Have a SUPER CLEAR PROMISE in the Tagline for Your Brand!

Sisters!

Your PROMISE needs to be SUPER CLEAR! It’s time to create a stellar tagline for your brand that will convert. Listen into this in-depth podcast strategy session with Antonette Sheree!

If you’ve been struggling to create a clear message around WHAT YOU DO, this coaching session is a must-listen! We go into crafting a tagline that is searchable, clear, and enticing! You will be able to apply the tips and strategy inside this episode to your own business and walk away with a message and tagline that will attract your ideal avatar.

I pray this blesses you.

FULL EPISODE TRANSCRIPTION:

(00:00)
Hey friends. I hope you’re having a great Thursday. I’m so excited to bring you today’s episode where we are going deep with more strategy about how to get super clear on your promise. Like, what do you actually do? In this strategy session with Antonette Sheree? We do just that.

(00:20)
We decipher how to come up with a tagline that is specific, clear, and actionable, that is SEO searchable. Because here’s the deal guys, if you cannot spit out and share with me, what do you do in roughly 15 words or less you got some work to do girlfriend. So listen in today and let’s figure out what your promise is, how you can get clear on your message and come up with a tagline that’s going to take you straight to the bank!

(00:49)
What if I told you that there was a way for you to grow your brand completely authentically, organically, and therefore, having people actually see transformation from what you teach? What if I told you that there was a way for you to reach more people and have more impact on a recurring weekly basis without doing Facebook ads, without spending hundreds of dollars a month on fancy funnels without having to, I don’t know, DM people like a weirdy pateirdy all up in their DMS?

(02:14)
Listen, if you just trust me, Lola, I’m going to share the secret with you right now. The secret is you get behind the mic in your PJ’s girl with your second cup of joe like me, like I’m showing up right here right now and we start a podcast. Okay? When you spill what, you know, your mission, what you teach into the world, you inspire, you mentor, you do your best. You help people have a result and then here’s the secret , they see change.

(02:46)
They believe in you enough to then what work with you, buy your products, buy the oils, buy the course, hire you for coaching. Whatever you do, you’ve got to grow trust first. And that is exactly what podcasting will do. Second little tidbit for you is that you don’t have to do this alone. Right? I have got a course. It’s actually the number one online course for female entrepreneurs that want to start a podcast.

(03:19)
My course is the best. I truly stand behind that. Why can I say that? Because I have helped hundreds of women successfully, and men actually, successfully launch podcasts and dozens of them have launched in the top 30 spot of their category. What else? My students that take my podcasting course Podcast To Profit are making thousands of dollars of revenue every single month. Some of them every single day, because they believed in me enough to trust me when I said a podcast is the funnel.

(03:51)
You guys, it is. It’s how we grow a brand. It’s how we end up making money. Because when you sell just like I’m doing right now, people believe in you and they trust you. They know that they’ve seen results from you enough to spend money with you, which is at the end of the day, everything you guys are looking for, right?

(04:09)
How do I grow my audience, help people with what I know and teach and what my calling is on this planet. And number two, how do I make some moolah? I know that’s what you’re thinking, so let’s just go ahead and say it sister. Here’s the thing. Okay. Let me tell you. I have had multiple women have massive success. Emily Fontes launched number four in the marketing category. Okay. Krista Pullman launched number six in her category.

(04:34)
I could tell you story after story, after story. Go to podcastprouniversity.com. Please read all the testimonies, but you guys, this course works. Okay. I’m done. Go to podcastprouniversity.com. Join us, join me and the sisters in the community. You’re going to love it. You’re going to have fun. It’s so worth it. I promise you if you’ve ever had podcasting on your heart now is the time. Do it. I wish I had started mine sooner. I want to mentor your success podcastprouniversity.com.

(05:03)
Let’s start with Antonette, what is your number one goal for this time together? To be sure I have a hundred percent clarity on the purpose of my podcast and brand. Because I had shared before that Achieve It Mama is the name of the show, but I’ve come to further realization that it is a complete brand and lifestyle and movement.

(05:24)
So to be sure I’m clear on my promises. I did participate in the boot camp and then I did all those activities. But after the group, I think I was part of the second group of women who met with you. After listening to that again, listening to people’s feedback, I kind of was like, okay, I had to rethink some things. And so those are my two, my long winded answer for today.

(05:54)
Good, so purpose and clarity over the brand. Achieve It Mama’s not changing though, right? We’re sticking with that brand name? Right? Yes, I want to stick with that brand name. Now, I guess after we further talk whether or not that’s the show’s name I’m not glued to.

