5 Immediate Ways to Boost Your Profit Potential

Hey Friend!

Let’s talk about how to boost your profit potential because maybe you’re in a new season in your business. A season where you are serious about drawing your line in the sand and taking that next step so that you can create something that:

• works
• makes money
• grows
• optimizes

Are you in a space and place of feeling a fresh wind leap in your spirit around your business and what God’s calling you to do? Lean in as I share five ways to boost your profit potential. These are not easy, and they don’t come overnight, but what I share here is absolutely something you’re going to love.

Girl, won’t He do it?

Friend, if you want to clarify what your podcast should be about, launch it in the world, or make money from it, I have a course or group coaching program for you. The Stefanie Gass School has all the details on how to work with me. I can’t wait to help you make these dreams a reality in your business life.

Market Research: The 1st Way Way to Boost Your Profit Potential

Let’s dive into today’s topic. This will be tactical, and I will give you a brief lesson on each of the five.

The first way to boost your profit potential is market research. In my group coaching program, Podcast to Profit, we spend about two weeks alone on market research. What is market research? It is verifying and validating what you think to be true about your brand. For example, you may think that the “Macros for Mom’s” podcast is about her wanting to find healthy food to feed her family.

But when you dive into the market research and meet with others, you learn how to interview people appropriately and pull out the:

• Important nuggets
• Important verbiage
• Copy
• Marketing and
• Messaging from these conversations

I’ll teach you how to do all of this inside Podcast to Profit.

Returning to the example, you’ll discover that ‘Macros‘ are not what you thought. They’re about a mom wanting to boost her energy levels to keep up with her kids. This creates a disconnect between what you thought your podcast’s positioning was and what the person wants.

If you want to make money from your show, you have to be 100% aligned with what your audience is saying. That tip alone is worth seven figures, friends. And like I said, if you need help with that, we do this together inside my group coaching program, Podcast to Profit.

Laser In: The 2nd Way Way to Boost Your Profit Potential

The second way to boost your profit potential is to focus on the top 3 weekly actions that will move the needle. For example, you might think, “Maybe I should post some stuff on social media and do a random YouTube video this week. That sounds good!” Or maybe you’ll record a podcast, but then life gets busy. So you decide not to because you’re setting up email marketing.

Okay, stop the madness and get clear! Ask yourself, what is income producing? What are the top 3 things you must do this week to move the needle toward making a profit in your company? What do you need to do?

I will give you a road map to follow

When you join Podcast to Profit with me, we go through those foundational things. I will give you a road map and a step-by-step plan for what to focus on. If you want a sneak peek, it’s probably not what you think because the funnel I help you build starts with a podcast at the top. Then, there is nurture, which includes a website, email marketing, and community. The last step is to offer coaching, a course, or a program. That’s it. That’s my funnel.

Anything that doesn’t touch the funnel in that order is removed. Once your funnel is built and working, and you are making money, you can start looking at additional marketing strategies and other things that might be fun to test.

You have to focus on getting to the end result of building a funnel that works and is not leaking sales for you—laser in on the top 3 weekly actions that move the needle in your business. Don’t do anything else until those things are done.

Master Your Craft: The 3rd Way to Boost Your Profit Potential

The third immediate way to boost your profit potential is to master your craft. Somewhere, somehow, in the personal development space, there’s this thing. Sorry, I don’t remember the book, but it talks about how it takes 10,000 hours to perfect your craft.

It’s always stuck in my brain because 10,000 hours is a lot of time. I see people who want to make money online, so they come up with something. They build some random thing they think will make money, whether or not it aligns with their calling or business.

Even if it is, it’s typically not something that’s been researched and strategically built. So, they try to launch the thing. They post about it on social media several times and hope it will work. They get excited. When the excitement fizzles off, they don’t replace the excitement with discipline, dedication, and data to help that thing sell. They quit and jump to the next thing.

Hear me. You will not have a profitable business jumping from thing to thing and from offer to thing to this, to that, to her, or him.

Just stay still and pick your thing

Go inward and upward. What are you called to do? Pray, “Lord, convict me beyond all conviction of the direction I’m supposed to go. And help me stay dedicated to my one thing, to the craft.” Then you practice and you pour in.

I’ve been in entrepreneurship for 14 or 15 years now and in this particular business for five years. I finally feel like an expert in helping people grow a top-one-percent podcast, teaching how to build a six-figure business effortlessly.

Knowing firsthand what it takes, I feel confident in helping others create courses. However, it took me five years to master this craft, and there’s always another level of mastery. Therefore, don’t give up on what you’re called to do because it doesn‘t work out in five minutes.

