LIVE COACHING! Title, Tagline, Description & Brand Clarity

Hey sis!

In today’s LIVE COACHING episode, we go through the pillars of brand clarity.

Mara and I uncover her title, tagline, description, and clean up the vision of her brand so that she can start her podcast! Together, we get absolute clarity and knowing what you are called to do and how to do it never felt so good!

If you have been wanting to start a profitable, online business this coaching episode is a must. Be sure to take notes and listen in on Mara’s journey. Maybe it will spark some clarity in your own life.

Enjoy.

FULL EPISODE TRANSCRIPTION:

0:02
Hello, I’m so excited to bring you today’s jam packed strategy coaching call with Mara Richards. We dig really deep into clarity over her brand strategy. So title, tagline, pillars, cleaning all those pieces up so that she can create a profitable online business using podcasting courses.

0:26
And all the amazing ways that we over here believe in building passive revenue businesses so that we can have time and freedom to pour into our lives and all the other areas while creating an awesome business that blesses so many people.

0:41
If you guys have been looking for that clarity, just like you’re gonna hear on today’s episode, then if you’re a Stefanie Gass student you have access to 30 minute strategy sessions just like this one with Mara for half price of a normal coaching call just email us support@stefaniegass.com, we will get you set up.

1:00
We will get that clarity locked and loaded, that podcast strategy mapped out so that you can leap. If you are not a Stefanie Gass student you can still get access to a one hour coaching breakthrough session. Information on pricing and all details about coaching with me can be found at stefaniegass.com/coaching. Let’s do this.

2:25
To figure out my I help statement, and then the tagline. And the description. If there’s time, kind of talking about a course would be really helpful. But that’s not taking priority.

2:41
Cool. Did you come up with that title yet? Are we gonna do that too?

2:45
We need to come up with a title too. I know I had stuck a couple in the notes. But since I had sent that to you, I have been doing some sitting and talking to God and He has brought out some points to me. I started to lean thinking I was serving people pleasing moms.

3:01
But that didn’t feel right to me. Because people pleasers serve others to please others. But that’s not what my avatar’s desire is when she’s helping other it’s more of a self fulfilling, like need to be needed type of thing.

3:18
I was reading a book and the word over functioning came out and there was a description. There were a bunch of bullet points about explaining what over functioning is and how to figure out if you are over functioning. And one thing that was in there was needing to be needed. I’m like, that’s it. It’s the over functioning mom, not the people pleasing mom.

3:41
So I’ve niched down a little more, that’s so good. I love that. I was so grateful when He pointed that out, like thank you, I felt like I was just sitting in a pile of like, the whole jumble of ideas.

3:55
So amazing. Okay, so give me a walkthrough of the vision for this pod now that you’ve had that clarity.

4:01
So one thing that she struggles with, and I’ve come to notice, I help people with this a lot in general, and I have since I was a kid is setting boundaries and standing up for themselves and not letting people walk all over them and do the dirty work. And something else is she takes a lot of things personally, I’m going to try to explain this the best I can I still haven’t figured out how to put this one into words.

4:25
Helping her understand where people are coming from when they do something so she can come to understand what leads them to those actions, what their childhood was like, what their current circumstances might be like. So she understands this is why they’re doing what they’re doing, and it really has nothing to do with me.

4:44
And then I also want to go over, so strong boundaries, productive, unhealthy habits. I was going to call it healthy habits but I think productive is more the correct word because it’s healthy. Sounds like it’s just eating and exercise and moving your body and things like that.

5:00
But it’s really more than that, it’s organization and what your priorities are like and things like that. And then mindset, and I set a realistic mindset, because not everybody can be positive all of the time. And I acknowledge that. But having that realistic mindset to understand, this is where people are coming from. This is why I need to have the boundaries. So that’s as far as I’ve made it in terms of clarities.

5:25
What’s the number one problem that Jules thinks that she has? So and this is super good, because this was very much me back when I need to be needed, I have to achieve the achievement based love, all of those things.

5:40
And so, definitely tapping over the boundary lines, because I thought that worthiness only comes when I blink. And so maybe that’s a lot of what she’s going through. What does she really think is her number one problem right now? Enough time to blank that she’s still in it? Or has she recognized this is her problem, the whole I need to be needed.

