Pivoting Your Podcast and Online Business

Hey Friend!

In today’s live coaching session with Jenny Good, we totally re-work her brand and podcast vision from what she originally had. Together we create the 5 tiers of her brand map so that she can launch with confidence. Jenny heard from God and realized that what she was creating wasn’t actually the right calling and in obedience, Jenny decided to totally start over.

Starting over might be the hardest thing to do, but when it’s God’s will, it’s the only way!

I pray this blesses you!

FULL EPISODE TRANSCRIPTION:

(00:00):
Hi friend! Today, we have a live coaching session with Jenny Good. And this one’s really fun because I had a coaching call with Jenny a year, maybe a year and a half ago. And we came up with this whole brand and then Jenny sat on the brand and she was ready to go.

(00:15):
And she really had a divine download and, it was just a God moment, a God pivot, totally changing directions. So she grabbed another unstuck session with me and we really just jammed this brand new brand out for her, which feels so aligned in her heart. It feels so good.

(00:36):
She’s super excited about it. And it is truly calling work. There’s a difference between doing what you can do because you’ve done it or because you already have clients or whatever, and then doing the work, that’s truly your God call.

(00:53):
And there’s such a difference in the way that you feel when you’re doing what God created you to do. And that’s often the path that doesn’t make sense. It’s often the path that feels really uncomfortable.

It’s definitely the path that you’re gonna experience spiritual warfare and people and things coming at you saying, don’t do that.

(01:11):
That’s not right. You’re not qualified. You’re not equipped. And that’s how you know, it’s truly not always easy to pursue the thing that you know will help people the most.

And that’s exactly what Jenny’s doing. I’m applauding her bravery. I’m cheering for her.

(01:28):
And I pray that you guys will all join me in prayer over Jenny and over this business that she’s created, cuz it’s just, it’s so good. It’s such an amazing ministry and pumped for her. So let’s dig into today’s live coaching call.

(01:44):
I can’t wait! If you, guys, are a Stefanie Gass student, you can purchase one of these unstuck calls. All you gotta do is email Nina at support@stefaniegass.com. Be mindful of the spelling of my name. It’s support@stefaniegass.com and book a call.

(02:07):
I set aside a few hours every month to help you guys get unstuck. These are just for students. These are just for you and they’re 30 minutes and I’ve often had people say I don’t think we could get it all done in 30 minutes. And then they get done with a call.

(02:22):
How did we get all that done in 30 minutes? I don’t play. You’re gonna show up to this call with your questions, feeling stuck. And every single time, just like you’re gonna hear in today’s call we bust it out.

There’s probably zero probability that we don’t end up flushing out all five pillars of your brand together.

(02:42):
So, if you’re a student you’re still stuck, you’re in CYC or you’re in PPU head on over, email us support@stefaniegass.com. Let’s do the things.

And if you guys are not a CYC or PPU student, and you’re like, what is that? What is CYC and PPU, go to stefaniegass.com/courses. Check out the Stefanie Gass school.

(03:02):
I have three tiers for you. There are three steps to having my exact business model. All the details are there at stefaniegass.com/courses. Don’t skip any steps. Don’t try to be fancy and go Google and duct tape your business together, start with step one, do the work.

(03:21):
And then you can move to step two, do the work and then step three. And in six months to a year, you literally will have my exact business model, which is truly so fun. So that’s it. Let’s dig into today’s live coaching call with Jenny.

(04:39):
And so I wrote some notes and, if I could just read through those, I think that’ll give you, the context.

It says, we spoke about my business before, which was coaching for Christian women coaches, but I’ve been doing a lot of work about really refining that and trying to hear where God wants me to go.

(04:56):
And so it became apparent to me that I’m actually wanting to move into working with Christian moms who have become estranged from their adult children.

This is a huge issue that does not get talked about a lot. There’s a lot of women living in shame and trying to hide this situation.

(05:14):
They’re suffering and they put their happiness on hold, waiting for their quote unquote prodigal child to come back or life in order to feel fulfill and happy.

So a tentative I help statement is I help estranged Christian mamas reconstruct fulfillment, identity and joy while growing in their walk with Jesus.

(05:37):
So it’s important for me to do this from the Christian perspective, because when I was walking through this with my own daughter, which I did when she turned 18, almost everything out there was from a very secular standpoint and it just didn’t feel like it fit for me.

