Scaling Your Avatar, Objections, MLM + Creating a Brand

Ladies,

In today’s podcast episode we are learning how to scale your podcast, find your ideal avatar, overcome pricing objections, network marketing live q&A, and so much more.

You don’t want to miss this juicy conversation as a Christian Entrepreneur.

I pray this blesses you!

FULL EPISODE TRANSCRIPTION:

(00:07)
Oh, my gosh, this is so crazy. Lady, friends. We have officially passed 100,000 downloads together on this podcast. I mean, my heart is exploding. I am beyond belief that this has grown into something that we can learn from and we can grow together. And God has blessed this show by bringing me each and every one of you. And I’m just sitting here in immense gratitude. Thank you for being part of this sisterhood with me, for being one of my Lolas. I love you so much.

(02:04)
Okay girl, I will meet you inside this 10 by 10. Get ready. These are gold. Hey bosses in this 10 by 10. I am jamming with my friend that’s local to me, Lorissa Marshall, and she’s super passionate about health and fitness. She is a network marketer who is also working to expand her brand inside of that wellness, fitness body building arena. And if you guys wanna connect with her after this Q and A, you can head over to the Gram. She is at Marshall Lorissa. Hey girl. Hey Stef. How are you? I’m good.

(04:08)
So my first question for you would be, how do you grow your network to your ideal avatar? Okay. What do you mean by that? So for instance, if my ideal is a little bit more, financial savvy than who I originate with, how do I get to those mamas? Okay. So you’re talking about like how do you kind of scale up from where you’re sitting today? Yes, definitely.

(04:36)
So I think what you wanna start with is as you create your avatar and you’re kind of mapping her out and knowing, okay, this woman, you know, she’s making 80 plus K, where is she hanging out? What is she doing, what is she shopping for? What types of products is she buying? And all of that, then you can really start looking at what is the content you’re putting out and is what you’re doing on social, on potentially a podcast or a YouTube channel or something. Is it touching her specifically? Knowing here are her pain points, here are her struggles. Here are the things that she needs from me. And you’re targeting that woman instead of, I’m just gonna put all the stuff out here and see what sticks.

(05:23)
I’m just gonna throw these ideas out in the health and wellness arena and put these tips out here and maybe somebody likes it. It’s kind of like it’s created for her. And when you do that, the SEO you’re using the copy in your descriptions, that’s where she’ll start to find you when she does Google searches. You’re using the keywords and the solutions that she would be searching for that woman. So that’s the first thing. The second thing is to start kind of networking and focusing on how can you get visibility with someone else that already has your client base. Right?

(06:05)
So if you’re like, okay, I wanna grow in this health and wellness sphere and I found this podcaster and she’s got this exact market of who I wanna target, pitch her to go on the show and now provide value and teach something. So you can always start to collaborate with other people that already have your community. Does that make sense? Yes, definitely. Oh, wow. That was so helpful. Thank you. Next question would be, how do you overcome objections?

(06:37)
Are these objections like price objections or objections like people are judging you? Price objections. Okay. You have to present things in a way where people don’t feel like they’re getting sold to first of all, and this is really hard with network marketing specifically because you’re trying to sell something that brings a solution. So we promote the product like, oh, you wanna lose weight? You wanna tone up, you wanna have this healthy shake or what, or these, nutritional products. And so we lead with product, right? And then they’re going, oh, I can’t afford that as we would. You know? And so we have to get into that brain of that woman that you want to help.

(07:19)
We have to start with pain points, okay. She can’t find something healthy to feed her kids there. You know, there’s a product that I have for that. She can’t figure out how to not be hungry all day. Oh, I have a product for that. So you’re leading with these triggers and these pain points for her. Like, Hey girl, today, we’re gonna talk about two tips for staying full. I’m gonna introduce you to fiber. I’m gonna introduce you to swapping out your high calorie snack for like the lower calorie density products and blah blah.

(07:50)
So you teach her something, you get her to trust you. And then you casually mention, by the way, if you are looking for a product like that, I have one that I personally use. I love it because blah, blah, blah, Mary had results within two weeks. So the way that you’re selling her doesn’t make her immediately think price. It makes her think solution result. And so already now the price objection is much lower. And then the second thing to talk about, you always want to have a solution at hand for her. Someone would come to me when I was in network marketing, I can’t afford that. I’m like, no problem.

