Get Clarity & Create Your Business Plan! Coaching Session!

Hi Sister!

Today I have a power coaching session for ya! Me and my girl Hannah Dickey jam on cleaning up her 5-tier brand map. We take her ideas and vision and tidy it all up so has a complete business plan. Hannah walks away with a title, tagline, I help statement, pillars, and description. We also dive into her avatar and keywords!

If you have been wanting to get absolute clarity so that you can build a profitable, online business – you’re in for a treat! I believe that when we partner with God in our clarity process, take massive action, and BEGIN… it’s a true act of faith.

Grab and notebook and pen, let’s grow girl.

FULL EPISODE TRANSCRIPTION:

(00:00):
Hi, friend! Welcome to today’s episode! We are going to be doing a live coaching session today. This is actually a quick strategy power session with Hannah Dickey and we go through the five pillars of her brand map. She has taken CYC and we really go through and just clean all the little pillars up, all the pieces. She walks away with title, tagline, I help statement, the pillars of the brand, a description, and actually so much more.

(00:25):
So listen in, grab a notebook and pen. If you’ve been feeling stuck or unsure, or you just want a seat at the table of hearing how other people are coming up with the brand that really creates the entire foundation for this business model, then this is the episode for you. I hope that you enjoy it.

(00:42):
And just a few things. If you’re new around here, we actually have a Facebook community for all of our podcast listeners and everyone who’s trying to grow a kingdom business and figure all the pieces out. And it’s just so amazing. Like the community inside the Facebook group, the support, it’s just incredible. So head to stefgasscommunity.com.

(01:03):
I also have a lot of free gifts for you. If you’re new around here, go to stefaniegass.com and there’s a free workshop that will help you do exactly what I’m doing today with Hannah Dickey, get clarity on your calling so that you can create a profitable online business by being partnered with God. I also have a complete business blueprint for you that walks you through 13 steps of starting your business step by step. That is at completebusinessblueprint.com. All right, let’s do this, friends.

(02:39):
So I wanted to start a podcast forever. So all the time, like big ideas and really struggle with nitty-gritty. One day I will tell you all about how I found you and how I prayed for you before I knew who you were. Literally out of total randomness, one time on Instagram, I just found you. And it was everything. Every criteria that I had, you checked off, I was blown away. I had chills, like so wild.

(03:03):
You have to Voxer me that whole story or something. So I got to know.

(03:07):
Yeah, it’s pretty wild, but I’m really struggling with, I first thought that I’m going to make a podcast around emotional eating. I’m a Beachbody coach and I help people with like fitness and nutrition. But the mental side, I felt like it was really missing. And what I came to find out was the spiritual side was really missing. And what I was finding was spiritual warfare and I had no idea.

(03:32):
And so once I realized that I was in my living room one night and I just flooded, like, I just could not believe that I had finally figured out that I was struggling with the enemy and not within myself. And I feel like that is something that so many people don’t know. I didn’t know. And I feel like from my whole journey, my whole life I’ve asked, like, what do you want me to do?

(03:53):
I was raised in church. I’m a Christian from little bit, but what do you want for me? I want to do something for you. And so we ended on emotional eating. However, I do not love nutrition. I let the Beach Body experts deal with nutrition. I love the mental side of it, the setting you free, seeing those chains break. I’m a talker by nature.

(04:16):
So I think what I was talking to my friend about, and I was telling her what we were going to talk about. I think she even said like, maybe you’re just like wanting to help people find freedom, wherever that might be in their life. And I was like, Ooh, cause I’m freedom obsessed. I love the good old USA. And I think that that’s like something that’s near and dear to me is that kind of thing.

(04:37):
So she was like, what have you do like freedom, faith, food. I said, I dunno, Stefanie’s got to help me. And that morning I was like, I need help.

(04:44):
Love it. Okay, good. Well, let’s begin with who is this person that you are called to help and where ,I assume it’s a she, I’m not sure, where is she sitting? What’s happening for her?

(04:57):
Yeah, she’s desperate. And so I’ve taken one of your avatar podcasts. Like I did that before I ever figured out this was a thing. I wrote down like, Bella is my avatar. I went through the complete podcast that you had. And I was like, okay, Bella is standing in front of a mirror. She feels defeated. She feels like she can control.

(05:15):
She has control cause she’s trying to control everything and feels like everything else in life she can control. But this like one area of emotional eating holds her back from so many other things. And so when I was able to, it’s basically me, right? So when I was able to get out of the way of emotional eating, all of a sudden I dreamed bigger. I realized more of my faith has gone way in depth. And so I feel like I unlocked this key to the rest of my life.

