Struggling to Start Your Podcast? 5 Steps to Get Unstuck NOW

Hey Friend!

Lately, I’ve seen a recurring theme: you’re scared to start a podcast. You’re struggling to get over the hump of making this a reality. You’re stuck. 

There’s something going on where you can’t cross that line and commit that you’re going to podcast. There’s this ‘stuff’ that’s just holding you back. 

It’s time to dive into a core conversation about how to get unstuck. I’ve got five specific ways to talk about when it comes to getting your podcast into the world. I don’t want you to struggle for one more minute. 

Podcasting is the way for those who want to build a Kingdom business without sacrificing their time and energy. We no longer want to move into the hustle-harder space and go for 100 nos. Let’s create something meaningful, intentional, foundational, and sustainable for the glory of God from behind a microphone—maybe in our pajamas.

We want to do something that will grow an audience and help people convert, not just something that feels good, gets us likes, or fosters addiction to social platforms.

We want freedom, but we’re still called to business. We’re still called to this online space. I believe that podcasting is the way to do this. If you’ve been led to me, I do not think it’s by accident. I believe that it’s a Divine appointment. You’re here to consider whether podcasting can also be how God’s asking you to grow your business.

If you’re feeling something as you read, I pray that you will truly lean into it. I believe it’s going to bless you uniquely.

What is the Real Reason You Need to Get Unstuck?

Grab your notebook and pen; it’s going to be a tactical session. I would also encourage you to dive into my free resources. I have a Podcast Launch Checklist that I considered taking down because it’s almost too thorough. But if this blesses people to use their voices and become ripples and change-makers in the things they’re called to do, then it’s excellent!

It’s got all the things – 14 pages! – How to set up and publish your podcast, how to record, edit, and launch, plus five bonus trainings linked in it. In the end, I talk about my free workshop that teaches you how podcasting can help you make money. 

But… there’s only so far the tactical can get you. You can Google how to start a podcast or use my checklist. Maybe you don’t need anyone, and perhaps all you need is the how-to.

For most people, getting unstuck is not about the how-to. The setback is the lack of belief that they can do this. It’s the willingness to put themselves in this uncomfortable space, taking a massive leap of faith. 

What if:

• It’s crap?
• Nobody listens?
• People laugh at me?
• I can’t speak?
• I stutter?
• It fails?

There’s all this stuff that’s keeping you from podcasting. Maybe you think it’s tactical. It’s not tactical for so many of you! It’s the confidence. Know that if God has asked you to do this, He will make a way! He’ll show you how and give you the resources or provisions to get it done. Open your mouth, and He will provide you with the words.

Looking to Scripture, we know that when we are obedient to the call, we will be successful for Him, in alignment with Him, and for the Kingdom. 

Get Unstuck Step No. 1: Know Your Niche

As you’re feeling the conviction of the Holy Spirit, ask the Lord:

• “What am I supposed to teach?”
• “What am I supposed to do?”
• “What is my ministry?”
• “What am I to do in the marketplace?”

Just write down your answers. Don’t think; just write.

• What are you good at doing?
• What do you love?
• What’s the most amazing thing you’ve walked through?
• What’s the hardest thing you’ve experienced?
• What are your trials and tribulations?
• What have you overcome?

This will help you identify a theme for your podcast niche. I challenge you to look at what you wrote and find the tactical thing. Look for the “how” – what were the steps? Dig in.

We are not stopping at a niche. When you enroll in Podcast to Profit, my six-month group mastermind coaching program, we work intentionally on drilling down from your niche to a micro-micro niche—three layers deep! I want you to grow your podcast fast; I don’t want you to be a slow lifestyle brand. I’m here to make a difference and an impact as quickly as God allows us to move. 

If you have the gift of the Holy Spirit over your life, do you not believe that God wants you to move? Why are you tiptoeing around the call on your life? If I have today to make as big of an impact as a leader, podcaster, CEO, wife, and mom as I can, why am I not operating in excellence in every area of my life every single day? 

Write this down: “I decide to be different. Fear is my new BFF. If I am not scared this week, I am not moving forward.”

Now That You Have Some Direction

But maybe you don’t have direction yet. I have everything to help you.

Let’s be clear – do the things you need to do to move forward. No more excuses! The only thing you have to push past to make an incredible difference is to get yourself out of your way.

Sometimes we lead with worldly things, but we need the Holy Spirit to lead us. Are you allowing the Holy Spirit and the Lord to lead you? That’s how you begin to shift and live differently.

Get Unstuck Step No. 2: Figure Out the Equipment and Software

I know this is hanging many of you up – this is not meant to be a hangup! 

I’ve recorded episodes outside and in my car. You can use your phone. This is not something that should be holding you up. I use a $100 Yeti microphone and my computer to record, a free editing software called Audacity, and I host on Podbean. It costs about $7 per month. It’s bare bones; you can do that. For bare bones, use your phone. 

All the information on how and the tech is in Podcast Pro University. If you can afford it financially, take the course. So many little tech things will stop your progress, but you don’t need that! Just take the course. Invest in yourself; believe in yourself enough to do the things that will move you to the other side.

You can get the Podcast Launch Checklist and get the equipment and software out of the way, so you can move forward from the things that hold us back. Don’t be afraid of making the wrong decision. You can buy a microphone later. You can figure out different software. Just go forward.

Get Unstuck Step No. 3: Plan Your Content

Ecclesiastes 3:1 – There’s a time for everything; a season for every activity under the heavens.

If this is your season to podcast, lean into it. Think about the person you want to help—who they are and what they are experiencing. You are talking to someone a couple of steps behind you. What questions are they asking? What are they seeking?

