3 Ways a Podcast Helps You Grow an Audience Online

Hey Friend!

We’re discussing three ways a podcast can help you grow your online audience. 

How does a podcast bring in new listeners and leads? Ultimately, you’ve grown your audience base and listenership, so the conversions, sales, and money in your bank account also start to grow.

I believe that much of it begins with the decision to say “yes” to podcasting.

If you don’t have a podcast yet, go to Podcast Pro University and enroll in my 12-step course. It will teach you everything from podcast planning to recording, editing, and launching. There is tactical training for every single step. I screen share and show you where to click and what to do. It has everything you need to launch a show successfully.

The course has been refreshed and features a brand-new platform with updated modules based on the latest technology.

Three Things a Podcast Can Do to Help You Grow an Audience Online

We’re discussing three ways to grow your audience online with a podcast. All three together make you unstoppable when attracting an organic audience. Attracting is the key method.

I remember my network marketing days; I did that for five to six years, and it didn’t feel aligned with what I do today. It felt very pushy. 

I’ve converted to “pull marketing,” where I put out a podcast, and you learn from it. You may like it or not. You may resonate with it, or you may not. Ultimately, you decide if working with me is for you.

It’s a ‘take it or leave it’ approach, eliminating pressure to be forceful or sound desperate. This approach allows me to be inviting, open, and excited about my offers, allowing you to decide for yourself.

Organic conversion

Our conversion is insane because listeners love being able to learn and make decisions for themselves. Ultimately, they trust me because they get results from the free content, which helps them see that I would be trustworthy if they were to take the next step and pay for my programs.

The show has grown into a successful brand and business five years into the podcast. We make multiple sales per day from the show organically. It’s the best way to make money online. Bar none, in my opinion.

I will not mince words. It takes work. It will get hard. But you’re either here for the hard part, to create something sustainable, or for the easy part, which never results in sustainability.

If you’re here to create something meaningful, even if it takes longer and is harder, it will help people and bring you fulfillment. This is the place, and I’m your coach.

The 1st Way a Podcast Helps You Grow an Audience Online: Long-Form Content That Doesn’t Expire

You are creating something with longevity.

Let’s say you purchase a loaf of bread with preservatives. You throw it on the counter and know you can eat it unless you see mold. Then there’s this other kind that’s organic, needs to be refrigerated, and must be consumed within five days.

I’m not talking about the health factor, just the longevity of the bread. If you choose the healthier bread in this scenario, it often goes uneaten because no one knows it’s there, and the kids don’t like it.

You just wasted money, time, and effort on something that wasn’t worth it. On the other hand, the bread on the counter is in sight. You are inspired to eat a sandwich because you see the bread.

Do you see the difference? When we think about creating social media content, we have bread in the fridge. It’s not exactly right. People don’t see it, and it is wasted in less than 24 hours. Less than 1% of your active following ever sees your content.

That has a short shelf life, and it does expire. 

When we think about podcasting, we’re creating tutorials, teachings, or interviews; creating something that’s going to connect more deeply than words in a post or page. It allows us to drop in deeper and more quickly.

People tell me they feel like I know them. They feel the connection in my voice. You can tell I’m honest, hopefully, and funny, at least I try to be.

When you do long-form audio, it’s deeply convicting. And it does not expire. When I look at my top downloaded episodes, my top five are not always my latest episodes. Some episodes are from two to four years ago—your content multiplies.

The 2nd Way a Podcast Helps You Grow an Audience Online: Podcast SEO

SEO stands for Search Engine Optimization, which is simply using the words and verbiage that your person is searching for online.

When you join Podcast to Profit, my six-month group coaching program for podcasters, we will spend weeks on Podcast SEO. I’ll teach you how to research, validate, and verify the keywords your audience uses to search for.

I show you where to put them on your home page, throughout your content, and in titles. There is a formula for ensuring that your show gets results over others’ podcasts when people type in specific phrases.

This is an incredible way for your podcast to grow an organic audience online. Let’s say you have a podcast on making paper products like journals or devotionals. You create a podcast, and one of your titles is “Five Tips to Create a Paper Planner for Busy Moms.” 

Your episode pops up when someone types ‘paper planner’ in Apple Podcasts, another podcast app, or even in Google or Yahoo.

They click, listen, love you, subscribe, and tell their friends. Boom! You’ve just grown your online audience through the right strategy for setting up your podcast.

The 3rd Way a Podcast Helps You Grow an Audience Online: Many Networking Opportunities

It edifies you to get networking opportunities. I have connected with 50 to 100 other notable podcasters through my own podcast. We’ve done podcast swaps, and I’ve been on two dozen online summits. I’ve been invited to different retreats, and I am part of a mastermind.

The opportunities your podcast can produce for you are unbelievable. It’s incredible to think that this one place I show up to teach you how to start your podcast, get clarity on your business, and ultimately make money is a catalyst to explosive growth as a speaker, coach, and teacher. It’s given me a seat at so many tables.

That will, in turn, grow your audience online because you’re able to grow your organic audience and get in front of other people’s warm audiences. If you get in front of someone else’s audience and they say you’re amazing and trustworthy, their people will listen, and you’ll grow your online audience.

Get Started On a Podcast Now

Those are three reasons you need a podcast yesterday. 

If you don’t have a podcast, check out Podcast Pro University, where I teach you how to start one. You don’t have to figure out where to begin anymore; get on YouTube, or duct tape something that won’t work. Do it correctly by setting it up strategically through my program. It takes 30 days to launch your podcast. Getting it into the world and working for you is easier than you think.

If you have a show, maybe you did it on your own, or it’s not working the way it should, or it’s not growing. Perhaps you’ve launched and are saying, “Now what?”

I want you to apply for Podcast to Profit, my six-month group mastermind program for podcasters, which covers everything I discussed here: podcast SEO, networking opportunities, optimization, and taking your show to the next level. I teach you how to build a coaching offer and an online course from start to finish. Everything is inside the program.

My courses have produced almost seven figures in revenue this year.

If you’re ready for that next-level growth, join me! You will be blown away by your growth and breakthrough when you enter a room with people who share the right vision and a God-centered focus, and are unapologetic about reaching their Kingdom capacity.

If you’re here to do the work, go to the next level, and are ready to rise into everything God has for you, and you are done playing small, making excuses, and getting in your way, this is it!

God Is Calling You

Friend, I am so proud of you, no matter where this finds you. If you’re listening to me, you’re digging in, doing the work, trusting in Him, and prayerfully considering how to move forward. I see you. It’s not easy. It is not meant to be easy or for the faint of heart. 

We are not doing this the world’s way. We are doing this with Yeshua, King Jesus, doing it God’s way and looking to the Bible for truth, conviction, and what God says is the next right step. 

I believe He has called and appointed you—right now—for such a time as this. It begins with stepping into it, trusting God’s faithfulness, and serving the people before you. It’s about helping, giving, and serving at a higher capacity.

That’s exactly what I stand for.

I’m excited you’re here, trusting in me, listening, and learning. I can’t wait to get to know you at a deeper level.

God Bless!

I pray this blesses you!

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