(05:42):
Once I identified where the enemy was spotting me and I was in corporate life, went to Beach Body, now help my dad in family business and Beach Body and I want people to like, realize you don’t have to work in corporate. That is soul sucking for people like me. And so I think my person, Bella, is desperate for change and she doesn’t know how to get out.

(06:05):
She doesn’t know how to feel unstuck from the rut that she’s in. And so that’s where my girl is right now. And when I talk on social media, especially with the Beachbody side of things, I talked to that girl. I talked to the one who is like eating her fourth, not in the row of large pizza by herself on the couch. Like that’s who I speak to.

(06:24):
But I feel like with this, I wanted to do just something a little different than nutrition. I’m not passionate about nutrition. I’m passionate about a solution, but I’m not passionate about like the nitty gritty of nutrition.

(06:38):
And I don’t hink it has to be nutrition, Hannah, I think that it can be this core problem that’s causing the emotional eating. And these answers that you’ve discovered through faith and through understanding spiritual warfare and through mindset transformation. I’m wondering if you can stay in this emotional eating weight loss, body obsession, is that still the woman, because that’s a problem of her not dealing with the underlying issues.

(07:08):
It doesn’t mean your podcast has to be nutrition because nutrition, yes, that’s a piece of it and you do have the solution, which makes that really nice. You’re like, great, here plug you into Beach Body, you’re done with that. Because what if you start moving into oh, but she feels unstuck in her life, she feels unstuck in her career. Now you’re back to this huge niche again and isn’t it all the same solution, isn’t it all the same, you know

(07:35):
Solution it is, yeah, for sure.

(07:37):
And so let me just make sure, you don’t want to talk about her leaving her job, finding a work from home, what are you thinking with that?

(07:47):
I want her to just feel she can break free if it’s her job that feels like it is crushing her soul, I want her to feel empowered to get out of that, which that’s what Beachbody did for me. So it’s not that I want to teach you how to do a home business. That’s the Beachbody side of things. I already do that with that type of mentoring.

(08:04):
So I want to be able to dangle that in. I was trying to come up with different things and I was like, I help you, this one was my favorite, but it was super wordy and I was like, I help you create freedom by shedding emotional eating, lackluster dreams and weak faith.

(08:19):
I kind of took the negative side of it and so I said, I help you shed that stuff so your brain is going to be like, well, what’s the opposite of those things? So I dream big, I have bigger faith, I have no emotional eating, that kind of thing. So I started with that, but I was like, basically I think it’s, what’s it called? Is it the TSO? I think the TSO is I help you create freedom, but that’s so generic. So I’m like, I don’t know which where to go.

(08:46):
Now I really like your direction here on this emotional eating. I like that so much because it’s so niche. It’s so specific as a distinct problem that she’s going to be searching and Googling and knowing, that helps you niche really deep in.

(09:02):
And then there’s two other components. You said lackluster dreams. So this woman who has emotional eating, so that’s her pain point, her number one problem that she’s going to be focusing on and telling you, when you feel this way, I need to figure out how to eat better. I’m emotional eating. And then you’re going to show her a lot of solutions. One solution is strengthening her faith. That’s a solution. So I’m going to put that in your pillars.

(09:28):
And we’ll probably pull it out of your I help. And then lackluster dreams, I also think this could be part of a solution that we build out, but let’s come back to that in a moment. So let’s talk about these solutions, Hannah, that you are talking about.

(09:45):
You said, I want to help her break free. I want to help her have freedom. She needs freedom from what? So freedom from what is emotional eating, freedom from what else? What else are the things she’s Googling?

(10:01):
Emotional eating can include binge eating or not eating enough, any emotion that’s tied to food, even eating disorders, so you can, whatever you want to call it. It’s all in one realm. But the freedom. So my dad was a very inspirational person to me. He has helped me dream big. And I don’t think people, my husband being one, he didn’t have like a ton of people boosting his dream.

(10:25):
So I’m passionate about helping people realize their dreams. Like I feel like once you remove that shade of emotional eating, then you can see it’s like you remove the kryptonite and you can see clearly your lock and what you want to do.

(10:37):
You’re not in survival mode anymore, but I’m not sure like freedom from a junky job. I mean, my job was great, but freedom from like soul sucking stuff, we get one life. And I think that’s what I’m passionate about too, is like you get one month, how are you going to live it? Freedom, I don’t know how it is, this is why I need your help because it’s not Google-able.

(10:58):
So I would ask if you’d be willing for one year to do this, Hannah, to go step one, here’s your woman, here is Bella. You say Bella, step one, girl. We are going to find freedom from emotional eating. That’s my number one promise to you. Step two, once we have that freedom, we’re going to dig in to, and I actually love your, to getting rid of lackluster dreams. We’re going to find your dream.