Take Action: The 4th Way to Boost Your Profit Potential

The fourth immediate way to boost your profit potential is to take action. You’ve got to do the thing, friend. I know it’s hard. I know it’s scary. Inside, you want to run, scream, hide, vomit, and maybe pee your pants. You want to quit because it’s too much.

What will your neighbor, who doesn’t matter in this equation, think of you? What is your mother-in-law’s friend going to say? I mean, I just can’t. You know? Not to belittle your fears, but when you take a step back and look at scripture, you see one absolute truth over and over again. The only thing we’re to fear is God, not man.

• We’re not to fear messing up.
• We’re not to fear that something is going to be hard.
• We’re not to fear the world.
• We’re not to fear any of that.

We are to fear God. I believe that if God has convicted you to start the podcast, open your mouth and He shall fill it. To do something extraordinary with the time that we have here on this side of heaven, we must go. We have to take action.

No, it won’t be perfect

It’s going to be a mess. It’s not going to be perfect the first time you do anything. Of course, it’s going to be hard. Someone, somewhere, is going to think you’re weird. Welcome to the World Changers Club. It’s a strange place to sit, but it’s 100% worth it.

You can do this, but you’ve got to move your feet. My number one tip in the take action category, which I teach my students and reiterate repeatedly, is don’t focus on the big, hairy, audacious outcome that is unforeseeable. God did not give Israel to David to be king over just like that. God gave Judah to David first.

• So that he could learn
• So that he could be cultivated as king
• So that he could grow in his confidence
• So that he could trust God
• So that he could persevere

And then, over time, something like six and a half or seven and a half years later, David was moved into the kingship of Israel. Focus on one small step forward. Take action, but take one step forward so that you can see that it’s possible for you.

You’ll become a little better at what you do and won’t feel overwhelmed or frustrated. You won’t feel frozen in fear and the unknown. So, what’s your next right step? Then take it, look up, and take action.

Get Confident: The 5th Way Way to Boost Your Profit Potential

Okay, last but not least, the fifth immediate way to boost your profit potential is to get confident. Yep. Listen, people, I’m just going to call it what it is. I’m going to be really, really real with you, okay? People don’t buy from people who don’t believe in what they’re selling.

Let me say that again. People don’t buy from people who don’t believe in what they’re selling. Even if you don’t believe in what you’re selling, you‘ve got to be fully convinced that you can help people. You’ve got to be convinced that your offer will get people from point A to point B. Your voice has to have authority. You have to have a high level of transferability.

Your job is to transfer belief to your listener and future buyer. The second you start doubting yourself, that will come through in your delivery. They will hear it in your voice and feel it in their spirit, and they will not buy.

So what do you do?

I hope that you come into Podcast to Profit because I have entire steps on:

• Sales
• Marketing
• Podcast Pitching
• Becoming Confident
• Delivery
• Sales Psychology

It’s a whole thing. If you need help with this, you can apply at Podcast to Profit. You can join at any time, and once you’re accepted, you’ll be in the program for six months.

• You’ve got my team.
• You’ve got my coaches.
• You have me.
• You have office hours with my team every single Monday.
• You have power coaching with me every other week.

It’s absolutely amazing. It’s six months of this incredible back office that teaches you:

• Market Research
• Focusing
• Mastering Your Craft
• Getting Confidence
• Sales
• Marketing
• Messaging
• Course Creation
• Program Creation

How do you do all these pieces that may be making you feel inadequate in your potential to create profit? There’s nothing that you need to continue to sit and wonder about when the way has already been paved for you. It’s simply a matter of a big, audacious yes and a huge act of faith. If God says yes to you, trust to take that step forward with me in this program. If not, or not right now, take these five things and run with them.

God Is Everything You Need

Please know that the Lord, your God, is everything you need. When you find yourself stuck, scared, wondering, wallowing, or wandering, or when anything keeps you from moving forward into your kingdom purpose, bring it to Jesus’ feet.

Have Him help you because I promise He is not a God of confusion. We know that. Scripture says that to be true. He is a God of hope and joy and peace and overflow. When you partner with Him in this business journey, I truly believe there‘s favor in your work. It’s not always financial, but it is always fruitful.

It’s something that can be foundational and a legacy. When you open your mouth and do the work God has called you to do, there is a blessing upon blessing, far beyond what you see or realize in your finite understanding. God’s will always prevails, so do not hesitate to step into it. There are great things on the other side for you, friend. I believe in you. I’m excited for you. Let’s go get them.

I pray this blesses you!

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