Podcasting Q&A: Editing Hacks, Podcast Pitching, & Visibility

Hey Friend,

Listen in to some live podcast coaching. Find out how to outsource podcast editing, all about podcast pitching, and score more visibility for your podcast.

Also, how to niche down inside a wide category and more inside this Podcast Pro University live question and answer session! Podcast coaching for Christian Entrepreneurs at its finest!

If this episode helps you in some way, please subscribe, review, and share!

I pray this blesses you!

FULL EPISODE TRANSCRIPTION:

(00:00):
Hey guys, in this quick Q and A rundown that happened over in the Podcast Pro University membership community, we are going to get juicy. The girls brought their best questions and they literally range from podcasting, brand, monetizing, and little inner nuances of the business.

(00:20):
So whether you’re a podcaster or not, these questions can and will pertain directly to you. I know you’re going to love it. Grab a notebook and pen and take a lot of notes because the girls brought the fire. If you want to be part of the Podcast Pro University community, come on, girl, we are waiting for you.

(00:39):
Join the hundreds of women who have enrolled in Podcast Pro University and the dozens of women who are launching top 30. Yes, top 30 ranked podcasts in their category. We’ve even had a couple hit new and noteworthy, and it’s just blowing my mind.

(00:54):
So you get the community, which is where girls are collaborating. They’re doing podcast swaps for each other and review swaps, and you get this sisterhood of support and accountability. It’s just incredible.

(01:10):
For now you get that for free when you get your lifetime access to Podcast Pro University which is the actual training, the how to, the tacticals of naming your show, creating all of the content ideas, putting it into action, where to host, how to get on iTunes, Google, Spotify, Alexa, all the places. How to edit, record, get guests on your show, manage the process from the backend, advance growth strategies, and more monetizing. All of it.

(01:38):
My course literally has everything that you need to create an amazing profitable podcast. That’s going to build and scale your brand over time. Set you up for success with SEO and you can record from your PJs in your office, drinking all the drinks, messy hair don’t care, braless and flawless. Can I get an amen over here on a Monday or whatever day you’re listening to this podcast?

(02:06):
All right, come join us at podcastprouniversity.com.

(03:02):
Justine, do you listen to your podcast before you send it off to be edited? No, I record my episodes and if I feel like I did really well, I won’t even edit them. Now this comes with time in the beginning, they all needed editing believe me. Now I can riff an episode and not need to edit it, which is awesome. Right? Because you save time and money.

(03:28):
But I do not listen before and I actually do not even listen to the edited episode. When it comes back before I publish it because ain’t nobody got time for that. Right? Here’s what I want to leave you guys with here. The more comfortable that you get on your episodes, trust yourself. Just trust yourself.

(03:45):
I would rather you save an hour of re-listening to your episode than worrying about catching every single, um, and you know, long pause, like remember that people are there to learn to consume information from you.

(04:02):
Hi Danielle. Hi everybody. Post any questions you have below ladies, and the reason that Justine asked this is she said she deleted the episode because she thought of so many things that she wanted to change or say differently. She was wondering if she should just send it off. A million percent ladies just send it.

(04:22):
Don’t re-list to it because you’re your own worst critic and you’re never going to think something is good enough. Okay. Aubree says, do you have a podcast pitch acceptance rate, like pitches sent to pitches accepted schedules. Just thinking about how many I should be sending out per week.

(04:37):
So this is going to be super variable based on size and like the criteria of who you’re pitching Aubree. So I want you guys to think about when you think of pitch strategy, getting on someone else’s show, do you want to be on more shows with a smaller visibility to get that publicity going and more of like a niche way? Or do you want to pitch big shows and do less?

(05:01):
So in the beginning, I was pitching smaller shows because I wanted to have a ton of visibility. I wanted to get on as many shows as possible. So we went after shows that were smaller than mine, but really niche to my Lola, to my audience. I probably had a 60% or 70%, maybe even more. It was a lot of yeses because when you’re bigger than them, they want you to come on and add your expertise because it’s a benefit to them as well.

(05:29):
That’s one strategy. The other strategy is, oh my gosh, I want to pitch bigger shows, which now I don’t want to take any more interviews right now, but I will take an interview if it’s beneficial. If their show is bigger than mine or extremely niche to my audience, I’ll take it.

(05:48):
So we have a less yes rate, right? I would say at this point, when you go pitch big shows, I probably have a 30% yes. Does that make sense, Aubree?

