Hey Friend!
This is a question I received from my student community about monetization outside of her licensed area in a particular part of the United States. It’s a great question for anyone considering how to make money with their podcast and whether to start a coaching business.
Student Question: Should I Consider Starting a Coaching Business
Hi Stefanie. I am a student who has taken Clarify Your Calling and Podcast Pro University. As a licensed naturopath in Washington, I can see people under that license only in the state (virtually or in person). Is it appropriate for my podcast to target a specific location, or should I try to expand beyond my niche, such as starting a coaching business with a broader international reach?
Starting a Coaching Business While Keeping Your License
Hey Friend! I am so excited for you to have started your podcast and be drilling into these questions about how you utilize your naturopathic skill set to expand your reach and grow.
Disclaimer: If you have a license or certification, you should check with your state and/or licensing boards to ensure you are staying within your legal guidelines.
We have lots of people in this situation, including licensed marriage therapists, health coaches, and professionals in the counseling field, among others. You are not alone in asking this particular question.
How a Coaching Business Can Expand Your Reach
With your podcast comes unprecedented reach. You’ll log in one day and find you’re in 27 countries! It’s going to be kind of challenging to funnel people through the lens of “I can only help you if you live in Seattle.”
Of course, you can mention on your podcast, “If you are in the state of Washington, I can work with you in this capacity.” I believe it’s smart, and it would be beneficial for you to think about what a coaching business would look like, so you have another avenue for everyone else. 99% of your listeners will be outside the area where you’re licensed.
Look into how you can create something still within the naturopathic space, something more basic that can be coached without going through the certification hoops your current profession requires.
That might look like a one-on-one coaching offer or an entry-level course on that specific pain point. I would do both.
Should You Start a Coaching Business?
My answer is yes. I would probably suggest starting a coaching business while you grow your audience. Inside Podcast to Profit, you’ll learn all about starting a coaching business, how to get clients, what price point, how to coach, what to call it, and more.
In this situation, think about how to put that coaching offer out there, adding that if they are in the Washington area, they can work with you in another way. Start there. As you meet with coaching clients, try to determine what their top problem is and what potential solutions might be. That will become what your passive revenue offer could be in the future.
I hope that helps you!
I Want to Feature YOU!
Friend, if you have a question for me or a success story to share as a student, head over to the podcast section of my website. Scroll to the bottom and click the speak pipe button. It’s an orange button—you can’t miss it. Leave a recording for me. Ask me a question or leave a testimony. We want to feature you on the podcast, and I’m here to help!
Stefanie Gass Family
If you’re not yet part of the Stefanie Gass Family, we have a free Facebook community that we’d love to invite you to join. We have Kingdom entrepreneurs, just like you, trying to build their businesses. They’re starting podcasts or already have a show and need to monetize.
It’s a great place to connect, get to know each other, and get the help you need.
Have a great, beautiful, blessed day.
I pray this blesses you!
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