Heart over HUSTLE! Defining Success as Kingdom Entrepreneurs!

Hi Friend!

Today, I have a special guest. The sweet Natasha Hemingway who is about to bless you with a conversation about Heart over HUSTLE! When God brings two faith-led, power-house women together… Holy Spirit rocks the HOUSE.

We dive into defining success, sales, and scaling as Kingdom entrepreneurs. We go deep into how we can use our leadership and heart for business for His good WHILE saying NO to the hustle.

I know if you are a faith-led woman who wants to build a profitable online business with God at the center of it all – this episode is a MUST! I pray it blesses you BIG.

FULL EPISODE TRANSCRIPTION:

(00:00):
Hello, my loves! I’m super excited to bring you an awesome, authentic conversation between two women who are really driven to create an impact for the kingdom of God. And one of those ways that he has anointed us to do that is through our businesses.

(00:20):
I think it’s rare to find women who are super passionate about business and creating an impact through service and, are also successful Christians. So it’s super fun to bring someone on that shares all of those same values and passions as I do.

(00:40):
Today, I am talking with Natasha Hemingway, who is an entrepreneurial based sales coach and speaker, and she’s the creator of Heart not Hustle. And basically she helps entrepreneurs find and focus on the deeper meaning behind their business motivation and sales message. And she does so with a deeply rooted foundation of faith, which I am super here for.

(01:01):
Natasha spent over 16 years as a successful sales professional with a fortune 500 company. And then she left the corporate world and found a heart for entrepreneurs who are looking to garner their gifts and create their own businesses.

(01:13):
And really what her real sweet spot is, is helping entrepreneurs through research-based methods and one-on-one tactics grow as entrepreneurs, organizers and leaders, so that they can what? Sell and make a bigger impact. So I know you guys are gonna love this conversation. I know that I loved this conversation so much and, let’s do this!

(02:43):
Real quick. Speaking of sales, if you want to scale your show, make sales, make an impact, create a product, create a coaching offer, monetize your podcast, and you really want that visibility. You want your show to become your ultimate thing.

(03:02):
You’re tired of trying to grow something on social, tired of making your podcast once a week, the last thing in your mind, tired of spending too much time on something that isn’t actually fruitful for you, I want you to join me in Podcast to Profit. It is kicking off in a few days and we have just a few spots left one or two, and I’m not sure last I looked.

(03:23):
And so I want to invite you. I know that God has those last few women ready and prepared for this program. And it’s just that final reminder girl, that you can make your podcast, your entire business model, just like me, that you can rank in the charts. You can get organic visibility. You can understand the buyer psychology, podcast pitching, sales and marketing and make money right here from behind the microphone.

(03:50):
I’m going to teach you everything I know about growing a multi-six figure business by podcasting, inside of my program, Podcast to Profit. This is a 90 day immersion mastermind program where you and 19 other women will walk hand in hand through 12 weeks of amazing training. You will also get breakout coaching with me. You will have your own pod meetings.

(04:18):
It’s going to be so amazing. Accountability, homework, templates, I gift you every single thing that I have personally used to grow and scale this business over the past three years. So if you’re ready for your show to become your ultimate thing and your online business catalyst, Podcast to Profit is for you. Go check it out, read the reviews, see what God has to say, pray over it. And I invite you to apply stefaniegass.com/podcasttoprofit.

(05:11):
Hi, Natasha Hemingway! Welcome to the show.

(05:14):
I’m excited to be here. Thank you for having me.

(05:16):
I’m so excited. We were just talking before we got rolling on this about sometimes God just like works in super cool ways and orchestrates two women meeting. So I just have a feeling this will not be the only time that we connect.

(05:29):
No, no.

(05:30):
So excited to hear, tell everybody I read your intro in the beginning, but tell everybody a little bit about how you got here. How did you become this amazing sales coach and speaker, and still stay yoked up with your faith?

(05:43):
You know, thank you so much for that because I always tell people don’t get caught up in the height, don’t look at my Instagram and think I woke up like this, as Drake says. No, God did this. This is all guided and I always give Him credit.

(05:57):
And how I got here it’s kind of a long story, but I like to be intentional about telling it because I believe when we’re transparent and we’re vulnerable, it allows someone else to see that they can too. It allows someone else to have hope, have faith, even when you’re at your lowest lows.