(06:01):
So for you, what do you want? Do you want to be on a lot of small shows? Do you want to be on a couple big shows? Think about that. I think you can really average that out to be a 50% yes. Do you want to get on one show a week? Pitch two or three shows a week. Drop me a one if that makes sense, ladies.

(06:18):
Okay. Danielle asks, I started going live on PodBean and my podcast Instagram stories. So I could get used to doing it. But the second people hop on to listen or watch I’m a deer in headlights.

(06:30):
How many of you can relate to that? Drop me a two if as soon as someone comes on to watch your live, you’re like, nevermind. I want to get out. Okay. She says, I lose my train of thought and quickly end the live. Oh my gosh, you are not alone, sister.

(06:45):
Let me tell you my biggest secret for when I was going live in the beginning, I got a sticky note, a good old fashioned sticky. I would put it over the number of viewers. I would just tape it on my phone and tape it on my computer because it would totally throw me off.

(07:02):
I don’t know if PodBean has a way to turn off who’s watching you. Probably not. So I would say get your sticky note as soon as you go live and you see that little live box, put your sticky note on top of it because guys, it doesn’t matter, right?

(07:17):
Do we care if nobody watches? No. We know for a fact that replays are going to be much more highly viewed than the live itself because people want to watch on their own terms. So we don’t care. Who cares if somebody’s watching you live or if somebody watches later?

(07:34):
So just put the sticky over it and you show up as if there’s 100 people watching you. It doesn’t matter how many there are. Don’t you dare lift that sticky note to see how many people are watching you. Now, the only thing that this will not do is hide the comments.

(07:50):
So if people are commenting with you, you’re going to know they’re there. But I think for that, just remember that these people wouldn’t be watching you if they didn’t like you, if they weren’t a fan of who you are and the value that you’re putting into the world.

(08:04):
I don’t feel at all nervous right now. I don’t feel at all judged by any of you because you guys are my sisterhood. You’re my Lolas. I’m showing up to you right now in my PJs, I have no makeup on my hair is cray. That’s why I have this beautiful filter. Because it kind of is fixing my hair right now. I’m just here for it.

(08:23):
So just remember people that are going to watch you guys live are your people and use a sticky note.

(08:30):
Next one. Angel, podcast interviewing. Do you discuss a topic beforehand or just talk and see what happens? Do you have a topic in mind? Yes. I definitely have a topic in mind before I do an interview. If I am not serving my audience to the highest capacity, I’m not doing them justice.

(08:51):
I am not taking an interview just because someone’s fancy. You guys would not believe how many pitches I get every week from people that are super fancy and they have their big sheet and it’s like, oh, I have a bajillion followers. I’m promoting my book. I’m like, next.

(09:08):
If you don’t come to me with specific value that you’re going to transfer to my Lolas and you’re going to change their life in a way that I cannot do. So you know, a topic that I don’t know. You say, I love your show. You actually care, know about what my mission is, and can provide value here.

(09:29):
I don’t care how big they are. I don’t. That doesn’t matter to me. What matters to me is having people of authenticity, people of truth to come and teach my gals. So I already specifically not only have a topic in mind, but I have people in mind that I want to come teach. When we discuss I’m for sure letting them know.

(09:48):
Hey, I know you got a book launch coming, but that’s not what we’re going to talk about. I want you to teach on blank. Okay. So yes, that’s my answer there is we for sure have a topic. I do not give questions because I just want to conversate with people naturally and I want to be able to ebb and flow.

(10:07):
So if they share their story and their story has this really cool trigger point in there, I want to be able to talk about that and not stay on my questions. But I know that some people feel really strongly that you need questions and that’s okay, too. You do you is my answer here.

(10:22):
Next, coaching, Angel ask this as well. I want to do coaching on the podcast. What do I need to do in order to cover myself in the way of a waiver? Disclaimer, I am not a lawyer. I am not qualified to teach you guys what to do in your own businesses. So there’s that cover my booty disclaimer.

(10:44):
But for me, what I personally do is I have a coaching contract that my clients have to sign off on before we meet. That is tier one of protection. The second thing that I personally do is I have a contracted release for my podcast.

(11:03):
So they’re basically waving any right to the recorded material and they are gift or signing me off permission to use their coaching session in any way, shape, or form. Contract for the coaching itself.

(11:19):
Then I have the waiver, the content release form contract. Okay. You guys, you can find lots of great templates online. I would get that template up to par and maybe have a lawyer take a second look at it to make sure that you are covered.

