Should You Wait to Start a Business or Podcast With The Current Economic Uncertainty?

Hey Friend!

It feels like things are crazy out there in the world at the moment and we are living in a time of real economic uncertainty. We have so many questions and the world seems worse than its potentially been before. The reality is that we don’t know for sure what is happening. What we do know is that we are in the end times.  And the Lord obviously believes that you and I were created for a time such as this. He has appointed us to be here right now, for whatever amount of time we are going to be here.

My take on this is to buckle in and go for it. Let’s not sit in a mindset of fear but rather lean into our faith. Let’s be discerning about the calling that we feel on our hearts, whether that is to start a business or pivot our business or start a podcast.

As bad as things are, this isn’t the first time that the world has gone a little crazy. We have experienced the Great Depression from 1929 to 1939 and the stock market crash. The .com bubble burst in the early 2000s. We experienced the global financial crisis which caused chaos. And then, of course, most recently we have gone through, and maybe are still going through, the craziness of COVID!

Successful Ventures During Times of Economic Uncertainty

While there have been people in each of these scenarios that have decided that this is it and our time is up, there have also been lots of entrepreneurial success stories and business breakthroughs during economic uncertainty. For example, General Electric was established in 1892 during the economic recession of 1893. And then we have Microsoft founded by Bill Gates and Peter Allen in 1975, during a recession. Through their innovative software, they navigated the market and have achieved remarkable success.

How about Airbnb who launched in 2008 during the global financial crisis? And WhatsApp founded in 2009 right after the 2008 financial crisis? And then there was also Groupon who was founded in 2008.

Lean in and Dig In Until the Trumpets Sound

My point is that bad things happen.  And I believe that smart people lean into their faith and dig in during these times. We can get scared and we can shrink back and we can play small because we don’t know what is going to happen. Or we can go all in. We can rise up and have authority and step out in confidence, knowing that God has placed us here on purpose even though hard things are going on in the world or in our lives.

We are here on purpose, with a purpose, for a purpose. How can we lean into that? There are many people who are sitting on the sideline worrying right now. But I believe that there is massive success to be had even amidst what is going on in the world. And until I hear those trumpets, I am going to lean in, pour out and go hard while still living in peace and presence and balance. I am going to be completely sold out for the call of the Holy Spirit and God’s plan and provision for my life while I have it.

Maybe while you read this, you too are called for such a time as this. It might feel a little bit scary to lean into the unknown. But it’s a lot more exciting to let go and surrender and to trust Him fully. The fun of leaning in and trusting and being led by God is so much bigger than the fear of sitting on the sideline waiting and wondering. 

Why Times of Economic Uncertainty Can Mean Success for Your Business or Podcast

Today I want to talk about four reasons why I believe it is a great time for us to ‘lean in’. Reasons to start or elevate your business, start your podcast or take whatever you are doing to the next level.

1. Low Barrier to Entry and Low Cost

I know a lot of people who are on Instagram who have over 100 000 followers but they make less than $1000 a month. I think this is ridiculous. Why sell your soul and spend all these hours building a platform that doesn’t convert?

When people are scrolling, they are not in the mindset to purchase. All of the clients I know who have grown their business on Instagram have used podcasting as a supplement or as their number one method of growing their online business.

So the way that I teach you how to start a business is through podcasting. The reason that I teach like this is because it costs about $9 a month to podcast. It is so easy! I teach you how to use equipment that costs less than $100 and how to do all the work and editing yourself.

You can podcast in less time than you are wasting on social media. It is possible to give up all these methods of wasting your time and exchange them for something that grows your business and has no shelf life.

You get to be out there in the world online, being searched for and found through podcast SEO, growing the trust and scaling your business while making a difference all at the same time. There is no reason to wait three years to get going or save up $3000 for fancy equipment. You can start a podcast from your phone tomorrow.

But WAIT! Don’t do that because I want you to have a strategy. I want you to know how to do it right. It is such an easy way to get started but because it’s easy, lots of people do it. What they lack, though, is consistency. They lack confidence. And they lack the strategy of how to utilise podcasting to make an audience come to you, to make leads knock on your door and to actually convert traffic into sales.

Podcasting is super simple and accessible and it requires a really low investment. And in this time of economic uncertainty, I know we don’t want to put a ton of money out. This is a great way to start a business that has a strong foundation without having to invest a whole lot of money.

