How I Got My Podcast to Rank Top 20 in the Entrepreneurship Category

Hey Friend!

I’m so excited about this topic! We’re talking about how I grew my podcast into the Top 20 in the Entrepreneurship category. Of course, podcast rankings ebb and flow, but to hit the Top 100 is an admirable goal for each of you. That’s when you start getting found and seen inside the podcast app and getting recommended underneath relevant shows.

It’s that next level from being in the game long enough and strategically enough that your podcast starts to work for you. Let’s talk about five specific, tactical things I did to get into the Top 20 of my podcast category: Entrepreneurship.

I hope they help, stretch, and encourage you to keep going. These tips are tried and true. They will get you far if you are serious about doing the work. Take them seriously and take notes! Most importantly, take action. Getting coaching, listening to podcasts, and growing in your personal development journey is only as good as your action afterward.

It’s the decision and the discipline that will move the needle in your business.

Ranking in the Top 20 of the Entrepreneurship Category

How did I build a podcast that is in the Top 20 in the Entrepreneurship category? Let’s go through five specific things that are the most impactful things that helped my podcast rise to become a truly successful show. We are a top 0.5% podcast globally and it generates from 100-150 sales per month. The podcast has become a catalyst for speaking engagements and being featured by other people with notable platforms and podcasts.

It’s been a springboard in so many areas of my life—not just in revenue and sales but also in creating rapport and the edification I need to move to the next level in my career. I want that for you. If you’re considering podcasting or have already started one, this content is imperative because the only way you truly stand out in your brand and business is to do these five things.

It is work. And sometimes it’s hard. But it is one million percent worth it.

Entrepreneurship Tip No. 1: I Have a Micro, Micro Niche

I do not have a lifestyle brand or discuss motherhood, marriage, weight loss, cooking, podcasting, or mountain biking—although that would be a pretty epic podcast! I teach online business and entrepreneurship, specifically podcasting, to Christian women.

Now, as I continue to scale, will I grow outward? Yes. I may start talking to men and women or grow in some of the things I teach. That option comes with time, success, and demand.

Starting with a micro, micro niche catapulted my podcast so much farther, so much faster.

Entrepreneurship Tip No. 2: I Am Ridiculously Consistent

I’m one of the most disciplined people that I know. When I make a commitment, I am going to stand by that commitment. Consistency is the secret.

When you meet millionaires and 7-figure business owners, there is one thing every single one has in common: consistency. 

In just shy of five years of having this podcast, I have over 650 episodes—every. single. week. for five years! That is consistency. If you want a top podcast, you dig in, don’t make excuses, and figure out how to batch.

Yes, life happens. You miss a week because you go out of town, somebody gets sick, or you care for an aging parent. Your audience will get that. I was in the hospital with my son last year, and a couple of my friends recorded episodes for me. Everyone understood.

Of course, I don’t mean consistency has to be at the expense of life; I just mean that when you are able, you are there on the show. People need to know that you are serious. They need to know you’re not going to bounce out at the next new shiny thing. They need to know you are the person who is steadfast in your area of expertise; they can listen for years. You need to be able to withstand the test of time; it’s hard to find people we can trust in the online space.

Trustworthiness is earned. You will have to do the work and create rapport so that people can trust you. Show up, do the work, and be ridiculously consistent.

Entrepreneurship Tip No. 3: I Have Stellar Podcast SEO and Positioning

Something I preach and teach in Podcast to Profit is the importance of building your podcast strategically. From the way we structure your podcast art to the way, we structure your show, to the way we set up your SEO and keywords, to the way we title your episodes, to the way we write your description, and to the types of categories you choose, all of it matters.

The way I’ve built my podcast’s positioning, including branding, SEO, and professionalism, is pivotal in getting my show shown, featured, and offered as a recommended podcast. That is not accidental; it is strategic.

If you want to learn about podcast SEO and positioning, we cover it all inside Podcast to Profit.

Entrepreneurship Tip No. 4: I Was a Guest on a Lot of Podcasts

In the first 52 weeks of airing my show, I had a goal of being on one podcast episode every single week. I achieved that goal; then, I took a hiatus to build courses, learn more, rebrand, grow a team, and build systems.

After completing the building and optimization mode this year, I am back in that seat doing more podcast guesting. It’s an incredible way to get visibility.

Entrepreneurship Tip No. 5: Highly Digestible Content

If you’ve listened for any length of time, you know it’s tactical. I do mindset episodes and put on my preacher hat every once in a while, but 90% of the time, I’m here to teach you something you can apply to your brand or business. 

I’m here to show you how to change, stretch you and show you how to do the work, how-tos and tutorials to get you the breakthrough you need. Every single episode I air on this podcast plays a pivotal role in your growing your business.

When you are set to record your next episode, ask yourself if it’s relevant to where your person is struggling and if it’s tactical. Is it something they want to hear? Is it going to help, stretch, or challenge them?

The fluff doesn’t work. It doesn’t sell. We don’t have time to waste. That’s exactly the methodology I’m bringing to this show. It’s working. You get a result, then tell your friends about the show and leave a review. Boom! All that helps to promote the podcast.

Speaking of reviews… if you’ve never left a review of this podcast, it’s my number one ask. It brings me joy to read your reviews. I share them with the team, and it’s such confirmation of the work I’m doing. It also helps with ranking and getting found and seen.

I would love to hear from you if you’ve learned something or are enjoying the show. I would love to read your review on Apple Podcasts and see your 5-star rating. It is truly such a blessing.

Now It’s Your Turn

Five tactical and specific things I did to hit the Top 20 in the Entrepreneurship category:

1. I have a micro-micro niche.
2. I was extraordinarily consistent.
3. I utilized podcast SEO and positioning.
4. I went crazy being a guest on other people’s podcasts.
5. I continuously create highly digestible content.

These are things you can focus on right now. If you need help learning how to do all these things, check out The Stefanie Gass School. 

I want to teach you everything I know about building a truly God-centered business because it doesn’t need to be so hard. Growing a business that makes money with true income and impact is much closer than you think. It’s so much simpler than you think. It is much more sustainable than anything the world has for you. 

Don’t believe the lie of the enemy about how you have to grow or hustle and do more. They are simply lies to keep you right where you are: stuck, overworked, burnt out, exhausted, and confused.

I want to help you with all of this! Thanks for being here.

I pray this blesses you!

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