5 Things I Did to Pass 100 Sales Per Month (And How You Can, Too!)

Hey Friend!

I never thought I’d see the day when I could come to you and say we consistently pass 100 sales per month. It was never on a vision board. Maybe one day…

I didn’t think I could be a seven-figure business owner. I knew I’d be a six-figure business owner, and I felt confident about that level of success. But where we’re growing now is the Kingdom. It wasn’t on my radar.

We grow to the fullest capacity as we can handle it. At this point, what God had done with the business was too big for me to dream about because I wasn’t ready. I wasn’t able to shepherd, steward, or foster it in a Kingdom way.

A Kingdom Mindset for Sales Growth

Let’s talk about opening your mind to your own Kingdom capacity. To become a CEO in higher levels of leadership you didn’t even know were possible, you need to start to lean into them. Part of being a Kingdom CEO is recognizing the need to do things differently.

You will need to control your mindset, develop leadership language, take terrifying action, and trust in God at a level you may have never thought would be possible. Stepping into this space and seeing what He will do is surreal. 

Let’s act “as-if” and start cultivating some of these traits as you step into profitability, your first six figures, and then into the seven-figure space. It’s not all about making money, but it’s a piece of what we’re called to do as Kingdom CEOs. I’m not afraid of that, and I hope you’re beginning to understand why it’s important for good people to do incredible things. 

I’m sharing five things I’ve personally done to reach this point in my sales. Remember, this is almost 14 years in, so no one will get here overnight. We’re going to go as slow as we have to grow so we can grow in whatever amount of time God deems possible.

Let’s start taking the right actions now to see results faster. We’re diving into the five things I did to consistently surpass 100 sales per month so you can begin to do the same.

Sales Growth Step 1: Choose One Long-Form Content Method

For you, the question is: What is your one long-form content method going to be?

The method I chose was podcasting. It became the foundational place where I showed up. I used to try to show up everywhere—a little bit on Facebook, Instagram, and YouTube.

When I started the podcast in October 2018, I made a commitment to pour my entire heart and soul into podcasting. I wasn’t sure, didn’t have clarity, and did not have a fancy brand yet. I just started and was ridiculously consistent.

In today’s world, with all the algorithms and pay-to-plays, plus the hyper-distraction of our listeners and consumers, you’re going to need to go all-in on one core method. What is that for you?

Sales Growth Step 2: Stop Guessing and Do Market Research

This means you stop guessing what your brand is, what your people are saying, the title of your show, and what your offer should be. Go do the work to find out what people are actually saying.

Do you want to have breakthrough success? Sit down with the human beings you’re called to serve. Get in their brains.

In the past year, I have reviewed approximately 4,000 lines of market research we have collected over the years. This has given me the clarity to uplevel our sales, marketing, and messaging. I recognized different points where the content was off, the copy was wrong, or I wasn’t landing correctly because I wasn’t using their verbiage. 

This is a massive thing you can do right now to get so much more clarity so you can start getting many more sales per month. If your offer is falling on deaf ears because it’s the wrong positioning, you’re out.

Sales Growth Step 3: Eliminate Distracting Calls-to-Action

I’ve been asked:

• Do you have ads on your podcast?
• How do you drive traffic to the affiliate offers you have?

I drive traffic to my school; my courses are the way for people. Inside the courses, if people need a specific tool and I am an affiliate, I’ll promote that. Sometimes, I have an episode relevant to a specific item, and if I’m an affiliate, I’ll market it. I list all of these on my resources page.

Instead of distracting people by promoting all the different ways you help them, you need to be crystal clear on the one way you need them to take action. Figure out what your core offer is, and then go hard on that one core offer. All the other things are supplemental.

What does it take for someone to get a massive result with you? That’s what you sell. That’s what you talk about consistently, over and over again. You have to be insanely persistent about your offer – in an authentic and inviting way, of course. You have to be the squeaky wheel with the one thing.

