Hi Friend!

Calling all my podcasting ladies up in hurrrrrrr! Today we are digging into crafting STICKY SEO and keywords that drive free, organic traffic to your show. You will hear me guide my client, Tiffany Vaughn on her SEO strategy and also, defining solution-based messaging. If you have a podcast, or want one – this episode is a must.

CLARITY from within your own brand is the secret sauce to taking you next level. When you are able to clearly target WHO YOU SERVE, HOW you serve them, and empathize with the PAIN-POINTS they are experiencing, you can create content that will transform them… SOLUTIONS that will not just help them, but will so often heal them!

Next level growth is on the other side of implementing foundational structures in your show like SEO, Keywords, and Solution-based messaging.

Join in, grab and pen, and let’s do this.

FULL EPISODE TRANSCRIPTION:

(00:00)
Hey loves. I am so excited. We have a brand new week and we have a super exciting week because I am doing a completely free growth hacks workshop. For those of you who are podcasters or aspiring podcasters, and it is happening over in the Mompreneur Mastermind Facebook group, you’re going to learn over the course of two days, all of my secrets of how I was able to scale and grow a, this podcast, the one you’re listening to right now from zero to over 250,000 downloads.

(00:38)
I was able to use this podcast to generate lots of passive revenue. How I monetize this, how I get sponsors on the show, how I get amazing guests and kind of the inner workings of growing an organic funnel for your business using podcasting. And you’re going to totally love it.

(00:57)
It is going to be so much fun. You’re not going to want to miss it. You’re going to head on over to bit.ly/successsupportgroup. So don’t miss it, Girl. It’s going to be a blast. You’re going to learn all of these secrets. I’m just going to give you guys as much as I possibly can. Why? Because I want for you, what I have in my podcast.

(01:51)
An easier way to show up in scale. I really, really, really do. I want you guys to just delete the apps forever. If you want to, I want you to get off on the weekends. I want you to be more present, to have passive businesses. I work 24 to 30 hours a week. That’s it.

(02:12)
I don’t really work on the weekend unless I just want to. It’s truly such a blessing to run a business my way. And it’s because of the show that I’m able to do this. I really believe it. So if you have a show or you want to have a show, the podcast growth hacks workshop is going to teach you everything I know about growing it faster than you thought possible. And we’re going to discuss monetization as well. How to drive revenue to your podcast.

(02:41)
Don’t miss it. I’m telling you you’re going to absolutely love it. You can go to directly to the Facebook group. Okay? Mompreneur Mastermind in Facebook. I will meet you there. I’m so excited. See you soon, girl. Okay. Now, in regards to today’s episode, we are doing a podcast strategy session with my friend and client, Tiffany Vaughn.

(03:18)
We are going to be focusing highly on having clarity over what solutions your podcast provides and picking super sticky, SEO driven taglines. You guys are going to love this episode. If you have a show, if you’re going to have a show, which you know, you’re going to have a show. If you guys have been listening to me for over like 90 days, you’re like, dang it, Stefanie. Now I have to have a podcast.

(03:41)
Yes, yes you do, Lola, because girl, if there’s one thing that I know that I know that I know that I know this is the easiest way to grow and scale a business. It’s the fastest way to bring an audience in. I’m telling you. So you’re going to love this episode with Tiffany. Grab a paper and pen and let’s get some clarity and some amazing sticky SEO.

(04:10)
I did look over all your notes and I need to know how open are you to some constructive criticism and love fueled feedback that may make you cringe.

(05:04)
I’m ready. Like ready.

(05:05)
Good. Okay. Here’s where I’m at with the podcast direction that you’re going, living awkward, brave and kind. I don’t know what that means. Unique storytelling, mentor. I don’t know what that means. As a cold market person. I’m not going to click on that. I don’t know what it means. I don’t know why I need it. So that’s that.

(05:25)
So we’re going to fix that messaging. The second thing I’m struggling with Tiffany, is that what you said you want to talk about? Isn’t really related to like, when I think of storytelling, that may be the wrong word. Because when I looked at your pillars infertility, marriage, parenting children with behavioral disabilities, mental health struggles, I don’t think of storytelling because when I think of storytelling, I think of like online marketing, like copy.

(05:49)
So I think we’re just need to fix our messaging and probably your podcast, title and tagline. Are you open to all of that?

(05:59)
Yes.

(06:00)
All right. So let’s start with these pillars because really it all comes down to, Tiffany, like, what do we want to do? What do you want to help people with? Why are you even starting this podcast? Let’s start there because if we can get those things super duper clear, the title and the tagline, because that’s what I do.