(06:12):
And so I started out coming straight out of college, working in device sales, pharmaceutical sales at first did that for eight years, went to medical device sales did that for eight years. I have always been a woman of faith, but you know, you grow up young in your faith and then you hit real life.

(06:31):
And you’re like, oh, it’s not about religion, it’s about relationship. And we had had our first son in 2013 and we ended up losing him because all the other things too much to go into, but he was full term and we ended up losing him and that was devastating, unexpected, anything you can put with it, imagine it.

(06:58):
And then we quickly got pregnant after that. So here I was like grieving our first and then being pregnant with our second all at the same time being in medical device, I’d been there for going on at that point probably six years cause I did eight years in pharmaceutical, eight years in medical device.

(07:19):
And during that time of getting pregnant, the first time I was in the, I guess like in the running, you would say for a huge promotion and it’s basically, I would have ended up being the only African-American female, senior territory sales manager across the country, across the division, my division.

(07:38):
You have to have eight quarters so two years of 100% or better of your quota. So there’s like no dipping. If you drop below, you start over, it resets. Then you have to obviously be checked off on management, all these things. And so in that process, in the running, we’re doing great.

(07:58):
We ended up losing our son. I don’t get maternity leave because people are always shocked by that. They’re like, you don’t have maternity leave and I’m like, no, you don’t. When you lose a child, you do not have an maternity leave even when they’re full term. And so going back to work, just trying to like manage.

(08:13):
And honestly I tell people, right there being yoked up in my face, that part is because I remember times where I just didn’t want to give, I didn’t want to be here anymore. That’s about the easiest way I could explain it. But I knew when I was hearing that in my head, I’m like, this is not me. So a) let’s get some grievance counseling first, and some Christian counseling. And so going through that, we ended up dipping as a territory manager at that point. So it reset the clock.

(08:42):
Then I got pregnant again. And so then I started for that running again for eight quarters, two years. And I ended up getting that promotion and I will never forget like how huge that was for me being an African-American female, number one, even in that job was huge. A big deal.

(09:00):
Because there were several times throughout my time there, my tenure there, that I was the only one across our division and across the country. So getting that promotion was like a huge deal, a lot of work and just a lot going on. And it was nothing, but my faith that sustained me because when you get to that point where you’re at your lowest of low, and you are a woman of faith, where else do you go?

(09:26):
There is nothing else, but the blood of Jesus that needs to cover me to, for me to get up today and go work. And so I get that promotion. And then a couple of months later to find out I’m getting pushed out of my job. But mind you, years before that though, you know, God will like tap you for things.

(09:48):
And I remember saying to my husband, after we went to this island that we go to every year, we were on our way home, I remember in my spirit, it was these words I know I’m made for more, I know I’m called for greater, but I don’t know what that is.

(10:06):
And I knew my time was coming up at that job, but I didn’t know what it was. And I also remember going back and I remember talking to my former partner in that job, we should start our pwn business. Like what can we do? Like how could we retire ourselves from that, blah, blah, blah.

(10:25):
And so I remember saying that, but it never went anywhere. And I remember God tapping me. And I’m like, I remember my husband being in the airport, we’re waiting, going through customs before we get our flights. And I remember my husband saying like, we’re like reverse engineering me, trying to reverse engineer me.

(10:43):
And I remember all I got to was like, I just love people. He’s like that ain’t a business, boo. That’s not a business, that won’t pay bills. We’re just going to go back to work until you figure it out. So you go back to work, you’re making all this money. It’s what I’ve done for at that point going on 16 years. And I’m like, I don’t know.

(11:05):
So you just keep going. And I remember he kept nudging me, kept tapping me and you know how they say, he’ll like whisper, tap, nudge. And then for me it was like, oh honey, you’re not listening, I’m about to give you a full foot in the back. There’s no turning back. And that I believe was Him shutting that job down and just being like, come to me, seek me because I did not know, Stefanie, no lie.

(11:38):
I was like, I don’t even know what I’m going to do. And it was so pressed on my spirit that like I could have the company that I work for is the largest medical device company in the country, in the world. Literally. And I remember saying like, people were like, you get friends. Like you can go anywhere. You have that under your belt, you got these promotions. You have no HR. You have no, write-ups nothing’s wrong.

(11:59):
You can go anywhere you want and make more money. And I was like, I could not even get on LinkedIn. I have a resume on LinkedIn. I wasn’t even on LinkedIn. I’d been there so long and hadn’t planned on going anywhere else.

