Niche Down With This Simple Formula

Hey Friend!

Got a business plan?

Already started your business?

Does it feel really big? Do you have so many ideas that you’re completely stuck on what the right niche is for you?

If you’ve been hanging out with me for even a couple of weeks, you know I hammer in the importance of having a super micro niche. 

Inside Podcast to Profit, we go deep so as to create a micro, micro niche for your brand. Why? The tighter you have your messaging, marketing, copy, and brand strategy, the faster you are going to connect with people who will buy from you. 

If your goal is to grow an audience who feels seen and heard, and who sees you as a trustworthy mentor in their life, you must have a niche. You must be speaking directly to that person’s heart and problem. 

Otherwise, they ain’t buyin’!

It’s time to dig into a cool formula I’ve crafted – the Niche Down Formula. We’re going to go through D.O.W.N. Be sure to listen to the entire episode and take copious notes; this is going to help you niche on down…

Testimonial

My name is Michele Riechman. I started my Healthy Beyond 40 podcast because of Stef. I was frustrated with social media and spending time without results. Podcasting had been on my heart and I knew if I was going to start a podcast, I had to do it right. I took CYC and PPU and was able to confidently set up my podcast with an awesome launch.

Within 30 days, I had 50 reviews, over 2,000 downloads, and ranked 2.5%. I’ve had people sign up for my freebies, come into my Facebook group, and sign up for the free health coaching call I mention on my podcast. How amazing is that? I’m already seeing traction; I can’t wait to see where this next year takes me. I’m grateful for Stefanie’s course and her private community. If you are on the fence, take her course, get involved in her community, and get your podcast set up right so you are not frustrated.

Michelle, thank you so much for sharing your heart in this testimony. All the Amens for your incredible launch; one month in having all these amazing wins! I think it’s important to highlight what Michelle just said, “Do it so you’re not frustrated.” 

She invested in Clarify Your Calling, which is my clarity course that helps you get clear on what your business and brand will be. Then she invested in Podcast Pro University, which is my 12-step course taking you from the planning of your podcast to your launch. Both in 30 days.

Get Clarity and Launch Your Podcast

Imagine making this investment in you – they are affordable, but the price is going up on October 1st. Get in and follow proven steps. Not just steps that I say work, but from the testimonies of my students who have launched successful shows.

It’s not a question of IF you should do it, but a question of WHEN.

I had a conversation with someone in my Podcast to Profit program and she asked if she should wait to create her course. I responded by asking if she truly believed next year is going to be any different than this year. She said, “Nope.” So she started getting to work.

There’s no perfect time to do hard things. The time is now. 

You don’t have to be confused or frustrated. You follow a simple framework and I’ll show you what to do.

• Step One – how to get clear
• Step Two – how to launch your podcast

It’s that simple. We start growing your audience and building pieces of your business. You will be able to scale in a simple way so you can have your time back, and your freedom, mind, and heart back! You can pour into the things you love and your business actually grows. It is God-centered because you’re doing it in a way that aligns with your morals and values.

Where do you go to find out more? stefaniegass.com/school

I also have a free workshop if you’re just not sure or you’re feeling confused about whether these courses will help you. Check out my free Clarity Workshop at freeclarityworkshop.com on how to get clear on your calling so you can start your online business.

If you’re ready to take the leap and save money – price going up 10/1 – head to stefaniegass.com/school

D.O.W.N. – A Simple Formula to Niche Down

You’ve got to niche down – D-O-W-N. – we’re going through the D.O.W.N. formula.

You probably have some type of idea or direction of what your niche might be. Maybe in the health space, home management space, or mindset coaching. That’s great! That’s what we call a niche. A niche basically equals a direction.

But we don’t just want a direction. When we get in our car and are driving in a direction, we are still aimless. We don’t know where to turn or where to stop because we don’t know exactly where we’re going. So, what I want you to have is a waypoint.

A waypoint is a dot on the map to where you’re going. I want you to know where to turn and where to eat. I want you to know what pitstops to make and where you’re really going. You should also know who you’re going to serve when you get there.

You need to go from direction to details.

Simple Formula: D is for Details

Look inside your niche and brain dump. You can go to mindmeister.com and grab a free account, use a sheet of paper, or use Canva to develop a mind map. Get it out of your brain and create a visual. Draft out every single idea you have in the direction of your niche.

For example: homeschooling. Brain dump all the things that come to mind when you think about homeschooling. 

• What do you want to talk about?
• What are the problems you face?
• What are the ideas you have?