(05:52):
And so that led to feeling even more isolated. And there was just nowhere to turn that had biblical principles for how to handle this.

I did a lot of research and sort of created some of my own ways of handling that. And then I took some training as well, in addition to my coaching certification.

(06:11):
And I was able to repair the relationship with my daughters. So I’ve had some success with that and learned a lot along the way.

So there’s a theme here of feeling better, even when you’re standing in the gap and praying for your child, that’s an adult, a theme of being unbroken and resilient and chosen as a warrior by God.

(06:33):
I want my person to feel whole happy and hope-filled independent of what their adult child says or decides to do about their relationship.

And as someone who I feel deep joy in my life, despite having lost a child through death, going through an estrangement with my daughter, and parental suicide, I know that that is possible.

(06:59):
And so I wanna give that whole to other people, some content bucket thoughts that I have. And of course, I’m looking for your amazing expertise as estrangement being one and then faith/inspiration, being another, mindset and sort of reconnecting to that God-given identity would be another one.

(07:23):
And then the last one would be like lifestyle redesign, figuring out what do you want and who are you now in this season? And how do you wanna show up?

(07:31):
And then as far as titles, I’ve been looking around sort of seeing what’s available domain wise as well on as a podcast name, some of them that I found and of course, again, looking to you, but estrangedmama is available. Theprodigalmom is available. Momsofprodigal is available.

(07:55):
What does prodigal mean?

(07:57):
So in that community, you’ll hear a lot of people talking about prodigal moms. So they’re referring to the prodigal son in the Bible and how the son left and squandered away his inheritance and turned against his father.

(08:10):
But the father through faith and patience and prayer, he waited and eventually the son came back and he forgave him and their relationship was repaired.

(08:18):
So the prodigal is the child.

(08:21):
It is, but then it’s sort of people are saying, you’re a prodigal mom not that the mom is the prodigal, but you’re the mom of the prodigal. Do you see what I’m saying? It tends to be a little weird.

(08:33):
Second follow-up question. The estranged part, when you say the estranged mama, does that still mean she’s estranged from the kids, or is it moms with estranged children?

(08:47):
I went back and forth with that. I feel it is confusing, but I dunno how to say it in a domain name.

(08:54):
Okay. Got it.

(08:55):
So you got it though. That’s exactly right. And so then I also looked at moms of prodigal.

(09:04):
And then two that were a little lost, like putting the keyword in, but more speaking to the brand of it, it was unbrokenmom and theunbrokenmama. There is a gal that has unbrokenmama, but she has an Etsy shop and she’s doing mental health, affirmation cards and stuff like that.

(09:25):
So it’s a little bit of a different leg. And then the last one was, sheissaltandfire. That was just a completely different one. And I was just trying to think about what do I want these women to know? And that’s what came up. So that’s what I got.

(09:41):
Good. Well, first of all, how exciting, I love getting that second level of clarity to what am I even called to do here. And so amazing to find a niche that God specifically places on your life and Jenny, what an incredible call.

(10:00):
To able to help these moms who are, my boys are still young, but who knows what the future holds, that would be, maybe my greatest fear realized.

(10:12):
It totally is. My daughter went through that. It was very unexpected, and it was right after she turned 18 and she left the faith and our family.

(10:22):
So it was, it’s a big hit, but there’s such a common thread through, I’ve read thousands of these women’s stories as I’ve researched them in Fb groups and stuff. And it’s a very similar path.

(10:34):
And most of these kiddos come home?

(10:37):
It’s really a split. You hear some people saying they did. And some people often in the groups, that’s why they’re in the group is cause they’re still in the pain of it.

And so they’re just really needing somebody to help them process that and figure out how to show up and fight back to get their kids back.

(10:54):
Wow. Okay. This is so good. Awesome. Well, let’s do some work.

(10:59):
Yeah.

(11:00):
The first thing that I wanna begin with is the TSO, the tagline. Okay. We want the most specific tactical outcome to be our tagline here.

(11:16):
So Jenny, when we’re looking at what you had, I help estranged Christian mamas, reconstruct fulfillment, identity, and joy. I feel like this is so fluffy, this part is super fluffy. And she’s like, what are you really doing for me?

(11:32):
Okay.