(12:12):
It was like, every time I would think about it, I would cry like physically and I’m like, this is God saying No, that door’s closed. It is over. Seek me first, seek me. And I remember saying to God, like, what do you want me to do? And something that I’d started doing a little bit earlier on the side as a health coach. And it was like, okay, this was it. He told me, go do that thing.

(12:36):
And so we talked to our financial advisor, I talked to husband and he even said, I believe God is saying, do you trust me? I’m pushing you out the nest, do you trust me? And so we took that leap. I went full time with health coaching and we had said we would give it a year with our financial advisor, give it a year.

(12:57):
I remember getting to the end of the eight month mark and listen, I’ve been in sales, it’s all I’ve done. I know how to create a 30, 60, 90 day plan strategy business. I can sell ice to an Eskimo. I could sell catch up to a girl in a white shirt. And I’ve got work ethic. So I’m like all in to the point that my husband’s like, babe, you maybe should like let up some member family, balance.

(13:23):
And I’m like, I want to leave no stone unturned, there will be nothing left that I can say at the end of the year that I did not do. And I remember getting to that end of that eight month mark. And I was like, oh, this isn’t it. Like I’ve got three months left and there’s not the trend that we set for the income we would need. It’s not coming from here. And it’s not gonna happen in three months.

(13:46):
And I remember talking to one of my friends and this is why I say, when you’re in situations like this, not only do you first seek God first, but seek wise counsel, who are the people that are around you that are in your ear because you need someone that can point you back to the cross into Christ every time, because the enemy is so busy at that point, because he knows you’re low, you’re distracted, you’re struggling, you’re in need.

(14:13):
And I remember a friend saying to me, cause I was like, oh my God, this isn’t working. I don’t know what I’m going to do. Like God told me to come here. And I remember she asked me two major pivotal questions. And then she told me to do one thing. The first question was Do you think that the only thing God created you to be good at was sales and being a health coach? And I was like, no. And she was like, okay.

(14:38):
And she said, are you playing God that small, that you think he can not do a new thing in you? And I said, let’s be real cause I’m always real. Yes, I am playing him that small. Like I’m not seeing anything drop from the sky. Yes,. I am in full transparency. And she said, okay, then go pray.

(14:59):
And she has a prophetic gift. We grew up taking gymnastics together, competitive gymnastics for years. I mean like she’s been in my life forever. And I remember saying, no, you have a prophetic gift, girl. You better speak a word, tell me what to do. Don’t tell me, go pray. I need to answer, now.

(15:17):
She said, no, go pray. I remember driving home. I know exactly where I was on the interstate of 485 here in North Carolina. And I remember God saying surrender. And I was like, surrender? Excuse me, I am an Enneagram. I’ll just out myself. Listen, I’m a mix. I’m an Enneagram two, which is the helper. So I want to help in all things. And I’m a wing three and a wing one like they’re neck and neck. So my wing three is the achiever, the one is the perfectionist.

(15:54):
That’s a whole lot. So when he was like surrender, I was like, we don’t do surrender. I remember saying to God surrender? You mean take my hands off everything, do nothing? And He was like surrender. And I was like, no, I don’t even know what to do. And I don’t think people understand when you’re an achiever and your perfectionist like rest is hard.

(16:17):
Letting go of something, surrender, that’s hard. And I remember he gave me that three times in 24 hours, that word three times. And it came in ways that I knew it was nothing, but God. And I remember the third time I got it. I was dropping my son off from school, driving back home. And I remember taking my hands off the wheel and I said, okay, God, I’m going to surrender. I said, but you better show up.

(16:46):
If you’re telling me to surreder, you better show up because I don’t know what I’m good at anymore. I don’t know what I’m supposed to do. I like to help provide with my family. Like I like to help serve and help people. Like I don’t know what I’m supposed to do and where I’m supposed to be. And I waited from like month nine to literally month 12.

(17:08):
And in December, God answered. And He told me where to go. He told me specifically what to do. And it was undeniable that it was Him. And first it was going into a nine months speaker coaching program. Mind you, we had already spent a year’s worth of savings.

(17:24):
So Stefanie, this speaker coaching program, listen, it was five figures investment. I had to fly to British Columbia, Canada twice, get a stylist, videography, film, everything, because it was going to be people coming to this conference that culminated at the end, these two conferences that we were going to speak at that had people from like Africa, Australia, all over the country, 300 plus women.