(11:32):
Next question, Angel, third question from Angel. Then we’ll go to Allison. She says, I need to go back and listen to your coaching episode, but what’s your setup as you do one? As far as collecting information beforehand, I know you type out notes and deliver them after, as well as the Zoom, which I love. Is there a way that I can start doing this without having all of the website ThriveCart, Calendly setup?

(11:53):
Yeah. Angel, if you just want to kind of start for free, I would recommend you guys have a Google form. Set up a Google form and once you guys have booked their interview or their coaching session, you send them to the Google form and they can fill out all the things. I ask them for their name, email, phone number, and Enneagram number so that I really know what type of personality that they have.

(12:18):
I then ask, what do you want to cover in today’s coaching session? What are the one or two things that must get covered today? Then tell me a bit about your business. Tell me anything else that I need to know basically.

(12:29):
So that’s what I ask for in my coaching. I think what you guys ask for in your coaching is really going to depend on what do you coach? What are you helping people with? If you’re helping people like Emily with SEO, you probably have a lot more that you need to collect before you actually meet with someone. But for me, it’s a lot of that like vision work and I’m able to just do that off the cuff.

(12:50):
So, Google forms is how you can do it for free. How I do it is through Calendly, which I use to schedule all of my interviews and all of my clients. There’s a form before they submit and they have to enter all of that information right there inside of Calendly.

(13:06):
Also why I love Calendly and I do have the paid plan. I think it’s $8 or $10 a month. It automatically sets up the Zoom calendar for both of us and sends reminders. Very, very highly recommended.

(13:19):
All right, is all this making sense to you guys? Drop me a three if you’re still with me. Also if you have any questions about podcasting, just comment below.

(13:27):
Allison asks, how often is it okay to repurpose podcast interviews, where I was the guest? Then I repurposed that episode for my show. Great question, Allison. I think you can repurpose any podcast episode that you do for someone else that is new and unique content or different content than something you’ve already taught yourself.

(13:52):
A lot of the time when I do a podcast interview, it’s the same thing. They want me to share my story, how women can find out their God-led calling, and talk about passive income.

(14:04):
So I’m like, well, we’ve beat that dead horse over on my show already. Right? So I’m not going to use that on my podcast. However, I have some very unique interviews where P.S. I’m obsessed with when people interview me in a new and unique way and ask me things that have never been asked.

(14:23):
So you guys think about that for your guests. How can you be different? How can you do something or go into a different topic or go deeper with your interviewees than they’re used to? Because it stands out and the probability be that they’ll want to use it on their show is much higher.

(14:38):
So for me, I really ask myself, was it new, unique, or different? If the answer is yes, I just say, can I use this on my show? We sign a release and I’m able to use a piece of that for my show. Or they sign a release for me. Yeah. Does that make sense?

(14:55):
So you can do it as much as you want. If you guys are doing interviews like crazy and there’s unique content absolutely use it because now you’re repurposing your time. If I can save time, time is money. Amen.

(15:08):
Why do you guys think I’m recording this right now? I’m live with you guys here in the group. I’m recording it on Zoom. My microphone is right here because I may take a piece of this training and use it on my podcast. Anytime I’m teaching, you need to think about how can I repurpose this. I also may use a piece of this in Instagram TV.

(15:28):
You see how that works? Okay. Last question. Then if you guys have any questions that are on live with me, please comment below related to podcasting or anything that’s a sub relation to podcasting and I’ll answer it for you.

(15:42):
Jacqueline asks, I’ve heard that you can be a podcast where you share your journey through life as X, Y, Z person sharing less learned on the journey versus the niche being mompreneur or marketing, etc. What are your thoughts? I’m not clear on that Jacqueline. Do you mean like your niche can be a thing not a person?

(16:04):
I think that’s what you mean. For example, your niche can be experiencing miracles. Let’s see if this is a good example. So you experience miracles and you want to talk about like people that have experienced miracles in their life and they’re going to share their story.

(16:17):
Then that’s the niche instead of the person listening. Hi, Michelle, let me know if that’s what you mean. Drop me a poop emoji. Okay. So Jacqueline says my niche is mompreneur, but it could just be Stef’s journey.

(16:34):
No, there’s a difference between, so Stef’s journey is personal to me. Right? I can pull all of these things out about my journey, but I have to transfer that to someone. So we can never say that there is not a someone that needs the journey, the teaching, the story, the demographic that you’re talking about, the miracle.

(17:03):
If we use that as an example, right? Let’s say you’re teaching about miracles all the time. There’s still a specific human being that would be listening to this. So you guys have to still have a person in your brain before you show up.