(08:28)
Did you know that if you have three other friends that wanted to try this product as well, yours would be free. Or no problem, did you know that if you just put it on subscription, you can get 20% off and cancel it next month if you want. So think about is there a pricing solution for her to get her over the hump of at least trying the product, maybe giving her a sample of the product for a while to get her to see results. And once people see results, they will pay anything, right? Yes, definitely.

(09:02)
So leading with testimony, leading with results, just keep talking about it. Planting seeds. People need to hear something like seven to 15 times before they’re ready and willing to spend money on it. So if they hear you over and over again. Talk about, you guys, I’m obsessed with this supplement. Like I am so energetic. I feel so clearheaded, I’ve noticed the fogginess in the morning is gone. I have energy for my workout. It’s an organic product. I love it. And you’re not even saying, I know where you can buy it. It’s just about you. It plants a seed. Right.

(09:38)
And last one, when working with a network marketing company, I had done a stump Stef question before and you said, make sure that you’re also branding yourself. So suggestions as to what that would look like when you’re first starting out, trying to promote the network marketing company, but you’re also trying to brand yourself. So it’s really fast. Remember that your network marketing company isn’t yours, no matter what they tell you, no matter what you could build, you could build $300,000 business and it could be gone tomorrow because they own it. You have nothing to show for it.

(10:17)
So the smartest thing you can do, especially now that you’re getting started in network marketing is brand you. You’ve got Lorissa Marshall. Then you have like a tagline, right? And it’s really clear. It’s specific. It’s who you’re helping, what your promise is to her. Like for, you know, I don’t know enough about what you do to do this right now, but it would be something like, you know, I help coach women in body and confidence transformation. And then you would ask yourself, how do I do that for her? I can teach her workouts, I can teach her macros. I can talk about body building, I can have fitness on my brand.

(10:54)
So you have these categories that solve, solve, solve. All of that is free. All of it. And you’re going, okay, all of this is free. I’m teaching, I’m putting up on Instagram. I have a podcast or a YouTube channel. That’s how you start to build a brand and build an organic following and an audience first. And meanwhile, you have a little MLM over here in the corner. Think what happens is people put MLM at the top and they think that’s the thing, but that’s not the thing. You’re the thing, cuz that’s what grows trust, that’s what grows visibility, that’s what grows organic growth.

(11:30)
If you ever left your network marketing company, you just slide a new one in nobody even blinked. Nobody cares. Oh Lorissa is seeing success from this other one now amazing I’m switching or Hey, in two years, you’re like, I wanna create my own product line. No problem. You slide that in. So that’s why it’s so important that you are the brand. So it’s what you’re teaching her every week, free stuff, free stuff. Get her to have that change based on who she is and what she needs. And then casually sprinkled in, by the way guys, did you need a plan for this? I’ve got one. Did you need a product for what I just talked about today? No worries. Hit me up. I’ll give you all the details.

(12:16)
You guys wanna try the products that I personally love holler at me. I’ll shoot you a free sample. Like you’re casually sprinkling in your network marketing business, just so that you can make some residual, some income while you build this brand. And that’s how you would do that. And I would even go as far as leave out the name of your company, I would never say it never. I would voice DM people and just open conversation. Get them to talk to you and open up about where their pain point is. And then you say, oh, I might have a product for that.

(12:54)
It’s so casual. It doesn’t feel like sales. It feels like, oh, I love something. Did you wanna try what I’m using? So we have a minute. If you have any follow up questions. I should have been more prepared. Your best advice to somebody that’s just starting out trying to brand them self. Get super clear. And if this means we grab a 30 minute strategy session, like you have got to be extremely clear on one woman that you’re talking to or one man, whoever that person is.

(13:26)
You have to know how you’re gonna solve that problem. And then you have to show up for free every week consistently solving her problem in your own authentic way for a year. And there’s not a lot of money in the audience building piece of it. But if you do it, it compound grows over time. So you can’t get distracted. Don’t look over here and go, oh, Nancy’s doing that. Like just stay true to what you know that you can solve for her. I hope you loved that quick 10 by 10 and that you took away some value to help you in your own life and business. Send you off with love and light. I will see you again tomorrow. XO XO, Stef.