10 Reasons Podcasting is the Best Way to Make Money Online

Hey Friend!

I believe podcasting is the best way to make money online. I want to share ten reasons why this is true. Podcasts naturally nurture leads. They provide valuable content and teachable moments. Podcasting is also a seamless transition to authentic storytelling.

Here’s the deal. If people don’t know, like, and trust you, they’re certainly not going to buy from you. And here’s the problem. When you only have ninety seconds on social media for people to connect with and buy from you, you will fail every time.

That’s a taste of why podcasting is the best way to make money online.

Podcasting has opened so many doors for me. It has not just grown my bank account, business, and team, but it has also opened my heart. Podcasting has:

• Allowed me to meet so many incredible people around the world
• Allowed me to step into rooms I would have never been invited into otherwise
• Opened doors that would have remained locked forever

Let’s consider why podcasting could be the best way for you to make money online. It has the potential to be your go-to strategy for the next twelve months and beyond.

There are so many reasons why podcasting is the best way to make money online. But my favorite reason is that it takes less time and is one hundred percent scalable in an evergreen, organic way.

Are you ready to discover the reasons why podcasting is the best way to make money online? Grab a notebook and pen. Let’s do it.

Reason #1: Podcasting Builds Trust Faster and Better

Podcasting is faster and better than any other method! Podcasts allow you to spend twenty to forty minutes with the people God has perfectly chosen for you. Even though it’s one-sided, podcasting fosters deeper trust and connection. It’s truly an authentic conversation.

My listeners are constantly telling me, “Stef, I feel like you know me!”

That is the kind of engagement you want to cultivate with your listener. Where else can you do that? Where else can you captivate somebody’s attention that quickly these days?

It’s not short form, social media, stories, or reels. And it’s definitely not video. Video is all about having a phone in your face and perpetuating the addiction of a dopamine hit.

We need to get off ALL the video platforms and focus on long-form audio content because it keeps a person’s attention.

Reason #2: Podcasting Creates a Highly Engaged and Loyal Audience

The second reason podcasting is the best way to make money online is because it creates a highly engaged and loyal audience. Over eighty percent of podcast listeners listen to all or most of each episode. This engagement builds a dedicated audience likely to buy your products and services.

Why? Because they’re hanging out with you. You’re constantly front of mind. It’s the perfect platform for connection. When you remove the dopamine hit of cell phones and partner alongside activities like:

• Working out
• Taking a walk
• Doing laundry
• Commuting

You remove the addiction and distraction of the phone and you allow people to drop into peace with you. They are no longer swiping and clicking. Instead, they are paying attention to YOU! I can’t stress enough why podcasting is the best way to make money online.

Reason #3: Podcasting Taps Into a Growing Market

As we move to reason number three, I have an amazing stat to share. Podcast listenership is projected to reach over five hundred million by 2024 alone!

And it shows no signs of slowing down. This exponential growth means there’s still a lot of untapped potential to find your niche and grow your audience.

Can you see why podcasting is the best way to make money online?

Reason #4: Podcasting Can Be Monetized in Multiple Ways, Making it the Best Way to Make Money Online

The fourth reason podcasting is the best way to make money online is because you can monetize it in multiple ways. Podcasting is diverse. I teach how to monetize a podcast through my favorite ways of coaching, mentorship, and course creation.

The biggest profit margin with the biggest profit potential is you selling YOUR products. But if you don’t want to do that, you can also be an affiliate for other people in your space. If your podcast grows large enough, you can sell sponsorships. It’s truly limitless.

By the way, I just created a 5-day Boot Camp called the Profitable Podcast Bootcamp.

You get five days of training with me at a very affordable price. I’ll walk you through a deep dive of:

• How to monetize a podcast
• How to scale a podcast
• How to be strategic with SEO

Plus all of the little pieces I’m talking about today. Check it out at the Profitable Podcast Bootcamp.

Reason #5: Podcasting Creates Evergreen Marketing Assets

The fifth reason podcasting is the best way to make money online is evergreen marketing assets. What does this mean? It means that your milk doesn’t spoil. These assets, i.e. your podcast episodes, never expire.

Some of my top downloaded episodes teach that you don’t have to use social media to grow a flourishing business. Imagine that! These episodes live on forever.

An episode you record today can generate leads and sales years from now and even decades into the future. Please don’t waste time creating content that dies in the algorithm graveyard. That’s NOT the best way to make money online.