(17:54):
And I was like, oh, this is what you’re telling me to invest in. And we have no business. We have no LLC. And we just spent a year’s worth of savings and that didn’t pan out to anything, God. And now you’re telling me this and it was undeniable.

(18:12):
So I went into that. Then I kept asking God, every time I would go speak or be asked to speak, I would say, God, please give me confirmation by just show me the one. If I’m in this room, I don’t care if it’s 50 women in this room, 25, 300, show me the one at the, every time at the end of that speech, show me the one. And he would show me the one and she’d be in tears or she’d be like, I felt like I was the only woman in the room.

(18:36):
Then it would be, he showed me three, that’d be five. Then it’d be align afterwards. And I’m like, okay, God, I’m trusting you and I’m like, but there’s something else because people would ask me like, how can I stay in touch? I don’t know, catch me in the next city. I don’t even know where I’m going to be speaking next month.

(18:53):
I don’t even know where my income is coming from. And you’re talking about connecting. It was just crazy. And then God spoke it through my husband and it was coaching and it was funny cause my husband’s like, maybe people are saying like a lifestyle coach or something. And I was like, what is a lifestyle? And he was like, I don’t know, go Google it. Like, I don’t know. And I was like, oh, a life coach.

(19:19):
I’m like, well, I don’t feel that. But, so I started out and it was meaningful success coaching and it was helping people go from career to calling what I had to go through. And then it became sales. And that was actually spoken through a friend who is a woman of faith, who was like, why are you hiding behind this gift that God has given you and that women keep asking you for?

(19:41):
And that, literally she rocked me with that because I didn’t realize how much I was holding on to not feeling worthy of doing that anymore even though I’ve done it for 16 years, but for whatever reason, there was just pain there. And so I had to surrender that and release that and had to pray about it because we’d already built website, sales pages, branding, everything. And God was like no, this is where I want you.

(20:13):
And so listen, when I tell y’all, don’t get caught up in the height of Natasha Hemingway or my Instagram or whatever you see, whatever testimony, just understand it is nothing but the grace of God, it is nothing but his blessings before I came on this podcast, I was putting on my lipstick and stuff.

(20:32):
And I’m like just in the bathroom, just thanking God for the opportunities, for my home, for my husband, for my children because I am nothing apart from him. Like I would not be where I am, who I am without God. So that’s how you stay prayed up, I don’t understand how you couldn’t.

(20:53):
Oh, that’s such a cool story. And one of these days I’ll have to go listen to mine. It’s so funny, Natasha, how similar corporate then in the network marketing sales, trying to sell something for, and then the breakdown and then God, and then I’m like, oh wait, but is this my clarity work? But is this, what am I doing? It’s so funny. So I feel that story to the depths of my heart.

(21:14):
So talk to me about, it’s interesting because here we are two women who have built these successful businesses, making profit, we sell and people come to me often and they say like, I can’t get over selling stuff because I’m a Christian, right? Like maybe I’m in ministry or maybe I’m creating this Bible study. Or maybe even they’re not doing anything that has to do with Bible or theology. And they still feel so guilty around making money and selling. Let’s go there for a second, as Christians, as Christian entrepreneurs.

(21:48):
Let’s do it. Me and a friend talk about this often. She is like my girl, my sister and faith in Christ. And we walk out life together and we’ve had this conversation and around what’s going on lately, where people are selling things that are faith and blah, blah, blah. But for me, I feel like personally selling is serving. When God has given you this gift.

(22:17):
He does not cause us to be downtrodden poor, no food in our mouth. Who can you help when you can’t even help provide for yourself when you can’t have a business that serves other people like there’s purpose behind that money. And I think it comes with a stewardship and a responsibility. You need to have a bookkeeper. You should have an accountant. You should have a financial planner. You should be trying to escort.

(22:40):
You should be doing the right things and pouring back into your business so you can serve more people. But there is nowhere that I have found that it is evil or sinful for us to serve with our gifts and create a business because you know what, like our financial advisor, he says, money is an amplifier. People can do more good with it, or you could do more bad with it. That’s your choice.

(23:05):
And for me doing this kingdom entrepreneurship, doing this work, and also being able to speak of my faith, even though my business is not classified as faith-based, but people I’m telling you, they know when you come to me, I’m like, listen, I’ll know about your faith, that’s your business. But what I’m going to talk about is what is true to me because I would be a fraud if I didn’t speak of God’s goodness and where I am, but I’ve never found that.

