So you have a podcast and you have launched your show. Now what? Are you wondering if podcasting is really viable for you to grow and scale? You’ve got some podcast downloads, but are you wondering if the big numbers are even possible? You need a podcast growth plan!
I have 5 things that you need to be aware of as you try to scale your show. If you sit there and aren’t actively scaling your podcast, you aren’t reaching all the people God has prepared for you. Let’s remove the roadblocks so you have a clear path leading you to where God wants you to go.
Learn How to Grow Your Podcast Downloads to Over 750K!
Start by stepping out into your anointing and your authority. Use your voice in the way you have been prepared and called to do, in the things you have been gifted in. That is how you bring glory to the kingdom of God.
We have to be discerning over the way we build a business. A podcast is a business so treat it as such. You need to have a podcast growth plan. Ask yourself these questions to know if your podcast is ready for big growth!
5 Growth Viability Questions to Ask Yourself Why You Aren’t Getting All the Podcast Downloads Available to You
1. Do You Have Clarity on Your Podcast Brand?
Without clarity, you are not able to reach the people you need to grow your podcast downloads. In Clarify Your Calling I teach how to build a five-tier brand map. If you have a show, you should have:
Clear sticky tactical title
10 words or less punchy tactical specific outcome statement (TSO)
2. Do You Have a Strategic Content Strategy and a Podcast Growth Plan?
This means that you are so clear on your podcast brand you know what kind of content your person wants. You know why and when you are talking about specific things. With a podcast growth plan, you have a template and know how to plan out content at least 30 days in advance. You need to know how to reverse-engineer what you want to talk about based on the season your avatar is in.
3. Do You Know Your Avatar’s Number One Problem?
The problem is also: pain points, desires, and needs. Have you done market research to know what your avatar truly wants?
4. Do You Have Confidence in Your Delivery and Copy?
Do you have confidence in the way you are showing up on the show? If you are not confident in what you are saying, it won’t stick. The most important thing is that you become one of your listener’s top three subscribed podcasts and they are listening to you week after week.
5. Have You Bought in That Podcasting Is THE WAY?
Until you are all in you can not receive the blessing and breakthrough God has for you. Lean into your fear.
Consistency Is Key to Your Podcast Growth Plan
There will be seasons you will ebb and flow, grow and learn. You will be inspired and God will lead you. In that leading, sometimes you will have tweaks to make. There will be times when you will have to pivot and change your podcast growth plan. It is all part of the podcasting process.
You constantly need to dig into your podcast to make it better. I believe God chooses action-takers, people that say I am willing to be called and chosen, willing to show up and do the work.
How to Make Your Podcast Growth Plan
So how do you get those podcast downloads and create a podcast growth plan? There are three options if you answered no to any of the five questions I asked.
You can try to figure it out on your own. You can go to Google and do a little market research and call it good. When I did this, my podcast still grew but it felt messy and disorganized. I wasn’t clear on what my listeners were saying. I wasn’t truly growing exponentially the way God had planned.
Listen to the Profitable Podcast Series for more tips and free actionable steps to take to scale your podcast.
Podcast to Profit Mastermind is a 12-week podcasting immersion mastermind. We will teach you how to explode your show, rank on the charts, SEO, marketing, avatar research, taglines, titles, EVERYTHING! Then you learn how to build results and content that converts. Then you build out your coaching offers or courses. You will have every step mapped out for you.
You have a calling and a purpose that is meant to be shared. Honestly evaluate yourself and your answers to these five questions and then make your decision as to what your next step should be from these three options. Don’t sit back and miss out on the growth opportunities and podcast downloads you could be getting!
Before you go, be sure to watch the free workshop!
This free workshop is for you if you want to grow an online business in less time.
It will teach you how to explode your audience without the social media hustle, make consistent sales using a podcast, and plan, record, and launch a podcast with ease!
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