MONETIZE Your Podcast! How to have an 85% Profit Margin!

Hey girl, hey!

Today we are talking about how to MONETIZE a PODCAST! Whoop, whoop! Whether you have a show or not, are thinking of one, or not… OR just want to see what I have to say about this topic – STAY TUNED.

Podcasting is my entire sales funnel. For real.

Exhibit A:You find me through my titles, guest spots, or SEO.

Exhibit B: You listen to the podcast and get value.

Exhibit C: You decide if working with me right and move on a course, coaching, or program.

Sound about right? Welcome to MONETIZATION. It’s legit – that simple sisters.

The reason people don’t have the breakthrough is either:

A) They don’t have clarity on WHAT they do and who they serve

B) They don’t have a strategy for long-form content that creates TRUST (aka. podcasting), or…

C) You never sell! Or maybe you get weird? What? Just asking! haha!!

Don’t worry though, no matter where you are I am here for you. I want to walk you through HOW I use this show to drive impact and then created solutions for YOU ALL that got you massive results. WHY creating passive income is critical for the long-term and how you can get started, too! Let’s do it.

FULL EPISODE TRANSCRIPTION:

(00:00):

Hey sisters, in today’s episode, we’re going to be talking about how to monetize a podcast and how exactly podcasting drives an 85 plus percent profit margin business for me with zero paid advertising. Super cool. Right? So we’re going to go through how to monetize how it works, the different ways that you can make money podcasting and how to implement that. So get ready.

(00:29):

The it’s going to be super good. All right. So let’s start with how to monetize a podcast. I guess when I started podcasting, I thought the only ways to make money podcasting was to have sponsorships was to have people pay me to run advertising. Cause that’s all I had ever heard other podcasts do. And while that’s all good and fine.

(01:52):

Once I got into the nitty gritty, I realized that it was really pennies on the download. No pun intended. Okay. Getting someone to sponsor this show was just not lucrative. And also I felt like it was really diluting my brand to point to a product over here, or point to a solution over here. And I started to ask myself, what are the solutions that I offer to you that goes in line with this stuff?

(02:21):

And that’s when the courses really started to make sense. I stopped doing ad spots, not saying I never will, but I stopped doing ad spots and started refocusing on marketing my own courses because that’s what you guys actually need.

(02:37):

You need the solutions in number one, getting clarity on your calling, which is clarifyyourcallingcourse.com. You needed to start a podcast so that you could grow an organic audience without spending a ton of money on ads without being on social media, 24 seven, without having to jump on the newest and coolest platform. Every five minutes, you just sit behind a mic and your PJ’s with your coffee.

(02:59):

Share the love with an audience who is here to learn. When people step into the podcasting space to listen, they are in the position of learning. They are ready to receive information, not push information. That’s exactly why we grow trust. That’s exactly why people are ready to purchase.

And that’s exactly why this show drives an 85% profit margin in my business in soon. So for those students, I offer Podcast Pro University start a show and drive massive audience growth podcastprouniversity.com.

(03:37):

The next thing, Oh man stuff. We have a podcast now. What, how do we make money? Well, that brings me to this conversation with you right here right now, Lola. Okay. How do you make, make money? My favorite way to make money on this show is what I just did. Did y’all catch that. I said, if you’re struggling with clarity, I have called, I have clarify your calling.

(04:00):

If you want to grow a massive audience using podcasting, I have Podcast Pro University boom in sane, right? Now recently around 50% of all my revenue comes from my courses, which is so cool. Then what I do is I market it right here on the show. I just tell you guys about it. And because you listened to this show, you get inspiration, you enjoy the content you trust me, and you want to go deeper in the solutions that I’m providing.

(04:29):

You say yes to the courses, they’re affordable. They, I get results. I have testimonies. I have social proof that they work. And so when you guys dive into those, you are super here for it. So that is my favorite way to monetize a podcast is to have a course that creates a solution for your person. Now, how do we figure out out what course to create, or is a course, right? For me, should I run a program like a live group coaching program?

(04:58):

Or should I have a membership or should I offer coaching? Well, that’s exactly what my program podcast to profit figures out for you. And that is what I’m going to tell you about now, because if you feel like you’re ready to monetize your podcast, you can go and create a course. Sure. I created six before they really started taking off because there is a specific science behind making sure a course is going to work for your brand.

(05:28):

That it’s really, really high demand for your person. There’s also a formula that I use to help my students in podcast to profit mastermind, figure out which which monetization play is right for them based on their super fan number, because there is a play that I believe in that, that it goes perfectly basically with where you are, because I think we have to have products, services, coaching offers courses that our super fans, where they are at that follows demand.

(06:01):

And that allows us to expand and grow as our podcast expands and grows. Right? So if you look at my book business, I started this show and I was doing coaching, which is amazing way to start ladies. It’s amazing. You sit down with someone over zoom and you listen and you help them through problems that you have already walked, walked through.

(06:21):

Yay. Super, super easy. So here for that, and it allows you to get to know your avatar really well. It allows you to hear from them, to dig in with them, to write down their pain points, to understand why they’re stuck, what they are struggling with. So that’s where I started. And one thing I was hearing over and over again was how do I start a podcast like you? And I was like, cool.

(06:44):

So I started coaching them on that and realized, this is the same conversation. Every time I need to create a course, that’s the course I created because it was immensely clear that that was the highest demand at the time Almont created that course. It exploded. Why? Because I know knew how to solve their problems. I was following the demand. I had a attack, a tactical sticky problem that I could solve.