(06:11)
Okay. I love Achieve It Mama. It’s great, we may just want to add a tagline to it, Antonette. That makes it super clear. I agree. Okay, perfect. Good. So let’s start with your one-liner, which from your notes we have, “I’m a mom mentor and productivity coach. I help working moms renew their mindset, achieve goals and combat overwhelm through home and life management systems.”

(06:39)
Good. Talk to me a bit more about this home and life management systems. Okay, so when I think of home and life management systems, I think of all of the routines and habits that you do on a day-to-day, that help to run your home and your life more efficiently. So naturally, I am very systematic in my thought process and the way I run my home and I constantly get compliments on it and how I raise my children.

(07:03)
I think it also says my homework. So I’ve helped women kind of, especially young mothers or mothers returning to work for the first time, figure out how to balance all of these, all of their responsibilities without being burnt out and also being able to get them done. Another thing that I guess I get complimented on quite a bit is just the way in which I do things. So I had a lot, even though I’m all about systems, there’s a lot of flexibility in them, they’re very individualized.

(07:30)
You always hear people talk about morning routines, so, as a busy mom, you can start to feel kind of defeated if you’re like, “Oh, I’m just going to do these four things,” but you don’t do them every morning. I do what I call like the morning menu. These are five things that I like to do. If you do one of them, then you’ve done your morning routine. It’s not about getting them all done. It’s just about making sure you take some time for self care in the morning and what that looks like is personal to you.

(07:57)
I hear so many people complain about how, you know, I don’t have time to, you know, do my devotions and my journaling and workout and do this and it’s like completely understandable. You have this amount of time. Well, why don’t we figure out what’s most important? And you can do that on that day and something else on a different day, you know, it allows for variety. This was really I just came up with because I was tired of people feeling defeated when it came to morning routines.

(08:21)
I love that. So really that term of structured flexibility is what popped into my mind. Have you heard that term before where it’s like, we have these structures, but they’re flexible. They don’t have to be set in stone. I love the morning menu idea. I think that’s epic, so great and something that’s super unique to you. Which is always a plus when you have something that you came up with in this space to make you different. All that helps me a lot.

(08:47)
A couple other clarifying questions. Productivity Coach, Good. We may work on that. And the other one is working moms. So is she working for sure? She’s working for sure. I mean, that’s what I do, I can speak to that. I can’t speak too much to the stay at home or work from home because I mean, I’m only new to that really with all this going on, but I’ve always worked outside of the home.

(09:14)
I wonder if you couldn’t be called like a structured flexibility strategist. I’m wondering if this whole idea Antonette of structured flexibility could be. Because there’s a lot of people that call themselves an organization coach, I’m a productivity coach and that’s all good. I wonder if mom’s biggest struggle, cause she’s working, she’s juggling, the kids, she’s got all the crazy going on at home is not how to organize.

(09:43)
It’s how do I manage all of this in a way where there’s flexibility, there’s structure though. I’m able to prioritize everything. I’m actually seeing myself achieve things. Because I think what I’ve seen in this space is it’s so all or none. It’s like, if you’re a productivity coach, you’re like getting the whip and they’re like, do it this way, here’s your plan. You have to plug in the bubbles of how it works for you.

(10:13)
What if you were different by saying, I provide structured, flexible. Like maybe we can play with that. Something like, I love the morning menu or like flexibility frameworks to getting productivity done, right. Something like that. Like, can we play off that flexible stuff? That flexibility concept?

(10:34)
I do. I really like that idea. You hit the nail on the head when you said that, you know, when it comes to productivity and organization, those methods are very like all in or nothing. This is my method of getting things done is very flexible, you know? And that really stems from the fact that I’m a very structured person. Then while working with people and also having kids, I just realized, you have to be flexible.

(10:57)
When you kind of force people into this environment where there’s limited flexibility, then that’s where I feel like anxiety starts to set in. Because they feel like, well, if I don’t do it this way, then I’m a failure and that’s not true. What you need to be able to do is to do it your way to the best of your ability within the means of that you’re able to do it. So I definitely like that idea.

(11:19)
Okay. So if we go back to our tagline then, cause this is really the core of the promise. You know, if our number, one thing that we want from this call is what’s my promise what’s my thing, what’s my one liner, because everything will come back to that one liner, right Antonette? Your podcast episodes, the way that you coach, what you call yourself.

(11:40)
Let’s rework that and see if we can’t get it to be what we just said. Definitely needs to be reworked because what I gained from the group call was that people thought mostly just about organization, productivity. For me, it’s really like, it’s a mesh between like mindset, flexibility, and systems, right? Because a lot of it has to do with breaking down the mindset of that.

