Podcast Strategy Session! Map Out Title, Tagline & Description!

Hey sis!

You’re going to LOVE today’s LIVE COACHING SESSION! I help Angie dig DEEP into her mission to figure out how to create a podcast that is going to impact. I help her clean up her clarity, craft a podcast strategy, title, tagline, description, categories, and even touch on episode ideas!

Angie walks away from this power session FULLY EQUIPPED to start using her voice for impact. To start sharing and serving her avatar.

Having a coach or mentor to help you go step by step is super helpful. Listen in on Angie’s breakthroughs and get ready to take notes.

FULL EPISODE TRANSCRIPTION:

(00:00)
What’s up sister friend? Today I am jamming with my client and my friend, Angie Tonini-Rogers from the Wholly Made Life podcast. We are doing a full on podcast strategy session in it. Today’s call. So this, this is for you. If you just are searching for some clarity or you have clarity, but you don’t understand how that clarity translate into a podcast. This episode is for you. We really take her direction, which she totally has.

(00:38)
We plug all the pieces together for her so that she has a tagline, a title, pillars episodes for the show, a vision for how this podcast is going to touch other women’s lives, how it’s going to help them inspire them, be a gift of service that Angie’s going to show up for. When she does that and shows up for them with this podcast, then she’s able to figure out what the solutions are that her person needs and create a course or coaching program from it, which is exactly why she is now inside of Podcast to Profit as well. I hope you guys enjoy this episode, so let’s get it.

(01:26)
All right. All right. So before we get into this strategy session with Angie, you might be wondering how, Stef, do I snag myself one of these 30 minute coaching calls. Like I need me a boom shakalaka strategy call. You know what I mean? So this is something that you have access to as a Stefanie Gass student. So awesome! Here’s your great news.

(02:32)
If you are registered in Clarify Your Calling or Podcast Pro University, you get access to 30 minute strategy calls with me where we can jam out basically any of this stuff, your strategy for your show, putting together any missing pieces in your clarity work. I’m here to support you and to bring all the pieces full circle. You guys have heard me do enough of these coaching episodes at this point to know that I don’t mess around, like 30 minutes, we’re getting it done.

(03:03)
If you are a Stefanie Gass student inside of Clarify Your Calling or Podcast Pro University, you can email us support@stefaniegass.com and you can grab a 30 minute call. I’m so here for it. Now, if you are not a Stefanie Gass student in one of my two main courses, or you don’t really want to do the course option, you want coaching.

(03:28)
That is still an option for you guys. While I am taking fewer clients, I am still taking clients. So if you want to grab a breakthrough call with me, this is your year, girl, cause I’m not sure how long I will be offering one-on-one coaching. If that’s something that’s on your heart, head over to support@stefaniegass.com and Nina will email you our coaching menu and you can see what might work best for you. I’m here to support you. I can’t wait to work with you.

(03:55)
Hey, where there’s a will, there’s a way. I believe that if you’ve been called to say yes to any of this, that the doors will open for you and that you will figure out a way to make that happen. Also that when God opens doors for you, he provides a way for you to walk in what he’s calling you to do. It’s basically raising your hand. Yes, I’m doing that, praying for it, getting resourceful and making it happen. I’m here for you. Let us know what you need and enjoy today’s episode.

(04:26)
Hi, Angie!

(04:26)
Hi! I’m so excited. So fun.

(04:34)
I’m so excited to help you work out the podcast kinks, girl. Yes. Good. Start me off with like, where are you at with it? I read your notes. Just curious if you already have like the vision for what’s inside of it and what really you want to get done. Cause 30 minutes goes fast, so let’s dig into it.

(04:54)
Well, I haven’t started it yet. I think I am just looking for clarity on what am I… you know, what are the things that I talk about. There’s a lot of things I’m good at, but what do I talk about? How do I organize the episodes and that kind of thing. I just think, I just need some of that clarity and maybe the clarity with who I’m talking to and what I’m talking about. That’ll help me.

(05:22)
Good. Let’s start with the podcast pillars, cause that’s really what you’re going to stand on. What are those four things you’re going to talk about on your show? And then that then allows us to back into the little other stuff. Cause we have to know what is it first, talk to me a little bit about your vision for that. Like, yes, you’re good at a lot of things, but when you think about what do you really want to talk about and how do you really want to serve? What do you think those topics are? Like, what are those giftings that you have when it comes to others?