(23:30):
I just feel like selling is serving. It gives you the opportunity to serve someone else. Who are you to keep this gift that you’ve been given and keep it behind your back? Businesses require money period. And if you are able to impact the kingdom and bring people closer to Christ, because you make money and you were able to build a business that can serve more people and more people, because it takes money to do that.

(23:56):
None of this stuff is free, running websites, having help assistance, building teams, that’s not free and it’s not cheap. And also getting coached yourself, so you can be equipped and learning. I don’t believe in that. I don’t see that anywhere. And I try to like immediately knock that out. But I think it’s a mindset too. There’s a mindset. And I don’t even think it’s just people of faith. I think it’s specifically women.

(24:26):
I can fell that.

(24:27):
Big time. I mean, I’ve met from non-believers who’ve come to me and I still speak about Christ to people of faith and come to me or they’re different religious and it’s across the board. Women have this issue of asking for what they want, asking for what they’re worth, asking for value and getting that exchange of money. There’s something about this exchange, that transaction that makes people, makes women, I feel like feel uncomfortable.

(25:06):
And I’m like we, as women have to understand, like when we here’s the other thing, when women make money, we do really good things. We impact, we care about our community. We care about the next child that’s at your school that’s a need. You care about actually tithing more. We care about, not all women, but you know what I’m saying? But like, you care about giving, you do good things with that money.

(25:32):
So why we would not want to be equipped? And also I see money as to when I’m able to make more money I’m able to build this business that brings other women in, that they can have a job, a place of freedom, a place to know Christ. I mean, like I’ve seen people come to Christ through me who were not of Christ because of my business. And I’m like, what if I didn’t show up? Literally?

(26:01):
Yeah, this is your ministry. And even when you’re not even talking about your faith, necessarily you shine and they’re going, something is different about Natasha. Something is different. What is different about you? And we can’t help it, but God.

(26:17):
But God. That exact words you just said, Stefanie, I won’t say who she is cause I didn’t ask before, but she’s a very close friend of mine, she’s someone that I’ve hired and had completely strayed from her faith and was just experimenting with other things like crystals and all this stuff. And she was saying, it was you that brought me to Christ.

(26:45):
And she said, I kept meeting good people. And every single time she was like, there’s something different about them and she’d be like, oh, they’re a Christian. She was like, all along through my life, this has been happening. She said for years. And she said, but it was our relationship and my willingness to talk to her about it and to be open and honest and transparent with her and never push anything off. But she was like, is that thing? It’s just that difference?

(27:14):
That untouchable light, that untouchable presence because holy spirit’s within us.

(27:19):
I was just here saying the Holy Spirit,

(27:23):
Holy Spirit

(27:24):
And is real. And he crosses all things in all borders. I mean, there’s nothing he can’t touch. And it’s just, it’s amazing. So I would say to your listeners, what if you don’t show up who misses out being touched by you? It might not mean that you’re going to save them, bring them to Christ, but who might need you? Who might need your spirit? Who might need to be touched by the lightness inside of you?

(27:51):
You never know what people are going through and how your light can impact them. It can save their life one day, literally it’s that deep. And so that’s it. And who are we? I tell my clients all the time, don’t leave someone else’s destiny trapped in your own mouth. Who are you? That person needs you.

(28:17):
And the longer you keep your mouth closed and you fray away and you shrink, they miss that, their destinies impacted. And that’s serious. We have to take that as a responsibility. And I think as long as we’re being good stewards, you should have no problem.

(28:35):
And your gifts, and you guys hear me talk about this all the time, they’re already there. So those of you that are like, oh, I don’t know what I can’t, I can’t just start just like Natasha was saying for her journey. And you guys have heard mine, we just started. It was very unclear. And I was unsure and we both have rebranded and we both have different courses and things that have failed.

(28:56):
And then, because we kept stepping out in obedience, God kept refining and refining and refining. And I had a dream similar to your, you know, friends giving you that prophecy as well. And it was start a podcast. So for me, it was that, Natasha, that was like, okay, and talk about what?

(29:14):
But in obedience, that’s the point. It’s like, you feel the tug, you know, you’re listening to us right now and you already know what the tug is asking you to do. So you have to start. So for me and what I teach, you know, it’s start with building this connection with an audience, start with niching.

(29:33):
Natasha, what do you have to say about this new entrepreneur who’s setting out to start this online work from home business, and they’re going to do the podcast and they’re going to do the courses and they’ve got to sell. Like, what would you say to them about this journey?

