Go From a Multi-Passionate Brand to a Hyper-Focused Niche!

Friends,

Do you ever wonder if your brand is TOO broad? Feel like you’re talking to everyone about everything from motherhood, to fitness, to planning, to making money, to…(insert alllll the things you’re multi-passionate about here). Frustrated with finding your focused niche?

First of all…permission to love all the things: GRANTED.

BUT, if you really want to build a profitable brand that’s gonna SCALE it’s time to get clear on ONE COMMON DENOMINATOR that your multiple passions share. You’ve gotta uncover your THING so your avatar can find you, and trust you to get her results in ONE area.

This podcast strategy session with Ashley Allen will take you on a journey of digging deeper into the various passions in your life so you can uncover the MAIN thing that they all share. THAT, my friends, is your new FOCUSED NICHE. Fine-tuning your brand is something that takes time, but nothing feels as good as CLARITY, Lola. Let’s get it.

I pray this blesses you!

FULL EPISODE TRANSCRIPTION:

(00:00):
Hey friends. Welcome to another episode of the Mompreneur Mastermind Show, where today you get to be a fly on the wall of a podcast strategy session where I help Ashley Allen go from big vision and being super multi-passionate to figuring out that common denominator of her brand, zone of genius, and the vision she wanted to create for her future avatar that she just couldn’t get to on her own. I know how tough it is to be struggling with what’s my thing, when I love so many things.

(00:34):
So today you get to enjoy that entire session with us. Come sit down, grab a book and open pen. If you’ve been in a space of I’m a little too excited about all the things in life. I’m a little too multi-passionate and I just can’t seem to dig into my personal zone. In my one thing, this episode is for you.

(01:21):
What has to happen today for you during this chat? What are you struggling with the most?

(01:49):
Okay. So I think really where I’m hoping to zap into your genius is really basic, but I just can’t seem to figure it out on my own. So that’s kind of why I’ve reached out for help is really zoning in on like my zone of genius, my brand, and message.

(02:09):
Okay, cool. That shouldn’t be hard. We can do that.

(02:15):
Hopefully! Plan the mini podcast, right?

(02:22):
Yes, of course.

(02:24):
Yes. Loved it. Trying to find my notes. I literally had them right here. So I literally left it with the next four things or five things left to do from that mini podcast course. It was literally still stuck on naming it because the branding and everything. The message – am I being super clear?

(02:49):
I still wasn’t super clear.

(02:51):
Right.

(02:52):
Kind of been stuck since then.

(02:54):
Okay. So tell me how far where you are. Are you still in the realm of, okay, obviously health and wellness coaching?

(03:03):
Yes.

(03:03):
Fitness. So health, wellness, and fitness is awesome. That’s its own little category, but then you also mentioned the personal development side, motherhood, marriage, mental health, and balanced nutrition, important basic nutrition. So here’s the thing, are you going to continue with the health and wellness coaching? Is that like a thing that’s happening for you that you could see for the next three years?

(03:30):
I would lean towards yes. But at the same time, there is a little bit of kind of like wavering unsure or into the unknown kind of thing, but I would lean more towards yes.

(03:41):
And is that how you make money today? A hundred percent.

(03:44):
That is how I do it right now. Yes. I’m pretty open minded with kind of where this new venture, following this into the unknown kind of Elsa vibes is taking me. But that’s how I make it. Now there’s been some anxiety and I’ve distanced myself. I still do that. It’s exactly a hundred percent how I make money, but yeah. So there’s still like an unknown and I’m kind of open-minded going into podcasting and doing it that way. Just seeing where that flows.

(04:17):
Is there any other pulling on your heart right now that feels clear? I feel very clear that I need to move into some type of private coaching business or a motherhood coaching? Is there any other thing that you’re like, it’s clear?

(04:32):
No, not really. I mean, I’m a volleyball coach outside of everything else, but that’s not something that private lessons or something like that, isn’t really where I want to go. I know future down the road, kind of a big dream that I have, if you were ever to talk about like physical product or like a physical thing that I would create, it would honestly probably be in, this is totally off the wall from what we’re even talking about, but it would be a volleyball club. A business in that area.

(05:00):
So I know that a little farther down the line and I have things I want to do before I ended up in that spot. But have to do with coaching and this health and wellness. What I do now? I honestly don’t have like a specific thing. I just kind of right now am thinking that it’s going to be a spin off of what I do now. It’s not exactly going to be staying where I am.