(05:53)
I think leadership and the way that I lead with love, that’s huge. That’s a lot of what I focus on. It’s how I think everything else comes from love. That’s how I teach people how to lead. So leadership is something I’m good at. So that’s definitely there. Faith is huge. Part of that becoming who it is that you’re called to be. How do you, you know, how do you listen for that? How do you get confirmation for that, that kind of thing?

(06:30)
I’ve been in corporate or healthcare for years and so I have like perfectionism and people pleasing and not feeling like you’re enough and you’re trying to do all the things you’re given all of your stuff to the career. So just getting women to understand that it’s okay to focus on your family and your career or it it’s okay to leave your career. I mean, I’ve just recently taken a huge step of faith.

(07:03)
I read that. That’s crazy! It’s awesome.

(07:06)
It’s crazy and awesome. But you know, so, so really stepping into who it is you’re called to be and, and trying to figure that out and understand that that’s a journey and being bold and courageous and doing some of those things. I’m a boy mom, so I love all things, boy, mom.

(07:23)
Sames.

(07:23)
Yeah. And those are my major things that I know.

(07:31)
When we look at those four things that you just said to me. The first one was leadership. We’ve got to uncover like, well then who is this for? And what kind of leadership? Cause there’s lots of different types. Second one was faith and really partnering with God on what God wants for your life and leaning into all of that trust and those types of things. The third one was being bold, having courage and taking action.

(07:58)
Then the fourth one was motherhood. So if those are your four pillars, who is this person we’re talking to? And obviously I think it’s a mom based on our motherhood pillar. Right? Is she though when it comes to that leadership part, what are we doing in that bucket? Is that leading in her life? Are we going to leave the corporate and the, and the business stuff out of this podcast?

(08:21)
Yeah. I think it’s being able to find fulfillment outside of your career. Because for me, I’m on the journey where my, identity was in I’m a chief nursing officer and that’s what I do, you know? And so when you strip that away, okay, what are you, who are you? What do you do and how do you serve? I’d like to help people. Of course I’m walking that path right now too, but I think it’s finding that balance outside of the career. Yes. You’re great at that. But then you’ve got all that guilt of using that you got at work and not having anything left with your husband, for your husband and your kids.

(09:00)
So when you think of the woman though, so she’s, I think she’s a working mom or a corporate woman who maybe has a lot of success or has the titles, or has the money, the salary. Right. But she’s seeking to plug in some boundaries, like if she’s ready. Maybe it’s not even the leadership part. Maybe it’s the, Hey, let’s take what we’re good at at work, have our boundaries of our listening to our employees. We joke in my family sometimes I’m like, don’t treat me worse than you treat your employees. Right?

(09:37)
Exactly, Yes.

(09:40)
Do we treat our family that way? Maybe teaching her how to pull in boundaries and leadership and listening listening, respect all those things that she does in her job, into her motherhood and relationship with Christ. So when I looked at this, I’m like, okay, maybe it’s working moms who are seeking for more fulfillment outside of her career or work. She wants to, she wants to grow in her motherhood and in her purposes outside of work.

(10:17)
I definitely, because I don’t know if it’s necessarily someone who needs to leave their career. Certainly I can talk through that, but it is about, for me about why, what am I doing, spending all these hours and all of these on-call and I’m never available, you know. All of my good stuff, goes to the people that I love at work, you know? Then my husband and my kids get the, you know, the crappy end of the deal and myself too. That’s the other huge thing is that I come way less. Like I completely let myself go. I think getting back to loving yourself and not feeling guilty about that. That’s a journey that I am on everyday.

(11:04)
Exactly. So if we were to think of like a tagline here, so if your pillars are this like boundaries and leadership bucket one, that means you get to talk about all of those things. Pillar two is faith. Pillar three is the taking action and doing hard things. Cause when you decide to have every area of your life be great. Instead of one, that’s really hard, right? We’ve got completion that has to happen. We got to lay things down.

(11:32)
We have to even sometimes go part-time or even leave the career or go, go start a job. Maybe that’s the thing. So like you’re just helping this mom figure out how to make all areas of her life great. Instead of one, and the other one is motherhood. When we think of the tagline, if those are the four things you’re going to talk about and we go up

(11:54)
One rung in the ladder, it’s now what’s the promise? Like, what is this thing that we’re giving her? What is this podcast? Like? Something like binding, meaning, purpose time and boundaries. If I say like in all areas of her life, it sounds too like, well, what does that mean? It’s almost like the define it, like finding meaning, purpose times and boundaries in motherhood, faith and marriage in life with purpose, we can say finding meaning time and boundaries in a faith-fueled life with purpose.