(29:48):
Yeah, I would say with selling is a couple of things. Number one, like I said, selling a service, like understand that you’re there to serve somebody so you need to immediately shift your mindset around that. But number two, when you are selling, sales is not a personality trait.

(30:12):
People are like, I hear it all the time, I’m just not good at sales. You’re not born with it, it’s not a personality trait. It’s this fuel set. So because it’s a skillset, you were in luck, you can become good at it. Also, the third thing I say is don’t try to be or sound like anyone else, because you’re the person that’s wanting something from you or wanting to buy something to you they could’ve gotten it from probably 50 million other people, but they chose you because there’s something about you, your uniqueness, your voice, your style, the way you deliver, the way you show up your authenticity, there’s something that’s drawn them to you.

(30:50):
So the last thing you need to do is when you get into a sales call or a sales conversation, try to be somebody you’re not, because guess what? The connection then is lost because they see you showing up on Instagram or wherever you’re showing up on your emails or your podcasts.

(31:06):
And like, oh my gosh, I love her voice. I love her vibe. I love whatever, her authenticity, her honesty, her humility, her humor, whatever it is, they love it. But for some reason, people get into a sales conversation and they start like performing and start being somebody they’re not. And they start reading these scripts that you got offline. And I’m like, no.

(31:26):
And that’s why with me, with sales coaching with my clients, I make them practice. I need you to role play because the biggest thing, my whole entire sales coaching firms sits under the umbrella of sell with heart, not hustle, sales coaching firm. Sell with heart not hustle is intentional.

(31:44):
God gave me that name, first of all, but selling with heart, not hustle is having the heart to understand that sales is about serving the person that’s in front of you. They don’t care about your insecurities. They don’t care about how nervous you are. They just care about if you’re willing to help them.

(32:04):
And you want to do two big things, find out what they need and why they need it. And then third, you get to tell them how you are the best person to help them. And if you’re not always say this out of integrity, not hustle, let them know if you can’t help them and refer them somewhere else.

(32:22):
But the hustle is what gets us in trouble. Expecially new entrepreneurs, because this is a mindset shift, is an energetic shift because when you’re new, you’re like, I need to make money, I needed this person to say, yes, I’m worried about the money that’s in my bank account or the lack of money in my bank account. And so when you come to a sales call, you bring all that energy.

(32:42):
And instead of drawing them in, you repel, they’re literally like don’t, I don’t want it. Something was off. I’m like, yeah, what was off was you, you weren’t there. You showed up being something that you’re not. And that is what sell with heart not hustle is all about, is like helping you find your authentic sales voice, your authentic sales message, because no one can speak that for your business, but you.

(33:09):
But I also know how hard it is when we are so close to our work, that we can’t even articulate what we do. That’s a real struggle because people are like before even trying to get to selling anything, like, do you even know what your sales message is?

(33:24):
What your sales voice is? And if you don’t even know what that is, or like, how do you even pitch yourself in like 90 seconds if you’re in a room or shooting an email and you’re pitching, that’s hard. And so giving people that space and that time in either the mastermind I have, which is called Hello Clients, Hello Cash or either in one-on-one coaching, that’s like critical to help people build that foundation because it’s not going to happen overnight.

(33:53):
And that’s a big thing with sales too, you must be patient because people are this, this, this, this, this right here. My clients will quote me on it. They are like, I hear you sitting on my shoulder, they will literally DM me and be like, I still see I’m like make the main thing the main thing.

(34:12):
And what I mean is stop hustling and jumping and trying to sell 20 different courses. Oh, I sold this course and it was this much money, nobody bought it so now I should sell this e-book or this e-course for $25 or dollar. It does not matter about the dollar amount. That’s not the answer.

(34:33):
You have to be consistent. There has to be consistency in order for anything to happen. And that like that consistency is what breeds that confidence, it accelerates you. But if you’re trying to sell 20 million things, nobody knows or will trust you enough to buy anything from you or really nowadays follow you.

(35:01):
Exactly.

(35:02):
You’re like she’s sketched, you’re too busy, all over the place, your messy boots. No, thank you. Because we have options.

(35:11):
They do. And how, I mean, this is so funny because when I rewind back to gosh, six years ago or whatever, I’m like I had six courses, Natasha, I was making Amazon merchant t-shirts, I was still slinging in my skin cream on the side. I’m like, should I teach people to speak English at 2:00 AM? I was such a mess because I was so caught up in the hustle.