(17:16):
So before I show up on here, I visualize Lola and I’m talking to her right now. I’m talking to Lola. All of you are my Lola, like literally. Okay. So I know I can show up like this. I know I can drink coffee on this live with you, it’s okay that my son is in the other room and if he comes in that’s okay, and I know who you guys are.

(17:41):
Because I relate with you so well, you understand my journey and it resonates with you. But if all I ever talked about was my journey, you guys would leave because we are egocentric human beings. I have to share my journey with you guys and then bring it into something that you can internalize that you can take away. That has tactical training that you can implement.

(18:05):
Jacqueline says, so if it’s a topic that a wide audience can use, you still just pick one to talk to. Yes, because here’s the thing. My podcast is very niche. I’m talking to Lola. But do you guys know how many people, different types of people listen to my show? I have men that’ll message me. I have like men with no kids. It’s like, okay.

(18:31):
I have people that aren’t Christian, that have no faith at all, hire me that have no faith of any kind or maybe they do, but it’s not a religious affiliation. They’re like, yeah, I don’t care. I listen to you because your content is so valuable to me.

(18:50):
But I think you still need to have a human in your mind or you aren’t going to have the energy. You aren’t going to have the transfer of emotionality that gets people to care. That gets people to feel with you. That gets people to come back for more with you.

(19:07):
If I was talking to everybody, I’d be filtering right now. If I was like, oh, there could be a guy on here. Oh, there could be somebody that’s not a Christian on here, which is totally awesome with me.

(19:18):
But then I start to dilute. I start going, okay hey mamas and dadas, let’s learn today about how to reduce screen time for our kids because we’re all running crazy businesses, right. Or maybe you’re not running a business yet. Maybe you’re still thinking about starting a business. That’s okay too.

(19:35):
Then do you guys see how it starts to dilute the power of the message? She says, so you don’t feel it’s necessary to adapt the episode to the variety of people that might be able to use it?

(19:45):
No. Nope. Not at all. You guys are empowered and have the permission slip to be micro niche, be so niche. Even when I was at Brendan’s event, and there are 40 countries and every ethnicity and every type of human being in the entire world in the same room, he was still talking to the same person.

(20:08):
Whatever person he had in his mind, it was very obvious. He was speaking to one type of person, probably not a gender, but one type of person. He didn’t sway his message based on who was in the room.

(20:22):
I thought that that was so cool because we are all smart human beings and I’m able to infer if he’s using an example of men, I’m able to in my mind, just say, okay, how would this work in my demographic? How would this work for me? I appreciate that.

(20:38):
He didn’t dilute the message because that would almost make it more confusing and it would’ve made it so much less impactful.

(20:44):
Last question, Podcast Pro University is in the order we need to do to launch. Correct? So going module to module in order, we would be set. Yes. That is correct. 1, 2, 3, 4, all the way through module 13. All right. I hope that this was helpful. I hope you guys got clarity and learned something new about your show.

(21:05):
I’m cheering for you guys. I just want to pray over you that you’re filled with excitement about your business today. If you’re feeling overwhelmed, kind of like I am today that God gives you the clarity of what to do first. He gives you the discernment of what is most important in your business.

(21:22):
Then he gives you ample time to do all the things you need to do in your life today and everyday. Never forget what is most important to your harmony in your heart and keep what’s most important right here first, before we do all of the things.

(21:36):
I hope you guys loved that live Q and A, that happened over in Podcast Pro University membership community. I just love these girls. They always bring the fire and submit the best questions and I try to go live at least once a month over there.

(21:49):
So if you are joining us in the group, know that you will have continued support, not only from the incredible women who have already gone before you and are still in the group, of course, but also for me. I will take live questions as often as I possibly can to help continue to nurture your success as a podcaster.

(22:10):
Because y’all your success is my success. Having you spread your heart into the world and share and show up on a podcast, if I can support that and help you be more successful, I’m going to a million percent be there for you.

(22:25):
So know that if you join us, hey, perk number 75. All right, sis, I send you off with so much love and light today. I just pray over your happiness that you are fulfilled and joyful and blessed in every way. Your children are incredible listeners and behaving and loving on each other.

(22:48):
I pray that your spouse is so supportive of you today and every day. That you are kind to yourself and believe that you can do this. I pray for your courage and your resistance and resilience as you continue on this path that you’ve been called to. I love you. I’ll see you soon. As always love and light, Stef.