This is Why Your Business Isn’t Scaling

Hey Friend!

Are you struggling to scale your online business or podcast? Even with working hard and showing up in all the places, are you still not seeing the results or growth you want? You have an amazing product or service that everyone needs if only they knew about it. Do you wonder, What is wrong with me? Why am I not growing? How come I am not making consistent income and staying capped at the same download numbers? Why isn’t my Facebook community growing? Why is my revenue or course sales flatlining?

I understand those questions and the frustration you feel about those questions. I’ve been there, and I’ve been able to scale my business for the past 6 years to a 7 figure company from $0. You can make consistent income and build a strong, growing brand and business. You can save time, eliminate frustration, and serve others. Here are 6 reasons why your business isn’t scaling.

WHY YOUR BUSINESS ISN’T SCALING #1: NICHED OUT TOO FAR

One reason why your business isn’t scaling is that you may be niched out too far. This means that the target audience for your product or podcast is too wide and broad in hopes of reaching many. 

Instead of targeting many, micro-micro niche down by taking your product, brand, or service and paring it down into a single, little pocket niche you serve. Going micro is how you grow bigger and faster. To do this, ask yourself these three questions, and with each question go a layer deeper and more specific.

1. What is my Segment of the Market? – Am I in beauty, health, relationships, Christian life coaching, home management, finances?
2. Inside my Segment of the Market, what is my Identifier? – Specify the one thing you do inside this segment. What is the one thing that identifies or sets you apart from the rest?
3. Who do I Serve? – Be super specific as to who you serve. You will not scale when you talk to everyone. Your goal is to be the biggest fish in your small pond. Only when you capitalize and excel in one small market, should you step outward into a broader market.

If you can’t identify a specific who you serve, take your identifier a layer deeper going even more specific. For example, you do life coaching for couples, make your identifier more specific by saying Christian biblical life coaching for couples who are newly married. Now you have a clear, specific micro niche.

An Example of Micro Niching

Let’s look at these questions using an example of a beauty brand. Being niched out too far with a beauty brand means you talk about makeup and hair and bath products and natural clean house products and also soaps that you want to sell. That’s too big, broad, and confusing.

Micro, micro niche down by identifying the segment of the health and beauty industry you will serve. You choose beauty. Then go one layer deep with the identifier of custom, handcrafted, natural soaps. Now one layer deeper by answering for who such as for kids who have eczema. Now you have a micro, micro pocket niche that you can scale.

WHY YOUR BUSINESS ISN’T SCALING #2: CRAPPY CONTENT

Another reason why your business isn’t scaling is crappy content. If you want to scale, you have to cut out the crappy content. What is crappy content? Putting out random reels that entertain but don’t change someone’s life. Videos with bad lighting, completely unedited, and poor audio. Posting content or podcasting randomly when you feel like it. Stretching yourself thin by repurposing content in all the places.

If you want to scale and you want your micro, micro niche to respond, you have to be consistently in their face again and again, giving value and teaching something they need to know.

Podcasting is the best, top-of-funnel, long-form method to show up consistently, give value, and offer help as you grow your business to six figures. Podcasting isn’t hard or long. It is the cheapest, most time-efficient thing for you to do to grow your business.  It can be a 5-minute powerful tip given once or twice a week. Or share 10-20 minute-long powerful podcast episodes. You can do interviews with knowledgeable guests. What matters is that you consistently teach something of value that reaches their heart, shows authenticity, and builds trust with your who, your ideal person.

If you have a podcast that isn’t scaling, ask yourself:

• Am I putting out consistent content or whenever I feel like it?
• Is my content not highly desired by my ideal listener?
• Am I trying to show up in all the places?

Depending on the answer to these questions, it may be time to level up your content. Your first to-do is to get on 5 calls with your ideal person and ask them, What is your number one problem right now? What are you struggling with the most right now? Let them talk. Write down what they say, and then create content for the next 60 days specifically around those conversations you had. This will help you to understand what their problem is instead of what you think it is.

WHY YOUR BUSINESS ISN’T SCALING #3: LACK OF BUSINESS OPERATING SYSTEMS

A third reason your business isn’t scaling is a lack of systems. If your online business feels like a hot mess where you feel overwhelmed and pulled in all directions because there are so many things to do and all of it feels like the highest priority, you have no systems.