6:04
I don’t think she’s recognized that she needs to be needed. I think she’s on the brink of that. But I think she’s feeling very burnt out, overspent because she’s doing everything for everyone else. And she doesn’t have enough time to do anything for herself to learn who she is, to accomplish the things she wants to accomplish, start a business, things like that.

6:27
Is she also feeling this sense of like, emptiness, even though she is doing more and more?

6:34
Yes. That is perfect. Okay.

6:37
So if those are her emotional like feelings, why would she click on this podcast? I think we want to come up with that, those solutions for her that she thinks she needs. And then deep down under those solutions are the whole Hey, love, guess what? I think there’s also a faith component to this. So that might be our fourth bucket there. Okay, great. So these three solutions that you’ve just told me are basically your buckets.

7:04
So we’re going to have number one, boundary work, right? Boundaries. Number two productivity. And these two words will really connect with her even though we have a much deeper mission at hand. Those are what she thinks she needs to solve this, I’m burned out. I’m overspent. Then we have the mindset, and then faith.

7:31
And then something else. I don’t know how relevant this is. But it’s something that has continued to stick out to me, anytime I sit down to write about this, or listen to the podcast course, she struggles with vulnerability. I don’t really know where to fit that in. But it just keeps coming up. So I feel like I need to say it so you have that info as well.

7:50
Let’s pop vulnerability in with the faith bucket because those partner. Once you recognize, oh my gosh, I’ve been doing all these things, all on my own accord and finding strength in myself instead of in Him. it breaks open this new vulnerability inside of you and this new openness, I guess emotional openness, thoes partner up.

8:13
So we have boundaries, productivity, faith. That third bucket, that’s mindset, talk to me about what you want to do with her in that bucket. What do you want to talk about in mindset, what exercises would you have for her? What does it mean when you say realistic mindset?

8:29
A realistic mindset in terms of knowing what she can and can’t accomplish. So she stopped overextending herself to do everything for everyone else. And then a mindset that is open to growth. So things like self image, how she views herself, clothing sizes, when she looks at herself in the mirror.

8:50
I’m questioning if that’s mindset, or if it’s even deeper, like identity work.

8:55
That might be it. Because the mindset wasn’t resonating with me either. But I haven’t been able to figure out

9:02
I think it’s identity, because it’s like, who are you when you peel away the work when you peel away the motherhood? When you peel away that to do list? Like who’s left? And when you look in the mirror? Do you love what you see? Do you hate what you see? And how do we fix those lies? How do we discover who you are behind all of these layers that we wear as busy moms? Does she work by the way?

9:29
No, she is a stay at home mom, and she would like to have her own business at some point in time.

9:36
So here’s where I am in the I help statement so far. So here’s your four bucket. Four buckets, our boundaries, productivity, identity, and faith.

9:46
Beautiful, thank you.

9:47
Yeah, and here I’ll share so you can see my notes. Here we go. Okay. So far I have for your I help statement. I help burnt out overwhelmed, stay at home moms find fulfillment. So what’s the solution? When we get her to recognize that she has this need to be needed? And she’s like, oh, yuck. I do like, Oh my gosh, wow.

10:16
Fulfillment is one really big transformation. Balance was a word we threw around and the notes are you threw around in the notes a bit, true. Definitely. Harmony might be a different word for that balance. So I help burnt out, overwhelmed, stay at home moms, find fulfillment and blank. There’s another word here that we need.

10:38
And there’s also this organization component that she would really resonate with. Because all boundaries, productivity, those really are things she thinks that she desperately needs. So maybe we should go there as far as the marketing is concerned. Like I help burnt out, overwhelmed stay at home moms find fulfillment and productivity for overwhelmed stay at home moms.

11:01
Okay, fulfillment and productivity for overwhelmed. stay at home moms. And what I like about this tag is the fulfillment word covers identity, and faith, the productivity word covers boundaries, productivities, any of that prioritizing work like that all leads to this, and this is what something she thinks that she really cares about. So that would be a really nice clean tag for you and the tag that you use on your podcast art, right?