Go to minute levels with one person to generate ideas for content. If you want to help people with mountain biking, it’s about self-care, exercise, movement, and mental work. You have to know what equipment to get, how to afford it, how to start, and find the right trails. 

Now spiral. I was afraid of getting hurt. I wasn’t sure what kind of water backpack to get. What if I got stuck in a rainstorm? How often do you need to get the bike serviced, and what is the cost? So many questions!

Think about when you were this person. Those are your episodes; just let them come out. Don’t worry about what bucket they go in or their titles. 

Inside Podcast to Profit, I teach how to have business meetings with God and how to get in alignment with Him because this is God’s podcast, not yours. If He has shown you that mountain biking is a way to connect with and glorify Him, mountain biking can be holy ground.

Stop minimizing your niche!

If you’re thinking it has to be bigger, no. The smaller, more micro, specific, and tactical you are on one core thing for one core person, the more successful you will be. 

At the Stef Gass School, I have planning sheets, a content mind map, and incredible ways to help you put these ideas into an organized, tactical, SEO-rich podcast.

Get Unstuck Step No. 4: Actually Record Something

You have to record and possibly edit. I don’t edit a lot; I’m just unapologetically me. Sometimes, you’ll hear my Sheepadoodle or my boys. 

I want to be me in my authentic life. I don’t want to put on a business suit and shove myself in a closet so it’s nice and quiet.

Permit yourself to be imperfect. If there is anyone who podcasts messily, from the heart, it’s me! I’m okay with that! People see me as their friend, as someone relatable.

When you start podcasting, the people God has for you to reach are in God’s hands. All you have to be is yourself. If you’re quirky and weird, own it! 

Do you want a business-like and professional podcast? Great. If you’re going to live in your mom’s glory and have your kids on the show sometimes, great. Just be you. That’s what God is asking you to bring to the table. You. Just as you are.

The first time I recorded, I had a $20 microphone that was full of static. I hope you can’t go back to my first episodes! This girl has grown over the past five years.

I learned that I didn’t need to edit, as I just spoke from the heart. I did learn how to outline, which I teach in my course, and how to get efficient in podcasting.

One way to get unstuck is to take an idea you wrote down earlier and record a sample episode on your phone. Play with it. You’re not going to air it, and no one has to hear it.

The act of doing eliminates the fear of the unknown. 

You’re only afraid because you’ve never done it.

Get Unstuck Step No. 5: Launch It

Once you’ve committed, figure out your niche, get some equipment, plan your content, and record a couple of episodes. It’s time to launch. There are some steps in between, like creating podcast art. All of that is in my launch plan and Podcast Pro University course. Get the resources you need to get it done. 

The last thing is to get it into the world. It’s not going to be perfect, and that’s okay. In my first attempt at podcasting, I had the ugliest art. It didn’t matter. I was walking in obedience, and God brought the people to me. They didn’t care.

People were here for the scrappy stuff, for me just being me. That worked in my favor as I think it will in yours. Do the best you can with the resources you have. You can perfect things on the journey.

Some students in Podcast to Profit have the original art they created themselves, and know it needs upgrading. We do our best, knowing there’s always another level of professionalism and excellence to strive for. We will do those things as soon as we are able. 

It doesn’t need to be perfect right now for you to start.

I have a complete launch section in that checklist. Just get it into the world.

Philippians 4:13 – I can do all things through Him who strengthens me.

Don’t be afraid to launch the podcast and get it into the world. It’s simple: press publish and then have dinner with your family. The whole process should take less than two hours, and you’ll know, as a good and faithful servant, you have done the thing.

You Got Unstuck and Launched – What Now?

Now the real work begins. It’s like having a baby. You’re all excited and do all the things. Then you have the baby and have no idea what to do.

Don’t worry, I’ll be there to hold your hand through all of the next steps in making your podcast into something that’s going to be meaningful, impactful, and legacy-building. Imagine having a podcast as a legacy for your family to listen to and learn from.

This is the work of my life, and it means a lot to me to have my voice out in the world, helping people. I want my kids to listen to my podcast. Maybe even my grandkids and great-grandkids! I want it to mean something; to be the blessing and impact I give to the world. 

This work that God is asking you to do is bigger than you realize. Step into it. I believe in you. I know it’s scary. Taking action is the only way to get unstuck and move forward.

Psalm 24:1 – The Earth is the Lord’s and everything in it; the world and all who live in it. 

You are honoring the Lord. You are honoring the listeners who will come to your show. It’s all for God; we’re all His. All the outcomes are His. All the success stories are His. The impact is all His, so why are we afraid?

Let’s Pray

I pray for confidence, Lord, that You will give them clarity over their call; put words over what their niche is. I pray, Lord, that You will show them the way, and have the steps, Father, to get unstuck and start their shows. Open doors for each of the listeners, and they will be able to walk through them with calm confidence, knowing that you have this podcast, Father. If podcasting is a call on their lives, they will step into it and claim it. Be a waymaker for them. Give them the words. Give them the discernment over what to say. Create a boundary around their podcasts, technology, and the people they are serving.

Help them reach the people and make a difference; help them be salt and light. Help them believe that their calling matters and will be amplified. Let them grow in the name of Jesus, Father. I pray that each and every listener will lean on you through the hard times, the scary moments, and the struggles. Get them to the other side. Show them that the lid, the capacity in which they operate, Father, is Yours. It’s Kingdom. It’s limitless on Heaven’s timeline. They have nothing to fear. The only fear they should have, Father, is that if they don’t move forward, they will stay stuck. I ask you to remove that. Cut any lines of bondage and constraint over their lives. In the name of Jesus, I pray that they would go, move, step, and act in big, audacious faith.

We trust you! We love you so much, Lord! In Jesus’ name, Amen.

I pray this blesses you!

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