(11:33):
She’s sitting in this seat of the most intense pain of her lifetime. I can imagine feeling absolutely debilitated in every aspect of my life if this was going on.

(11:46):
Yeah.

(11:47):
And so what I wrote down as you were talking, and I know that I help is just like a guiding mission statement, but from this, we wanna pull this sticky, clear tagline out of it. So a few things I wrote down, what does she really want?

(12:03):
Well, the first thing I thought maybe she wanted was relationship repair. And you also said that word. Wants relationship repair, but she also needs biblical support.

(12:15):
So there were these two key things for me that I believe I would say, oh my gosh, I need God’s strength to get me through this. I need biblical mentorship, guidance, support. And I really desire that relationship repair with my kid.

(12:31):
So I put this down and then the second part though, that we have to really uncover for a tagline is what’s the number one way we get them relationship repair and biblical support. Now, you’ve mentioned faith and inspiration mindset and identity, lifestyle design.

(12:52):
We really have to come up with of a word that’s tactical that can tell her. And maybe the tactical thing is the biblical support. Maybe that’s the tactical thing of how we’re guiding her to repair her relationship. Thoughts on that?

(13:07):
What’s the thing that gets her what she wants the most. And I know we can’t promise relationship repair. That’s another question I have.

(13:17):
So that was my thought when I’m leading that relationship repair and biblical support line because there’s two legs to this. So sometimes it will be relationship repair, but as you know, that would be somewhat out of the control.

(13:32):
And the other piece is that if there’s not, she could have happiness anyway. Because some of these people are at they’re a little farther in the journey and maybe they’ve been waiting 10 years.

And so they’re at a place where they have to find a way to be happy and stop the pain, stop the hemorrhaging of the pain.

(13:51):
And that’s part of what I wanna really help them with is controlling the one thing you can control which is you.

And when you really get into that piece and you really let God and holy spirit direct that piece, that’s oftentimes what will bring your children back into your life.

(14:07):
Because the tighter you hold onto it and try to control it, sometimes the worst you’re actually making it.

So that’s the, I guess, the piece that I’m a little stuck on is I want to express that yeah, this can lead to, and I can give you tools to absolutely help you increase your odds of relationship repair.

(14:26):
But even if that doesn’t happen, joy is available to you. Peace is available to you.

(14:32):
Feeling that I’m skipping now. But we always come back to all the pieces. I wrote down something under title. I don’t know if you said this or I wrote this down prodigals and peace.

(14:41):
Yeah. You said you must have just picked that out.

(14:45):
Maybe we should play with this concept of look, there’s two things that you have to deal with. There’s really two things here, mama. One is you got a prodigal kid, they’re gone astray.

Whether it’s the faith or they’ve left the family or you’re estranged from them. I like the word prodigal so much more than estranged because it’s in the Bible.

(15:07):
Yeah.

(15:07):
It has multiple meanings. Cuz what if just her kid’s gone away from the faith. Can you still speak to her?

(15:13):
Yeah, for sure.

(15:14):
So I love the word prodigal. I think we need to definitely go here.

But the other thing that you’re saying is that no matter what, no matter if they come back home to you, if it takes a decade, if it never happens, there’s a peace in Jesus that you can find and navigate your own life, regardless of your circumstance.

(15:37):
And so this peace and prodigal or prodigals and peace would be a great title for you.

(15:44):
I love that.

(15:45):
I don’t like that someone else is using this. I cut out unbrokenmom immediately.

(15:49):
Okay.

(15:50):
Estranged isn’t our word. Let’s get rid of that. The prodigal mom is great, but I love this concept of peace and I of course love that it has alliteration in it.

(15:59):
Yeah. I like it too. OK. I like that a lot.

(16:01):
Let’s sit with that for a minute. I like she has salt and fire, but I don’t know what it means. I don’t know if it’s for me. And it’s very powerful that you can use in your messaging later.

But I don’t know that it’s our title. So this is kinda where I’m sitting here is prodigals and piece or piece and prodigals or piece something about that.

(16:20):
So we’ll come back there. So now back up to our tagline here, let’s see if we can play with this to make it work.

When we think of what she wants most here is what she really wants most, Jenny, biblical support? Or what she really wants most in her healing or this peace?

(16:42):
When we’re thinking of her part of this whole thing, What do you think is our word or our phrase that might encompass what all of this is gonna give her?

