3 Things You Should Stop Doing NOW in Your Online Business

August 24, 2023

Light blue background with dark-haired woman standing and wearing a yellow shirt and blue dress. The link at the top is stefaniegass.com/blog. Title is “3 Things You Should Stop Doing NOW in Your Online Business”

In this post, I’m going to walk you through three things that you should stop doing right now in your online business. I’m so excited about this topic. I love to tell you what to do. I’m a closet bossy pants. Maybe I’m not even a closet. Maybe I’m just outwardly bossy. LOVE ME!

Anyways, these are three things that I’m totally guilty of. So definitely no shame, no shade. But they are things I wish I had known early on that were definitely not necessary. And now that I know:

I can stop wasting time.
I can stop putting effort into things that don’t actually have a result.
And I think it can help you get to your end goals a lot faster when you don’t have to follow in my messy footsteps.

Let’s just cut straight to success, okay? But first, I want you to hear a testimonial from one of my students. Because she is a perfect example of someone who is NOT doing any of these three things.

Testimonial

Hi, Stef, this is Kerri Patt, host of the Mom Wise Career Life Podcast, where I help working Mamas create balance in their life through time management, organization, and implementing healthy habits.

I launched my show a little over a month ago and thanks to you, your courses, and your amazing team, I was able to hone in on the community God wanted me to serve through Clarify Your Calling. And learned how to create and launch a podcast through Podcast Pro University.

I put my trust in you, followed your plan, and one-month post-launch I hit over 1000 downloads, and received over 105 5-Star reviews on Apple podcasts. I’m currently in 20 countries and my podcast ranks 1.5% globally.

I’m now taking Podcasts to Profit and already have three coaching clients lined up. Thank you, Stef for pouring your heart, your love, and your amazing light into your work and into your community. I’m so excited to see where this journey takes me.

This is incredible, Kerri!

Kerri, I am so happy for you. I am over the moon to hear all of this incredible success that you have experienced in a relatively short amount of time. From getting clarity to then launching this incredible podcast to now actually starting to make money in your business straight from your show with three brand new coaching clients.

And praising God for your obedience and your yes. Won’t He do it? I’m so proud of you for leaping into this and having faith in me, in my programs, and in this process. I’m cheering for you, friend.

Would You Like to Build an Online Business Like Kerri?

Are you in a similar boat as Kerri? Do you want to finally launch that podcast or grow your podcast, and get that clarity that you need? If you guys want to jump into the courses that Kerri mentioned, you can do that at Podcast Pro University or Clarify Your Calling, or Podcast to Profit. You get to learn, grow, be inspired, and get the tactical training you need to start your own podcast.

The First Thing You Should Stop Doing NOW in Your Online Business

Okay, number one. The first thing you should stop doing right now in your online business is focusing on social media platforms to grow an audience.

Social media is a place to hopefully ignore and run away from but if you refuse to do that, it’s a place to just remind people where you live, which I hope is your podcast.

It’s a place where people are highly distracted.
They are not in a consumer mindset.
You’ve got to pay to play.
There is an algorithm that is stifling you.

If you’ve got 1000 followers, only 10% of them can even see your post. And they can only see your post for a short amount of time, 24 hours. And you have under a 1% chance for them to see a post, a reel, a video, a story, etc.

How is that helping you grow an audience? And is that audience even of the mindset of buying? Absolutely not! They are wanting the dopamine hit just like we all are. When they get into social, they want to scroll and click and scroll and click because that continuously feeds the dopamine in their brain. So this is the worst place in the world that you can focus on growing an audience.

What Do You Do Instead?

Go and listen to these episodes about social media. They will help you really zone in and understand why you don’t need social media to build an online business.

Episode 615 – Thinking About Getting off Social Media? 5 Biblical Questions to Ask Yourself
Episode 605 – Don’t Want to Use Social Media to Connect With Your Audience? 6 Things You Can Do Instead!
Episode 450 – 5 Reasons Social Media Marketing is Dead + What to Do Instead!
Episode 421 – From Social Media and Blogging with NO TIME to TOP RANKED Podcaster. Doubled Downloads, Top 100 on The Charts, and More.
Episode 347 – 3 Reasons to Not Use Social Media to Grow Your Online Business

And I’ve got a lot more where that came from. Check out my podcast catalog in the Facebook community.

