3 Ways a Podcast Helps You Grow an Audience Online

Hey Friend!

We are talking about three ways a podcast helps you grow an audience online. 

How does a podcast work to bring you new listeners and leads? Then, ultimately, because you’ve grown your audience base and listenership, the conversions, sales, and money in your actual bank account start to grow too.

I truly believe so much of that begins with the decision to say “Yes” to podcasting. It’s time to get into why…

If you do not have a podcast yet, go to podcastprouniversity.com and snag my 12-step course. It will show you everything from planning a podcast to recording, editing, and launching. There is tactical training for every single thing. I literally screen share and show you where to click and what to do. It has everything in there to help you successfully launch a show.

The course has been refreshed and has a brand-new platform with updated modules based on the latest and greatest!

Testimonial

Howdy! I’m Victor with the God’s Adopted Podcast. I wanted to give a big ‘thank you’ to Stefanie Gass for two of her online courses. So after two months, I have a podcast that I’ve kicked off called God’s Adopted. The first course was Clarify Your Calling, which really helped me focus on what I’m supposed to be doing in this season of life and ministry, and potentially a business one day. The second one was Podcast Pro University. It was very step-by-step with easy-to-follow instructions on establishing an actual podcast; knowing what to record, setting everything up, and creating a repeatable format. Thank you so much!

Victor, thank you for sharing this testimony with us! 

I love that he reminds us of the importance of following a framework; a systematic how-to with tutorials to keep you from frustration and confusion. By the goodness of God, Victor’s podcast is in the world. By Victor’s ‘yes,’ effort, and heart, he showed up and took a leap of faith. Cheering for you and praying for you, Friend!

If this speaks to your heart, go check it out. Let’s go!

3 Things a Podcast Can Do to Help You Grow an Audience Online

We’re talking about three ways to grow your audience online with a podcast. All three together make you unstoppable when it comes to attracting an organic audience. Attracting being the key method.

I remember my network marketing days; I did that for 5-6 years and it didn’t feel aligned with what I do today. It felt very pushy; push marketing. 

I’ve converted to “pull marketing” – I put out a podcast and you learn from it. You like it, or you don’t. You resonate with it, or you don’t. Ultimately, you decide if working with me is for you. Or not.

It’s ‘take it or leave it’ – completely eliminating pressure for me to be forceful or sound desperate. It allows me to be inviting, open, and excited about my offers. And it allows you to make a decision of your own accord.

Our conversion is insane because you love being able to learn and make decisions for yourself. I think you ultimately trust me because you get results from the free content, which helps you to see that I’d be trustworthy if you were to pay to get into my programs.

Five years into the podcast, the show has grown into an extraordinarily successful brand and business. We make multiple sales per day from the show organically. It’s the best way to make money online. Bar none. In my opinion.

I will not mince words. It takes work. It will get hard. But you’re either here for the hard to create something sustainable, or you’re here for the easy, which never results in sustainability.

If you are here to create something with meaning, even if it takes longer and is harder, it will help people and bring you fulfillment. This is the place and I am the coach for you.

The 1st Way a Podcast Helps You Grow an Audience Online: Long-Form Content That Doesn’t Expire

You are creating something with longevity.

Let’s say you purchase a loaf of bread with preservatives. You throw it on the counter and know you can eat it unless you see mold. Then there’s this other kind that’s organic, needs to be refrigerated, and consumed within five days.

I’m not talking about the health factor, just the longevity of the bread. If you choose the the healthier bread in this scenario, often it goes uneaten because no one knows it’s there and the kids don’t like it. You just wasted money, time, and effort on something that isn’t going to be consumed. On the other hand, the bread on the counter is in sight. You are inspired to eat a sandwich because you see the bread.

Do you see the difference? When we think about social media content creation, we have the bread in the fridge. It’s not exactly right. People don’t see it. It doesn’t get consumed and is wasted. In less than 24 hours. Less than 1% of your active following ever sees your content.

That is not a long shelf life and it does expire. 

When we think about podcasting, we’re creating tutorials, teachings, or interviews; creating something that’s going to connect more deeply than words in a post or page. It allows us to drop in deeper, and more quickly.

People tell me they feel like I know them. They can feel the connection in my voice. You can tell I’m honest, hopefully, and funny, at least I try to be.

When you do long-form audio, it’s deeply convicting. And it does not expire. When I look at my top downloaded episodes of all time, my top five are not always my latest episodes. Some are episodes are from 2-4 years ago. Your content multiplies.

