Let’s talk about why podcasting is the bee’s knees for a hot minute. Podcasting has allowed me to get off almost every social-related channel I thought I needed to grow my business – Instagram-free for a year and a half, no TikTok, don’t get on LinkedIn, and don’t share on Twitter.
We have the podcast, where interns repurpose it into blog posts, but it’s a slow grow and long-game ROI. We share on Pinterest and have a Facebook Community. It’s freeing to know I don’t have to be tied to my phone or social media to grow this business. The podcast has 1.24 million downloads; over 52,000 per month. We reach people all over the world with this podcast and I am sitting in my comfies at 2:30 p.m. on Wednesday afternoon, drinking a kombucha, while my boys play in a fort they built in the living room.
#BestLife – you know what I’m sayin’?
We’ve sold multiple courses today. All passively; straight from the podcast. Our organic traffic converts at 9.5%, which is insanity. Conversion rates like that are a long-term game as you get better at sales and marketing and you have the strategies I teach you in Podcast to Profit, my 6-month group coaching mastermind program for podcasters.
This is all because I said ‘yes’ to this crazy idea – actually, a dream after praying. I really feel God answered my prayer in a dream in October of 2018. He said, “Start a podcast.”
I plugged in a $20 microphone I had laying around and the rest is history. I want you to stop waiting on the platform that could change everything for you, and most importantly, give you your time back, while helping you make money, grow an audience, and create Kingdom impact.
“I’m Michele Riechman. I started my Healthy Beyond 40 podcast because of Stef. Frustrated with social media, spending time there, and not getting results, I knew I had to start a podcast and do it right. I took CYC and PPU and was able to confidently start my podcast with an awesome launch. Within 30 days, I have 50 reviews, over 2K downloads, and I’m ranked 2.5% in podcasts. More importantly, I have people signing up for freebies, joining my Facebook group, and signing up for my health coaching call I mention on my podcast. I’m seeing traction in just one month. I can’t wait to see where this next year takes me! I’m so grateful for Stefanie’s courses and private community. If you are on the fence, take her courses, get involved in her community, and set your podcast up right so you are not frustrated.”
Thank you for sharing your testimony. You are on fire; out of the gate with amazing reviews and climbing downloads. She is already hitting the top of the charts.
Momentum. We launch our podcasts with strategy. I hope I have persuaded you – lovingly – that podcasting is the answer for those who want to keep our families, faith, and peace as priorities, while also growing a thriving business. If you decide to join me, there are two things you can do:
Podcast Pro Univerity – learn how to launch strategically in as little as 30 days, build your podcast plan, pick your podcast title, create your content plan, record & edit, find & interview guests, create show notes, how to launch, get reviews, promote your episodes, understand analytics, and how to get featured on other shows.
Before I share six reasons you should start your podcast right now, I want to share some statistics about podcasting. According to Edison Research, the number of Americans who listen to podcasts has increased by 155% since 2014. As of 2021, an estimated 80 million Americans are regular podcast listeners.
Podcasts allow for a deeper level of engagement, which creates trust. Listeners are highly engaged, spending an average of six hours and 39 minutes listening each week. How much would you have to show up on social to get someone to focus on you for six hours and forty minutes? I believe that’s impossible these days. Our attention span, as of 2023, is eight seconds. How sad is that? To be able to capture engagement for six hours and forty minutes is legit.
A study by Edison Research shows 45% of monthly podcast listeners have a household income of $75,000 or more and 51% have a college degree or higher. This means your podcast listeners are educated, probably willing to learn and better themselves, and potentially willing to invest with you. Speaking of investing, a study by Midroll found 63% of listeners have purchased a product or service advertised on a podcast. More than half the people who listen to shows, spend money through the podcast they trust.
That is incredible news to an aspiring podcaster to have this confidence that when you show up consistently, have great content, and launch strategically so it gets found, you are going to have traction, gain results, and ultimately make money straight from your show.
Hopefully, you can see that podcasting is a growing industry. People are highly engaged and are of a buying mindset. This opportunity is prime for you to get your foot in the door. It’s go-time, girl!
Reason #1 to Start Your Podcast Now
There is a low barrier to entry.
While starting a podcast doesn’t take a ton of money, it also doesn’t take a ton of expertise, what you do need is a microphone, computer, hosting platform, and a podcast strategy (what I provide in Podcast Pro University).
While a low barrier to entry is great, it can also be a negative thing if you just throw spaghetti at the wall and hope your podcast is going to become a top-tier show. It doesn’t work that way. We need to come in with the right components so our podcast will shine, stand out, and be highly converting, clicked, subscribed to, and shared.
Reason #2 to Start Your Podcast Now
A podcast will help you reach a wider audience in a passive way.
People are learning 24/7. We are in a consumer, crazy, distracted world, like it or not; consistently watching videos and listening to content over reading. We have discovered, as a company, our students are having a really hard time reading. They want to watch a video. They want to be told what to do. I think this comes back to us being highly distracted with an over-stimulated mindset.
The great news for you – as a soon-to-be podcaster – is that you’re going to have an audio platform. This allows people to do their dishes or drive and listen. This platform reaches a much wider audience than typing, writing, or even video.
Reason #3 to Start Your Podcast Now
You’re able to build authority and credibility so much faster.