Cause we’re gonna give her biblical tools you’re gonna give her inspiration. Identity is obviously coming from Christ. Mindset is definitely coming from a biblical perspective.

(17:03):
Lifestyle design is a bit more tactical, but I think that comes after. She’s gotten this whatever we’re gonna call this, this spiritual growth or this inner peace.

And then this estrangement part is partially tactical, partially biblical, relationship repair is probably going here as well.

(17:22):
Yeah.

(17:24):
What is coming up for you when we think about these phrases here?

(17:28):
So when I think about what she really wants, I guess maybe I’m oversimplifying it, but she wants to stop the pain she wants to feel better.

And sometimes in her mind, the only way to feel better is to get her child back because she’s not progressed to that point yet of even imagining that she could be happy even no matter what.

(17:51):
Cause a lot of times this mom is being kinda let around by the nose. So if the child is happy with her that day, then she’s on cloud nine.

(18:00):
But if they say you were a terrible parent, you said this wrong, or you did this wrong, then it’s crushing her and it’s ruining how she feels about herself and her life. So she’s just kind of being at the mercy of this situation and she wants that pain to stop.

(18:15):
Now, how do we say that in a tagline where it’s tactical? Because when I think of it it’s biblical support to stop the pain for moms with prodigal children – option, biblical support and finding joy for moms with prodigal children.

But I’m wondering if she’s like, Ew, I don’t even care about joy right now.

(18:39):
It’s just so… Stop the pain is gonna pit her, I think.

(18:44):
Yeah.

(18:44):
More closely, so there’s that. There’s also biblical support and inner peace for moms with prodigal children. Let’s go ahead and put that there. I think the biblical support, I’m really liking that. How are you feeling about that part?

(18:59):
I definitely do. I have done a couple months of really reading through almost every thread from thousands of moms in these groups.

And they so often say I tried a therapist or I tried a secular coach or whatever it is. And they just thought they got no satisfaction from that.

(19:21):
They just felt that person didn’t understand them. Or it was very new-agey and very geared only toward the adult child and so they just felt left out of the loop.

And so they want that biblical base. They need the support, but they don’t think it’s out there and it’s not out there very much.

(19:38):
Okay. So when you look at these four options and you remember where you sat and how you felt, if you came across a podcast called Prodigals and peace or Peace and prodigals, and it’s said to you biblical support to stop the pain, biblical support to finding joy, biblical support and inner peace for…

(20:05):
Which one would stop you when you were sitting there with your 18 year old daughter in pain searching for solutions?

(20:14):
It would either be number two or number four.

(20:17):
Biblical support to stop the pain for moms with prodigal children. Biblical support and inner peace for moms with prodigal children.

(20:26):
Because for me, I think the two biggest things were the pain and I felt tremendous guilt. I felt really bad about myself.

(20:35):
I really feel like this is where she’s sitting, stop the pain.

(20:38):
Yeah. I think that’s true.

(20:41):
And you know what? You start with something. And as you get to know your Lola more and more, and you start to grow this brand, you’re going to pay attention to the words that they’re speaking.

(20:53):
You’re gonna start to do maybe some market research calls with them, coaching calls, just to get to know what is the verbiage they’re using? And I change my tagline every 90 days, as I get closer and close. So start here and let’s see how it evolves.

(21:11):
Okay.

(21:11):
So this is gonna be your tagline. This goes on your art and you’re in all my courses.

(21:17):
I’m in all the courses.

(21:21):
This is going on your art. Let me see how many words we’re at. 1, 2, 3, 4, 5, 6, 7, 8, 9, 11. I’m okay with 11.

(21:29):
Okay.

(21:30):
It’s close enough. Tagline on your art. Super clean. Title.

(21:34):
Let’s do prodigals and peace. I think that’s

(21:37):
Fun. Love that. Prodigals and peace it is. Now we got our title, got our tagline. So I would get jennygood.com.

(21:47):
I do actually have that one.

(21:49):
Good. Prodigalsandpiece.com.

(21:52):
Okay.

(21:52):
Just so that you’re covered both ends and you can build off of later. You don’t have to do that right now. Just get these so that nobody else does and then get all of the social handles with prodigals and peace.

(22:05):
Okay.

