How To Attract Clients With A Podcast: Podcasting For Beginners

Hey Friend!

Your podcast is a great way to attract clients and collect leads. Let’s dive into the basics with my step-by-step process to starting your podcast, attracting clients, and collecting leads.

Collect Leads With Podcasting

How do we run our business around life without our business running our life?

My life revolved around my business. I lived on social media. I went to in-person networking events. I even managed a blog. I was doing everything I could to grow.

In reality, I wasn’t actually making any traction and was wasting so much time. To make things worse, I wasn’t making money and working all the time.

Then, in 2018, I had a prophetic dream of starting a podcast.

Have You Considered Podcasting To Collect Leads?

I had a million excuses for not starting a podcast, and I felt like they were all valid.

• I don’t know how to get started.
• Where will I find the time?
• This probably won’t work for me.
• The podcast market is saturated.
• It’s too much work.

I bet you’ve had a few of those same thoughts, but don’t write it off completely! More people than ever listen to podcasts on a regular basis, and the data shows that number will only continue to grow.

• Podcast listeners consume nearly eight hours of podcast content weekly. – Quill
• As of 2024, 47% of the 12+ population in the US are monthly podcast listeners, showing an all-time high share to date. – Backlinko
• Podcasts now account for 11% of daily time with audio, and 23% of listeners spend 10 hours or more listening to podcasts weekly. – Edison Research

So many people are actively consuming content. It’s not too late to get into the game. This is the time to jump in!

Attraction Marketing

I prayed about finding an effortless way to run and grow my business. Then, I found the power of attraction marketing.

After getting started, I found that my podcast brought people straight into my inbox. This saved me so much time because I spent five to seven hours daily on social making reels and posting. Now, I spend two hours a week podcasting. I spend less time and make more money.

After the first year, I had grown a six-figure coaching business straight from my show. Now – almost six years later – I have a seven-figure company, all of which are from my show.

Roadblocks Making It Hard to Collect Leads & Grow Your Business

Real roadblocks stand between us and our audience, but as content creators, we can’t let that stop us. We have to do a few things to attract, retain, and move our audience. We have to:

• Create quality content that speaks to your audience
• Establish yourself as a thought leader in your space
• Build trust with your audience
• Remember the 24-hour rule; your content has a 24-hour shelf life on social media. Don’t overthink it.

How Do We Overcome These Roadblocks and Collect Leads

We quit pushing. We quit chasing. It doesn’t feel good to you, and it doesn’t feel good to them. A lead is not just another sale; it’s a human being. It’s a friend. How would you treat a new friend that you were inviting for coffee?

I want you to understand how podcasting will bring in leads in an authentic way in less time. Again, I only spend two hours a week creating content with podcasting.

I’m going to show you how podcasting for beginners can be easy, have no shelf life, and attract clients.

Attract listeners and Collect Leads

If someone finds my show and connects with me, they become a friend. They usually binge-listen to my show. There is something in that content that will give them confidence that they can do it, so they come into my funnel with my free resources. Sometimes, people will even skip that and come straight into the paid offer because they’ve already listened to the show long enough.

Do you see how podcasting and attraction marketing can work for you? I don’t want to add to what you are currently doing. I want you to stop. I want you to marry this podcasting strategy and stick with it long enough to see it work. We need to simplify and do one thing exceptionally well.

I see many professionals throw so many strategies together and stack them with nothing to show. Pick one strategy and go all in. Stop doing all the things you hate. I don’t push out any content anywhere but my podcast, and now I’m trying YouTube.

Collect Leads with Your Content

The first thing that stops people is the clarity on what their podcast should be about and how to get started. Here are questions to consider and ask:

• What is the need in your market? What is your niche?
• Who is your ideal buyer?
• What are your buyer’s top pain points?
• How can you help them with those pain points?

How To Start A Podcast From Your Brainstorm

This is what I do every week and how long it takes me to market my podcast.

• Plan
  • What are you going to create an episode about this week? Look at your pain points section and think of a catchy title based on those pain points. This is no more than 30 minutes.
• Record
  • I teach you guys in Podcast Pro University. I show you how to record and edit as you go, so you never spend more than 30-60 minutes on recording and editing.
• Publish
  • When you have the right software, this is as simple as clicking one button that pushes your content to all platforms.

See how much easier this would be than wasting hours on algorithm-driven platforms where your content dies in 24 hours.

30 Days to Collect Leads

This is the easiest, most consistent, simple way to grow your business and attract clients. My show brings in hundreds of leads a month and sales almost every single day straight from my podcast. This is not another thing you are adding to your plate; this is THE thing. If you’re done spinning your wheels, throwing spaghetti at the wall, or feeling exhausted, grab Podcast Pro University and get started.

I pray this blesses you!

APPLE PODCAST | SPOTIFY | YOUTUBE

LISTEN TO RELATED EPISODES:

Huge Podcasting Mistakes To Avoid When You’re Getting Started

If I Had to Start From 0, This Is What I Would Do to Hit 10K Downloads on My Podcast

10 Reasons Podcasting is the Best Way to Make Money Online

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How to Become a Full-Time Podcaster + Bonus PODCAST CHECKLIST

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