(05:22):
Okay. So if that’s the case, Ashley, then I think it does still make sense for you to stay more niched into. Yes, it can be for moms, but health, wellness, fitness, and nutrition. Obviously you love fitness. If you were to go do volleyball coaching, you were to start a volleyball club, you were to do any of those things, it still could then be a line under this podcast. Which means I would cut out marriage and mental health. You could sprinkle that, but I probably wouldn’t go heavy into like motherhood and marriage.

(05:57):
Then it becomes a lifestyle podcast, which it could totally evolve into that. But let’s start by talking to a specific problem that a specific woman has and then from there you can then allow that to blossom naturally, if that makes sense. Instead of motherhood podcasts, there’s a bajillion. You don’t just want to be another mom lifestyle podcast, or you’re going to drown. Okay. You want to be solve a specific problem. So how does that feel first? Did that give you a weird feeling?

(06:28):
Yeah, that gave me a lot of clarity because when I’m going through my training, my leadership training, they’re like you should want to talk to moms because you’re a mom. Honestly, I love moms. Don’t get me wrong, but that’s honestly I don’t feel the need or I don’t feel the calling to specifically speak to moms. So that really just gave me a lot of like, maybe a weight lifted off my shoulders. Because yes, I’m a passionate about those things, and I’m very knowledgeable about those things, but maybe not right now is not the time to dive into that.

(06:53):
Okay. So let’s then take health, wellness, fitness, and you can even sprinkle in community fitness. You can talk about different ways of being fit. You talk about having maybe in team sports as an adult. Why volleyball is a passion for you and why that might fit for different personality types. Then you can talk about nutrition. You do get to talk about holistic versus western medicine. All of that is okay. Under a health and wellness fitness podcast, right?

(07:24):
Yes.

(07:25):
Okay. So if we go that direction, we got to get more clear though. Who are we talking to in that arena? When I say that though, Ashley, just for you to know, I would never specifically say your network marketing business. I would never say the name of it or point people directly to a website. I would just let them know you have a product line that you recommend because that leaves it open. It would be really smart for you later to have your own passive product line. Maybe your own little macro workbook, your own little fitness guide for whoever, if it’s moms or women or whatever.

(08:01):
Then you can start transitioning into monetizing a hundred percent under your own brand in the future.

(08:08):
That’s the site I have set. I’ve been doing this almost two and a half years now. I’ve never posted there. I typically don’t say their name on social media at all, or post their logo unless I’m at an event or something or in the background, but I’m very cautious about that already. So I would definitely keep that into the podcast as well. I’d have to be a little more careful probably since I’m talking. I have that written down as a note.

(08:34):
Yep. You can always edit.

(08:37):
Right. There we go.

(08:39):
All right. So then let’s get a little bit more niche. So if we’re talking about health wellness, fitness, holistic medicine, and nutrition. Who specifically can we help the most?

(08:51):
I would definitely say the majority of the stuff that I’m super about is pretty basic beginner knowledge.

(08:58):
Okay.

(08:59):
So someone looking to transform their life into a healthier lifestyle when talking about the 80/20 rule with nutrition, fad diets versus lifestyle living kind of stuff.

(09:14):
A beginner. What about age? Do you want to speak to a certain age range or even a certain sex? Male versus female?

(09:23):
Definitely female. Age range? I mean, I’m definitely a believer of it doesn’t matter. You can make this change no matter what age you are. Obviously my experience and knowledge is going to be, my age range is in the upper twenties and I am around a lot of teenage girls being a volleyball coach. So, I’d probably say anyone in between 20 and 35 to 40.

(09:53):
I really love that idea. Ashley, what if you even knocked that down, just a tad. What if you were like 18 to 30? Really capturing that market of women who are most susceptible to eating disorders, to the media impacting how they feel, talking about body dysmorphia, and having experts come on and talk about fad diets and the damage that that might do. What if you were almost niched into that?

(10:21):
Because I hear so many people talking to moms about nutrition already. Busy moms in their mid thirties, like we’re over, well, some of us. I’m over being super critical of my body to the extent of harming my body, but in my twenties, absolutely not. I was so open to hating my body and taking all of this media in and thinking that she’s more beautiful at this size. The twenties are so key for creating that healthy foundation for food for the future.

(10:51):
Yes.

(10:52):
You’d be doing a lot of good if you were willing to speak to that.