Podcasting establishes you as an expert within your micro-micro niche, which is something I’m super obsessed with and helps to build credibility with your audience because they’re going to actually listen to you. If somebody loves your stuff, they’re going to subscribe and they’re going to binge-listen. The thing I hear most from y’all is, “I just found you, Stef. I have binge-listened to so many episodes.” That’s creating rapport between me and you. It’s creating trust and you’re getting to know me. You have an open mind to see what else I have out there; check out my resources or one of my workshops.
It builds authority and credibility on this expedited level.
Reason #4 to Start Your Podcast Now
Unlike social media posts, or even blog articles, which have a short life span, podcast episodes can remain relevant, not just for years to come, but forever. You can continue to attract new listeners from old episodes. Some of my top downloaded episodes are from years ago because podcast episodes stay on the platform and are continually shown when someone searches for that topic or key phrase you have in your podcast title. Talking about SEO, podcast SEO is one of the number one things we are excited about over here at Stefanie Gass. I want to teach you how to implement that right into your show so you have this beautiful, long-game creation, where your podcast episodes are consistently working for you while you sleep and vacation for years to come.
Reason #5 to Start Your Podcast Now
Podcasting gives you quick monetization opportunities.
You can quickly start coaching straight from your podcast. It is something I teach inside of Podcast to Profit, how to get my students to coach, mentor, or meet with people to teach them something. It is a super quick way to start making revenue from your show. I’m super excited that it’s one of the methods we teach.
If you are interested in joining us in Podcast to Profit and you already have a show, head over to podcasttoprofitmastermind.com. If you don’t have a podcast yet, you can still apply and we can hook you up with our podcast bundle, which gives you PPU and P2P together for a great price. You simply fill out the application and check the bubble that you don’t have a podcast yet and we’ll bundle these two offers together for you so you can go through the entire process with me from starting your podcast all the way through monetization.
Reason #6 to Start Your Podcast Now
There is so much flexibility and complete ownership in podcasting.
You get to decide what this looks like. If you want to bring your faith into your show, nobody’s censoring you. If you want to bring on guests, great. Want a solo show? Great. How about one 5-minute episode a day? Great. If you want to podcast once a week and have a 30-minute episode, fine. It is completely flexible.
It is customizable and can work for you in your busy life based on what your goals are, who you’re serving, and what you want your podcast to actually do for you in your life, business, or mission.
Ready for Podcasting?
It’s time to stop thinking about it; time to stop wondering if now’s the time. It’s time to stop thinking that maybe if you waited a little longer, your life would open up and you’d have more time.
News Flash: Life never just gets easier! Life never just settles down. It keeps throwing stuff your way.
The best thing you can do is decide to start. Go for it! Take this beautiful leap of faith and trust that if you’ve been led to this show, it’s not by accident. I believe God has divinely connected you with me to help you believe that your voice, your message, and your mission are worth it!! The world needs you!
You don’t need to be perfect. You don’t need to be an extrovert. I’m living my best introvert life over here – I’m a closet introvert, y’all. You may think I’m super extroverted, but that’s not the case.
It is all about taking action before you’re ready. That is where you will be refined by the fire. It’s where you will push yourself, where you grow in confidence, and you see what you are capable of doing. You are capable of so much because you are in Christ. You will have His supernatural power and His anointing over your voice, your message, and your words. God’s got you! He’s got your podcast.
The best news is nothing is forever. If you start your podcast and it’s a little scrappy, we’re going to fix it up together. We’re going to refine it. If you end up needing to rebrand down the road, it’s not the end of the world. I’m three rebrands in, baby! We’re the biggest show we’ve ever been. I started messy and I started scrappy. I was unsure, but I started.
It’s Time to Start Podcasting
Now, it is your time to start. It is your time to shine. I want you to be free from all the ways the world says you have to show up and grow your business. You can grow a business that is simple, in less time than you ever thought possible, and that is free, easy, and light; completely centered on Godly principles and God’s Word.
That’s what I stand for and hope you’ll stand for too as a podcaster. We will bring love, light, and wisdom to all of our shows, no matter what our niche might be. God wants to use you in your specific niche to show people His light and to be the light.
If you’re ready, there are three ways to move forward:
Watch my free workshop at podcastforgrowth.com and I’ll show you why podcasting is the answer. It’s a video training and I will show you how podcasting works to grow your audience and lay it all out. You can choose to ignore me or to press forward. It’s completely up to you.
Go all in. Get your application in for Podcast to Profit. If you don’t have a podcast yet, check the box and we’ll bundle both courses to get you set up for success.
I cannot wait to be your coach, mentor, and friend through this process. So excited about what God is doing through your life and your business, and how you’re going to be able to glorify Him through this Kindom work.
The more I get to know my students and the more I participate in masterminds with my peers the more I’m starting to comprehend the overarching problem and prevalence of one, perfectionism, and two, overthinking.
Perfectionism keeps us in a place of constant consumption and learning. Redoing things over and over and thinking that we can’t move forward until they measure up to some elusive standard.
Why do I believe we need a morning routine? I believe you must have a morning routine because it helps you get into the mindset of productivity and purpose.
When we get right with God we: Renew Our Minds
Get Into the Word
Are Able to Live Our Life Guided by the Holy Spirit
The difference in how my day goes when I do my morning routine and when I don’t is night and day.