What are systems? Business Operating Systems are management systems that help you organize what you do in your business each day, week, month, and more. Systems help you keep track of clients, take payments, issue invoices, and reach out to abandoned carts. They are email marketing software, course hosting platforms and social media posting services.

Systems are not checklists and to-do post-it notes. You won’t accomplish the amount of work you need to make six figures with sticky notes and to-do checklists. I talk more about getting work done without post-it notes in this episode: 5 Steps to Get Work Done When Your Week Gets Busy.

WHY YOUR BUSINESS ISN’T SCALING #4: NO TEAM

The fourth reason why your business isn’t scaling is no team. If you make a profit in your online business but aren’t scaling and growing, it’s time to build a team. If you look around and notice that no one is running the race with you, it’s time to build a team. Building a team keeps you from feeling alone, burning out, getting sick, and neglecting your family. Building a team brings partnership, team members who are strong in the areas you are weak, a balanced work life, and six-figure growth.

At the start of your business when funds are low, be resourceful in building your team. You may need to learn to delegate and relinquish control. Get an intern or two to help in exchange for coaching or the services you provide. The right person and provision will come as you get out of your own way and trust God with your business.

Invest in yourself and in scaling your online business by getting team members and coaches to help you learn what you don’t know. The fastest way to get to the next level in your business is to get help, hire a coach, and build a team.

Learn more about building a strong team with this episode: Ready to Bring on a Virtual Assistant or Team Member? 5 Key Strategies to Building a Top-Notch Team

WHY YOUR BUSINESS ISN’T SCALING #5: NOT SELLING YOUR OFFER ENOUGH

The fifth reason why your business isn’t scaling is not selling your offer enough. You may have created an offer, built a team, set up business operating systems, invested in yourself, and still not actively market and sell your offer. Now is not the time to slack on sales. You must sell in every podcast episode you publish.

WHY YOU MUST PROMOTE YOUR OFFER

I love to watch food videos. I’m all about clean eating, whole foods, high protein, and meal prep. I used to watch a lady on YouTube because she had amazing meal prep videos. She took us through the kitchen and taught us how to meal prep. However, as I watched her videos, she would never sell.

I found her website and searched until I finally found a free thing. Then I got the free thing which made me want to work with her even more. I was ready to beg her to take my money in exchange for whatever course she had. But I couldn’t find an offer anywhere. I finally gave up and started watching someone else. It was so frustrating for me.

Don’t make the same mistake as this meal prep YouTube creator. Understand that if you micro, micro niche and create amazing consistent, content, your ideal person will become obsessed with you and your stellar content. They want what you have to offer. They want to invest with you. Make it easy for your ideal person to spend money with you by telling them the next step to work with you. Be unapologetic about selling because they want it anyway.

WHY YOUR BUSINESS ISN’T SCALING #6: OFFER CONFUSION

The last reason why your business isn’t scaling is offer confusion. This means your ideal person, the buyer, is confused as to what you offer. Or you think you know what your ideal person wants but they don’t actually want it. Offer confusion may also mean that you have the wrong positioning or you have the wrong verbiage around the problem you solve or how your offer will help.

The best way to avoid offer confusion is to talk with your ideal person and ask them, How do you need help? What do you need from me? What would you want to purchase from me as our next step together? They will tell you exactly what they want.

What did you discover about your online business, podcast, or offer after learning these 6 reasons why your business is not scaling today?

If you’re saying, Wow! I need help. I need a coach to help me get unstuck and help me scale. Clarify Your Calling is for you. I’ll help you get specific with your micro, micro niche so that you create a clear brand. You will know who you serve, how you serve them, and what you do. That way you can grow a business that aligns with your purpose and makes money online to provide for you, your family, and the kingdom.

If you already have a podcast or soon will have a podcast and want expert help in a group coaching setting with me, come into Podcast to Profit Mastermind. Learn how to monetize your podcast, build a course, have a clear marketing funnel, repurpose your content on Pinterest or a blog, and scale your show.

I pray this blesses you!

Xo,

Stef

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Online Business for Christian Women with Stefanie Gass