Should You Start a Coaching Business to Reach More People?

September 8, 2023

dark haired woman sitting at a desk with her laptop open in front of her. Also on the desk is a vase of yellow flowers, and alarm clock, and a mug of coffee. She is wearing a yellow headband and a black and white striped shirt with a grey jacket. Title is, "Should You Start a Coaching Bisiness to Reach More People?" Link at the bottom is stefaniegass.com/blog

This is a question I received from my student community about the question of monetization outside of where she is licensed in a particular area of the United States. It is such a great question for anyone considering how to make money with their podcast and whether they should start a coaching business.

Student Question: Should I Consider Starting a Coaching Business

Hi Stefanie. I am a student who has taken CYC and PPU. My podcast, The New Mom Doc, launched in April. I am a licensed naturopath in the state of Washington and I can see people under that license only in the state. I can do it virtually, but I can’t see people outside of the state of Washington. Is it appropriate for my podcast to target a specific location, or should I try to do something outside of my license like a coaching business that could have more reach internationally?

online quote graphic by Stefanie Gass that says, "It is smart to think about what a coaching business would look like as another avenue for a majority of your listeners." Link at bottom is www.stefaniegass.com

Starting a Coaching Business While Keeping Your License

Hey Friend! I am so excited for you to have started your podcast and be drilling into these questions around how you utilize your naturopathic skill set to expand your reach and grow.

Disclaimer: If you have some kind of license or certification, you definitely want to check with your state and/or licensing boards to ensure you are staying within your legal guidelines.

We have lots of people in this situation: licensed marriage therapists, health coaches, the counseling field, and more. You are not alone in asking this particular question.

How a Coaching Business Can Expand Your Reach

With your podcast, is going to come unprecedented reach. You’re going to log in one day and find you’re in 27 countries! It’s going to be kind of difficult to funnel people through this lens of “I can only help you if you live in Seattle.”

Of course, you can mention on your podcast, “If you are in the state of Washington, I can work with you in this capacity.” I do believe that it is really smart and it would behoove you to think about what a coaching business would look like so you have another avenue for everybody else. 99% of your listeners will be outside of the area where you’re licensed.

Look into how you can create something still in the naturopathic space; something more basic that can be coached without having to go through the certification hoops your current profession has for you.

That might look like a one-on-one coaching offer. It might also be an entry-level course in that specific pain point. Those are things I would do.

online quote graphic by Stefanie Gass that says, "Start a coaching business to help grow your audience." Link at bottom is www.stefaniegass.com

Should You Start a Coaching Business?

My answer is yes. I would probably begin to think about starting a coaching business while you grow your audience. Inside Podcast to Profit, you’re going to get all of this: when to start a coaching business, how to get clients, what price point, how to coach, what to call it, and more.

In this situation, think about how to put that coaching offer out there, adding that if they are in the Washington area, they can work with you in another way. Start there. As you meet with coaching clients, try to figure out what their number one problem is and what the solutions might be. That will become what your passive revenue offer could be in the future.

I hope that helps you!

I Want to Feature YOU!

Friend, if you have a question for me or a testimony you want to share about your success as a student, head to stefaniegass.com/thepodcast. Scroll to the bottom and click the speakpipe button. It’s an orange button – you can’t miss it – leave a recording for me. Ask me that question or leave that testimony. We want to have you featured on the podcast and I want to help you!

online quote graphic by Stefanie Gass that says, "As you meet with coaching clients, figure out their number one problem and solutions. That's your passive revenue offer." Link at bottom is w

Stefanie Gass Family

If you are not yet part of the Stefanie Gass Family, we have a free Facebook community we’d love to invite you to join. We have just shy of 10,000 Kingdom entrepreneurs, just like you, who are trying to build their businesses. They’re starting podcasts or already have a show and need to monetize.

It’s a great place to connect and get to know each other over there; getting the help you need. That can be found at stefgasscommunity.com.

Podcast Pro University: Upgraded

If you are not in Podcast Pro University yet, hurry. On October 1st, the price is going up. We are working on some revamps and some upgrades to the program. We have an entirely new strategy and it will be hosted on a new, beautiful platform.

If you get enrolled now, you get to save all the money before the price goes up and you get everything that comes with the upgraded Podcast Pro University when it launches on October 1st. Jump in at podcastprouniversity.com. Do not wait. On October 1st, that price is going up a few hundred dollars so grab that savings right now.

Have a great, beautiful, blessed weekend. I will see you soon.

I pray this blesses you!

Xo,

Stef

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