(12:28)
Yeah. I like the motherhood, faith, marriage. I liked those words. Okay. I love purpose because I think that’s what we’re all striving for is what, what are we doing? What’s our purpose.

(12:39)
Yeah. Maybe it’s even like claiming a faith, fueled life with purpose.

(12:44)
I like claiming. Cause that’s a good action word. And it’s like, you’re taking it back almost.

(12:50)
Yeah. Here’s where I’m at. I’ve got cutting it down, trying to get it clean and short. So far I’m at claiming faith, courageous action and fulfillment in motherhood, marriage and mindset.

(13:04)
Yeah. I like it.

(13:06)
Okay. That’s the tagline of like, well, what is this thing? Right. I’m going to land on this podcast. And our next question is what’s the name of it? That tagline cleans it up for her. She’s like, Oh yeah, I want to have faith and take action and fulfillment in my mother had marriage and mindset and why this is so good is we didn’t say business. We didn’t even say the word purpose because then we get all into the business.

(13:27)
Like I think this is this woman who wants, you know what, no, I want the courageous action and fulfillment in these three buckets over here. And then you will sometimes talk about what, what she’s doing in her work or in her purpose or in her job, get back to why it matters in her mother had marriage in mind. Okay. Right. Does that make sense?

(13:52)
Cause I think that this woman feels confident in their career already and that’s, yeah.

(13:59)
Okay. So what’s our, what are we calling this thing? Did you have any ideas?

(14:06)
I don’t have any ideas. I like let’s see. This is where my, my creativeness just kind of goes out. I don’t know if there’s a rediscover or becoming…

(14:23)
It’s really, you know, for this mom, so we could have mom in the title or we can really focus on the fact that she’s kind of finding this fulfillment and joy. Like maybe it’s the claiming that you loved so much, right? Like, like claiming courage, like claiming courage to not be everything in your job, claiming courage to set up the boundaries, claiming courage to get into that intimacy with God. Claiming courage could be a fun theme and a great name. I have no idea if that’s available, we have to go look claiming. Cause what else is she claiming? She’s claiming courage. She’s claiming. And I love alliteration.

(15:03)
I mean, she’s going to, she needs to find her joy again. She needs to find her confidence and competence outside of work. I think that that’s, you know, you don’t feel like you’re enough with mom with being a mom and with your husband and all of that. Because you don’t have enough and you feel guilty about not having enough after work. So

(15:30)
Whoa, what about, I don’t know what this was like, pretty clear just now I just had this vision of like, what if it’s like this whole life project, like whole life, like whole living, like you have this whole you’re, you’re only experiencing a pie, a piece of the pie. What if you could experience your whole life? What if your whole life there are eight different buckets or something and the podcast is going to teach you how to step into claiming faith boundaries, fulfillment so that you can have the whole life experience.

(16:04)
I like it. I like it. Yeah. I like whole because nursing is such a holistic view to where you’re touching all areas of the person’s life to make them whole in their mind, body, spirit, emotions. Yeah. And finances. Yeah. I like the whole.

(16:23)
So there’s whole life, whole living. There’s like whole her whole her. Is that a weird, they whole, her whole, her,

(16:34)
If you don’t have the L then…

(16:41)
I liked the whole life project and like, you know, the whole life project Holy Holy made. Ooh, that’s kind of fun. So it’s a play on words, but like, obviously you’re Holy made like you are living with the Holy spirit within you. That’s kind of a thing. Yeah.

(17:01)
That’s kind of fun. Holy made

(17:04)
Even spell wholly wrong.

(17:06)
W H w H

(17:08)
And have wholly be like caps or something. That’s pretty fun.

(17:12)
Yeah. That’s kind of neat.

(17:15)
Whole circle of your life. And then also like you are wholly made. Like, are you living in potential as a mom as a wife and not just your title or not just your income or what, what are you idolizing that needs to be put down so that you can live your whole life.

(17:34)
Yeah, cool. I like that. I like it.

(17:39)
So we have holy made H O L Y made, or we can spell it. Holy Holy. Like with a W.

(17:46)
I spell it and W H O L L Y, but it doesn’t look right, but that’s not like, who knows? Let me Google it.

(17:54)
Wholly. W H O L L Y.

(17:57)
Is that, is that right? It looks super weird on paper.

(18:03)
It does, now what’s really, though, let’s see, is holy made with an H it’s only four grand.

