Focus 4 Formula: The ONLY 4 Things You Need to Focus On In Your Online Business

Hey Friend!

Feel distracted or without focus in your online business? Want to grow your online business and make more money but feel like you are on the hamster wheel with a to-do list that never ends? Everything on your to-do list is certain to grow your business and make you more money because it’s what the online influencers are telling you to do. It’s head down, roll up your sleeves, and get to work! But let’s be honest, that just leaves you glued to your phone 24/7 thinking you must show up on social media all the time, spending less time with your family, and feeling burnt out.

I’m here to tell you that it is possible to grow and streamline your online business so you create consistent income and grow your audience while maintaining balance in your life and business. However, it will ONLY happen with four things you need to focus on in your online business right now. Only four things that you need to do to grow your online business. I call it the Focus 4 Formula, and I give you permission to stop doing all the things on your to-do list and only focus on these four simple things right now.

If you are willing to focus on these four things and do them extraordinarily well, your online business will grow and make more money. Are you ready? Let’s dive into the Focus 4 Formula.

ONLINE BUSINESS FOCUS #1: LONG-FORM CONTENT

The first thing to focus on in the Focus 4 Formula is long-form content and producing it consistently. Long-form content can be video, podcasting, or blogging.

Podcasting is the best, easy-to-produce, top-of-funnel, long-form method. It is the cheapest, most efficient thing for you to do with the biggest return for your time. Podcasting has no shelf life, meaning an ideal listener could find your episode three years from now and still benefit from your content and buy your offer.

Whatever method of long-form content you choose, the next step is to decide on your level of consistency. Maybe you decide to produce one or two podcasts every single week over and over again. Perhaps you decide to blog three times a week every single week over and over again. Whatever you decide, stick to that one form of content and show up consistently and excellently. Your online business will grow as you consistently share or teach something of value that builds trust, reaches your ideal person’s heart, and shows authenticity.

Concerned you will run out of ideas for video, podcast episodes, or blog content? Unsure of what content to create to attract listeners and clients? Inside my 6-month group coaching program, Podcast to Profit Mastermind, you’ll learn how to choose a podcast title, tagline, and episode titles rich with keywords that are exactly what your ideal listeners are searching for and wanting to hear. Not only that, learn how to create a content strategy so you never again wonder what to talk about.

ONLINE BUSINESS FOCUS #2: A TARGETED OFFER

The second thing to focus on in the Focus 4 Formula is a targeted offer. A targeted offer is an offer that is aligned and specific to what your ideal person needs and wants to buy. A targeted offer reflects what your ideal person is dealing with and what they are going through. It is solution-based and outcome-oriented. Not only that, a targeted offer has the right title, tagline, and marketing. Lastly, it is positioned correctly because it is priced at that perfect price point that your ideal person is willing to pay.

The opposite of a target offer looks like having a $7 tiny offer, a $5,000 high ticket offer, and a $30,000 mastermind. And a $9 ebook because surely someone in your audience wants an ebook. Many random offers do not serve you nor your audience well because it diminishes the value of each offer. Besides, how many $7 tiny offers or $9 ebooks do you need to sell to make the income you want in your business?

Inside Podcast to Profit Mastermind, you’ll learn how to build the right targeted offer for your ideal client. You’ll get everything you need to market this offer in a step-by-step, click here and drag here manner to take the guesswork out of offer creation. That way your offer converts without confusion. Inside Podcast to Profit Mastermind, I give my students beautiful templates to build a course, a coaching framework, sales pages, and checkout pages.

Want to learn how to talk about your offer more in a way that converts and how to avoid offer confusion? Read the blog: This is Why Your Business Isn’t Scaling.

ONLINE BUSINESS FOCUS #3: CLEAR MARKETING

The third thing to focus on in the Focus 4 Formula is clear messaging. This means knowing exactly what your ideal listener is thinking and saying, and then repeating it in your marketing and messaging.

How do you know what your ideal listener is thinking and saying? Get on 5-100 calls with your ideal person and ask them, What is your number one problem right now? What are you struggling with the most right now? Let them talk while writing down exactly what they say because your ideal person is your best copywriter. Ask these same questions inside Facebook communities.

