2 Podcasting Hacks Proven to Increase Engagement

Hey Friend!

Let’s have a conversation about two podcasting hacks that are proven to increase engagement. These will help your listeners stay super excited and stay on the podcast app through your episode.

Increase Engagement Hack #1: Tell People What They Are About to Get Without Telling Them What It Is

The first hack I have for you to increase your podcast engagement is to tell people what they are going to get without telling them what it is. 

We can use this episode as an example. Today, we’re going to learn two hacks to boost your podcast engagement. As a listener or reader, you know that two things are coming.

There are two things I want to tell you. But I don’t tell you what they are. This will keep you from leaving until you hear the second hack. Nobody is going once they have got the first hack. They need to know the second one.

This also works if you say something like, ‘We are going to go through a formula right now to teach you how to create an extra hour of work time each week.’ You have just told them that they are going to learn a formula, which means that you have different steps available for them. You have something you’re going to walk them through, so they’ll stay until the end to see the outcome.

Use Your Titles or Your Introduction to Get Them Hooked

How do we tactically implement this? You can implement this in your podcast titles, for example, ‘Three Tips to Get Your Kids to Listen’. Or it can look like ‘Steps to Start Your Online Business When You’re Completely Stuck’.

It’s that teaser effect for your listener. They are now thinking that they are about to learn something with the subsequent steps A, B, C, and D, and they need to know what each one is.

This can happen in the titles of your show, and it can also occur in the introduction section of your podcast episode. There you go! Have fun running with hack number one!

Increase Engagement Hack #2: Ask Questions

Moving on to the second hack: ask questions. And not just any questions. Ask insightful, thought-provoking questions.

I participate in two different masterminds. In my mastermind, this is a space where I grow, stretch, and get better. And then I have my peer-led mastermind, where we work a lot on accountability, implementation, and so on. This tip about asking questions landed for me when I recounted an experience I had in my mastermind to my peer-led mastermind.

I brought to my peer-led mastermind what I had learned from the personal one, and I recounted for them the questions I had been asked. These questions included:

• How much is enough?
• How much are you allowed to work? Or, how much are you allowing yourself to work?
• Can you define what the next level of success looks like for you?

I posed these questions back to my mastermind, and one of them said to me, ‘Man, I love a good, insightful question.’ She sat down, answered all the questions, and had a breakthrough as a result.

The Power of Deep, Insightful Questions to Increase Engagement

Because of this experience, I thought, ‘How come I am not asking deeper, insightful questions right here on the podcast?’ If I were to do that, it would be an incredible way to boost engagement. So, I’ve tested it on a few different episodes. And it works! It gets people to take action. It gets them to think, do the work, and then ultimately come and discuss it or share it in our Facebook community, which is a fantastic outcome.

(By the way, if you are not part of our Facebook community, it’s free, so come on over and join us!)

A Question for You Today

On the back of that second hack, the question I want to pose to you today is: if you haven’t started a podcast, what is truly holding you back? Place your hand over your heart, and I want you to go inward and upward. I want you to sit with God on this one.

If you feel like Dr. Desiree and think that you wouldn’t be caught dead with a podcast or that there is no way that you are ever going to start a podcast, but there is something that is nudging you towards it, on paper during your quiet time, I want you to journal around the question ‘Why haven’t I started?’

If you have started a podcast but you haven’t taken it to the next level, or you haven’t taken it seriously, or you haven’t invested in the next step to grow your show into something that can truly be a means of producing income and impact for your family, why not?

Asking Myself Questions Took Me Higher Than I Imagined

I had to go to this uncomfortable place in my own life where I had to stretch. And I had to get willing to invest in myself while also being willing to do the hard things, like traveling alone and being in a room full of strangers.

I had to put my ego aside and get into a posture of learning and growth this year. It has truly been a catalyst to so many following levels that I didn’t even know were possible for me. And I think that may be the same for you.

So I pose those questions to you to prove a point that you will engage with me right now. And also to help you make that mental shift, you need to reach the place that God is calling you to.

Then I want you to come and share it in our community. Post whatever it was that came through for you, and let’s have a conversation around it. I want to help you really mitigate whatever is holding you back, because it’s your time.

Overwhelmed by How to Increase Engagement

If you have a podcast and you are struggling to increase engagement, come and join us in my six-month mastermind program Podcast to Profit where we teach you all the different strategies to make sure you increase engagement and keep people actively listening through your episodes, have them clicking on your CTAs as well as joining your Facebook communities.

We look at how to title your episodes, how your content should look inside the episodes for mass conversion, how to create a paid offer, how to structure this offer so that it sells, building a sales page and website, email marketing and all the pieces that go into creating an actual scalable online business from your show. 

Freebies Until You Are Ready to Leap!

Of course, there are always free resources available to you, like the Facebook group and many freebies on my website. If this doesn’t find you at a time when you can move into the steps I have outlined above.

I pray that you continue learning, growing, and staying connected in our community. I love you. May God bless you and keep you safe, shine His face upon you, and be gracious to you.

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