(18:10)
Four grand

(18:12)
Holy made with a w, W H O L Y. But they’re going to think you just spelled it wrong. We can’t do that. Holy Made regular spelling, ah, taken. How about Holymadepodcast.com? Cause we know it’s not trademark because, well, we don’t know that for sure. But the.com is not, it’s available. They just know it’s so good that they are selling it at a premium. Holymadepodcast.com is available and you could just use Holy Made as your brand. And just know that when you start rolling in the dough, you grab that 4k domain, like literally spelling it holy, H O L Y.

Speaker 3: (18:50)
Oh. H O L Y.

(18:52)
Yup. Holy made. And then we can plug wholly with the W H into the tagline, like claiming faith, courageous action and fulfillment to be Wholly made. W H O L L Y in motherhood, marriage in mind.

(19:08)
Yeah. I definitely liked the Holy made.

(19:12)
That’s so good. You got to use it. I’m telling you. It’s so good. And I love the play on words there. Yeah.

(19:20)
I love the connection too, with the nursing, since obviously that’s I know that holistic approach

(19:30)
We got literally holistic, which plays off of your holy. You’ve got Wholly made with the pie that she’s living in this bucket with different pieces that make her whole spirit. Holy, like God and faith and spirit being like it’s so good because it hits all of your three buckets.

(19:47)
Yeah, it does. It’s good.

(19:50)
All right. Are we good with that part? Yeah. Okay, perfect. So let’s keep digging in. All right. We’ve got Wholly Made is your show. We’ve got a tagline claiming faith, courageous action, and fulfillment in motherhood, marriage and mindset. If you want to add that ‘to be holy made’ in, you can. But I just think that makes it too long. I think we should just say… we got our pillars.

(20:14)
So what you’re going to talk about in here are your boundaries, leadership, listening, respect bucket, your faith bucket, you’re taking action and courage bucket, and then your pies. I think this motherhood family thing is actually the pies that cause you can talk about, like you said, what makes up the whole circle of her life? Well, we’ve got health, motherhood. We got family. We have financial, you can paint this picture of the WHOLE life project.

(20:41)
That could even be your program. The Whole Life Project.

(20:46)
Ooh, I like it!

(20:47)
So good. Yes. It just comes full circle.

(20:54)
Yes. Okay. I like the Whole Life Project too.

(20:57)
Yes, me too. So cause your next question for me was like, how do I monetize this ASAP?

(21:04)
Right. Well, yeah, of course. You know, cause take taking that step of faith, you know, so obviously I know it takes time and all that stuff, but you know, ideas on, I know there’s content. I just don’t know how to put it together. And then obviously I know there’s affiliate and all that kind of stuff too initially. Yeah. That’s what you teach. But.

(21:26)
So when we look at this woman, what do we think her biggest pain point is?

(21:35)
I think it’s being burnt out on doing everything for work and not, and feeling so guilty and shame, you know, all that guilt and shame and, and worry and anxiety over. Not fulfilling her role as a mom, as a wife, as a, maybe a servant in her church, maybe her health. I think she’s, you know, lets herself go. I mean, I’m talking to me. Okay.

(22:07)
But what’s interesting about that when we say those are her biggest pain points, what does she really want? She wants the whole life again. The whole thing.

(22:16)
Yeah. Yes.

(22:17)
I’m really tired of living one piece of this pie. I’m done with it. That piece of the pie is getting back in its place and I’m getting the full pie back out and I’m going to pour into here and here and here and here, like right?

(22:31)
Yes. Gave me chills. Yes. That’s exactly right. Like I’m done with that being my life. That is, that’s been my life that leadership and healthcare or corporate world or whatever that becomes your life and then everything else falls.

(22:47)
I wonder if we should rework your tagline, I’m going back to that for a second. Cause it’s like maybe what it is, is… What is it? What is it? So we go, Wholly Made it is like spirit, restoration and it’s something like spirit, restoration and reclaiming your whole life. And it’s spelled, you know, whole life for the burnt out working mama or something like, because really when we’re talking about like, well what is this? This is like, let’s reclaim your whole life. Tired with living a one piece of your life well? Living the other nine pieces of your life well, too?

(23:31)
Yes. That’s so good. And that’s exactly it like because yes, it’s health, it’s wellness. It’s emotional stability is all of it. Yeah. I mean it’s the whole, it’s whole pie and you’re living the career one grace and finances. Great. But for what you’re giving for, what? Because the rest of your life is not benefiting from that great salary that you have.

(24:00)
Okay. Something like reclaim your whole life and tap into God’s sized fulfillment. This is the whole podcast. Can I get an amen?

(24:10)
Hmm. Wow. So good. Yes. Reclaim your whole life and tap into your God-sized fulfillment. And what did you say? That’s it? What did you say after that?