The 2nd Way a Podcast Helps You Grow an Audience Online: Podcast SEO

SEO stands for Search Engine Optimization. Search Engine Optimization is simply using the words and verbiage your person is searching for online.

When you come into Podcast to Profit, my 6-month group coaching program for podcasters, we will spend weeks on Podcast SEO. I teach you how to research, validate, and verify the keywords your people are using in search.

I show you where to put them on your home page, throughout your content, and in titles. There is a formula to follow so that when people type in certain phrases, your show gets results over other people’s podcasts.

This is such an incredible way for your podcast to grow an organic audience online. Let’s say you have a podcast on making paper products like journals or devotionals. You create a podcast and one of your titles is, “5 Tips to Create a Paper Planner for Busy Moms.” When someone types in ‘paper planner’ in Apple Podcasts, another podcast app, or even in Google or Yahoo, your episode pops up.

They click, listen, love you, subscribe, and tell their friends. Boom! You’ve just grown your audience online all through the strategy of setting up your podcast the right way.

The 3rd Way a Podcast Helps You Grow an Audience Online: Many Networking Opportunities

It edifies you to get networking opportunities. Through my podcast, I have been able to connect with 50-100 other notable podcasters. We’ve done podcast swaps and I’ve been on two dozen online summits. I’ve been invited to different retreats and am part of a mastermind.

The opportunities your podcast can produce for you are absolutely crazy. It’s crazy to think that this one place I show up to teach you how to start your own podcast, get clarity on your business, and ultimately make money, is a catalyst to explosive growth as a speaker, coach, and teacher. It’s given me a seat at so many tables.

That will, in turn, grow your audience online because you’re able to not only grow your own organic audience but also get in front of other people’s warm audiences. If you get in front of someone else’s audience and they tout that you’re amazing and trustworthy, their people are going to listen and you will grow your online audience.

Get Started on a Podcast Now

Those are three reasons you need a podcast yesterday. 

If you do not have a podcast, I want you to go to podcastprouniversity.com. It will teach you how to start a show. You don’t have to figure out where to start anymore, get into YouTube, or duct tape something together that’s not going to work. Do it the right way; set it up strategically inside Podcast Pro University. It’s 30 days to get your podcast done and launched. It’s easier than you think to get this into the world so it can start working for you.

If you have a show, but maybe did it on your own or it’s not working the way it should, or not growing. Maybe you’ve launched and are saying, “Now what?” I want you to apply for Podcast to Profit, my 6-month group mastermind program for podcasters that teaches you all the things I talked about here: Podcast SEO, how to get networking opportunities, optimize, and take your show to the next level. I teach you how to build a coaching offer and an online course from start to finish; everything is inside the program.

My courses have produced almost 7 figures in revenue this year.

If you’re ready for that next-level growth, go apply at podcasttoprofitmastermind.com. You will be blown away by your own growth and breakthrough when you get in a room with people who have the right vision, with a God-centered focus, and who are unapologetic about rising into their Kingdom capacity. If you’re here to do the work, go next level, are ready to rise into everything God has for you, and you are done playing small, making excuses, and getting in your own way, this is it. 

All offers can be found at stefaniegass.com/school.

God is Calling You

Friend, I am so proud of you no matter where this finds you. If you are listening to me, you are digging in, doing the work, trusting in Him, prayerfully considering how to move forward, and I see you. It’s not easy. It is not meant to be easy or for the faint of heart. 

We are not doing this the world’s way. We are doing this with Yeshua, King Jesus, doing it God’s way and looking to the Bible for truth, conviction, and what God says is the next right step. 

I believe He has called and appointed you – right now – for a time such as this. The season coming forward in your life is about to be extremely fruitful. It all begins with the decision to step into it, the decision to trust in God’s faithfulness, and allowing Him to place the people in front of you that you are called to serve. It’s always about helping, giving, and serving at a higher capacity.

That’s exactly what I stand for.

I’m excited you’re here, trusting in me, listening, and learning. I can’t wait to get to know you at a deeper level.

God Bless!

I pray this blesses you!

Xo,

Stef

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Before you go, be sure to watch the free workshop!

This free workshop is for you if you want to grow an online business in less time.

It will teach you how to explode your audience without the social media hustle, make consistent sales using a podcast, and plan, record, and launch a podcast with ease!

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