Green background with gold speckles. The title reads, “3 things you should stop doing in your online business and what to do instead” The link mentioned at the bottom is www. stefaniegass.com/blog

The Second Thing You Should Stop Doing NOW in Your Online Business

Okay, the second thing you should stop doing right now in your online business is talking to everybody. So if you are guilty of this one, it might look like this. I have a lifestyle brand. I teach people about:

Weight Loss
Health and Wellness
Fitness
Mindset
Marriage

This is talking to everybody. And because you talk to everybody, you actually help no one. One person might come because you’re teaching health. Then because the next time you start talking about marriage in your brand now the health person is gone and the marriage person is happy.

And then you go back and talk about food prep and now everybody is gone and confused. This isn’t the way to build an online business. We’ve got to hone in and niche down into one person.

Who is it?
What are you going to teach them?
What are you going to help them do?

Get laser-focused on the one avatar that you’re going to serve in your brand, in your podcast, in your messaging, in your marketing, and in your methods. That is going to be a game-changer for your pocketbook.

White background with blue stripes on top and bottom, with Stefanie Gass quote reading, “you have got to build an audience first” The link mentioned at the bottom is www. stefaniegass.com.

The Third Thing You Should Stop Doing NOW in Your Online Business

The third thing you should stop doing now in your online business is focusing on creating offers instead of building an audience.

You’re like, “Stef but I need to make money!” I know. That’s why you’ve got to build an audience first that is really excited about what you have to offer. This will help them know, like, and trust you. Because if you have no audience, who is primed to buy? It doesn’t matter what kind of offer you create.

Nobody is going to know about it
Nobody is going to be ready to purchase it
Nobody is going to trust you enough to spend money on your offer.

Don’t waste time with that! The way that I recommend you structure this is you first set up your podcast. You guys can go through Podcast Pro University to get that done.

Optimize Your Podcast

The second thing you do is optimize your podcast. You have to start something to optimize it. You can’t wait for it to be perfect. Start and then optimize. Inside Podcast to Profit, we clean it all up. We make sure it’s foundationally set for success.

You will do a little market research.
You figure out without a shadow of a doubt what it is you’re going to create.
Then you build an offer that’s going to actually sell.

So if you find yourself right now looking around going, “What’s, making money? Maybe I’ll try this, maybe I’ll do that, and maybe I’ll throw this up there. Maybe I’ll have five offers.”

Pause and Get Clarity

I would implore you to just take a pause, take a step back, and really get some clarity. Don’t be afraid of taking a moment to discern with God prayerfully. Consider doing some market research, getting that podcast going, or really refining the podcast so that you can start growing a truly super fan audience. An audience that’s so in tune with what you have to offer.

They’re so excited about who you are and the pocket of the market that you serve and they know you’re speaking to them. When you start to have that, you’re going to see those continuous growth metrics start to increase in your online business. Now you can start looking at creating an offer in monetization. Monetization does not come before service. You have to serve if you want to sell.

Stefanie Gass quote on white background with gold speckles reading, “monetization does not come before service. you have to serve if you want to sell” The link mentioned at the bottom is www.stefaniegass.com.

There is so much more where this came from. In this podcast, there are over 600 episodes to help you. We’ve got a podcast catalog over in our Facebook community. If you want to search for a certain topic or a certain episode, you can pop over there and check out the catalog which is in the guides section.

I pray this blesses you!

Xo,

Stef

APPLE PODCAST | SPOTIFY | GOOGLE PODCAST

Before you go, be sure to watch the free workshop!

This free workshop is for you if you want to grow an online business in less time.

It will teach you how to explode your audience without the social media hustle, make consistent sales using a podcast, and plan, record, and launch a podcast with ease!