4 Reasons You’re Not Making Consistent Income in Your Online Business

Hey Friend!

You have an online business but you are not making consistent income. It can be frustrating, to say the least. There are four main reasons why you are not making consistent income and I am here to help you navigate through it. I know one of the deepest desires of the people I serve is to be able to create a business where they are helping people and while producing money at the same time. You want to make a difference in this world using your gifts, your vocational and spiritual gifts that are in alignment with what God has for you, all while making money. It’s important to have that income in the bank so you can provide for your family, get out of debt, tithe, and give. When people of God make money, they can use it for the good of His kingdom. I want you to know why you aren’t making consistent income so we can remedy that and help God’s kingdom to grow more.

#1: Buyer Confusion

The first reason why you are not making consistent income in your online business is due to buyer confusion. When you set out to create a business, you often create it based on what you think, not on what your audience needs. For example, you want to start a business helping moms learn how to meal prep. You create this business and decide to start a podcast. Then you start a social media account and a blog, plus create a Pinterest account and make YouTube videos for your YouTube channel. You end up doing it all!

The problem is you start the business everywhere and build it based on what you think that woman would want without really knowing what she wants. You end up talking about so many different topics such as content around:

• Homemade meals

• How to mix your own hummus

• How to create a wholesome breakfast

• Lunch and dinner meals

• General food basics

• Weightloss 

• Quick workouts

The list goes on and on with you being full of ideas in all directions. It’s ok because you are starting out and trying to figure out your avatar. Yes, starting is the hardest part. But once you get started, you need to create something called a micro-micro niche. In this example, you are talking about wholesome food, meal prep, and workouts. Your content ends up being all over the place. It’s in the same niche but it’s not microed down enough. 

Have Consistent Income When You Go 3 Levels Deep

In my program, Podcast To Profit, we go three levels deep to create a micro-micro niche for your brand. This will eliminate buyer confusion. You want to become a high-level expert in your market, and by niching down three levels, you can become that expert. The example of having a meal prep brand that includes all those other niches is too generalized as we stated above. You need to come down to the market which is “Meal prep for busy working moms“. Don’t include fitness, weight loss, and quick workouts.

Also, if you are talking to busy working moms, you shouldn’t be talking about how you spend all day long making homemade hummus. This mom doesn’t have time for that. Once you niche down, you can be more mindful about your messaging and your copy. Then you won’t create buyer confusion.

Showing Up in One Place = Consistent Income

Another source of buyer confusion is your brand being in too many places and you end up spreading yourself too thin. I teach my students to focus on one thing — the thing they are going to marry. I recommend podcasting to start building your brand. From there, once you are making strong connections with your audience and generating leads, we then build upon the podcast and branch out. You can start to develop a website, create an email marketing strategy and launch a YouTube channel. Take it one step at a time and avoid doing it all at once. Buyer confusion happens when your audience lands on one thing and the messaging and marketing are completely different from the other places you show up as a brand. You need to be clear, have a micro-micro niche, and show up in one place that represents your brand well. 

#2: Too Many Offers

The second reason you are not making consistent income in your online business is due to having too many offers. Too many offers equals negative money in the bank. Often times online business owners create a tiny offer and think they are catering to those who don’t want to spend a lot of money. Or you may get the urge to have a high ticket offer because you see another big brand doing it. That big brand is making $10K a month with this high ticket offer and it’s appealing to you. I recommend you stay clear of that for now.  Sometimes entrepreneurs have several creative ideas that they feel their audience will want to buy and then they end up offering a product at the midway point. This is something I see all too often; too many offers that are priced at various price points. This is one of the major reasons why you are not making consistent income in your online business. 

Let me tell you a secret. There is such a sweet spot for your first offer. You should only have one core cohesive offer. You should keep working on that one offer until you reach six figures on that one offer. Does that mean you never get to deviate? No, but what I have found with my thousands of students is that the one core offer is going to be what allows you to know what you are supposed to do.

Create One Clear Offer

This also creates buyer confusion. It’s best to be clear with our audience, helping them to understand what the exact next step is in their journey, rather than confusing them with too many offers. For example, you have that meal prep brand and you create the “Meal Prep Method” which is a $397 course. You pitch them on your podcast saying: 

“Hey Mom, are you struggling with meal prep? Do you want a really simple step-by-step program that is going to take you 30 days to set up your meal prep so you can spend less than 30 minutes a week on this process? You’ll be able to feed your family nourishing and wholesome meals that are going to create happy healthy kids who will actually eat the green things because we are going to hide them! Come and join our meal prep course for moms. It is on sale for the next 30 days you can grab it for $397. We have an awesome payment plan option for you. Come check it out on our website.”

There’s no room for confusion in this example. I didn’t create a lot of different offers. It’s simple, and I didn’t have to create excuses for why they should invest in this program. It’s also priced very strategically. I have one core offer, which makes it very clear to my audience. When you come into Podcast to Profit (P2P) we build out the offer together so you know exactly what to do and how to structure it to convert and sell. We also create pitches with your avatar’s verbiage, just like the one I laid out for you. We create an extension ladder for you over the next 3-5 years as well.