(12:04)
If I don’t do it step by step by step, I’m doing something wrong and, that’s not true, right? The steps are what you make them, and so you need to make them to get the goal that you desire for your family. So not every family is going to have a five day menu up on the board.

(12:21)
The morning menu kind of come from the menu idea. Right? So in my house I put like five meals on the board and whatever child, (my kids started cooking), they pick what they want and then they make it and we just cross it off and then whatever’s left. That’s what gets made.

(12:37)
It’s not a, this is what’s made on Monday. This is what’s made on Tuesday. That’s too much structure, you know? And I believe that that can happen so much that too much structure can cause anxiety. I agree. So can we say something like Achieve It Mama – structured flexibility and blank for productive living. Or for, I don’t want to say achieving goals. I don’t want to say that and mindset, I don’t know, maybe on the mindset in the actual promise.

(13:09)
I love combat overwhelm. I love home and life management systems. So maybe we could say structured flexibility, or what if we said flexible productivity planning to combat overwhelm and implement life management systems. Cause the other thing is, I think about the end goal. So you want to be more productive. You want to live a balanced life. You want to live a whole life, you know, like holistic, you don’t want to just be thriving at work and not thriving at home.

(13:38)
Balanced life management systems balance and life management systems. Cause if we get rid of overwhelm, flexible productivity planning to combat overwhelm, find balance. Maybe it’s just and fine balance because the life management system is a how. Because if we say Achieve It Mama – flexible productivity planning to combat overwhelm and find balance, those are the promises, right?

(14:12)
It’s more clear, it’s clean. And then the how would be our pillars that you teach on Antonette. Like mindset is one pillar, goal achievement is the second pillar, home and life management systems is a pillar, routines and habits of course. So your hows could be the pillar of what you’re going to teach and talk about or, you know, your framework of how you get her there. What do you think about that?

(14:40)
I do like that and what I think is even more interesting is that we’re doing this call and I did the homework from, PPU from module one and it makes me think of that. It’s like, wait a minute, I did this. So if we had those as our pillars, which all that means is that when you go to do an episode Antonette.

(15:08)
Let’s say you have these four pillars, like mindset, goal achievement, life management systems and productivity planning, or something like that. and you split them 25, 25, 25 and then just think about does this topic fit into one of my pillars?

(15:23)
Does it help this mom get rid of overwhelm and find more balance in her life? Like live more peacefully, you know, live more purposefully and peacefully with more structure. And then if that answers, yes, you get to talk about it. So I just pulled up the assignment and yeah, the things I came up with were healthy mindset and self image is one, motherhood and parenting, home and life management systems. So it sounds very, so we’re in the right realm.

(15:55)
The only one we missed was motherhood and parenting. So if you add to those that you have, you’ve got mindset and self image. So that’s one pillar. Then we have parenting and motherhood. Then you had life management systems. And the only other issue that I had, which could be fit into one of these others was goals, goal achievement, and goal setting. Then the last one I had was productivity planning, but that could also go into goal setting.

(16:22)
Yeah, I agree. So what’s funny is I had another one in parentheses. I had it as self development or professional development because I do feel like those are things that I would touch on, which I think could go under goal setting or productivity really well because this is a working mom. Right. See there’s so many. Give yourself some grace on that.

(16:43)
Because you’re going to feel like, oh, can I talk about something in career development? Just go, maybe it’s not fitting under my core five pillars, cause we don’t want more than five. Does this help Michelle with being more productive, with combating overwhelm or finding more balance in her life? If the answer’s yes then talk about it. You’re good.

(17:06)
Let’s go back to that one liner and make sure we’re a hundred percent on it, okay Antonette and then we’ll say what you are. We need a title for you. So right now we have flexible productivity planning, love that cause it’s yours. Nobody’s using that. To combat overwhelm and find balance. I’m just struggling with the ending here.

(17:27)
So when we helped Michelle change her mindset, have a flexible plan for being more productive. She’s learning organization from you in her home, life and business, she’s getting help with motherhood and parenting from you. She feels more in control. She feels productive, proactive. I do like the idea of proactive. So that’s one of the things that I touch on why we have habits and routines. It’s a proactive measure to prevent things from getting out of control and it allows for better planning if you’re proactive.

(18:07)
So what about if we went this type of direction Flexible productivity planning for proactive efficient and semi-organized motherhood. I feel like that’s so real, though. Yeah. I should just say that in my head. That’s hysterical. I mean, we’re all striving, but at the end of the day, right? Yeah.