Then create incredible content based on what these people said to nurture your audience. Stop talking about the things you think they want or random topics you see other people talking about. Create content that your person is asking for. Leads, new podcast listeners, and clients don’t just come in the door and decide to buy anymore. They want to feel seen and heard, to be loved on, and nurtured. Teach them something of value so that they trust you. Tell authentic stories that make them laugh and feel like they belong. You can do all of this through your one piece of long-form content, a weekly email newsletter, and your messaging and marketing.

ONLINE BUSINESS FOCUS #4: GET MORE LEADS BY DOING LESS

The fourth thing to focus on in the Focus 4 Formula is getting more leads by doing less. Yes, that’s right. Get more leads by doing less!

One way you do this is by building a funnel of places that point right back to your long-form content. This isn’t creating more content but rather little arrows that point back to your video, podcast, or blog. This could look like Pinterest marketing that drives back to the podcast or YouTube shorts that drive back to your full-length video. Email newsletters or sharing in Facebook Communities point back to the podcast. Remember that none of these arrows are new content or more to-do’s. The last thing you need is more to do. You have already created an amazing piece of long-form content. Now, take thirty minutes a week to show up on Pinterest, write an email newsletter, or share in a Facebook community and point them all back to the podcast. This is how you show up in less time with less effort in a scalable way.

ADDITIONAL WAYS TO GET MORE LEADS

Another way to enhance your targeted offer and get more leads is by hosting a workshop, boot camp, flash sale, live launch, or discovery calls. These methods mean you show up with intensity for a small amount of time, build connections and trust, and offer great value for free in exchange for sales.

Inside Podcast to Profit Mastermind, my 6-month podcast group coaching program, I teach my students the strategic repurpose game of showing up on Pinterest, writing consistent weekly email newsletters, and creating little clips for social or YouTube shorts that all point back to one long-form content. I teach you what to say and how to position Pinterest pins to attract your ideal person in a way that keeps this part of your marketing effective and on rinse and repeat. I also share my live flash sale, live launch framework which you can run with in your own business.

WHEN SHOULD YOU DO MORE IN YOUR ONLINE BUSINESS THAN THE FOCUS 4 FORMULA?

Feel like you should be doing more than just focusing on long-form content, a targeted offer, clear marketing, and getting more leads by doing less? Think this Focus 4 Formula isn’t enough?

Wondering when should you do all the things like building a YouTube channel, speaking, and social media posting? This is a great question that can only be answered when you decide what is your tangible, realistic yet stretching goal. What’s the thing you’re after? Your goal might be 10,000 podcast downloads or 100,000 podcast downloads. It could be making six figures of income consistently. It might be 100 coaching clients. Perhaps it is paying off your mortgage or hiring a team member.

STAY FOCUSED

Until you reach your tangible, realistic yet stretching goal, stay focused only on the four things inside the Focus 4 Formula. Do nothing else. This keeps you from spreading yourself too thin, doing too much, and inhibiting your growth. Once you hit your goal, you have more freedom to add one more method or one more offer to your online business growth plan.

Read this blog on stacking content once you have streamlined and scaled your one piece of long-form content and reached your goal: 15 Ways to Repurpose a Single Podcast Episode

The Focus 4 Formula gives you clear marching orders for your online business. No longer do you need to start your day wondering, What am I going to do today? No longer do you need to feel overwhelmed with your never-ending to-do list!

If it doesn’t align with these four things, don’t do it. Your online business will grow with consistent long-form content, building a targeted offer, being clear in your marketing and messaging, and focusing on getting more leads by repurposing content.

I pray this blesses you!

Xo,

Stef

APPLE PODCAST | SPOTIFY

Before you go, be sure to watch the free workshop!

This free workshop is for you if you want to grow an online business in less time.

It will teach you how to explode your audience without the social media hustle, make consistent sales using a podcast, and plan, record, and launch a podcast with ease!

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Long-Form Content FACE OFF: YouTube vs. Podcasting vs. Blogging

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3 Reasons Having More Offers Won’t Increase Revenue. Why Less Is Better in Your Online Business

12 Sales and Marketing Mistakes That Keep You From Making Money in Your Business

3 Unusual Ways to Generate Leads and Get Clients

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Online Business for Christian Women with Stefanie Gass