11:29
Let’s come up with another variation just to make sure you like this the most. The other thing you could do, which I ended up doing is you just use words. So the words version, it would be fulfillment, boundaries, productivity, identity, faith, this one probably would be my fulfillment productivity for overwhelmed stay at home moms, would probably be my choice.

11:52
I like the second one better, but I think the first one resonates more.

11:57
Let’s go title.

11:58
I don’t like any of the titles that I sent you. Just an update.

12:02
I’m really feeling this over functioning word so let’s play with that. The over functioning stay at home mom. The over functioning motherhood. Overwhelm and over functioning for stay at home moms.

12:17
I like that and I like over functioning motherhood as well. I like both of those.

12:22
The over functioning mom?

12:24
Yeah, that is the one that I have been sticking with. But I’m like I don’t know if that’s exactly it, but it’s the only one I think of.

12:32
But see it’s so like, it punches you in the gut in such a way that you’re like, over functioning like am I doing that? And I love like keeping it simple and clean. Over functioning motherhood over functioning mom, have we checked if any of these are available? The over functioning mom is available both I can’t remember but I believe it is available website. I have the IG handle.

12:56
What about just overfunctioningmom.com? I believe overfunctioningmom and theoverfunctioningmom are both available.

13:04
So I would get overfunctioningmom.com. This is the one I would choose because it’s so clean. It’s super clear. Overfunctioningmom.com, that’s what I would get.

13:20
Perfect.

13:21
Get socials, this would be what I would call your podcast title. This is like the brand.

13:29
I agree. I think the over functioning is such an impactful word.

13:33
I’m so here for that. I mean, I love it. Okay, so here’s your package, over functioning mom, fulfillment and productivity for overwhelmed, stay at home moms. So what do you do? I help burnt out, overwhelmed, stay at home moms find fulfillment through boundaries, productivity, identity and faith. That’s the bio, so good, right?

14:01
Now we need as a description.

14:02
Yes. I’m so excited. Thank you.

14:05
Yes, this is so fun. I love that it’s just seamlessly flowing. Now for this one. You know me, I can’t type it I’m just gonna rip it to you and you’ll have to…

14:14
That’s fine. I’m good with that.

14:17
Give me a few more words about Jules so she feels burnt out, overspent, empty even if she’s doing more. She’s a stay at home mom. She feels like she’s missing something.

14:28
She feels empty. Yeah.

14:31
What does she want? She wants to find more joy in motherhood and love herself more.

14:41
Yes, she’s constantly needing to be needed by other people but she’s not realizing that she needs herself which is where that emptiness is coming in. She wants to find more joy and motherhood and love herself more. She desires to live a life of balance and harmony.

14:59
Something else that came for me, when I was sitting down and praying about this is, she doesn’t trust herself, which is why she leaned so much on helping other people. Through boundaries and fulfillment, she will gain more confidence. And when you have confidence you trust yourself. She doesn’t respect herself very much, which is why she’s running herself. Completely ragged.

15:24
Okay, so when I go to like the Hi, I’m Mara, What’s your story? Mom of blank, what was happening for you when you felt like Jules and what changed for you?

15:36
And this is the other part where I was just really stumped on like, how to tie in my experience with this, because it’s just a modge podge of all of it.

15:45
Just tell me and I’ll fix it.

15:48
I’ve spent my entire childhood, teenage I mean, I’m only 26. But I’ve spent my entire life trying to please others, because I wanted to feel good enough, myself. And I still do that sometimes. But obviously, I’ve worked on it a time through being able to establish boundaries and work on my relationship with Christ and having productive habits. I have freed up enough mental space through decluttering.

16:18
And having a healthy diet and working out and doing things that free up my mental space, I have had the ability to establish boundaries with other people and not only with other people, but with myself, because like I said, it’s that need to be needed. So sometimes I have to tell myself like, No, we don’t need to be needed for this. It’s okay, they can handle it. They are capable.

16:37
And they should be doing that on their own. I’m sorry, this is the part that I’ve been sitting for the last two weeks trying to like, work it out. And I’m just like, I get so stumped.

16:47
You’re doing great. This is perfect. So when you’re saying you empower others to rise up that they’re going to be okay. Does that just mean that you finally you relinquish control, in a way?