(18:36)
Flexible, productive planning to become proactive, efficient and semi-organized? To become more proactive and, therefore, efficient. Let’s just be realistic, and so I think that’s where you can say, Hey, this is not your typical organization podcast, mamas. This is about reality, because I’m giving you a menu to choose from structured flexibility planning. I’m going to give you little things that you can actually implement; hence, this is not your Marie Kondo podcast.

(19:13)
This is realistic for you because I want you to have a renewed mindset, but I want you to do it on your terms more flexible. So I kind of like that semi-organized cause it gives them right at the get like, Oh, okay, she has got jokes and also that’s me. Yeah. So we’ve got Achieve It Mama is the brand still the podcast title. Flexible productivity planning to become more proactive, efficient and semi-organized.

(19:43)
I like it. I like it. Okay. I do too. So then I think what you are, if we were to say, well, Antonette, what do you do? What’s your title? So, I’m a flexible productivity coach or productivity mentor. If you don’t like the word coach, then use whatever you prefer. I don’t have a preference, so I tried to figure out if there’s really a difference.

(20:05)
Are you more one style or the other? Because I’m a coach. I’m like, you guys are gonna do this. We’re going to bang it out. I’m going to give you an action plan and then you guys have to go do it. So I’m a little bit more versus some of my other clients who run coaching businesses are more of like a friend and they mentor people through things.

(20:25)
Yeah. I think I’m more mentor, but wannabe coach. Moach, you’re a moach? A mentoach? Okay. We could also say you’re a flexible productivity consultant. We also be a flexible productivity planner. Hmm. I kinda like the consultant. I don’t know, when I think of that, I think, Oh, is that going to open the door into like work coaching or employment coaching?

(21:03)
It could and the reason I like that too is because when I think of a consultant, I think of an expert coming in. You inventorying her situation, Antonette and going, what’s working, what’s not working. You’re coming in to audit what’s happening in her life.

(21:18)
Yeah. Okay. So let’s roll with that. You are a flexible productivity consultant. Okay, so if they were saying, what do you do, Antonette? I’m a flexible productivity consultant. I help busy moms create flexible productivity plans so that they can become proactive, efficient and semi-organized in their lives and motherhood. I’m sold. Where’s the cost of admission? I’m ready to hire myself. All right, that is great. Good.

(21:59)
So that feels really clear, right? So we’ve got title, tagline. We’ve got your title as well, what you do. So that one liner you just came up with, that’s what I would say. That’s not the one liner that would be on the podcast, right? Correct. So on your art, I would have Achieve It Mama.

(22:21)
Your podcast tagline would be flexible productivity planning to become more proactive, efficient, and semi-organized in life and motherhood. You could put that whole thing. It would be two lines though, across your podcast. Or you can say flexible productivity planning and semi organization for busy moms. Okay. I’m liking that one more. Me too.

(22:43)
Now we’ve said flexible productivity, which is also giving her grace. And then we said semi organization, which is like, Ooh, this is interesting. What do you mean, semi-organization. Right, and productive. How is that possible? Right? Yes. That’s the one I would roll with. Yeah. Okay.

(23:04)
Thanks for asking. Podcast tagline. I’ll also put that in my notes for you. And then this is your full, I do statement. Okay, good, and we have your pillars. So in our last five minutes, your other question Antonette was how do I invite and entice others to be guests on my show when it’s new? Do you want to talk about that or is there something else that would be more beneficial?

(23:29)
You know what? I don’t want to talk about that because you recently talked about that on your show. So what I will go with is one of the questions is, am I starting from scratch? I am starting from scratch. Right? Holy spirit download, Achieve It Mama, all of it. The only thing that has already been there is me and the skillset. I have the groups, I have all of these, you know, like I bought my domain. I bought all the things, but I haven’t done anything because I have analysis paralysis, I guess. Not sure what to do next.

(24:05)
Okay. First thing I want you to do, the very first thing is the podcast needs to get going. So if we were to talk about order of operations podcast is number one, I would invest in Ale’s branding. I don’t know if you saw that for right now. It’s like that great price and you get all of it. The podcast, the graphics, the logos, the Facebook graphics, every single thing you’re going to need. This is going to save you thousands over the course of your time.

(24:32)
So that’s what I was confused about, if I can get a logo with that package that just came up or if that was separate. You get all of that. Okay. Cause I was looking at that. I was very excited. I would do that. It’s such a great price. I have not seen anything like that for less than a thousand dollars in this industry.

(24:56)
No, it is a really great price. I also have a nonprofit and our logo cost so much more to get. And it was a horrible experience. Like trying to find someone like three artists before he finally found someone. And then yeah, I spent, well over a thousand dollars. So I would do Ale. So that’s actually your first thing. Okay. Cause you have to have the graphics to do the show. So you can do that in a week. You can tell her, yes, we’re doing this. Have her do that.