(06:21)
Like, I’m going to have an awesome title for you in no time and it’s not a big deal. You haven’t already launched. We can redo the graphic. Don’t worry. Okay. But it’s going to make all the difference in you having success in the future. Cause I want people to click. I want them to know this is for me.

(06:38)
Right. Okay.

(06:39)
You still love me?

(06:40)
Yep. Good.

(06:43)
Let’s start with your pillars. Then talk to me a bit more about what this is for. Why do you want to talk about infertility and marriage and parenting children with disabilities? Get into that with me a little bit. And is that the whole core meat of your mission?

(06:57)
Well, it’s because when we were going through it, my husband and I, there was a lot through all of those struggles where we felt we were the only ones going through it. A lot has changed since we were going through it all in terms of accessibility to support groups and online support and all of that. But at the time we were going through it, it felt like literally we were failures, like we were alone. So just basically letting people know that they aren’t alone in going through all of these struggles.

(07:32)
And that’s what you want to talk about 80% of the time? And you’re talking to couples, so you’re going to have this show that’s really for the husband and wife to listen to, right? What else do you want to talk about? Is there anything else we want to include?

(07:48)
Cause we’ve got infertility, marriage, the parenting kids with behavioral disabilities, mental health, all of those things. Is there anything else that we are leaving out as a pillar that you think these husband and wife teams really need in order to get through the infertility struggle? Maybe they’ve now had the child and they’re dealing with behavioral disability?

(08:09)
Well, the thing is, is that I make family films. I’m a storyteller. That’s what I do. It’s what I’m passionate about. That’s what I know I’m good at, but I want to teach other people how important their story is, the journey, and that my story and getting to where I am now has been really, really important for me to get through in order to help other people.

(08:39)
Yes. Okay. Good. That helps me with that word.

(08:43)
I want. Yeah. So what I want to be able to share, like in, let’s say the first three episodes is our journey and where we are and the things that we’ve through so that I can get people to connect with me and understand where I’ve been and the things that I’ve learned along the way that I know will help other people.

(09:06)
And your story, of course, we’re going to include that, right Tiffany? Because you wouldn’t have this podcast, if you hadn’t gone through her same journey, if you hadn’t gotten through the other side of it. So yes, your journey is going to create trust and open the door to connection.

(09:21)
So let’s talk a bit more about this storytelling idea. When we look at our couple here that you sent me the picture of whatever the Bob and Mary, okay. Let’s just call him Bob and Mary and they find your show and maybe they’re in the midst of infertility and they hear your story and you’re giving them resources and tips and tools and community.

(09:40)
How does this storytelling idea relate to Ben and Mary right now where they are in their journey? Cause right now they’re in the thick of it. They are in the dark, the hard which we know they’re going to get through that. You’re the light you’re telling them, they’re going to get through this. What does this storytelling component mean to them right now, while they’re listening to this episode? Talk to me about that so I can better understand it.

(10:06)
Well, I guess it would be hearing our story that there were good days and not good days. And some of the things that we did to help each other and lean on each other or different people in our circle that we relied on that sort of thing, because sometimes I’m still involved in the infertility community and it’s talked about more, but it’s still very shameful for a lot of them where they don’t want people to know.

(10:36)
Or they don’t want people to know that they’re having a problem, having a baby, like it’s the worst feeling in the world. Right. So.

(10:45)
I think when you say storyteller, what you mean is that you are going to share stories, but she’s not really going to be a storyteller right now. I think we need to nix that word as far as our tagline, if you’re okay with that, but we can maybe use the word journey for her. And my other question for you is the family films thing. Is that something you’re selling to the listeners, Tiffany? Or is it something you’re doing separate of the podcast?

(11:10)
So right now I’m making films of a lot of stuff like graduates that are missing their grad. But I do a whole bunch of different kind of films, like community films and all of that. And I want to gain a listener followers. Then I want to teach how to be okay telling their story and learning how to tell their story and that it helps you to tell it to somebody.

(11:38)
Okay. There it is. So then here’s what we’re doing. Storytelling’s a pillar. Okay. I want storytelling to be that final pillar. So if we look at your pillars, let’s make sure we have five. All right. Number one. Infertility, of course. Okay. That’s going to be your think one of your biggest passion projects and the thing that you talk about and guide. Number two would be marriage. Number three would be parenting?

(12:01)
Let me tell you about this one. Yeah. All three of our kids we had through in vitro all have ADHD and ODD and anxiety. So we had hard time having our babies. And then now we’re having extreme parenting challenges. And that’s actually the hardest part about all of it. So it’s hard on our marriage cause infertility and then hard on it with parenting.