Sales Growth Step 4: Create Laser-Focused Content

My podcast got targeted. I began to focus on what you were asking about instead of what I wanted to talk about. I have a heavy focus on the tactical stuff you need. When you ask me a question, I make it into a podcast episode.

You submit Speakpipes, and I literally bring your verbiage to the podcast. I title the shows based on the ways you are experiencing the problems and pain points, with the outcomes you want.

If you want to increase your sales, your content needs to be laser-focused. If you want to go big, you need to niche down really small. Your marketing, messaging, and offers get hyper-focused. That’s where the secret sauce is to actually scale.

Disclaimer: You’re not going to have 100 sales per month until you get one. You’re not going to have 100 sales per month until you get ten. You have to get your first sale and then become clear on how you got that sale.

If you come through Podcast to Profit, my six-month group mastermind program, I have training on how to figure out where your sales funnel is broken. It shows you where you can optimize and fix the leaks in your sales funnel. You will have all of these resources, along with how to do market research, figure out your one offer, sell, find the outcomes and pain points, and put it all together in beautiful messaging and packaging that’s going to get you sales.

Sales Growth Step 5: Get Comfortable With Selling

To get 100 sales per month, you can’t just briefly mention your offer. If you want to have an online business and use podcasting to grow, you have to get comfortable with sales. You have to step into a confident space where you will learn, stretch, grow, and sell things. 

If your person has a problem and you know how to solve it, it’s not about you. It’s about them. It’s selfish not to sell the solution that can help someone. You’ve been gifted that solution by God for His glory. 

Give it to someone else to glorify Him and give back what He’s given you through your experience. When we ask them to pay for it, they will show up and do the work. Money is simply a means of exchange. When people have something to lose, they are more willing to do the work. Asking for money for your offer is necessary. It’s how people are going to show up and get results.

I went from casual mentions to strategically positioning myself:

• How will I show up on the podcast?
• Where will I market?
• What does that messaging look like?

I utilize seven to nine different strategic selling methods. I’ve broken them down and created templates to help you sell strategically on your podcast. When you enroll in my six-month group mastermind program, Podcast to Profit, you get all my templates, and you can make them your own.

I know not everyone is a natural-born salesperson. I can help you grow into that place. There’s a lot of mindset involved in becoming confident in your voice and believing you are qualified. There’s also the tactical, “What do I say? Where do I put the pitch, and how often?”

A Recap: Grow to 100 Sales per Month

In a nutshell, we consistently make 100-150 sales per month, and our business is growing quickly. What did I do?

I went all-in on podcasting – there was no option of quitting – letting go of all the other things that were busy work. I eliminated everything the data did not show was growing my numbers. If you want to hang out with me, I’m on my podcast. I’m not in the groups, not on the socials, nor am I on the creepy TikTok. But I’m here on this podcast. I want you guys to reach the point where you’re unapologetically unavailable. If it’s not podcasting for you, it needs to be some other type of long-form content.

I did tons of market research. I have over 4,000 lines of market research. This is years of collection. But do you have five lines? How about three people you know who are in your niche? When you join Podcast to Profit, I give you the questions to ask. I take you through the market research interview process and show you how to go through the data to find the top things to focus on in terms of message, marketing, and SEO. Sit down with your peeps and listen. What are they saying?

I got rid of distracting CTAs. What’s the one core thing you offer? Is it a Facebook group or a coaching offer? Not both. Plus, your email list, freebies, and a tiny offer? No. This is confusing to your buyer, and that’s why you’re not making the sale.

I created outcome and pain-point-specific content for my podcast. And I started strategic selling.

Bonus Sales Tip: Uplevel Your Brand

I’m not saying you have to uplevel your brand now. When you start hitting that six-figure, multi-six-figure revenue space, I want you to think about how you can build the million-dollar brand—upgrade the website, logo, and podcast. Once you’re comfy at that $200,000 to $300,000 revenue level, it will not be long before you can scale into a much higher space.

At $300,000 to $400,000 in revenue, I took the next step and completely revamped and revitalized the brand. Now, the million-dollar brand exists so that I can grow into it. 

I pray this blesses you!

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