(22:05):
So this all feels really great. So when we come down to content pillars, obviously relationship repair and estrangement must happen. Agreed.

(22:14):
Yeah.

(22:14):
And this is gonna have lots of things. Maybe some people who have been able to heal those relationships and some people who haven’t and they came to peace with that. I think you’d need to give them lots of interviews.

(22:26):
Maybe having lots of pastors on the show, Christian therapists on the show that can speak to all of what is what they want the most. So you need to give them perspective on what could potentially happen here.

(22:39):
Right.

(22:40):
Lots of interviews, from pastors to therapists, to moms, I don’t know if you were gonna do interviews, but I think you should.

(22:48):
Yeah. I totally would love to do them.

(22:51):
Okay. Then we have this faith, I’m gonna put instead of inspiration, biblical support.

(22:58):
Okay.

(22:58):
This is truly, what does scripture say about? And when we think of all her pain points, right?

(23:04):
Right.

(23:04):
Your children, motherhood, identity, feeling your life doesn’t matter anymore.

What is the Bible saying about all of this stuff you’re going through from an emotional perspective to a pure physical what’s happening in your actual, tangible world to is this affecting your marriage?

(23:23):
What does the Bible say? And this can be obviously scripture based. You can have more guests on to talk about this stuff, et cetera. How does that one feel?

(23:31):
That feels great.

(23:32):
Great. Then we have this mindset identity. Could this be here or is it truly its own thing?

(23:40):
I think there’s a lot of it that is its own thing because there’s a lot of thought work involved in that piece.

(23:45):
Okay,

(23:46):
Good. Because sometimes the person needs to think about what is my mind making this mean about me or sort of doing that sort of thought work.

(23:57):
Good. And I also put like brain science in here. Maybe there’s some cool stuff, therapists or even the research you find about reframing thoughts and capturing a thought reframe, what’s actually happening in her brain as she tells these stories to herself over and over again and creates recurring thought patterns,

(24:18):
I’m sure there’s cool people that can speak to this.

(24:22):
Yes.

(24:23):
Lifestyle or redesign. Talk to me a bit about this one.

(24:27):
So you hit on that earlier in that this comes a little bit after some of that other healing and sort of clearing out the toxic thoughts and all of that happens. And this is often for people who the reconciliation is not coming in the immediate.

(24:46):
And so think of new ways to new things to do. Maybe their kids and grandkids had been their life before, totally the center of their world.

And so now what are you gonna do? Because as God teaches us, it’s one thing to sweep out the house, but what are you gonna put back into it?

(25:03):
And so now we need to figure out are you gonna take up a new hobby? Are you gonna volunteer? What do you wanna look back at the end of this year and feel good about that you did?

(25:13):
I literally have a thing that I teach about scheduling on your calendar, an hour a day or a half hour a day, that if you wanna ruminate over this situation, you’re only gonna do it inside that space of time.

So that you’re not spending the whole day letting that infiltrate your thoughts.

(25:34):
And there’s a certain model that I created for taking those thoughts captive. And so what are you gonna do with your life outside of that time so that you’re happy and doing something that feels it’s God led and it feels good to you?

(25:49):
That’s so awesome. Love that bucket. So great. And that’s so tactical of not ignoring the pain or saying it doesn’t matter or minimizing it, but we have to migrate it. We have to walk through this pain.

(26:03):
And so I love that you’re giving her not just the mind support, the heart support and the biblical support, but also the tangible, how do we fill your day so you’re not sitting there crumbled in a ball, crying your eyeballs out for five months.

(26:16):
I love this.

(26:18):
That’s exactly right.

(26:18):
Rumination. And I just wrote down rumination model. Very cool. So the last thing we have is a description. You probably don’t have a description cause we didn’t have a tagline or a title yet.

(26:30):
Right. Exactly.

(26:32):
Now, I’ve never been in this position. I can imagine how I would feel though, so I can do my best to rip you at least an outline of one. And then obviously you’re gonna have to put in the truth about this.

(26:44):
So, let me get all these notes in front of me to see if I can’t pull this in. And tell me a little bit about Jenny, because I like to have that edification paragraph in the description.

(26:57):
Sure.

(26:58):
As far as like just my experience with this, or

(27:02):
I’m a wife and a mom of blank and I too went through this and I felt this way.