2. You Get to Inspire and Strengthen People

This is the time I believe that we are called as Christians, whether you are in ministry or the marketplace, to inspire and strengthen people. A podcast is such fun. Whatever your business, it is a phenomenal way for you to connect with other people, to share the good news with whatever it is God has blessed you with. It may be your testimony or your trials. It may be your triumphs or the things that you teach. I believe that now more than ever, the light and the salt are needed to reach all of these different areas where darkness is prevailing. We need to step up and shine. And an easy, beautiful way to do that is through podcasting.

I find it mind-blowing that my voice is being heard literally across the world right now. I have listeners in all these different countries that I wouldn’t have if I was just trying to grow my business on social media or one on one in the DMs.

This way has infinite reach and is completely organic and it allows you to be that salt and light. You can share your heart and you can strengthen not only other people through your words, your voice, your message. It also strengthens your walk with Christ, growing your confidence so that you can be a vessel for others.

When I look at my own journey, I have had emails from people who have come to Christ because of something I said on my podcast. And I know that without me doing this work, there wouldn’t be thousands of new podcasts in the world making a difference. There wouldn’t be people who have reached six or seven figures who are able to give and tithe and serve in a really large kingdom capacity.

You can become a vessel for others through your podcast in a time when this is really needed.

3. Time Is Going to Pass Anyway

Time is already passing. Every day, every hour, every minute that you sit by and wonder if you should start now or maybe do it later is literally a minute that you are wasting. Time here is so fleeting. Why not spend it pursuing our God dreams? Making a difference? Being the light in someone’s life? We can live lives of excellence through the power of Jesus Christ. And this includes not only using our time wisely, but using it in a capacity that we can actually grow our purpose.

I think that if you are listening to me, you have a call on your life in business or ministry and you are trying to grow your message. You are trying to get out there and build an audience. You have the desire to be financially full so that you can be somebody who gives and serves and brings favour and creates a ripple effect. If that is the case, the time is now. If anything, you should feel even more urgency to get started because of the economic uncertainty of our time.

4. Step Out in Faith

As believers, we are called to step out of our comfort zones in faith and to trust in Him, believing that God is a way maker. He is going to do wonders in our lives. 2 Corinthians 5 verse 7 says we walk by faith, not by sight. If you look around, you will do nothing. You’ll say its too broken. It’s too far gone. It is too scary out there. There’s too much opposition.

Your sight will always lie to you. Your sight will constantly lead you back to your safety zone. Instead, we want to walk by faith. We want to allow God to be the one we are chasing after. Let the Holy Spirit make the decisions for us.

When you launch a podcast, you truly put your trust in the Lord’s hands. Is it going to fail? It is going to be awful? Is someone going to make fun of it? I don’t know but I do know that you did it. You tried.

It is going to be hard. But it is going to be worth it. You are going to gain skills and you are going to get better and better. And the only way you are going to grow into this dream and this future vision that you have of yourself and what is possible is by taking the first step. Open your mouth and He will fill it. Go to scripture and look at all the promises over the ways in which God helps you prevail. Even though your mind wants you to believe that you are not going to be successful.

There is another thing to be said here and this is around obedience. Moving forward even though you don’t exactly know the way or the outcome. That is obedience. It’s believing that God will lay the path beneath your feet and that you are capable and qualified to do the thing that He is calling you to do.

This Time of Economic Uncertainty Might Be the Best Time to Start

In conclusion, I believe that there has never been a better time for you to start. Why not now? Why not you? It is low cost. It’s an opportunity to inspire, to deepen not only other people’s walk but your own walk with Christ. To believe in yourself at a higher capacity and to create something that is has a stable foundation in a very uncertain economy.

Go out and be the salt and the light in whatever it is you do. And be obedient to believing that God has favour over this venture in your life.

And one last thing. Taking a look at all the people who have gone before us that have had success even during really hard times shows us that if they can do it, we can too!

So may God just pour out His confidence and His excited anticipation over what is possible for you and your business. I pray for anything coming against you to be crushed in the name of Jesus. That the path would be clear and open for you. That you would have belief in your heart that the Holy Spirit would direct you and lead you forward and give you the first step. That you would close your eyes, head down, believing that He will get you exactly where you need to go. I just pray confidence over you. I pray favour over you and I believe in you and I just ask that God be with you on this journey. Amen.

If you need any help in this area whatsoever, head to podcastforgrowth.com which is my 40 minute workshop showing you how podcasting can work to grow an online business and make impact and income online. Or go to stefaniegass.com/school to learn about my courses and the ways that we can work together.

I pray this blesses you!

Xo,

Stef

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