training on The Best Strategies to Get Your Podcast Ranking Higher so you can find true success in the kingdom of God!
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Frequently Asked Questions
How much money do I need to start a podcast?
Starting a podcast is inexpensive! You should invest in a cord mic like a Yeti and hosting software like Podbean. I would also follow a step-by-step framework like Podcast Pro University to launch a podcast with success. You’re looking at between $150-$700 maximum one-time investment to start a podcast!
How do I start a podcast?
Get clear on your niche, pick a SEO keyword-rich podcast title, get clear on who you’re serving and do some market research. Then, follow my free step-by-step plan like the one at https://podcastlaunchchecklist.gr8.com/.
Can I use Canva to make my own podcast cover?
I do not recommend it unless you are a graphic designer. The art of your podcast is like the cover to your book. Want to be a best seller? Then you should invest in professional quality art.
What are some common mistakes podcasters make when starting a podcast?
When launching a podcast, people often make the mistake of having too large of a niche, not choosing an SEO specific podcast title, not being consistent, and overpaying for editing and equipment. Keeping it simple, streamlined and consistent is key.
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