(10:55):
Yeah. That’s so true. I honestly do feel a little bit more connected to the younger, like I said, as just as a coach and wanting to shape that generation. Those early years, like 18 to 25 were very critical for me. That’s really where my life changed. So I think that’s kind of why I feel the calling to be that way or talk to them.

(11:15):
Yeah. So then let’s keep going with that concept. Now we’re clear on demographic, we’re clear on what it would kind of be about, right? This health and wellness, holistic, all of those you could have. There’s so many amazing experts that could speak on this. We know what’s for a female between 18 and 30ish. Maybe she has kids. Maybe she doesn’t. That’s not a thing for what you’re teaching, which is great.

(11:39):
Yes. That makes me feel so much better.

(11:43):
I’m so glad.

(11:45):
That’s crazy.

(11:47):
Yeah. Just because we are moms does not mean we have to have a mom-related podcast. Oh my gosh. Brain explosion.

(11:57):
Mind blown.

(11:57):
So let’s think about the name.

(11:59):
Okay. Yeah. I’m literally, this is the worst. I know you probably hate hearing people say they’re not creative, but I feel very not creative.

(12:06):
That’s okay. That is not everybody’s strong suit. Hey, give me a second. Let me think. Okay. Fuel her body and mind. Fueled by self-love. I don’t think it’s self-love though. She’s fueled by health.

(12:22):
I’m writing it down. Yeah. My team name that I go with as far as network marketing goes is team shine your light. So it feels pretty similar.

(12:30):
I really want it to have clarity.

(12:34):
Yeah, no, I was just saying that I liked that it’s similar.

(12:36):
Oh, okay, good. I want something in the name about body because she’s in her twenties. Hello. That’s what we cared about. That’s what I cared about. So I really want something with the word body, maybe something with the word love, and then health. Healthy body, love your body, and love yourself.

(12:56):
I’m writing everything down. I promise. I’m just like also going through a lot of words in my head.

(13:00):
Yeah. This is just our brainstorming. When you hear the right phrase, you’ll be able to be, okay, that phrase feels really good. Love your body. Love yourself. It could also be a play off of like this whole women empowerment movement of sisters in health. Sisterhood, body love is trademarked. I keep coming back to body love. That’s taken. Healthy body sisterhood?

(13:26):
I’m trying. So this is why I keep I’m so quiet. My mom always calls me the health freakish mom. I’m like trying to find body love or self-body love freakish mom. Not mom, but…

(13:40):
Yeah. Okay.

(13:43):
Freakish or some kind of something to do with that.

(13:47):
What about freakish about health?

(13:49):
I like it. Writing it down.

(13:51):
Freakish about health. The other word we could use is strong.

(13:54):
I like strong. A play on sassy would be a good one personality wise is what you’re going to find in there.

(14:00):
What about something like strong, sassy and healthy?

(14:02):
I like that one too.

(14:02):
In there, the tagline because that’s so vague. Okay. The tagline is then when you make it clear where it’s something like let’s see food, health, wellness, and mindset for chicks in their twenties or something like that. Where it’s super clear on what is this and for who?

(14:24):
Another, we could also say that for the millennial. Let’s see. So what about she fuel like a play off of a word. She fuel. Right? Then that is a brand name of she fuel: fueling health, body, mindset, and wellness for the millennial woman.

(14:44):
Yeah. I love that. I just wrote, she fuel: health, body, wellness…

(14:47):
Health, body wellness, and mindset for the millennial woman. The whole brand is what is fuel for women? It’s health, food, the positivity you’re putting inside of your mind, and the way you speak to yourself. What social media influences that you allow to come in and tell you you’re beautiful or not, right?

(15:08):
Yeah. Your diet isn’t just what you’re eating, but what you’re consuming via social media, news, shows you’re watching, the radio you’re listening to, and all that kind of stuff.

(15:19):
Yeah. That’s kind of fun.

(15:21):
So true.

(15:22):
That’s kind of a fun one. She fuel. Cause that is like to me, how is she fueled as a millennial woman? Right? How can she literally be her healthiest, strongest, most powerful self? That also really leaves you open to grow a brand that you could trademark. She fuel.

(15:40):
Yeah. I’ve just Googled it. It looks like there’s a natural product on the market, but not a podcast. So I’d have to look at that.

(15:51):
What about, is it weird to say girl fuel?

(15:55):
What if it was grl and not the whole word.

(15:59):
If somebody has it, then it can be a thing.

(16:03):
Oh.