(07:12):

Yeah. I had a legitimate course hosting software did it. Right. Okay. Had an amazing bump offer. A sales page that converted. Messaging conveying the belief to your people that they can do it right when they invest and lead them where they want to go and get them the solution.

(07:39):

So my sales page, after many years of failed sales pages, okay, is totally optimized, which my students in podcast to profit get my sales page template. They get my exact formula for this entire process for how I took a podcast. And in two short years, I’m able to drive multi-six figure revenue from multiple different places from coaching, from the courses.

I have a five figure income coming from affiliate marketing, all of which is through this podcast without spending money on advertising, you can’t just, Oh, I’m a great, I’m going to do that.

(08:20):

And you blink your eyes and you snap your fingers and you have a converting product. There’s a science, there’s a specific tactical methodology behind making sure that your stuff is number one, high demand. Number two, solving a sticky tactical problem. Number three, the messaging and the marketing and the transfer of belief is their number four and amazing sales page. That creates an experience for your person.

(08:44):

Number five, an optimized checkout, where they’re going to not get stuck or hung up or it’s clunky, or, Oh man, this is too much, which work I’m going to turn away. You have to have a point that is strategic based on your person. Number seven, you have to optimize and test number eight. You have to dig in and actually create it. Do the work. And then number nine, you have to know how to sell.

(09:09):

Oh my goodness. Are you like, Oh geez. I quit and retire from podcasting. That’s way too much work. That’s way too hard. I don’t know what to do. That’s cool. Listen, I felt the same way, but let me tell you what is super cool about you being in my audience. You being my Lola. If you’re like, who is Lola? It’s just another name for my superfan. Okay. It’s another name for you for the girl who trusts me.

(09:33):

Who’s here for this ride. Who’s like, I want to do this stuff. Wait. Stef’s way. No need to show up on social 24 seven. I don’t have be on multiple apps all the time. Detox from social media every weekend. Show up behind a mic and just be my authentic me. Have a passive revenue business.

(09:49):

That’s helping me make income. Literally, while I sleep well, helping people solving their problems and then showing up authentically as who I am. I am delegating. Like I want to have it. God led business. I want to do this in a way that lights my heart up. And I want to be present for my family, for my kids. And I want to create impact for God’s kingdom, through my giftings. That is ultimately going to become a business.

(10:15):

Anybody are you like? Yes, that is what I want. Then I invite you to join me in podcast to profit mastermind. I would do you a massive disservice. If I left this episode right there and was like, good luck, good luck with your course. Good luck. Optimizing your show. Good luck. Getting your show to get ranked good luck. Making your show a multi-multi multi-six figure, potentially seven figure who knows, who knows where it could go.

(10:38):

Business driver for you? Lead generator, evergreen, super inexpensive and so easy. If you asked me simple, maybe simple, not necessarily easy but simple. So I don’t want to leave you there. I don’t want you to struggle. Don’t go to Google and search for hours on finding solutions. I just want you to join me in podcast to profit. Okay? This is my 90 day immersion mastermind, 20 women all in.

(11:03):

We meet every Friday for a training. And then every other Friday, you get specific spotlight coaching with me, where I’m actually working with you and a small group of women to dig into your homework, with you, to help you with keywords and titles and messaging and sales and marketing and pitching, and course crews, all of it. So that all the stuff I just said to you, I’m walking you through it, holding your hand.

(11:29):

If you have a podcast, this is for you. If you have a podcast that you feel has been stagnant, stuck, it’s not optimized. It’s not ranking and it’s not driving income. This is definitely for you. If you have a podcast, that’s maybe making you a little bit of income, but you know, there’s more potential and you want this podcast to become the thing for you.

(11:50):

You’re like, I want Stefanie’s business. I want a podcast. I want a course or coaching revenue business coming from the show. And I want to do it authentically evergreen and organically so that this will withstand the test of time. This is absolutely for you. Last time I checked, we had at least 10, maybe 15 applications already in there are only 20 spots. Okay? So if you have a podcast and you want to join us for the, it kicks off April 30th.

(12:19):

So this is for the summer session. You need to head to podcasttoprofitmastermind.com. Get your application in right away. This is first come first serve. We are going to go ahead and start replying to the applications super soon and get people locked and loaded. So this is your opportunity to work with me in a group setting, full immersion, accountability, private breakout sessions with your little pod.

(12:49):

It’s so fun. Like the girls I’ll ask them, what’s your favorite part of podcast to profit? And they’re like my pod. I’m like, what about me? No, no, yeah, you too. But like for real, my pod, like they love the close-knit sisterhood that they create with their pod. You have my team helping you. My team is part of this doing office hour breakouts with you, you have support in the Facebook group.

(13:11):

You have fresh, incredible coaching every Friday, teaching you exactly what to do. I have success story after success. Story of women who have walked through podcast to profit, who have a show that is ranking. I had Jennifer Lee ranked number one in her category. I had Emily Kaufman ranked top 15.

(13:29):

I believe in her category. I have I, you guys, I probably have dozens at this point who have ranked in their category. What does that mean? It means visibility for you. I have so many success stories of women who have, who have had big, incredible launches coming out of podcast.

A profit Brooke Jefferson had an 11 K launch. She sends had even bigger launches than that. And there are so many other stories just like that. You can go to podcast for profit mastermind.com and read the testimonies.

(13:55):

They’re endless, but I invite you to come and do this with us. I invite you to be part of this graduating class of podcast to profit grads. I invite you to start monetizing your show, any fun, unique, tactical, sticky, incredible way. And I promise you, there is always a way to create a course out of what it is that you do. And it all starts right here in this program. I can’t wait to meet you inside podcast to profit girls. Let’s get it.