(35:33):
I was so caught up in the breakdown, but you have to sit in the breakdown. You have to sit, the clarity comes because you go, you know what? I’m sitting in the breakdown, the bank account is empty. I don’t get it. I’m unclear. But I’m carrying the tug. I’m feeling the nudge. Like I’m in that little, that dark space that feels dark. But that’s everything.

(35:55):
When you walk in obedience, out of that dark space and stop distracting yourself with the hustle, like Natasha’s referring to, that’s where the clarity is because God has already laid the path, it’s been prepared. And so allow yourself the discomfort of sitting there.

(36:14):
Cause it’s not going to happen in 90 days for everybody. Now I have had some people who have worked with me, who I’m talking about massive grow. And it was like a click. And I was like, okay, because I tell people, listen, I’m not God.

(36:33):
I can teach you how to sell. I know what I’m going to deliver on. I’m going to deliver on these things if that’s in alignment with you, great. But I’m not God, I’m not tapping a wand over your head telling you, this is why I cannot stand this kind of marketing.

(36:46):
And there’s so many women doing it too and it’s so annoying where it’s like, I’m going to help you go from zero to 5k months. And I’m like, stop. You can’t do that for everybody and so we have to be careful with that language. But yes, if we know with data and our outcome, that yes, this is how people are growing, great. But I can’t guarantee you none of us can.

(37:11):
And I tell people, my clients give yourself the space and the grace to stick to it, make the main thing the main thing. And you’re going to hear no, it’s okay. Cause that’s the thing too, is a lot of people, coaches don’t want to tell people the truth.

(37:27):
And I’m like, I’ll be the first to tell you, you’re going to hear no, you’re going to get in your feelings. You are going to get anxious. You’re going to try to tell me and convince me of some course you think you should create and do next. And I’m going to be sitting right here, holding your hand, telling you, no, that’s not the answer. You’re going to make the main thing, the main thing, revising and doing it over and over.

(37:49):
But it’s that people just don’t know and that is our natural makeup is to want it now and culture. That’s a whole nother conversation, Stefanie,the pressure of what you think it should look like and in what time and what culture says you should be doing, and you should be hustling, you shouldn’t be sleeping, you shouldn’t take a vacation.

(38:17):
And I’ve even gotten caught up of trying to serve, build the kingdom and worked myself to death. Says who? God didn’t tell me to do that. You did not get yourself in alignment, have several seats, Natasha and chill.

(38:35):
So I want to recap those six things you said for her about sales, Natasha. So that you guys can really highlight this, write this down everyone. So number one, selling is serving. Number two, sales isn’t a personality trait it’s a skill set, which means we have to continuously refine that craft practice, get out there, grow, be consistent, stop getting distracted. You all know I get on my soap box about that too. I’m like, stay. I tell them Natasha, don’t look up.

(39:11):
Number three, be who you are. So even when you’re selling, it doesn’t mean that your energy should shift that your voice should change, that you should get awkward or afraid. Just be who you are all the way through. Number four. What do they need? Figure that out. And then why they need it, number five.

(39:27):
And number six, why you’re the best person for this? Why are you the best person? And the way that I answer that and then we’ll end by having you answer this, Natasha is it’s because it’s something you’ve already walked through. So I always, I’m curious to see your feedback here. I always tell them don’t do something and try to sell something and create something that you haven’t yourself done.

(39:52):
Make sure you’ve done it because we try to sell from a position of where we want to go, I’m going to sell funnels and I haven’t even created one. No, what have you done so far? If you start there, you know, you’re qualified.

(40:06):
Yes. I think that’s huge because that absolutely reduces that anxiety. Or that nervousness or that fear. I think that reduces it a lot when you can stick to that because there’s less issues of that imposter syndrome. Oh my God, do I really know what I’m doing? Are people going to be convinced that I’m the expert at this?

(40:25):
Be the expert, even if you aren’t the expert, but have some experience. I could not agree more.This is the thing, like you said, keep your head down. Where that comes from, Stefanie, is when people are looking up and they’re like, oh, I talk about meaningful success.

That means, that’s something else God gave me those two words together when he brought me to coaching, meaningful success and the definition he gave me was creating and cultivating what matters to you most and brings you purpose and joy.