(12:32)
Sure. When we get emotional, we know, so that we’re on the right track with our mission, right? Because so often I think we go through what we go through Tiffany, because God is preparing us to become the testimony for other people. There’s no answer. There’s no, Oh, I just I’m over it now. And I’ve reached the end of the hard, you know, you’re living the hard every day.

(12:53)
The beauty of it though is the hard is the beautiful, the hard is the journey of the heart is the reason those kids are everything. So I think, you know, it’s right and it doesn’t make it easier. You know what, you getting vulnerable and emotional even on your show.

(13:07)
And as you relate to these women, they’re here for it, because guess what, they’re going through the same thing that you went through or are still going through. Right. So just give yourself a permission slip. Okay. So let’s with that parenting pillar, Tiffany let’s add parenting children with disabilities.

(13:27)
Cause I think specifically you’re not talking about organizing parenting. Like this is not going to be fluffy when you talk about parenting or about marriage, honestly, I think you’re going to be getting into the sticky conversations with these. I’m curious, are we really talking to the husband and the wife or are we really talking to the wife? I’m just curious if we should decide, because,

(13:53)
Yeah, I was wondering that as well.

(13:55)
I think when you talk to a woman who’s going through this. Does she have a different perspective? Like was your husband’s perspective different than yours? Do you think you can add a more empathetic community? That’s all just women like on Facebook? Or do you want husband and wives in there?

(14:12)
It’s a good question because I prepared my first episode and I read it to my husband who has ADHD as well. And this guy can’t sit still for 10 seconds if his life depended on it and he sat for 30 minutes and didn’t move. He was just like, I’m in the story and I couldn’t stop listening.

(14:37)
Okay. I love that then.

(14:38)
So that’s where I was like, well, maybe the husband needs to hear as well, because generally there is both components to the infertility struggle. Like it was half and half for my husband and I, and my mental health breakdowns affected our marriage. It affected the way we parent our kids. To me, they’re all kind of tied. And just focusing on the woman in these scenarios doesn’t feel right. Does that make sense to you?

(15:07)
It does. Yup. And so there’s your answer. I mean, if you can capture your husband, then I think also making it kind of a safe space for both husband and wives allows her to listen and go, Oh my gosh, listen to this, Bob. We need to listen to this. And maybe that can become a way to bring them together.

(15:25)
Two is to listen to your show together. Yeah, I think that’s great. Okay, good. So it is both. So then the next pillar we’ve got infertility marriage, parenting children with disabilities, mental health struggles, and then the last one would be storytelling or sharing the journey. Communication storytelling maybe?

(15:44)
Yeah. I like that.

(15:45)
Okay. So do you see where I was coming from with like?

(15:48)
Yeah, absolutely. I do. I think until you hear how my story is, it is confusing,

(15:56)
But we can fix that. We can totally be more clear because here’s what I want. I don’t want a couple of going through infertility struggles to come on Apple, iTunes and search for infertility. They would never find a show called living awkward, brave, unkind, unique storytelling mentor. It has no relate-ability to them.

(16:16)
When I hear storytelling, people are using that phrase a lot right now for online copy and marketing. And that’s not what this is. So let’s make it so vividly clear for them that this is for you. This is for those of you that are going through infertility and parenting children with disabilities. That’s what this is for.

(16:35)
Okay. Now we have our pillars. We’re more clear on our avatar. We know that it’s like a Bob and Mary. They’re going through the infertility journey right now and looking for support. They are struggling in the marriage because the communication sucks. Feeling shameful, maybe blaming each other, maybe financially now they’re distraught. Cause they’re doing IVF or whatnot.

(16:55)
Or Bob and Mary, five years later, they’ve got two kiddos. One has learning disability. Their marriage is still struggling. Same blame, too many appointments. Who’s taking them where who’s working. Who’s dealing with this. We want to protect the child, but we don’t know how help. We just cry every day. Like when does this get better? How do I find the positivity and the journey?

(17:17)
So I think there’s two people that you’re talking to. They’re the same couple, but they’re either starting out this journey or they’re maybe five years into it. Right? Tiffany. Good. So we’re clear on them. I just named them for you. If you have a better name, you go for it.

(17:31)
Nope. I like it.

(17:32)
Okay. So now we get to, when we think of our brand, think of it like a triangle. Of course we have Tiffany Vaughn at the top because we’re all our brands. Yes. But right underneath that, we want to have a title and you have the living awkward, brave and kind. I would like to see us do something emotional, but also bringing that positivity and light to their heart when they hear the title.

