Hey Friend!
Inside my group coaching program Podcast to Profit, I help students make sure their podcast is clear and niche by:
- coaching through roadblocks
- sales strategy for more consistent sales
- mindset for a Christian entrepreneur
In this blog, I will show you how I audit a student’s podcast to help her optimize, tweak, and niche to make her podcast shine and turn those listeners into leads.
This is the type of coaching you can receive in our program to ensure your podcast is clear so you can grow your online business and make more money.
Auditing Student Joy’s Podcast
Stef: Hey Joy! Today, you would like for me to do a podcast audit, correct?
Joy: Hey Stef! Yes, I would.
Stef: When you look at this podcast, what do you think needs to be optimized?
To Ensure Your Podcast Is Clear: Check the Title and Tagline
Joy: I’m deciding partially whether that photo is good with the background and wondering if my keywords are correct and my podcast is clear. I’ve tweaked my keywords and am now focusing more on work-at-home moms. I hit 1,000 downloads last weekend and want to continue to grow.
Stef: I love the title of your podcast. It’s niche and amazing. The TSO (Tactical Specific Outcome) could use some work, though, as we niche down a little more since you have focused on work-at-home moms. What’s the number one thing you do to help this work-at-home mom?
Joy: I’m helping them restructure their habits, but they don’t say “habits.” They want to eat better, have more energy, be around their kids, and be involved in their kids’ activities.
Stef: Let’s swap this to “healthy routines for work-at-home moms,” “quick routines,” or “simple routines.” We are talking about health because it’s in the title. We can vary the TSO a little. Your podcast is clear and niche, with “health” in the title. Then, we can use simple or quick in the tagline to drive the point home.
To Ensure Your Podcast Is Clear: Niche Down With the Right Keywords
Stef: Have you tested these leading SEO (Search Engine Optimization) keywords you have at the top? Are these too small? You are ranking great. Are we leaving any real estate on the table because we could have “habits” and be ranking for habits? I would try “habits” by itself. You aren’t ranking for “self-care” because it’s too big, so let’s try “routines” and “work-at-home moms.”
Why Do These Things Matter
Our TSO is essential for our audience to know we are dedicated to them, but it’s also critically important for us to understand what we offer. If this TSO feels lengthy and vague, and is merely a list, then you might feel confused.
When I ask, “What’s the number one thing you are known for?” the answer must come directly from your TSO. It reinforces that your podcast is clear and that you understand what you provide to your target audience.
We may not know the method as we get started, but as we get to Podcast to Profit, we will focus on this to optimize it.
Are You Ready To Make Sure Your Podcast Is Clear
If you want to grow your podcast and make more impact and sales but don’t know where to pivot and optimize, check out my six-month group coaching program, Podcast to Profit. We will work side-by-side just like I did with Joy to find you the answers, niche down for growth, and make your podcast a money-making machine.
I pray this blesses you!
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