17:00
Yeah. Needing to be in control is a big struggle. So relinquishing that control, I’ll be it to the person who should be taking care of things for themselves. Or if it’s the Lord who is going to help you with your issues and take over and resolve what needs to be resolved, whatever it is, but needing to be in control is… That’s a big pain point that I forgot I wrote down.

17:27
Amazing. I love it. Okay, here we go. Welcome to the Over Functioning Mom Podcast, I want to help you find more fulfillment, become more productive, tap into who you truly are, and take a deeper walk in your faith so that you can go from overwhelmed and over functioning, to completely fulfilled, joyful and more peaceful in your life.

17:56
I know what it feels like to seek more joy in your every day to feel completely exhausted. From morning to night, to feel like you’re running ragged and pulled in all directions that one of your 27 children is constantly banging at the bathroom door and you can’t get a minute for you. I know that deep desire in your heart to live a life with more balance and harmony. But you can’t even learn and begin to love yourself, to know where to begin that healing process.

18:31
I believe that there is a transformation for you. Because I’ve walked it. Hi, I’m Mara, mama of four, I’ve spent all 27 years of my life pleasing others because I didn’t feel good enough. I didn’t feel like I was needed unless somebody needed me. And it’s a struggle. I’m still working on it daily.

18:57
But when I established boundaries, not just with other people, but also with myself, I grew in my relationship with Christ and He helped strengthen me, I created productive habits.

19:10
I freed up that mental space and created that life change and the heart change so that I had this amazing new empowering attitude to rise up myself but also to release my need to control everyone around me. And to empower them to step up and do more for themselves.

19:33
I felt the immense calling to create this podcast for you, mama friend, because as a busy, overwhelmed, over functioning, stay at home mama, you’re not alone. And there are solutions for you. If you’re here to go from overwhelmed and over functioning to free, light, easy and fulfilled, this is the podcast for you. Let’s do this.

19:59
Love that. Thank you so much. You’re so good at what you do.

20:06
Thank you. That is your description like the written, the big description, and I want you to shorten that bad boy for the intro to about 45 seconds.

20:18
I can do that.

20:19
So that intro is really like, just like maybe taking a few of the points from each of these little mini categories here. You feel like this, blah, blah, blah, Hi, I’m Mara, I felt like this, and then I did this. and here’s what’s in the show. And then what I love, my favorite part about intros and descriptions, or coming up with something unique to Mara, like, go hide in the closet with your chocolate and let’s dig in.

20:45
What do you do that’s like unique and vulnerable, that you want to give her permission to do? I’m like, heat your lukewarm coffee because it’s such a stiff thing to do.

20:55
No, that’s perfect. I mean, that’s accurate. Out in the closet and then sneaking out when my kids are sleeping and my husband’s home and going and getting tacos and sitting in my car.

21:09
You know what I really loved? I loved that part that you put in your notes about that. I think we should say that. Like I’m a mom of four, I love the Lord, big tacos, the ocean and sun. Yeah. I think that’s so great to put in that written description because it makes you a human. Yes. We’re like best friends because I love those four things.

21:32
Those thing bring me, I live in Michigan. So I’m now by the ocean and I’m like, dying to travel somewhere soon. I miss it so much.

21:41
That is so good. Okay, now, do you have channel art?

21:45
I do not. I am in communication with your girl. I have a meeting with her on Monday.

21:53
Okay, because that’s really the only piece and then the only final thing and our last minute or a couple keywords. That would be important for you to use within your titles of your episodes, because those are going to be searchable. So I really think stay at home mom in all its capacity spelled out shortened. Those are going to be huge. Overwhelmed mom. Productivity hacks for moms. She might be looking at work from home, you might have a few guests on, start talking about that.

22:24
How about like boundaries for busy mom. So it’s the things she’s googling. These are not like identity. She’s not googling that. So like, that’s where we want to look up like a balance blueprint she might be looking up. I don’t know, stuff like that. So here’s a few to start with.

22:43
But you can do some more research on that yourself by going into Facebook groups and putting if you’re a stay at home mom, what three pain points do you have on a daily basis? Not enough time? Anyway, naptime warrior or something. So these are just things you’ll sprinkle in those will help you be found. Now you’re ready to go.