Advanced Podcast Brand Coaching with RadMoney

Hey Friend!

Spotlight Coaching – This is a fun snippet of coaching from Podcast to Profit where I answer a question from the RadMoney Team about the podcast brand. They want to know if they structured their podcast the right way. I help them re-work their TSO – their tagline statement – we talk about their podcast SEO, and I even riff them a new description.

It’s time for Power Coaching! 

But first, are you on my email list? You can get on the list by going to stefaniegass.com. Are you in the Facebook Community? Join us there at stefgasscommunity.com.

Narrowing Down Your Podcast Brand

Stef: I love your podcast title! It’s catchy, unique, and has the main component, which is money. And I love the art too; the two of you together and the dynamic it portrays, especially with Dylan looking at you.

The first thing I wondered about was the TSO. It feels like your TSO statement has three promises: work together, build wealth, and have a better marriage. With three promises, I don’t know which one to grab. I don’t know which one is for me. They go together, but when we think of the TSO,  and what we want your podcast brand to be, we need to be focused on one.

Which one is right in front of them? Is it debt? Not understanding finances? Do they know how to budget? What is the one thing? 

Rebecca: It really is the working together part. We focus on helping them with their communication and priorities. I would say the problem we solve is having two become one.

Stef: Working together is how you solve the problem, but what’s the problem? What’s the actual thing they think they can go to the internet and solve? It has something to do with money and finance.

Rebecca: When we did our research, people were talking about how to discuss money with their spouses and how to budget together.

Stef: Where are they? Are they newly married or older couples? Who is this couple?

Rebecca: We call them Jack and Jane and they’ve been together for three years.
Stef: They’re in this place where he’s had his money and she’s had her money. Now they’re married and they have to figure out how to work together to combine finances, and then learn to budget and save, as well as get the basics of money management.

How Do You Decide on Your Podcast Brand TSO?

Stef: Also, are they saying they just want to be better with their money? Or are they coming with a specific problem? For example, are they in debt or do they fight about money a lot? Is there already a problem or do they just want Money 101?

Rebecca: They’re really latching on to the build wealth part. The people we serve are not in crisis. They make good money and they know they could be building wealth more intentionally. 

Stef: So, you’re not talking about beginner, basic stuff. I think this TSO can be: Build Wealth by Working Together. 

What that says is, “Here’s what we do: We help you build wealth by getting you both to work together.”

When we think of all you stand for at RadMoney, it’s that you help couples build wealth, so that could also be your TSO: We Help Married Couples Build Wealth. 

Everything you do in your content is going to focus on building wealth.

Your Podcast Brand – Niched Down

Stef: I love that you’re using cash flow. What I want you guys to start doing is get so niched into the power couple. They got the basics down. They have a budget.

Rebecca: That’s the thing. Because they think they’re doing well, they also think they can skip the budget. They make six figures so they don’t think they have to budget.

Stef: Okay; that’s good. There’s an episode for you that epitomizes your podcast brand. 

Since you know this couple makes six figures, that’s how you’re going to target them in your content and your keywords. So, when you look at keywords, I want you to consider:

• Make money
• Wealth creation
• Financial freedom
• Passive revenue
• Build wealth

Next, look into phrases that will be a little more elevated and that they will be searching for, because you just told me they don’t think they need a budget, so they’re not likely to be searching for the word budget. They’re looking for cash flow, wealth creation,  investment properties, diversification, and financial planning. Then go look at those phrases and hyper-focus on that content.

Rewriting Your Description to Better Fit Your Podcast Brand

Stef: Now that we’ve reworked some of that, we then need to rework your description a bit too. I want you to say something like, “No, money’s not a problem. You make over six figures. Yet, you don’t have a budget or a financial plan. You’re struggling to know how to create and build wealth. And for some reason, you’re not actually saving that much money. Welcome to RadMoney, where I’m going to teach couples how to build real wealth.”

That’s who you’re talking to and I want you to speak to them that way. Although they may not know they have a problem, you’re going to tell them that they have a problem. You’re going to let them know they’re not building wealth intentionally.

Rebecca: I love that because that’s totally the energy we bring in every episode, but it hasn’t made it to the description yet. That’s perfect and incredibly helpful.

Stef: It’s all an evolution and you are very close.

What About Your Podcast Brand?

Did you love that? You got to be a fly on the wall inside my six-month group coaching program, Podcast to Profit, for podcasters ready to scale, get ranked, and grow visibility using podcast SEO and the strategies I teach. How to:

• Title
• Create Content That Converts
• Build an Offer: Coaching or Online Course
• Set Up Your Sales Page
• Run a Live Launch

Every other week, I sit with my students and power coach just like this. It’s the only way to coach with me. If it’s on your heart to be part of this program, I’d recommend getting your application in at podcasttoprofitmastermind.com. Then we review applications every couple of days and we take the process seriously because we want people who are all in, who truly believe in podcasting as a way to grow and scale their online business, who are willing to do the work, and who are willing to trust me for six full months in their business.

You will learn my business model; a model that allows you to work less and streamline so you can show up in the places God has called you. You know the things you wish you had more time for; that’s the kind of business I want to create with you. I want you to let go of the things that don’t fulfill you. Show up behind a mic a couple of times a week, have fun, and do it quickly and easily. You will have a step-by-step business plan. I think that’s the biggest confusion for people. They say, “I started a podcast, now what? How do I grow this and have it help me be successful and produce revenue?”

That’s what you’ll learn in Podcast to Profit. Let’s do this!

I pray this blesses you!

Xo,

Stef

APPLE PODCAST | SPOTIFY | GOOGLE PODCAST

Before you go, be sure to watch the free workshop!

This free workshop is for you if you want to grow an online business in less time.

It will teach you how to explode your audience without the social media hustle, make consistent sales using a podcast, and plan, record, and launch a podcast with ease!

RELATED EPISODES:

How to Start Podcasting From Scratch and Come Up with Your Title and Tagline!

LIVE COACHING! How to Write a Clear Podcast Tagline That Attracts New Business

Should I Niche Down to Christian Women in My Podcast?

LIVE COACHING: Building a Podcast Brand Map & Business Coaching

Podcast Strategy Session! STICKY SEO & Keywords + Getting Super Clear on The SOLUTIONS You Provide!

Join our Facebook Community!

Online Business for Christian Women with Stefanie Gass