(16:05):
Girl fuel is something. Fuel girls?

(16:09):
Are you looking at something?

(16:10):
Yeah. I see fuel girls is a thing in the UK.

(16:14):
Do you see she fueled?

(16:16):
I do she fuel. However, it’s a natural supplement and elixir of women life.

(16:24):
So it’s a natural supplement. Yeah.

(16:27):
The rules on that are, if you have a name that’s the same as somebody else’s, they’re going to have first use rights. If it’s anywhere in the same vicinity as what you’re doing, that is in the vicinity of what you’re doing. So you would have issues with that later, but that doesn’t mean we can’t keep going on that idea.

(16:47):
What about her fuel?

(16:50):
Nothing on her fuel. Fuel her would obviously be taken. Her fuel is not anywhere.

(16:59):
Her fuel is obviously a little bit more catchy.

(17:01):
I know. If you have fuel her all one word. Let me see. There’s not a podcast with that. Obviously the domain would be taken. Let’s see. Just a second. Fuel her is not taken.

(17:18):
Oh shoot.

(17:19):
Now it’s $1,800 to buy the domain so you wouldn’t have to buy the domain, but nobody’s using it is my point. As long as that trademark isn’t taken, let me check. Then you better jump on that one. Cause that’s amazing. Oh my gosh.

(17:37):
I feel like people are going to, or when I Google it, people are like fuel her fire, fuel her future, and fuel her.

(17:44):
There isn’t literally like fuel her.

(17:46):
You went a little more crazy. I’m just saying fuel her by itself.

(17:50):
Yeah. If it’s one word, fuel her, it’s an actual brand name you are creating. There’s nothing under fuel her all one word in the trademark database, which I don’t flipping believe that’s insanity.

(18:03):
The trademark one?

(18:04):
Yeah. So I would make it even more unique by having like fuel all caps and then her is small, but it’s one word.

(18:16):
Yeah. I like it.

(18:18):
Then I would even make her cursive.

(18:24):
Yes. Fuel her. Oh, I love that so much. That is it.

(18:30):
Oh yeah. Definitely.

(18:31):
Oh my gosh. Yeah. So what I would do then, Ashley, just for you to know, as soon as you can, I would consider maybe trademarking that and or getting that domain. Because fuel her is so good. That is something that you could trademark to become your entire brand in the future where fuel her could be a podcast. It could be a line of products. It could be fuel her courses. I mean, it’s limitless.

(18:59):
How do I do that again? You gave me the instructions on that in the university, right?

(19:05):
Basically you want to start using that word in every single thing that you do so that you establish first rights to that name and spell it the same everywhere. Then the only thing that you won’t have that you might want to consider investing in within the next six months would be that domain name. It is expensive because nobody has it and they know the value of it.

(19:30):
Yeah. I mean, that’s something I can work for while I’m still in the network. That’s one good thing about network marketing. You put a goal for monetary wise. You can pretty much make whatever kind of money you want to.

(19:41):
Exactly. Just put that in the back of your mind for this next year. I just can’t believe it’s available number one. Then number two, that is so unique and beautiful. Now that I understand the bigger I get the importance of having a trademarkable name like that, that you can use for everything. When I find one with you guys, that’s so good. I can’t, I just can’t. That’s so good.

(20:05):
I’m freaking out about it as well. I’m probably going to trademark it later tonight.

(20:09):
Right?

(20:11):
Once I figured out how to do it. It’s happening.

(20:13):
Yeah. Right? Yeah. So I would at least just start using that everywhere that you are. Grab the Instagrams, grab the Facebooks, get all the things that are available under fuel her all in one word, get them now. Yes. Start your podcast name. That way everything you do is at fuel her. Facebook.com/fuelher, the podcast is called fuel her, and the website is called fuel her.

(20:39):
Making sure I don’t miss any of the places I need to grab it ASAP. Did you say Facebook?

(20:46):
Instagram, a Facebook page with it, a Facebook group that you can funnel people from the podcast. So it’s like facebook.com/group/fuelher. You’ll want an email address will never be an issue, so you’ll always be able to get that. The domain is really the one that’s going to be once you’re public with this and people are like, oh, that’s an amazing name. That would be the next investment I would make.

(21:12):
The domain. Okay. Yeah.

(21:14):
So the other thing before we run out of time, let me try to say a description for your podcast for you. It’s recorded. You won’t be able to write this fast.

(21:31):
Okay, good. I was like, I can type.