Get them all down. This will help you find more clarity and more waypoints within your direction. In this example, you could say: organization, routine, recess, socialization, lunch break, curriculum, listening, discipline, Scripture, sports, extracurricular, motivation for kid, motivation for mom, complaining, standardized testing, etc.

I don’t care if you have 200 things on your mind map. What you have magically done for yourself is create a content, brain dump, map. You now have a ton of ideas for podcast episodes.

Feel free to stop now, do this work, and then come back to our simple formula.

Simple Formula: O is for One Person

Your next assignment is to write down a detailed description of who will listen to your podcast.

In our homeschooling example, I will say our one person is Jane. She is a 34-year-old stay-at-home mom who homeschools. They are a Christian family and her husband works 50+ hours a week. They have three kids: a three-year-old, a seven-year-old, and a ten-year-old. She has some help but feels very alone.

You want to really look at who this person is. Go crazy. When you move into the last tier of my school, Podcast to Profit, after you’ve launched your podcast, we do this work at such a detailed level, that you will go back and optimize every single part of your podcast, brand, and business. So it behooves you to go as deep as you can now as it will give you a leg up when you get to my 6-month group coaching program.

Simple Formula: W is for Wants

What does Jane want? Make a list of all the things Jane wants:

• An organized homeschool,
• Biblically-based,
• Her kids have socialization,
• More routine,
• Respectful kids during teaching,
• Help with her three-year-old,
• Alone time.

Just let it flow. I don’t care if you have a hundred of these statements; you just added to your content ideas for podcast episodes.

Simple Formula: N is for Number One Problem

What is the number one struggle Jane has? You know she has all these problems you identified in the Wants step, and you may not know what the number one problem is. You do the brainstorming first and try to pick the one that is most prevalent for her right now. 

For Jane, let’s say the number one problem she’s experiencing is that she has three kids in different stages of their education. She can’t seem to teach the older ones while the little one is home. The main problem here for Jane is she has three kids of different ages and she can’t figure out how to make it cohesive.

Get Crystal Clear on How to Niche Down

This is what Clarify Your Calling does. If you’re struggling with this piece and you want to do a deep dive to get super clear on what your business will be, this is a taste test of Step One of the Stefanie Gass School. You can bring this homework into CYC. It’s $297 and there is a payment plan. It is a million percent worth your time to be crystal clear.

Bringing This Simple Formula Together to Help You Niche Down

Take all the work you just did: the brain dump on Details, your paragraph about your One person, all the Wants, and the Number one problem (D.O.W.N.), and look for the root. What is the root; the underlying thing you’re going to help Jane solve? What is her problem and what is the solution you can provide?

That’s going to help you drill down from being a broad homeschooling podcast to figuring out what may be your “secret sauce.”

When I look at all these things in the work we did, there is something glaring at me. Jane really wants a routine; however, the season of her life doesn’t allow for it. She has three kids at different ages and stages and her husband isn’t home that often so she’s trying to do this alone. 

Here’s what I would say: “I am building a brand, or my podcast is going to be: How to Create a Flexible Homeschool No Matter the Stage of Your Children.” Another option is: “How to Create Flexible Homeschool Routines No Matter the Ages or Stages of Your Children.”

This is your root statement. It’s to help you get clear on what you are doing or building. When you look at that statement, it helps you understand that it’s not just a homeschool podcast. It’s a podcast that specifically helps create flexible routines for homeschool moms who have kids in different stages.

That is so much more niche. It is much more of a waypoint on a map. It will help you create curated content specific to her. She’s going to feel seen, heard, and felt by what you’re putting into the world. She’s going to want to buy when you decide to offer customized, flexible routine coaching for homeschool moms.

How Are You Going to Niche Down?

I want you to apply this simple formula to niche down:

• D – Details
• O – One Person
• W – Wants
• N – Number One Problem

See if you can find that root; that core statement in there. And if you are still stuck, I have two solutions for you.

1. Go watch my free Clarity Workshop at freeclarityworkshop.com
2. Join us in Clarify Your Calling at clarifyyourcallingcourse.com

There is zero reason to stay stuck. Either one of those options will help you figure out what your business is going to be.

I am cheering for you and so excited for you guys! Thank you for being here and being part of this amazing community! I am so grateful for each and every one of you. I am honored that I get to pour out each and every week. Thank you for trusting me and walking this journey with me. 

It’s worth it!

I pray this blesses you!

Xo,

Stef

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Before you go, be sure to watch the free workshop!

This free workshop is for you if you want to grow an online business in less time.

It will teach you how to explode your audience without the social media hustle, make consistent sales using a podcast, and plan, record, and launch a podcast with ease!

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