(24:21)
That reclaim your whole life and tap into God’s sized fulfillment. Now we could say who it’s for, but I don’t think we should say it in the tagline. Let’s pull that into the description.

(24:31)
Okay. Okay. So let me try to give you a description. Okay. Hey, Mama. Welcome to Wholly Made where I believe you are not created in this life to do one thing. Well, you are not your job, your title, your salary, just a mother or just a wife. You are actually made up of a bucket of things that create your whole life different pieces of the pie that create a complete circle that God is trying to show you.

(25:10)
If you’re ready to stop ignoring different pieces of your pie and reclaim your whole life and tap into the life that God has for you to experience God’s sized fulfillment, then sister, you are in the right place. Together we are going to walk through some boundaries, leadership, different areas of your life that need to change. It’s going to be some tough work up in here, girl, but then we’re going to uncover some bold, courageous actions that we can take to experience not just the good life, but the whole life.

(25:53)
Yes. Oh my goodness. That’s so good. I would listen because that’s me. I think, my gosh.

(26:04)
Listen, why I like this so much as you’ve niched in now to the woman who is so unbalanced and really good at the one thing, which I really think of myself, you know, eight years ago and I’m like, wow, I was really great at work. I was really great at network marketing and my life was crumbling. And now I’m going and I’m now living the whole life. The wholly, fully made I’m living the whole life, holy made. That’s how you ask, are you ready to live your whole life, holy made? Let’s go.

(26:37)
Yes. That’s yeah. It’s great. So good.

(26:42)
The last question, which I’ll try to at least give you a direction would be what happens with this. I think if I was to, I think, I think where you can go with this is you can create the course, right? Which is The Whole Life Project and what it is is it’s walking her through boundaries, fulfillment, maybe time-blocking, uncovering purpose and just some basics in each area of the pie.

(27:16)
So you’re going to have to identify what are these areas of the pie there’s obviously in our work. So there’s self, there’s spiritual with God. There’s her marriage. There is her motherhood, her home. There’s her health. There are also relationships, like maybe you can come up with each module is a bucket, a piece of the pie. And you’re just going through how to be your best you in that one pie and not perfect and not amazing, but like how do you get 1% better in each area of your pie?

(27:49)

How do you identify which areas of the pie are really like lacking and which ones are overflowing. Cause you want to balance it out. How to balance her pie to live her whole life. I think that’s a course. I do. They might want to do it group coaching style so that you have like 10 women together, instead of it being fully passive, you can play with it. Like, what I like to do is I launch something live the first time A) to see does it light me up to do this live? And if not, well, now I’ve recorded everything and I have a course.

(28:26)
Okay. Right. Yeah. I like it. That’s good. And you know, what’s funny is I use a training and I talk about the, making sure you have all the pieces of the pie and all of that stuff. So yeah.

(28:40)
Are you serious?

(28:41)
I’m serious. It’s kind of crazy. Actually. I’m thinking about it. I’m like, okay, this is weird. Thank you, Holy Spirit.

(28:48)
He’s got jokes. You know, he’s like, bringing it back to the pie today.

(28:54)
Oh my gosh. All right. Good. Well, and it’s good after the Dreamer Summit, too. Cause that they talked about that pie as well.

(29:04)
That visualization that I get of like, and it can be whatever could be the buckets. It could be the box that has the, but the point is you’re, you’re this one thing that God created you to be and there’s pieces of that. And you’re ignoring half of it, which doesn’t light up your soul because you’re only focusing on the one or two and, this woman is specifically going to help her break free from that.

(29:30)
Yeah. Yeah. I love it.

(29:32)
Can you believe it? In 30 minutes. Look at us go.

(29:36)
Yeah, it is. It’s very me. you have such a gift. So I just, I just love listening to you, and you have such a gift.

(29:45)
How incredible was that conversation and how excited are you guys to go check out Angie’s new podcast. Wholly Made Life. It is so awesome. I know y’all are going to love it. I just pray over you now, sister friends, that wherever you sit, you will find yourself encouraged. You find yourself growing in confidence that you, too can step out in faith to pursue the purpose that God has for you.

(30:11)
I pray that you walk in clarity that God gives you new eyes to see, new ears, to hear and pours into you. The belief that you can, that you can impact others, that you can use your voice to help inspire people and that all you need to do it are your experiences, are the tests that become the testimonies, are the mess that becomes the message and that God will reveal that to you in a big, incredible way.

(30:38)
Just pour into you that belief that you are here to do big things for the kingdom in Jesus’ name. I pray. Amen. I’ll see you back here real soon. Love and God’s light, Stef.