(21:33):
Yeah. You’ll be able to relisten a couple of times and then this description would be for your podcast. Then probably you can use it for your website. This is kind of like the promise to that woman. Okay. I’ll just do my best, and then you make it your own based on how you would speak and the type of content that you end up putting into your podcast. Okay.

(22:00):
Yes.

(22:00):
Okay. So, hey millennial sister, are you struggling with body image? Are you trying to love your body but totally confused based on all the fad diets, all the nutrition information, the endless pages on your Google search? Don’t worry. That’s why I’ve created fuel her. A simplified, health, wellness mindset and positivity movement to help you learn to love yourself from the inside out. Be the strongest, most healthiest you can be with simple and effective nutrition.

(22:41):
I am here to cut out the overwhelm. To provide you a clear, simple answer to what the heck to put in your mouth. Because it doesn’t have to be so hard. In this podcast, you will find health and wellness information. You will find motivation and inspiration for your mindset. We will have stellar guests on to teach you more about health and debunk the fads that are out there. Give you the knowledge you need to claim your best life from the inside out. Welcome to the fuel her movement.

(23:21):
Holy crap. So good. I don’t even know how you do that, but it’s insane.

(23:31):
I just pray over every single one of you guys. I’m like, Lord, give us the words.

(23:35):
Right? I did the same thing as I was like, I know she’s praying for us too, but please just be there. I know you’re going to be.

(23:45):
Yes. Oh my gosh. Sometimes too, it’s just those two brains. Cause I can hear from you all these cool ideas, but then it’s like, we need the word or the term or the one little thing that makes it all click. So this feels so right to me. I’m excited for you.

(24:01):
Oh my gosh. I’m pumped. This is crazy. I feel like walls have just been broken through.

(24:09):
I’m so excited. So the next step, Ashley, for you is your podcast. You need to get that up and running.

(24:17):
Yes. Then I think you can monetize with your MLM for now and then maybe in the next 90 days, as you get to know your fuel her sisterhood better, we might meet again and talk about a passive idea or a different income stream idea for you.

(24:35):
Yes. I agree with that as well. Definitely. We’ll be speaking in the future.

(24:40):
Yeah, girl. Keep me posted.

(24:42):
I hope you love this coaching call with my girl, Ashley. That if you have been sitting in a space of confusion over your spiritual giftings, what did God place in my heart that he’s asking me to bring into the world? If you are having trouble navigating that process and figuring out the clarity and how to kind of get started on a new path or on a path that has more definition, more clarity. The good news is I am a clarity coach.

(25:10):
Let’s grab a one hour breakthrough call and I will help walk you through what your thing is. We can do the four tiers of brand creation and then you can go do the things because until we begin to do the things, we cannot get ultimate clarity. We cannot make a big impact if we’re constantly stuck in fear in what if. I don’t know when. If that person’s already doing this. All the limiting beliefs that we tell ourselves that keep us from actually stepping out in faith and then making an impact in whatever it is that God has created us for.

(25:44):
We know that God has created us for goodness. We know that he has created us to be women of the kingdom. That means helping him further the good here in this world. Each and every one of you has something special to give. So hiding it because we’re unsure does a disservice to God because honestly our gifts were given to us on purpose by the creator, by Jesus Christ, so we will share them.

(26:10):
So if you are in a space of needing some mentorship, when it comes to the breakthrough, when it comes to clarity, hit us up. I would love to work with you girl. I would love to help you navigate that process. Okay? If not, just know I’m praying for all of you. If you’re not ready, I’m here for you. I’m constantly praying over each and every one of you that listens to the show. Slide into my DMS. I’ll pray with you anytime girl.

(26:32):
All right, Lord, I lift up everyone listening to this episode now. That you just give us a spirit of encouragement, of faith. That you just pour into us like never before now, God, to trust you, to have faith in you. Because the world is heavy. I know that we are all facing a lot of indecision about a whole lot of things. But one thing we know for sure is you have a spirit of honor. You are honoring us. You are here with us, guiding us, leading us, and mentoring us.

(27:00):
We pray that you just place truth in our hearts and minds. That you guide us into what is right, what is true, now today, and each day. Going forward, that you give us a spirit of belief that your plan is always the best plan. We know Lord that you are bringing good and light from every situation that is happening in the world, in our lives, in our minds, and beyond. We’re just grateful for you, God. We honor you, love you, and we’re here with you. We thank you for bringing us together today in your glorious name. Amen.