(11:27):
So this gives you two steps for your Bella’s. Now this step could become, wow, now that I’ve gotten rid of this emotional eating, I feel a shift. I feel like I want to leave my career. I feel like I want to start a job. All those pieces will move into step two for her, but I want the who to be so specific because if you start here, you’re going to drown in a sea of a million other people who are promising it.

(11:52):
Yes, I totally agree.

(11:54):
So if we take one person and it’s a type of woman, and then we get her free here, then we get to take her here. So what I’d love to see from you is 80% of our content in step one, freedom from emotional eating, binge eating, this obsession with food. Why are we doing that? What does God have to say about it?

(12:14):
What does God say about our body? What’s idolatry of food? What is spiritual warfare and why we’re beating our body up? How are we punishing? What about the inner child work, you’re stuffing away with food. 80% is there.

(12:26):
And 20% just for a year is here and that 20% so that means two out of 10 episodes. You go here and you say, Hey friend, now those of you that have really started to find freedom, how did your eyes open to what’s next for you? And then as we evolve as podcasters, you get to go 50-50, and then you get to sit there and go I’ve created cloud. I have a half, a million dollar show, do I want to talk about this all the time? Cool. You can, but let’s start here.

(12:57):
This is genius. Exctly what I wanted. This is the clarity that I was thinking. Yes.

(13:02):
Okay, great. So I’m going to put step one we’re going to leave 80% of the time here, which means

(13:08):
I knew I couldn’t go further in the CYC before I figured this out.

(13:12):
I’m glad that you’re here. So now realize your dream, we’re going to do 20% of the time. And you’re talking specifically to someone who has been freed from emotional eating, veil lifted, what’s next? And so this would be two out of 10 for one year and then you get to go 50%. So knowing we’re going to leave here quite a bit at this freedom from emotional eating, what are our pillars going to be? What is this content going to look like?

(13:45):
You could see this little core document, it’s just like as fast as my brain can rut, faith, that is the one thing that has completely changed me. Having a solution, that’s the thing, I don’t want people to feel like they have to be my Beachbody customer for me to help them in the emotional eating side. I want them to have the freedom to choose whatever plan works for them.

(14:09):
If they need help with that, I can help them, they can be dual enrollees. I don’t care, whatever it might be. They can use my podcasts along CrossFit or whatever they want to do. I want it to be their choice, but I’m here to work on specifically the spiritual, emotional side of the eating. So faith is one of them.

(14:26):
Community, I believe, has completely set the difference. Like having a community that they can rely on or whether it’s the podcast or like a Facebook community or whatever it might be. This is the part where I’m like, how do I build up my pillars? This is the part that I struggled on.

(14:43):
So the Facebook community is an offset. That’s going to be, I’ve collected all these people, they love the show. Let’s bring them into a community. So it won’t be a pillar, but yes, you should have one. Faith, I agree 100% is a pillar. I had for you food and emotional eating as a pillar.

(14:58):
In there you get to do here’s where the sevens get to have a heyday. You can do anything that helps her find food, freedom, see emotional eating for what it is, tacticals, how to control it, trigger alerts, anything that says, does this help Bella in this emotional eating or her food obsession or her food issues realm. And that includes beach body. So this is going to be a great free space for you to play.

(15:26):
The third one I wrote down was mindset, because I think now, I don’t know if this can kind of float between these two other pillars or if it’s truly its own pillar.

(15:37):
That’s why, I was like, I am having so much trouble coming up with these three because I feel like mindset and faith, I’m not just a mindset person, as Christians we believe that those two are conjoined so I was like, what is my third pillar? And then I was like, gosh, do I do nutritional counseling? Like, but that’s not a podcast pillar. I was so confused. I really have no idea.

(15:58):
So maybe this third pillar is the dreams. Cause 20% of our content is coming from the dream bucket, which is really like it’s dreams, motivation, really.

(16:08):
It is. I want to be your hype, girl. I want you to know that I’m in your corner.

(16:13):
Live big, how to dream. Adventure, finding adventure. Cause I think too, like the woman who’s living in this emotional eating shadow, you’re hiding from the world, you’re hiding from yourself, you’re hiding from your spouse. You are… those are episodes. To think about all of those episodes of things she’s not willing to say out loud, Hannah, need to be an episode, like I’m hiding how much I eat from my spouse. That’s an episode you have to have.

(16:43):
I’m hiding my intimacy from my spouse. That is a huge one that is not talked about. When you do not feel comfident in yourself, it is so hard to be intimate. And like my husband is physical touch. I’m not, so I have to make sure that I’m doing the best thing I can do for myself, which is take care of myself so that I will be able to pour into him.