(17:55)
And then I want an SUV taglines. We’ve got Tiffany, title, tagline and then it stands on the legs, which are our five pillars. So we’ve mapped out our five pillars. We know what those are, what you’re going to talk about on your show. So what we have to do now is back up and title and tagline this bad boy.

(18:12)
So for the tagline so far for the tagline, I have infertility and parenting children with disabilities or infertility, marriage and parenting children with disabilities. I want them to know what’s inside. Here and I’ll share my screen with you cause sometimes this helps you guys to watch me do my notes.

(18:34)
Okay. Here’s this title so far, what I have, what do you think about that as a tagline? So this would be like on the channel art, Tiffany and I had like, just jot it down hard, beautiful child or hard, beautiful journey.

(18:47)
I’m liking where you’re going.

(18:47)
Yeah like it’s, this is really about the kid and yes, we care. The marriage is so important and all of that, but the support is about, we could even have it be something like journey of grace, journey to now, walking with grace. And I don’t know if you have faith at all.

(19:05)
Oh yeah I do. I like the journey part. Because regardless of if it’s successful or not, it’s still a journey.

(19:15)
Journey to here. Hard, beautiful journey,

(19:19)
I’m liking that direction.

(19:20)
Okay. Journey of grace, grace journey. And the reason I’m saying grace is because it’s like, Hey, this isn’t your fault. This is trust, belief, forgiveness. That it’s not on our terms, not on our time schedule, but.

(19:35)
What about graceful journey?

(19:38)
Graceful journey. Let me think. Hold on. Heartfelt heroes? Heroic? Like what about using something like that? Because are you guys the hero of this story? You and your husband, like your courage, maybe courage could be a good word. Hero journey to courage?

(19:57)
I like that, yep.

(19:57)
Your courageous journey, courage, fuel journey. Walking courageously. Walk with courage. Fight with courage. Both of those. So let’s go through tell me which one, like just shut your eyes. And if there’s one of these titles really hits you, I want you to just raise your hand so I can see it and I’ll highlight it. Okay.

(20:21)
Here we go. We’ve got walking with grace journey to here. Hard, beautiful journey. Graceful journey. Journey to courage. Courage fueled journey. Walk with courage, fight with courage.

(20:38)
I like the first one.

(20:39)
Okay. Walking with Grace?

(20:42)
And I like hard, beautiful journey.

(20:44)
Hard beautiful. You stopped at that one from the second. I said it. You really liked that one. Walk with courage, fight with courage. Either of those?

(20:53)
I don’t want the word fight. I think.

(20:56)
Let’s start with hard, beautiful journey. Cause that one stopped you from the get go. Yeah. Let’s just go see if it’s available.

(21:03)
Cause that could be used for mental health struggles as well.

(21:09)
And parenting kids with disability and a marriage. It’s a hard, beautiful journey. It’s an infertility that could be interpreted for each phase of this couple’s life it’s available as a.com. Beautiful. Okay. So let’s check the podcast world and make sure it’s available here. Oh yeah. Nothing.

(21:27)
You are so good. Okay. Yes. So we have a new task. Yes. Hard, beautiful journey. So here’s the tagline that I have so far. Tiffany. Let’s see if we need to add anything infertility, marriage and parenting children with disabilities.

(21:45)
Would you put any mental health in there?

(21:48)
Sure. It could say Infertility, marriage, mental health and parenting children with disabilities. Yeah. That’s super SEO driven too. So when we look at your channel art, let me pull it up.

(22:00)
That I’m still, I’m not real happy with, even with the colors and stuff.

(22:05)
Do you have a picture with your family by chance? Oh yeah. Like a branded one. Cause this is a branded photo. So beautiful. I would love to see if you have one that you did with your family by chance.

(22:15)
With that same look? yeah, I do. Okay.

(22:19)
Here’s what I would like to see that your gorgeous family, everybody laughing. Are you looking at your husband and then the kiddos, whatever that might look like. So same layout. The layout’s fine. The title ,super big, like where you have living awkward. It’s too small. I can’t see what that says at the first glance. So super big, hard, beautiful journey. And I would love to see a color, like a bright, vibrant teal or something pop.

(22:45)
I have a bright blue that I really like. I’ll send them to you as well. Just so you can see them.

(22:51)
Tell that channel art dude write on the art, Tiffany at the bottom, great, bar across but it says infertility, marriage, mental health and parenting children with disabilities. And then I want to see your name on here also because you have your Tiffany Vaughn websites. We want it to say by Tiffany Vaughn or with Tiffany.

(23:09)
Okay. Yep. Good.

(23:11)
All right. We got the title, hard beautiful journey. We’ve got the tagline. Oh, description. Let me refer you a description and you are going to know this journey better than me. I had some miscarriages, but I didn’t go through what you’ve gone through. So take what I say and then make it more relatable. Okay, Tiffany?