Reason #6: Podcasting Positions You as an Authority and Expert

The sixth reason podcasting is the best way to make money online is because it positions you as an authority and expert. When you host a podcast, it establishes you and it makes it easier to attract opportunities.

I’ve done speaking engagements and been invited into masterminds. I’ve had coffee chats with some of the biggest names in the podcasting space. We’ve even collaborated on projects together.

Because podcasting allows people to see you as an expert in your niche, it can bring you lots of high-paying clients and sales.

Reason #7: Podcasting Generates Leads Organically

The seventh reason podcasting is the best way to make money online is that it allows you to generate leads organically. I believe podcasting is the best way to nurture leads naturally. Podcasts provide valuable content and teachable moments. Podcasting is also a seamless transition to authentic storytelling.

Here’s the deal. If people don’t know, like, and trust you, they’re certainly not going to buy from you. And here’s the problem. When you only have ninety seconds for people to connect with and buy from you, you will fail every time.

The Best Way to Make Money Online Is With High Conversion Rates

When it comes to conversion, where can you expect sales to come from? Your podcast. I don’t care if you want to be on visual platforms to drive more traffic back to your podcast. That’s great.

With a podcast, you can remove people from the visual platforms. And for fifteen, twenty, or thirty minutes you have their undivided attention to tell stories, connect, and teach. You get to earn their trust so they are eager to see what you have to offer.

Reason #8: Podcasting Has a Low Startup Cost

The eighth reason podcasting is the best way to make money online is its low startup cost. How many of you have spent ten, twenty, or thirty thousand dollars on some fancy mastermind program or course that didn’t help you grow? It was one tiny piece of a much bigger puzzle you didn’t know you needed.

I love the low start-up costs of podcasting. It only takes a microphone.

By the way, I didn’t even start with a fancy microphone. For the first five years of podcasting, I used a Blue Yeti. It was perfectly fine. For hosting software, I use Podbean. It costs me around seven dollars a month. I also use a free tool for my editing called Audacity.

You’re not looking at a huge overhead expense. This plays in your favor because most people start a podcast and quit. Why? It’s not instant gratification. Your podcast doesn’t go viral – it just brings results IF you stick with it!

Reason #9: Podcasting Is Easy to Scale and Make Money Online

The ninth reason podcasting is the best way to make money online is it’s easy to scale. Once your podcast is up and running, it’s straightforward. Believe it or not, this is a small community. You can get to know other people in your pocket of expertise and:

• Do podcast swaps
• Have guests on your show
• Be a guest on other shows

Podcasting has been the most phenomenal way for me to get featured in PR opportunities. You can also add monetization streams and repurpose content. We repurpose our podcast episodes onto blogs. And now to reach even more people we repurpose on YouTube.

Reason #10: Podcasting Is Ideal for Long-Term Growth

Last but not least, podcasting is the best way to make money online because it’s ideal for long-term growth. We are not here for overnight success. That is not sticky. We are here for sustainability and simplicity.

Podcasting thrives on consistency. It will pay off over time. This is a business model where compound growth allows your audience and income to steadily grow year after year.

My Personal Story of Why Podcasting Is the Best Way to Make Money Online

Since starting my podcast six years ago, I’ve gone from a struggling online business owner who was barely scraping by to a seven-figure business owner without personally showing up on Instagram.

Let me reiterate that this did not happen overnight! One month, we even had to borrow money from my son’s savings account to pay the mortgage. But was the consistency worth it to witness the growth? Absolutely!

I didn’t spend a dollar on paid advertising until we had passed over half a million in annual revenue. By the way, I was a solopreneur when I started. Now I have a team of over twenty-five people, including an internship program. Podcasting has been the vessel for all of those things to happen.

Podcasting is the Best Way to Make Money Online

To wrap up, friends, these ten reasons are why I believe podcasting is the best way to make money online, and they are just the tip of the iceberg!

If you want to learn more with me, join my Profitable Podcast Bootcamp. I’ll walk you through five days of deep-dive training. There are workbooks and extra credit.

Because there are strategies involved, I’ll help you implement the things that make a podcast work. There are how-tos and things that you need to be aware of if you want your podcast to be a lead-generating machine in as little time as possible.

Alright, loves. I pray that blesses you and I’ll see you soon.

APPLE PODCAST | SPOTIFY | YOUTUBE

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Before you go, be sure to watch the free workshop!

This free workshop is for you if you want to grow an online business in less time.

It will teach you how to explode your audience without the social media hustle, make consistent sales using a podcast, and plan, record, and launch a podcast with ease!

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