(40:59):
So when you are getting away from that, you look up and you’re like, oh, she’s doing this or my parents say, I should be doing this. Or I went to school for this and I have these loans, I really should stick with this, but I’m miserable. Or, gosh, I have that same skillset like, oh, she’s selling on Etsy, making a ton of money or she’s selling this cream or she’s selling that or she’s a social media influencer. I can do that. I should too.

(41:32):
But it has nothing to do about creating and cultivating what matters to you most and brings you purpose and joy. So I love that you said, keep your head down because when your head’s down, you’re focused on you. And so when people ask me a lot of times, how do you not get distracted? How are you not influenced? Or how do you not get insecure as I’m like, because I’m not looking at anybody else. I’m looking at what God’s telling me to do or what the holy spirit… It’s like, Hey Tasha, that’s enough.

(42:02):
I can not keep up with anyone else. I’m dealing with my own mind, not what she’s doing, her business, what her mindset is, how she’s building it. Like, I honestly don’t even have the energy or the time to be somebody that I’m not. I need to be who God’s called me to be. And that takes discipline, it takes being intentional.

(42:25):
But I think when we allow ourselves to step into what we love, even if no one else understands it, even if it makes sense to no one else, even when no one else believes it, if you know in your heart that you’re like, oh my God, I love this and that’s that heart like, do you love what you do?

If you don’t love what you do I give my clients full permission and it happens every mastermind that one or two people out of the 20 that come in that cohort one or two of them makes it a pivot, a complete 180 about face.

(43:00):
They make a pivot because I’m like, and I give them time, but I can call it but I also try to not be God. But I can see it when I’m like, somebody is struggling, it’s right there, if this is the thing, the key is, it’s not in alignment. They aren’t called to it. They don’t love it. They don’t want to do it. It’s something else. Somebody told them, they put too much time in it. So they felt like they should keep killing themselves to do it.

(43:25):
And it’s like the minute when they released that and they actually, which this is even a challenge of them actually speaking what they really feel called to do or what God’s been telling them to do, it opens up. And it’s like, when you can put yourself in that place, God wants you to be no one, but who he’s called you and created you to be.

Stop adding on extra routes by being distracted, doing something that you know you’re not, or that you said, like you said you haven’t done or that you don’t love.

(43:58):
And I also say this too, even if you’re not the expert at it, y’all invest, if I can just say that, invest. And guess what? They’re going to be times and I’m not the one to tell you cause I tell people people’s money business is not my money business. Even though I’m in sales, that’s not my business, that’s yours, but you’re going to have to invest like you have to invest.

(44:23):
And that is something that I find that sometimes women of faith are like, oh, is this for your discount? No, ma’am just like, my business has made more money than me because we constantly investing back into it and see yourself worthy enough and valuable enough to invest in yourself and into your craft to be the expert so that you can put the business behind it even if you’re not the expert.

(44:49):
Such good advice. All the amens, you guys listen to this three times, it was so good. So packed full of gold and Natasha blessed us, you bless me. I’m so excited to get to know you more and eventually to get you to start a podcast because you need one.

(45:06):
Listen, it has been spoken over me podcast, book, and I’m like, God, in your time, I’m like, I’m not trying to get ahead of him because you know, Stefanie, you start growing and you’re like, we should do this, we’re going to…

(45:19):
I know. Well you let me know when…

(45:22):
I feel there’s something there though, for sure.

(45:24):
It’s going to be good. Tell everybody where they can come find you and connect with you.

(45:29):
You can find me anywhere, Instagram, YouTube, Facebook, my website, everything is Natasha Hemingway with two M’s dot com. Literally, if you want to know about Hello Clients, Hello Cash, it’s on the website. If you want to know about one-on-one it’s on the website. If you want to know about my stuff on Instagram, it’s over there, link in bio that’s where you can find me.

(45:51):
Cool. Well thank you so much and I can’t wait for everybody to come check you out.

(45:56):
Thank you, Stefanie, for doing what you’re doing for having me on. I really, really appreciate it. I always say this. I never take it lightly when I get the opportunity to share my story, what God’s done, what he’s doing, I don’t ever take that lightly so thank you.

And thank you for what you are putting out into the world, to your listenership, for us to be able to grow in Christ and grow these businesses in that way and not get let off because I think it’s easy to do so. Thank you for what you do and for giving me the opportunity to share with your audience.

(46:28):
Oh, you’re welcome. Thanks, love!

(46:33):
I appreciate you!