If you want to increase your income, you need to have less going on with your offers — less is better. Simple equals success! Get rid of all the extra offers and focus on your core offer only. Once you have consistent income coming in and you make $100,000, then you can branch out into more than one offer.

#3: Unprofessionalism

The reason why you are not making consistent income in your online business is due to unprofessionalism. On one hand, you cannot afford to have a professionally built-out brand, while on the other hand, how can you afford not to? This could be the very deciding factor as to why people are going to work with you or not. For many years I bootstrapped and duct-taped my business together. Making everything myself on Canva and having my best friend take pictures of me on her iPhone was the extent of my graphic design and marketing for my business. I grew to a point until I stopped growing. I was my own lid when it came to professionalism. 

Unless you are a graphic designer, you should stay in your own lane. There was a point in my entrepreneurial journey when I stopped growing and I took a deeper look at my brand. I noticed it wasn’t great. I actually had a red and orangey-yellow brand color. Someone commented on my brand and said “Why do you have ketchup and mustard brand colors?” That’s when I realized I needed to do something and hire a professional to help me create a beautiful aesthetic brand that looked professional.

If I had done that sooner, I would have grown a lot faster. Professionalism is absolutely key to growing your brand and making more income. You can make a few thousand dollars with an unprofessional brand, but it’s going to be difficult to scale past that $100,000 mark, that multi-six figure level, without a highly professional brand built out. When you join Podcast to Profit, I teach you what you need to uplevel. 

#4: Not Nurturing Your Audience

Lastly, the fourth reason you are not making consistent income is that you are not nurturing your audience. What most people are doing with their online business is putting out a lot of content without nurturing their audience and following through. Online entrepreneurs are posting all over social media and putting a lot of time into content creation. That’s great but when it comes to nurturing the people, it’s not happening enough or at all. You may get names on your email list but you aren’t doing anything with that list. This right here is the pot of gold at the end of the rainbow. Truly, so much of the magic comes in the conversion through nurturing your email list. 

Someone may come to my podcast episode and binge-listen. Then she just so happens to sit on the sidelines for 6-12 months, still listening but not buying. She isn’t ready to buy yet, for a variety of reasons:

• She has to save money

• Thoughts that I’m not the right person to coach her just yet

• She has a mindset block

• A money issue

• Her spouse is not on board

Whatever it might be, she isn’t ready. If I never nurtured that person, why would she think of me when she is finally ready and has a breakthrough? One day, she comes to realize that she is ready to start a podcast, and I’m the next right step for her. I want to be there for her when she has that moment of realization. The best way I can be there is through consistent nurturing.

How To Best Nurture Your Audience

While you consistently put out content for your podcast, one episode a week at a minimum, you also will run a free Facebook community. This allows you to have a back-and-forth conversation with your community.  A Facebook community allows them to be seen and heard. The last part of nurturing your audience is having an email list. Fifty percent of our last live launch, a 6-figure launch, had conversions happening mostly in the email inbox from the email sequence. Email marketing is a must. I encourage you to send out weekly nurture emails. All of those pieces are necessary to nurture your audience.

To bring in more consistent income into your online business, first start with the podcast. Join Podcast Pro University to find out how to get started with your podcast. You can sign up for the free workshop at podcastforgrowth.com to find out how podcasting can help you make consistent income. 

Then join me in the next step after you launch your podcast. My 6-month group coaching mastermind program, Podcast to Profit, is where we set up your email marketing strategy. We also go over how to nurture using a Facebook community and your podcast. You don’t have to be frustrated and overwhelmed because I tell you how to do it.

Avoid These 4 Major Mistakes When Trying To Make Consistent Income Online

Often we are so confused as online entrepreneurs that we take messy action or no action at all. Our efforts come off as unprofessional when we try to look professional. Our audience doesn’t resonate with your brand and ends up getting more confused in the long run. We have to do things the right way in order to create consistent income.  I want to help you create real income from your podcast this year. To review, here are the four reasons why you are not making consistent income in your online business:

1. Buyer confusion
2. Too Many Offers
3. Unprofessionalism
4. Not nurturing your audience

It’s time to start making real money by helping people with your gifts and do what God called you to do. I am excited to help you along the way. Your next step is to check out my free workshop which is podcastforgrowth.com. If you are confused on what your calling should be, check out the free Clarity Workshop. And lastly, come check out our free community where we can hang out together online.

I pray this blesses you!

Xo,

Stef

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Before you go, be sure to watch the free workshop!

This free workshop is for you if you want to grow an online business in less time.

It will teach you how to explode your audience without the social media hustle, make consistent sales using a podcast, and plan, record, and launch a podcast with ease!

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Online Business for Christian Women with Stefanie Gass