(25:26)
Now for the graphic, I would really try to stay. Do you have branded photos of you? No. Not any ones. I do have plans this month I was hoping to get a shoot done. Thankfully I have relatives who are in photography. So I haven’t done that.

(25:44)
If you don’t don’t use like a moderate photo, I would rather see big, beautiful channel art with no picture. Then somebody like you can tell it’s like a questionable photo. Cause you can tell. So I would just have like Achieve It Mama. And I don’t know why I keep thinking of pink for some reason. And it’s like 3D in your face. Like Achieve It Mama. I wanted to have some type of idea before I went to Ale? And so these were kind of, you were saying pink, but this was the vibe I was getting. I’m not a graphic person.

(26:21)
You know, it’s so funny. I was just going to tell you with glitter. I literally was going to say, I saw pink with glitter. That’s hilarious. I cannot believe that. This is actually great. She’ll make it just that much better. And you may as well get the whole pack, but give her that right? Yeah. That’s what I was hoping if I could give her something and then she could run with it. Yeah. And I love the graphic. I love that. I think it’s great. Yes. A hundred percent yes. Yay, because I didn’t have a photo, so I was like, I need to get creative.

(26:50)
This is perfect. So send it to Ale and be like, this is the kind of the direction I’m thinking. Make it amazing and she will. Okay, good. So that’s first. Second is the podcast at this point, you’re ready. You have title, you have podcast tagline. The only other thing that you need is a description. So let me riff you a description. And this is at at 32 minutes for your timestamp cause I talk too fast. Okay. All right, here we go. Let’s see.

(27:16)
Hey mama. Welcome to Achieve It Mama where you’re allowed to be a hot mess express that gets ish done, or that gets it done. What I stand for is flexible productivity because I don’t think we have to have it all together all the time.

(27:35)
However, I do believe that we can be more efficient, proactive, and effective as work from home or working mamas. And become more organized, get more done in less time so that we can be more at peace, more fulfilled, more happy, and spread that joy and love to our families, our kids, and ultimately ourselves.

(28:01)
In this podcast, you will find mindset mentorship, productivity coaching, goal achievement, time management, life management, and a million other strategies for us to cut the overwhelm and transform our productivity. Because, this is the place for you if you’re ready to get it together, kind of and become semi-organized with flexible productivity. I’m Antonette. Let’s get it.

(28:32)
You got it. You got it. This is so exciting. Yes. So now you got a description, and so you’re ready. Got everything you need. Two weeks and your podcast is up. The next thing you’re going to do after your podcast is up is you need an email address. Okay. So you already have Gmail, that’s fine. I went and got the things. Okay. Achieve It Mama.

(29:01)
Heck yes. Then the next thing you need is a freebie and so that’s all I want you focused on for the next 45 days. And your freebie could be something like, you know, five steps to creating your flexible productivity plan. Okay. Simple. And it’s a little checklist two page PDF and that’s how you’ll drive traffic.

(29:22)
Then the next step is a Facebook group. That’s it? That’s all you got to do right now. Okay. All right. I got the order of operations. I’m excited. You’re ready, and I’m so excited for you. I can’t wait to see this show in two weeks or less, my friend. I can’t wait.

(29:40)
Okay. That’s a wrap. I hope you loved that coaching session with Antonette. I hope that it helped bring clarity around messaging the tagline, the promise and everything in between for you. And remember if you need some help, just like that, I can coach you. I’m a coach. I do clarity. Hello. My name is Stef. I’m a coach. Okay. Go to support@stefaniegass.com. Shoot us an email if you want a coaching session just like this.

(30:08)
I’m going to leave you with a quick prayer, because I’m just so grateful. Thank you for being here. Thank you for being in this community with me, for having fun with me, for making me laugh and the Facebook group. I’m just you guys. You guys are the best. You’re just the best you cutie pie.

(30:21)
Okay, Lord God. I lift up everyone listening to this episode right now and I pray over their lives that you give them protection. Please keep them healthy and, therefore, give them peace in their mind, body, spirit, and soul. As we face trying times, Lord, I pray that you give us clarity over what you need from us. What do you need us to create? What do you need us to say? How do you need us to speak out for you and what’s right?

(30:46)
What do you need from us planted in our heart? Give us discernment, show us truth and bring us together, Lord, like you have never brought us together before. We believe in you, we trust in you and we love you. In Jesus name Amen. I’ll see you guys later. Love and light, Stef.