(17:03):
Exactly. That’s such a good one. So I think these are your three pillars that you begin with. And then community is a yes. So we’ve got that. So now let’s clean up your I help and your tagline. Do you have a title already?

(17:16):
My dad said, what if you did like ‘Past the plate’, not like ‘pass the plate’, but past the plate. And I was like, that is actually really good. You know how you’re like, Hey, pass the plate but it’s like past, like your life past, getting past the emotional eating.

(17:31):
That’s so good.

(17:33):
Is it not good? Dang, dad! I thought about that. And that was before I was like, do I want to limit it so much to emotional eating? I do not want somebody to show up to my podcast and be like, oh, they’re going to be talking about recipes. I hate cooking. I’m having to learn how to love it.

(17:50):
But that was not main concern is like, are they going to think it’s just an eating podcast?

(17:56):
That is so good that we could just have the tagline be so extraordinarily clear, but you’d have to see who’s using pass the plate. What are they using it for? Now, I’m not a lawyer, but I think you’re okay to use that as long as you know someone else coexists with you and they have a website, but it doesn’t look like they’re using it.

(18:16):
And then you wouldn’t be able to have the .com though. So you might even have like how mine is structured, like Hannahdickey.com. Then you have pasttheplatepodcast.com and pasttheplatepodcast just redirects to Hannahdickey.com. A beach body tab of this website. So you can definitely get Past the Plate Podcast I assume. Let’s make sure. Yeah, you can get that. So I’m done because that’s too good.

(18:43):
Yeah, no, I mean, when dad said it, I was like, you did not. He was like, oh yes I did.

(18:49):
Oh, good. Okay. Great. Love it. So you’re going to get that and you’re going to get Hannahdickey.com and that’ll be your overarching one that you build. So that’ll be the title of your podcast. Now let’s clean up this I help and this TSO statement. So I think you’re super close because look where we ended up, emotional eating and dreaming. So we have, I help women specifically, right?

(19:11):
Yeah. I have a heart for men, like not in that way, but I’m just saying like, I look, I know that there’s so many men that need this help too, but maybe in my podcast, I can say if you know a guy that needs help send him my podcasts, like, because there are so many guys that struggle with it too. And a lot of times they don’t want to talk about emotions.

(19:28):
You’re allowed to have both. So the niche is either the who or it’s the, what? You probably heard me talk about this before your niche is the what? They’re an emotional eater. So it’s okay if it’s men or women?

(19:42):
Yeah. I would personally love to help men or women just because. Now I’m like so your girl, what was her name? I listened to a podcast of yours the other day, she wasn’t a Christian or she was in the past, she had become an agnostic or atheist and then came back to Christian.

(19:59):
Yes, Juliana.

(19:59):
Do I say I help Christians? Because what if they’re not a Christian? Does it scare them? And I’m like, but this is my way of ministering. So you can see back and forth in my head.

(20:11):
Well, I think the question becomes, for me, I’m not afraid to use the word Christian, because most everyone, that’s a new baby Christian or they’re looking or they’re open to any biblical truth, they resonate with the word Christian it’s when you get deep in your faith that you start being like Christian, I’m a kingdom builder, you know?

(20:31):
Yeah.

(20:32):
I think that our people still resonate with the word Christian. If you don’t want it in the tagline though, it could definitely be, now you’re going to have a lot of biblical truth, scripture, faith in your show so very quickly they’re going to learn this is a Christian podcast. If the word freaks out just use it in the keywords instead of the tagline.

(20:50):
Yeah. I don’t know, I’m not one to shy away. I just don’t want to scare someone that I could help. But at the same time, I know that there is a sea of Christians that need help with this. I’m like maybe it would help them feel more, like when I saw Christian in yours, I was like done. Maybe we leave it, I think. So I help Christians find freedom from emotional eating and unlock their dreams. Tagline: find freedom from emotional eating and unluck your dreams.

(21:20):
So they’re tiny bit different just because this one’s saying the who in it, and this is just for like Instagram or for anywhere you need a little bit of a longer explanation. This is your podcast graphic, that tagline. And you’ll see all of these pieces in PPU. It goes exactly in this format of where to put stuff. So you’ll be good there. We have our keywords, this, we have your pillars. We talked about the community. You literally have your entire brand cleaned up.

(21:50):
So do I need to finish the other weeks? Finish the weeks of CYC?

(21:56):
Yes, finish them just to make sure. And it just will bring more clarity and you’ll be like, oh, I have that piece already. But I think it will help you see why we have that piece and where that piece goes and it’ll help you build the whole brand and then you’ll be able to move straight into PPU and then P2P.

(22:13):
Yeah. Okay, perfect. Thank you so much, Stef!