(23:28)
Okay. Yeah.

(23:30)
Are you walking a hard but beautiful journey? Are you sitting in a space that you never thought you’d sit? Maybe you and your husband or you and your wife are struggling with infertility and you’re feeling shameful, embarrassed, unsure, lost. You feel like a failure.

(23:54)
I know. We, too, struggled with infertility and fought for our three beautiful, incredible children. We went through the struggles and the pain and the financial burden of IVF in order to have these incredible children. And that journey was so freaking hard. And that’s why I’m sharing with you because I want you to know that it is not something to be embarrassed about.

(24:20)
It is not something that you have to fight alone, but I’m here and we are here to support you and walk with you, holding your hand through that journey. Along with it, our children now have ADHD, anxiety disorders and other issues that we are navigating, which puts a huge strain on our marriage.

(24:42)
Again, you’re not alone. That’s why I’ve created this safe space for you so that we can together, find the education, resources, support, mentorship, inspiration, and more that we need to grow on this hard, yet beautiful journey. Because at the end of it all, I wouldn’t trade a second of what I went through because those children and these kiddos and this family was worth fighting for. I’m so grateful you’re here. It’s time to walk your own hard, beautiful journey.

(25:16)
And I’m crying.

(25:19)
I’m crying too. And I don’t cry.

(25:22)
Oh my God. Like, so yeah, God just spoke through you.

(25:27)
Like for sure that was for you. Oh my goodness.

(25:32)
That was just for you. And you know what? Those couples and women, they need you, and this is going to be such a beautiful mission, Tiffany. I think it’s healing for you too, to be able to have this outlet and let them know, look, I don’t have it all figured out, but here’s where I sit today.

(25:50)
And here’s what I can walk you through and help you get to where I sit and for the things you don’t know, there’s so many experts that God’s going to bring to you that you can have on the show. He can bring therapists to you and people that are experts in ADHD and he can bring to you whatever. I know that God will bring you those experts of the things you don’t know that will help both you and your listeners.

(26:10)
Yeah, absolutely. This was exactly what I needed. Thank you so much.

(26:16)
I’m so glad. I was nervous. I’m like, I’m going to tell Tiffany, we got to change everything. She’s going to hate it.

(26:23)
Nope. And that’s why I am taking your course. And that’s why I’m doing this because I’m always open to constructive feedback.

(26:34)
Well, now it’s clear and the people that need you the most are going to find you because you’re going to be that first thing when they type in that search bar, your episode’s going to come up because our search terms are so good.

(26:44)
And we’re speaking to their heart emotionally in that description. So they’re going to click. They’re going to listen.

(26:51)
Yeah. Oh my gosh. Well, yeah.

(26:58)
Your husband’s like, gosh, why did you meet with that? Coach just made you cry.

(27:04)
Well, thank you so much.

(27:05)
You’re welcome. I hope you guys loved this podcast strategy session with Tiffany Vaughn. And I want to remind you if you’re a student of mine in Podcast Pro University, you can grab these 30 minute sessions with me at any point for a discount, which is another huge reason that those of you that are ready to start a show, want to take Podcast Pro University, okay, which is at podcastprouniversity.com.

(27:31)
It’s going to set you up for massive success. You get access to me at these amazing rates and you’re just going to have a quicker turnaround, a quicker road, a quicker, whatever I’m trying to say right now. You know what I mean, girl, and really final reminder.

(27:48)
Last thing. Last thing, go to podcast growth hacks workshop. I’m just going to give you guys everything that I have to share with you about really scaling your show in an authentic, fun, simple, easy, automated way. Yes. So here for it.

(28:27)
Anyway, I just want to pray over you sisters. I just lift you up right now. I pray that the Lord is just guiding you. The Lord is moving you to do the work that he has called you to do. I pray that you are feeling the momentum in your life, in your business.

(28:44)
I pray that you’re able to focus on what God is calling you and asking you to step up for. I pray that you have the confidence to start spreading your mission and stepping up and stepping out in new and different ways because you are worthy.

(28:58)
You’re enough. You are here with whatever you’ve got right now and you are qualified to bring it into the world because God says it is. So you are daughters of the King and he has given you every single thing that you need right here now to begin. It’s your time. It is your time.

(29:15)
I pray that God wraps you up in that courage and that motivation to just go in Jesus’ name. Amen. Love you. I’ll meet you over in the podcast. Growth hacks workshop. I can’t wait. We’re going to have a ton of fun. I’ll see you there, love and light, Stef.