(27:10):
Gotcha. So I am a mom of three. And I went through this with my 18-year-old daughter and it took me about four years to figure it out. I am a certified cognitive-behavioral coach.

In my heart, I feel holy spirit led to walk the women who are on this path, out of the enemy’s lies about who they are and what the situation means to their life.

(27:39):
Tell me again, what you’re a certified cognitive…

(27:42):
A cognitive-behavioral coach.

(27:45):
Now, make sure that you’re putting this Jenny, on your podcast section where we put our title.

(27:54):
This is very edifying. This could be important to put on your art if there’s like an acronym for it or something.

(28:03):
Yeah. It’s a CBC.

(28:06):
How did you feel when you were in year two and three? What were the feelings, emotions, thoughts happening?

(28:16):
So there was a lot of shame, guilt, anger, and rejection, really deep feeling of rejection. And I was worried that I would never get my daughter back.

(28:27):
How old is your woman? She’s probably dealing with a younger adult child. I’m assuming 18 to 30.

(28:35):
Yeah. So she’s probably anywhere from 45 to 60.

(28:39):
Got it. Hi, mama. Welcome to Prodigals and peace. You’re here because you’re looking for biblical support to stop the pain of having a prodigal child.

I know exactly how it feels to have your child walk away from their faith or from their relationship with you and have your heart shattered and feel broken.

(29:07):
I too felt shameful, guilt, anger, and rejection, deep rejection when my 18-year-old daughter walked away from her faith and from her family and it took me four years to figure it out. I was truly worried that I would never get my daughter back.

(29:24):
Hi, I’m Jenny Good, mom of three, certified cognitive-behavioral coach. And the holy spirit led me to the truth about relationship repair and more importantly, to finding my inner joy, worthiness and identity, no matter the outcome of what happened with my daughter and I.

(29:44):
And I’m here to help you find the truth and crush the enemy’s lies over this situation. It’s time for you to understand what biblical support truly means as you walk out of this pain.

(29:57):
In this podcast, you’re gonna find everything from estrangement and relationship repair tools and guidance and interviews to faith, biblical support from pastors scriptures and amazing interviews to mindset and identity work thought work and even lifestyle redesign.

(30:14):
What do you actually do on the day-to-day when the pain and suffering feel crushing? Don’t worry, you’re not alone. You are created with salt and fire, mama, and you don’t have to walk through this alone. It’s time to stop the pain and find your peace. Let’s do this!

(30:35):
Well, that brought tears to my eyes. So I think you nailed it. I was trying to think about what I would wanna hear or how that would impact me if I was back in that space and I would’ve been ugly, crying, I have to hear all the things.

I didn’t know that anybody else felt this way so that would’ve spoke to my heart.

(30:57):
Oh, I’m so glad. Yes. We wanted to speak to her heart. We want her to know she’s not alone and that no matter what, there’s peace. And so take that description that I rift you, Jenny, and transcribe it. You can use temi.com.

(31:14):
And if it’s too long, we don’t want it to be over a minute. So you can use that description for your written one. And if it’s too long, cut it down to no more than a minute.

(31:27):
So you could just take out any fluffy thing I said or anything I duplicated cause you can look at it again with fresh eyes and you can have your description and your intro from that one riff.

(31:38):
Okay.

(31:38):
I’m so excited for you! It’s gonna be great. So your next step is to get your art created and launch your show.

(31:47):
This is really exciting. I feel so unstuck. I know that’s the name of this session, but I do feel so unstuck because for a while, I’ve just sat with this and thought.

Because I’ve done business coaching all this time and it’s fine and it’s going fine, but it just, something was landing. It just wasn’t firing me up.

(32:06):
And I feel so frustrated because I kept praying and asking God to show me. As you know, sometimes we’re impatient and we need to wait on God. So I feel really sure that this is what he has shown me. And so thank you so much for helping me clarify this out today.

(32:21):
Oh my goodness. Well, it’s an honor. I’m so just humble that you, guys, even choose me and allow me and holy spirit to help guide you through this stuff. And I know that this is gonna be so helpful to so many.

(32:33):
So you keep walking in that purpose, keep showing up, keep letting him guide you and through your obedience, you’re just gonna experience so much joy and fulfillment through helping these mamas.

(32:44):
Yay. I’m excited. Let’s do it. Thank you so much, Stef.